ONEPLAY: POPULAR SHOWS AND ADVANCED SPORTS FEATURES, SAY ORAVČÍKOVÁ AND TOMÁŠKOVÁ

25. 2. 2025 | 1 min read TV Nova and O2 jointly presented their joint project Oneplay at a press conference.

NOT DRINKING IS A PLUS, SAY CZECH ACTRESSES IN THE PRIMA+ CAMPAIGN

24. 2. 2025 | 1 min read Three Czech actresses have lent their voices and faces to the stories of women who have struggled with the side effects of alcohol. The "Not Drinking is a Plus" campaign was born.

ADC EXTENDS THE DEADLINE FOR ENTRIES TO THE ADC AWARDS

21. 2. 2025 | 1 min read Art Directors Club is extending the deadline for entries to this year's ADC Awards by one week.

PRIMA WILL PREMIERE ITS HOBBY PROGRAMMES FROM SUNDAY 2 MARCH

21. 2. 2025 | 2 min read Prima will return new episodes of its four hobby shows to Sunday afternoon airtime.

PRIMA+ INCLUDES REALITY WITH STARHOUSE INFLUENCERS, WILL BE ON PRIMA

20. 2. 2025 | 2 min read Watchers use the app to decide who is the most "real", thereby influencing the course of the game and the fate of individual participants.

CNN PRIMA NEWS LAUNCHED TRUE CRIME SERIES MINUTES OF CRIME

19. 2. 2025 | 1 min read The documentary about the Uherské Brod shooting kicks off CNN Prima News' new true crime series Minutes of Crime, which provides a look at crimes from history.

ATMEDIA: 86% OF CZECHS TURN ON THE TV AT LEAST ONCE A WEEK

17. 2. 2025 | 3 min read Television remains the key medium with the greatest reach, having retained a firm place in the lives of Czechs even in 2024. According to the latest data from the Atmedia trade body, it was watched for an average of 3 hours and 36 minutes a day.

OMD AND PHD HAD THE HIGHEST SHARES IN ADVERTISING INVESTMENTS LAST YEAR

13. 2. 2025 | 2 min read Audit firm Media Strategy presents data as part of its PPA Ranking for the full year 2024.

TELEVISION AND WEBSITES ARE THE MAIN SOURCE FOR FOLLOWING EVENTS

11. 2. 2025 | 3 min read Social events are most often followed by people through television and online news sites. That's according to new CVVM data.

OF TOYS LAST YEAR, THE LEGO BRAND ADVERTISED THE MOST

10. 2. 2025 | 1 min read In the games and toys segment, Lego was the largest advertiser last year.

WHERE ARE YOU GOING? HOW TO ENGAGE THE AUDIENCE WHEN THEY’RE PROBABLY NOT PAYING ATTENTION

7. 2. 2025 | 4 min read People's attention spans have shrunk and marketers are literally fighting for seconds. What should creatives reach for and what should they try to engage with to make an ad have any impact at all?

CZECH TELEVISION STAYED ABOVE 30 PERCENT IN JANUARY, SHARE INCREASED BY NOVA

6. 2. 2025 | 2 min read Czech Television's stations reached their highest share in the audience group over 15 years of age in January. The Nova group improved its share the most compared to the same month last year.

WHAT STREAMING SERVICES RULE THE CZECH REPUBLIC? AT THE END OF 2024, NETFLIX CLEARLY LED

6. 2. 2025 | 2 min read Software service JustWatch has released a report on the shares of streaming services in the last quarter of 2024, based on the approach of its Czech users, i.e. how they click on JustWatch offers and how they mark titles as "viewed."

WATCHING TV CONTENT WILL BECOME MORE EXPENSIVE WITHOUT TERRESTRIALS

3. 2. 2025 | 10 min read Cancellation of terrestrial TV broadcasting would mean huge costs for making content available, says Steven Marshall, a representative of owner Czech Radio Communications.

PRIMA HUNG NGUYEN TAKES OVER THE ONLINE MANAGEMENT IN MEDIA CLOUD AND GROUP

3. 2. 2025 | 2 min read Hung Nguyen takes over from Jan Čadek work matters concerning the management of Prima Group's online business and Media Club.

RH 300 CROSS PROJECT ATTRACTED SPONSORS TO RADIO AND HBBTV

30. 1. 2025 | 2 min read The RH 300 Cross project has met with interest from clients and attracted new clients to radio advertising and HbbTV, according to media agency Radiohouse.

MEDIA CLUB WILL SELL ADVERTISING FOR FAST CHANNELS SWEET.TV

30. 1. 2025 | 2 min read Media Club expands its portfolio by selling advertising for FAST channels of the streaming platform Sweet.tv.

TN AND UDÁLOSTI REMAIN THE MOST WATCHED TELEVISION NEWS

28. 1. 2025 | 2 min read The news programme Události maintains a stable audience base even after years of fragmentation. Televizni noviny is the most watched domestic news programme.