GROSS INVESTMENT IN ADVERTISING GREW BY 13% IN SEVEN MONTHS

26. 8. 2022 Gross investment in the purchase of advertising space in the media increased by almost 13% in the first seven months of the year. Gross investment in media ad space increased by almost 13% in the first seven months of the year, according to AdIntel’s monitoring of Nielsen Admopshere. Television advertising remains the strongest in terms… Continue reading GROSS INVESTMENT IN ADVERTISING GREW BY 13% IN SEVEN MONTHS

PRIMA TV REDESIGNED SHOPPING APP IN HBBTV ENVIRONMENT

23. 8. 2022 Prima TV viewers can access via the red button on the remote control of their TV set the newly redesigned Prima Shopping app. The app displays discount promotions and flyers from retail chains in the HbbTV hybrid broadcasting environment. This feature was originally operated separately under the name Prima Leaflets, but is now part of… Continue reading PRIMA TV REDESIGNED SHOPPING APP IN HBBTV ENVIRONMENT

NEW CONTENT ON TV NOVA WILL BUILD UP IN 2023

22. 8. 2022 The advertising autumn on TV Nova has been promising so far. The investments the TV group has made in the preparation of the programme should bear fruit not only this autumn, but especially next year, says Jan Vlček, CEO of TV Nova. Last week, the Nova Television Group presented its autumn scheme, from which it… Continue reading NEW CONTENT ON TV NOVA WILL BUILD UP IN 2023

SERIOUSLY FUNNY: CAN HUMOUR HELP BRANDS THROUGH AN ECONOMIC CRISIS?

15. 8. 2022 From 2020 till now, it seems the bad news is never-ending. From a pandemic to a war, now we have to contend with the cost-of-living crisis. Aye, yai, yai. What next?! We all sigh, deliberately not clicking on the latest monkeypox article. To quote TikTok, we do not have the capacity. Rising energy bills, sky-high inflation rates… Continue reading SERIOUSLY FUNNY: CAN HUMOUR HELP BRANDS THROUGH AN ECONOMIC CRISIS?

MEDIA CLUB INCREASED GROSS PROFIT TO CZK 818 MILLION LAST YEAR

15. 8. 2022 Media Club saw steady demand from clients last year compared to 2020, when there was a change in consumer behaviour due to covide. Media Club’s made a pre-tax profit of $818 million for 2021. Total net sales from all traded media types amounted to CZK 5.2 billion. In its official announcement, the company said that… Continue reading MEDIA CLUB INCREASED GROSS PROFIT TO CZK 818 MILLION LAST YEAR

NOVA IN AUTUMN: POLICIE MODRAVA, PAN PROFESOR, MASTERCHEF AND NEW SERIES

11. 8. 2022 Nova will bet on new series of Policie Modrava, Pan Profesor, Specialisté or a new series of the cooking reality show Masterchef in autumn. Completely new shows are also in the pipeline. New, fourth series of the series Policie Modrava, premiere episodes of the second series of Pan Profesor, new episodes of the series Specialisté… Continue reading NOVA IN AUTUMN: POLICIE MODRAVA, PAN PROFESOR, MASTERCHEF AND NEW SERIES

CAN BRANDS GROW EVEN IN TIMES OF INFLATION?

11. 8. 2022 The Czech republic is experiencing its highest inflation since 1993. People’s wallets are getting emptier and brands are in an extremely difficult situation for the umpteenth time in the last twenty years. Companies are naturally trying to cut as much of the ever-shrinking market as possible – with the vast majority focusing mainly on bargain… Continue reading CAN BRANDS GROW EVEN IN TIMES OF INFLATION?

THE SHARE OF CZECH PEOPLE WATCHING SVOD WILL RISE TO 42% NEXT YEAR

10. 8. 2022 The market for paid VOD services in the Czech Republic is expected to grow next year, declares research of Atmedia company. The share of Czechs using at least one video-on-demand service will increase to 42 percent next year, up two percentage points from this year. Users of these services have access to 1.5 services on… Continue reading THE SHARE OF CZECH PEOPLE WATCHING SVOD WILL RISE TO 42% NEXT YEAR

„YOU CAN EITHER MAKE PEOPLE CRY AND LAUGH, OR YOU CAN’T SUCCEED IN THE TV BUSINESS,“ SAYS CME CHIEF DIDIER STOESSEL

10. 8. 2022 CME Media Group CEO Didier Stoessel is one of the most influential figures in the domestic media business. The former investment banker with experience at HSBC and Merril Lynch is the top executive chosen by the PPF Group two years ago to bring the newly acquired CME Media Group back to the limelight. And Stoessel… Continue reading „YOU CAN EITHER MAKE PEOPLE CRY AND LAUGH, OR YOU CAN’T SUCCEED IN THE TV BUSINESS,“ SAYS CME CHIEF DIDIER STOESSEL

