Kategorie: ARCHIVE

TV measurement is evolving as viewership shifts to streaming, and marketers need new solutions to keep up. Still one of the hottest conversations in advertising, TV measurement continues to be top of mind for marketers as investments shift over-the-top.

Learn, what campaign elements drove the biggest business effects, and why Field continues to caution against short-termism.

The Ad Age Creator Summit is for creatives, strategists and marketing leads looking to make their social budgets more effective, attract new and emerging talent for partnerships and understand how to better connect with audiences.

The Illusion of Choice identifies the 16 ½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these quirks to win customers, retain customers and sell more.

At Adweek’s The New Consumer, we’ll examine how inclusive marketing impacts how people spend their money. You’ll get practical insights from industry leaders and subject matter experts on what this means, how it works, and why equitable products and experiences must be table stakes for effective marketing.

Digital i Managing Director Matt Ross will assess the power of global content and the importance of content performance. In this webinar, the SVOD services analysed include Netflix, Amazon Prime Video and HBO Max in Europe, Türkiye and Latin America.

Join TV TECH on March 29 for a look into how advances in technology are creating new opportunities for broadcasters in the exploding array of video services.

The tenth edition of the popular industry event on trends and the future of television.

Dirk Ziems, Stefan Schönherr and Laura Graf will discuss with Malte Hildebrandt in the live stream on March 22, 2023 how attention is measured, how it can be meaningfully integrated into media planning and why visual attention is not everything.

Hear from TV, media, technology and marketing leaders at the forefront of convergent TV transformation on how to leverage agility, partnerships and experimentation to gear up for the next shift. Convergent TV is the best place to leverage insights and make industry connections that can help you stay a step ahead leading into the latest upfront season.

In this webcast, consumer engagement platform Fetch and General Mills, will explore how using incentivized offers provides impressive gains as central to your loyalty program. You’ll learn how General Mills built up its Good Rewards club, how it reached a million members and how it engaged with consumers with personalized, digital-first experiences and rewards that best meet their needs.

As start-ups expand and mature, they often hit a wall. Les Binet explains why scale-ups require a different approach to marketing communications, and what that means for budgets, media, content and measurement.

MIM is one of egta's annual physical events where directors and heads of research from sales houses gather for updates and discussions on media effectiveness, measurement, attribution and more. If your job is to prove the effectiveness of Total TV/audio, this is the place to be!

Discover the latest trends, best practices, and emerging developments in TV advertising. Understand the power of inspiring creative in your TV advertising and discover the opportunities provided by AVOD advertising.

Brand Restart is a day-long conference on approaches that create valuable brands. This year will be about brands and dates.

The 2023 ANA Media Conference, presented by A+E Networks, is the only industry conference dedicated to the advertiser-side media professional looking to learn, network, exchange ideas, and share best practices. Join the world's leading brand and media marketers to learn how they're bringing new solutions to new challenges and how you can leverage change to drive better outcomes.

In this special, hour-long livestream discussion, Contagious discuss the conditions and processes that engender world-class commercial creativity, and focus on practical tips and best pratices.

Over-55s are a massive segment - they account for one-third (32%) of the UK population (source: ONS) and own the majority (60%) of the nation’s wealth (source: gov.uk). This segment accounts for 65% of TV impressions - yet many brands find it hard to get it right when it comes to advertising to over-55s.