COCA-COLA BRINGS THE MAGIC OF CHRISTMAS AND CONTINUES THE WORLD NEEDS MORE SANTAS CAMPAIGN

5. 11. 2024 | 4 min read Coca-Cola continues its "The World Needs More Santas" campaign this year, inspiring kindness and generosity through small acts of kindness or unforgettable experiences at the Christmas truck roadshow, which this year will also offer visitors a glimpse of Lapland.

DAN GRUNT: VOYO IS PROFITABLE, APPROACHING ONE MILLION SUBSCRIBERS

5. 11. 2024 | 1 min read Video platform Voyo is on track to reach the million subscriber mark in the Czech Republic and Slovakia, according to TV Nova CEO Daniel Grunt.

CIF: CZECH MEDIA WILL NOT ENTRUST FULL CONTENT CREATION TO AI

5. 11. 2024 | 4 min read Artificial intelligence is a good servant but a bad master in the media, representatives of domestic media houses agreed at the Czech Internet Forum conference.

AKTV CELEBRATES WORLD TELEVISION DAY WITH AN OPEN DAY, INVITES TO STUDIO TOURS AND ENTERTAINMENT SHOW

5. 11. 2024 | 3 min read Broadcasters around the world are celebrating World Television Day on 21 November. AKTV, which brings together the most important Czech commercial broadcasters, will not be left behind. In cooperation with its member broadcasters, AKTV has prepared an interactive "open day" for its clients, business partners and professionals in the field of television and media in the studios and behind the scenes.

CZECHS AGED 45-64 – THE RICHEST TARGET GROUP YOU MIGHT BE OVERLOOKING

4. 11. 2024 | 5 min read Czech society is ageing unstoppably. The options for staying fit and healthy are continually improving and evolving, but middle age (and retirement) still seems to be mainly associated in marketers’ minds with outdated notions of a “walking-stick-and-scarf” lifestyle.

CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES

4. 11. 2024 | 3 min read VOD service Voyo has managed to gain ground where foreign Netflix falls short in the Czech market, according to a case study by Ipsos.

ČT AND CNN PRIMA NEWS BRING AMERICAN ELECTION NIGHT, NOVA SPECIAL

31. 10. 2024 | 4 min read ČT and CNN Prima News are both planning special coverage of the American election. A special edition of Snídaně will be brought to you on the morning of November 6 by TV Nova, which will offer all-day coverage on its website.

AD INTEL: IN THE BACK-TO-SCHOOL ERA, BRANDS INVEST IN ADVERTISING DIFFERENTLY

30. 10. 2024 | 2 min read The Ad Intel News series of short reports from Nielsen Research's advertising monitoring complements last month's ranking of the Top 5 brands in the School & Office Supplies segment.

THE NEAREST BRANDS FOR CZECHS ARE LIDL, YOUTUBE AND DR.MAX

30. 10. 2024 | 4 min read As many as 13% of brands on the domestic market are perceived by Czechs as close to them, the closest being Lidl, YouTube or Dr.Max, according to a survey by Ipsos.

NOVA ADDS ANOTHER SHOW FOR SUNDAY MORNINGS, THE SHOW LEDNICKO VYPRAVEJ

30. 10. 2024 | 2 min read Nova Television is once again expanding its line-up of Sunday morning interest shows. Starting November 3, it will present for the first time the cooking show Lednicko, vypravej.

AMENDMENT TO THE AUDIOVISUAL ACT PASSES THIRD READING IN THE CHAMBER OF DEPUTIES

29. 10. 2024 | 2 min read The main changes to the Audiovisual Act are the extension of support to TV and VOD productions, support for the gaming industry and a new mechanism for film incentives.

FLE MEDIA AWARDS: GRAND PRIZE FOR THE EPIC LEGO WIN CAMPAIGN

25. 10. 2024 | 5 min read The nineteenth annual FLE Media Awards, recognising innovative use of media and a creative approach to media investment planning, gave away prizes.

CRA: 5G TV BROADCASTING COULD GO COMMERCIAL IN 2027

24. 10. 2024 | 3 min read The development of the new 5G Broadcasting standard is progressing rapidly, according to Ceske Radiokomunikace (CRA). The company believes that within three years it could be commercially operational in the Czech market.

PRIMA ZOOM AND REBEL REQUEST EXTENSION OF DTT LICENSES

24. 10. 2024 | 1 min read Media group Prima and TV group Pohoda want to continue to ensure the distribution of their programmes via DVB-T2 terrestrial broadcasting.

MEDIA CLUB: RADIO PRICES TO RISE BY 5%, ONLINE BY 8% TO 10%

21. 10. 2024 | 2 min read Radio advertising prices on Media Club stations will increase by 5% next year, while online advertising will grow by an average of 8% to 10%.

MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING FOR 2025 BY 18-22%

21. 10. 2024 | 3 min read Media Club is also announcing a significant increase in TV advertising prices for next year.

THE BEST THING FOR TV AND VIEWERS WOULD BE FOR PRIMA TO RAISE PRICES AS MUCH AS POSSIBLE

21. 10. 2024 | 8 min read An excessive number of commercial breaks in television broadcasting is not good for television or TV viewers. CCO Vladimír Pořízek explains that increasing the price of TV advertising is the only way Media Club can counter this situation.

BRANDS BRIEFS BUDGETS: VLADIMIR POŘÍZEK – THERE ARE STILL FEW VIDEOS ON THE MARKET

20. 10. 2024 | 1 min read Ondřej Aust and David Brada present the weekly marketing podcast Brandy Briefy Budgets