CZECH LION: MOST NOMINATIONS FOR VLNY, HOPE FOR VOYO AND ČT

13. 1. 2025 | 2 min read In the number of nominations for the Czech Lion Film Awards, the films Vlny, Amerikánka, Mord and the miniseries Metoda Markovič: Hojer lead the way.

ADC CZECH CREATIVE AWARDS STARTS ITS 32. ANNUAL

10. 1. 2025 | 2 min read The ADC Czech Creative Awards is now accepting Early Birds entries.

PRIMA GROUP BELIEVES IT IS CLOSE TO A DEAL WITH SKYLINK

9. 1. 2025 | 1 min read The Prima Group says it believes an agreement with operator Skylink is imminent.

47 BRANDS ENTERED THE CZECH REPUBLIC LAST YEAR, MÜLLER PLANS TO ENTER THIS YEAR

8. 1. 2025 | 4 min read A record number of new brands entered the Czech retail market in 2024. This year, drugstores such as Müller and Wendy's Woolworth are planning to enter the market.

MARKETING TRENDS 2025: TRANSPARENCY, AI AND RETAIL MEDIA

8. 1. 2025 | 6 min read What all can make its way into marketing, advertising and communications in the Czech market? Here's an overview of this year's trends.

HOW TO CONQUER THE CHALLENGING YEAR 2025? DON’T FORGET CREATIVITY, ORIGINALITY AND WIT!

6. 1. 2025 | 2 min read What will this year be like from a marketing perspective? In the first issue of the twenty-fifth edition of MAM, marketers from brands such as Komerční banka and Notino, as well as representatives of the media sector, reveal their predictions, expectations, plans and tasks.

STREAMS 2024: MOST OF IT HAS GOTTEN MORE EXPENSIVE, BUT WE’RE STILL WATCHING. AND YOUTUBERS HAVE RESPONSIBILITIES

6. 1. 2025 | 8 min read You have to pay to watch the highest quality shows on the internet. Without a premium subscription, you won't be able to afford it.

ČT STARTS SPRING SCHEME, NOVA AND PRIMA WILL JOIN GRADUALLY

6. 1. 2025 | 3 min read Czech Television is introducing the first news from its spring schedule in the week of 6 January. Nova and Prima are starting the year with new episodes of well-known shows or reruns. They will introduce the new programmes in the following weeks of the new year.

CZECH TV REMAINED FIRST IN 2024, HELPED BY A YEAR OF SPORTS

2. 1. 2025 | 3 min read Czech Television's sports remained the most watched in 2024 in the universal audience over 15 years old. The sports year and viewer interest in the domestic hockey championship helped the result.

MEDIA 2024: NEW TV STATIONS, THE FIGHT OVER FEES AND THE DEMISE OF THE FIRST DAILY NEWSPAPERS

31. 12. 2024 | 18 min read New TV stations and the continued development of video-on-demand, changes in Jaromír Soukup's media companies, the demise of the first print dailies, the debate on the shape of media legislation and the development of DAB+. These are some of the main media events in 2024.

TRENDS THAT HAVE INFLUENCED MARKETING IN THE CZECH MARKET THIS YEAR

30. 12. 2024 | 9 min read We bring you an overview of the most important trends that influenced marketing in the domestic market this year.

MAXIMILIAN SCHÖNGEN: MEDIA IS VERY CREATIVE AND ALSO SEXY

30. 12. 2024 | 10 min read We need to reconnect media and creatives and start working closely together, urged Maximilian Schöngen, global head of creative at media agency Mediaplus, in an interview with MAM 38/2024. We are now bringing you the full interview as a gift during the holidays.

CHRISTMAS BROADCASTING WAS DOMINATED BY CZECH TELEVISION WITH 45% SHARE

27. 12. 2024 | 2 min read Czech Television's Christmas broadcasts were sought out by an average of 44.68% of viewers present at the screens. The most watched programme of Christmas was the Christmas Eve fairy tale Three Princesses.

PF 2025

24. 12. 2024 | 1 min read The Association of Commercial Television together with ScreenVoice wish you a peaceful holiday season with the ones you love most and a fabulous year 2025.

THE CHRISTMAS BROADCAST ALREADY PLEASES LOVERS OF FAIRY TALES, IT ALSO BRINGS SPECIALS OF POPULAR SHOWS

23. 12. 2024 | 7 min read Watching TV at Christmas remains a popular pastime for all ages. And although viewing preferences have evolved over time, festive programming continues to draw millions of viewers to the TV screen. So this year, commercial television has again prepared an attractive Christmas programme that will appeal to everyone - there will be no shortage of specials of popular shows, or much-loved fairy tales, cartoons or romantic blockbusters. Nova Television celebrates its thirtieth Christmas In December, the knowledge show Na Lovu (On the Hunt) will bring two specials with star guests and charity. The longest-running series in Czech television history - Ulice (Street)- will present its traditional Christmas Eve episode, which will feature a series of touching encounters. For the first time ever, the Specialisté (Specialists) will present a ten-minute Christmas special and give fans of TV crime dramas Murder Under the Tree. The last day of the year will belong to Pavel Zedníček and his comedy show Všechno je možné! (Everything is Possible!) and on the New Year's Eve edition of the most watched news show, viewers will be treated to a spectacular surprise.

CNN PRIMA NEWS ADDS MUSIC SHOW, STARTS SATURDAY

20. 12. 2024 | 2 min read Hour-long show takes viewers into concert halls and recording studios, offering film music, classical and jazz.

CZECHS LIKE CHRISTMAS ADS, BUT THEY DON’T USE THEM WHEN CHOOSING GIFTS

18. 12. 2024 | 2 min read Positive reactions to Christmas advertisements prevail over negative ones among the Czech population. The findings are presented in a research by ResSolution Group.

SCREENVOICE TOP 10 CZECH CHRISTMAS CAMPAIGNS 2024

17. 12. 2024 | 6 min read According to the Ipsos agency, Czechs like to spend at Christmas, and this year they plan to spend up to CZK 10,000 on gifts, which is not an insignificant amount. The Christmas season is simply a great opportunity for brands to increase sales. And TV advertising is one of the ways to stand out in the mass pre-Christmas offer.