THE REVOLUTION NAMED TELEVISION: THE HISTORY OF THE MOST INFLUENTIAL MEDIUM OF THE 20TH CENTURY

5. 8. 2022 Let’s go back to the first half of the 20th century and explore an adventure called a television. A SLIGHTLY DIFFERENT PICTURE The first ideas of a television combined two phenomena of their time – radio, that is, the transmission and reception of signals over longer distances, and cinematography, that is, moving pictures. However, it… Continue reading THE REVOLUTION NAMED TELEVISION: THE HISTORY OF THE MOST INFLUENTIAL MEDIUM OF THE 20TH CENTURY

CZECHS LIKE TO WATCH TV, RADIO AND VOD SERVICES IN SUMMER

4. 8. 2022 Data from Nielsen Atmosphere research shows how media consumption in summer evolves compared to the rest of the year. We listen to the radio more often in the summer, while go to the cinema and watch TV content less. More than four-fifths of respondents (83%) consume media at least occasionally during the summer months (June… Continue reading CZECHS LIKE TO WATCH TV, RADIO AND VOD SERVICES IN SUMMER

PRIMA IS PREPARING AN ANSWER TO NETFLIX AND VOYO. THE NEW STREAMING SERVICE WILL BE BOTH SUBSCRIPTION AND AD-FREE

4. 8. 2022 Prima is preparing an answer to Netflix and Voyo. New streaming service will be subscription and ad-free. Prima will launch a new online video library in November, with which has big ambitions to compete with the biggest ones on the Czech market, the director of the TV group Marek Singer revealed in an interview with Mediář… Continue reading PRIMA IS PREPARING AN ANSWER TO NETFLIX AND VOYO. THE NEW STREAMING SERVICE WILL BE BOTH SUBSCRIPTION AND AD-FREE

40 % OF CZECHS USE PAID VOD SERVICES. BUT NOT EVERYONE PAYS FOR THEM

3. 8. 2022 40 % of Czechs aged 15 to 69 use at least one paid service to watch TV shows, series and movies. They have access to multiple services but do not always pay for all the platforms they use, for example because they use shared access from their friends. The data comes from the Altmedia Index… Continue reading 40 % OF CZECHS USE PAID VOD SERVICES. BUT NOT EVERYONE PAYS FOR THEM

TV PRIMA PRESENTED AUTUMN PROGRAM: PÁLAVA, BITTER WORLD, GOOD NEWS, ZOO OR NEW SHOWS

2. 8. 2022 NEW SERIES: PÁLAVA, GOOD WORLD, BITTER WORLD OR NEW REALITY SHOWS “MY MAN CAN DO IT”, “DAY LIKE A DREAM” AND PREMIERE EPISODES OF THE CZECHOSLOVAKIA HAS TALENT. THESE SHOWS WILL BE INCLUDED IN THIS YEAR’S AUTUMN BROADCAST OF TV PRIMA. Three new prime time series, an entertainment show, a wedding reality show, a relationship talk show and… Continue reading TV PRIMA PRESENTED AUTUMN PROGRAM: PÁLAVA, BITTER WORLD, GOOD NEWS, ZOO OR NEW SHOWS

PEOPLE HAVE BEEN PURPOSELY RUNNING AWAY FROM THE NEWS, BUT THEY’LL BE BACK IN THE FALL

1. 8. 2022 More positive topics or tips on how to cope with the rising cost of living. That, too, is a recipe for responding to people’s frustration with the overabundance of negative events, according to TV Nova news director Kamil Houska. Television news coverage in recent years has been marked primarily by events related to the coronavirus… Continue reading PEOPLE HAVE BEEN PURPOSELY RUNNING AWAY FROM THE NEWS, BUT THEY’LL BE BACK IN THE FALL

VOYO HAS ADDED THE CHILDREN’S SERIES COCOMELON TO ITS LINE-UP

27. 7. 2022 Voyo presents the children’s series CoComelon in both Czech and English versions. The children’s series Cocomelon has been newly added to the Voyo platform. It is available in the Czech language, but can also be watched in the original English version. The series features fun stories with songs that help children learn about different everyday… Continue reading VOYO HAS ADDED THE CHILDREN’S SERIES COCOMELON TO ITS LINE-UP

THE NUMBER OF TV GRP SLIGHTLY INCREASED IN THE FIRST HALF OF THE YEAR

25. 7. 2022 Czech domestic TV stations delivered just under one percent more TV advertising GRPs in the first half of the year than in the same period last year. Based on Nielsen Admosphere monitoring data, the cumulative number of TV advertising GRPs delivered by TV stations in the first half of this year was slightly higher than… Continue reading THE NUMBER OF TV GRP SLIGHTLY INCREASED IN THE FIRST HALF OF THE YEAR

VOYO WILL HAVE ONE MILLION SUBSCRIBERS WITHIN FIVE YEARS, BELIEVES TV NOVA’S CEO VLČEK

25. 7. 2022 PPF-led TV Nova, the most powerful TV station in the Czech Republic, has vigorously switched to paid services, pumping hundreds of millions into Voyo. According to Nova’s CEO, Jan Vlček, income from advertising will be key in future.   Nova assumes that within several years, Czech households will subscribe to an average of three Netflix-type… Continue reading VOYO WILL HAVE ONE MILLION SUBSCRIBERS WITHIN FIVE YEARS, BELIEVES TV NOVA’S CEO VLČEK