NOVA AND PRIMA SECURED THE TOP POSITIONS IN SLEDOVANITV

28. 1. 2025 | 2 min read Online platform SledováníTV has made a significant change in the ranking of TV channels in recent days, reflecting the new requirements of TV content providers, specifically media groups Nova and Prima.

LIDL INVESTED THE MOST IN MEDIA ADVERTISING IN 2024

28. 1. 2025 | 2 min read Food chains were the biggest advertisers in the media last year by a wide margin.

WHAT ARE THE BEST TOOLS TO USE IN ADVERTISING?

27. 1. 2025 | 9 min read The key to using AI tools effectively in advertising and marketing is to get the prompts right and use them where they make the most difference. How to work with AI tools in the industry was discussed at the Marketing Meeting conference.

VODAFONE TV WILL OFFER PRIMA+ AS A GIFT INSTEAD OF VOYO

27. 1. 2025 | 1 min read For customers who have had access to Voyo, Vodafone TV will offer the competing service prima+ for three months.

WINE BRANDS INCREASED THEIR ADVERTISING INVESTMENTS BY ALMOST 15% LAST YEAR

24. 1. 2025 | 1 min read Compared to previous years, the wine category saw an increase in advertising investment in March last year, primarily in TV advertising.

ARE THE GOLDEN DAYS OF TELEVISION ADVERTISING RETURNING? AUDIENCE ATTITUDES ARE CHANGING

23. 1. 2025 | 3 min read A new study from HUB Research shows that viewers of streaming services are receptive to advertising, especially when it saves them money on subscriptions.

STREAMING AND OTT SERVICES LOCALIZE CONTENT INTO ENGLISH THANKS TO AI

23. 1. 2025 | 4 min read It seems the opportunity to enter new markets with a foreign service has never been easier. The magic called AI can even handle localization into Czech. But it comes with some pitfalls.

NOVA INCLUDES PREMIERES OF SPECIALISTE, MARTA OR SURVIVOR

21. 1. 2025 | 3 min read During February, TV Nova will air the premiere episodes of established shows in prime time.

OČKO STAR AND EXPRES APPLY FOR LICENSE EXTENSION

21. 1. 2025 | 1 min read The music stations Óčko Star and Óčko Expres have applied to the Council for Radio and Television Broadcasting for an extension of their terrestrial broadcasting licences. The regulator grants them for a standard period of 12 years.

BACK TO THE NINETIES. CZECH STATIONS DUSTED OFF THE COASTGUARD AND ESMERALDA

20. 1. 2025 | 7 min read They were phenomena watched by millions of viewers. Thanks to them, Czechs got to know world production. Now the legendary series are suited to smaller stations.

IN THE USA WE IMPROVISED DURING UNEXPECTED EVENTS, SAYS VODVÁŘKOVÁ

16. 1. 2025 | 1 min read Kateřina Vodvářková has been working for several years as a foreign correspondent for Nova TV. During this time, she covered the elections twice in the United States, where she filmed reports together with a cameraman and contributed live to various newscasts.

MEDIA CLUB AND NOVA DELIVERED THE MOST GRP LAST YEAR, INCREASED BY ČT AND ATMEDIA

14. 1. 2025 | 3 min read The position on the TV advertising market remains unchanged, with the overwhelming part of GRPs going to the Media Club and TV Nova networks. However, commercial TV channels are coping with the declining number of GRPs in linear broadcasting.

JACOBS WAS THE FIRST TO USE THE BRANDING OF DRIVING SKILLS IN THE HBBTV ENVIRONMENT

13. 1. 2025 | 2 min read Jacobs Douwe Egberts, a leading coffee producer, in partnership with Prima TV and Kinet, is bringing a new twist to TV advertising. It was the first in the Czech Republic to use branding games in the HbbTV environment. It has also actively involved its Jacobs brand in the game and will reward successful players.

THE FIRST WEEK: ZOO NEW BEGINNINGS HAD MORE SPECTATORS THAN PROSTRENO

13. 1. 2025 | 2 min read The new series on TV Prima in the evening attracted more viewers than the number of viewers who watched Prostřeno at the same time last year.

CZECH LION: MOST NOMINATIONS FOR VLNY, HOPE FOR VOYO AND ČT

13. 1. 2025 | 2 min read In the number of nominations for the Czech Lion Film Awards, the films Vlny, Amerikánka, Mord and the miniseries Metoda Markovič: Hojer lead the way.

ADC CZECH CREATIVE AWARDS STARTS ITS 32. ANNUAL

10. 1. 2025 | 2 min read The ADC Czech Creative Awards is now accepting Early Birds entries.

PRIMA GROUP BELIEVES IT IS CLOSE TO A DEAL WITH SKYLINK

9. 1. 2025 | 1 min read The Prima Group says it believes an agreement with operator Skylink is imminent.

47 BRANDS ENTERED THE CZECH REPUBLIC LAST YEAR, MÜLLER PLANS TO ENTER THIS YEAR

8. 1. 2025 | 4 min read A record number of new brands entered the Czech retail market in 2024. This year, drugstores such as Müller and Wendy's Woolworth are planning to enter the market.