VIEWERSHIP OF PAID VIDEOS INCREASED BY 700,000 USERS IN A YEAR

27. 11. 2024 | 2 min read The group of people who watch paid videos on the Internet in the Czech Republic continues to expand. This year it is up by almost 700 thousand and represents 3.65 million people. Data from the Czech Statistical Office show that.

ANGLIM FROM CONDÉ NAST WILL PERFORM AT THE FENIX AWARDS CONFERENCE

27. 11. 2024 | 2 min read Helen Anglim from Condé Nast will give advice on how to build a brand in the media field at the 6th annual Fenix Awards conference.

NMS: 70% OF CZECH HOUSEHOLDS ALREADY WATCH VIDEO CONTENT OVER THE INTERNET

26. 11. 2024 | 3 min read Internet has become the dominant source for watching video content and television. It is already significantly ahead not only of cable, but also of terrestrial viewing. The habits of the younger generation show that the trend of online television will grow stronger, according to research from NMS Market Research.

TV NOVA INNOVATED TN.CZ IN HBBTV, OFFERS ALSO HOROSCOPES

26. 11. 2024 | 1 min read The news portal TN.cz, available under the blue button on Nova Group stations, has been presented to its viewers in a redesigned form in recent days.

NETFLIX LEADS IN THE CZECH REPUBLIC, VOYO IS SECOND. PRIMA+ HAS CAUGHT UP WITH DISNEY+

26. 11. 2024 | 3 min read Netflix remains the most used video-on-demand (VOD) service in the Czech Republic. It is followed by Voyo as the strongest local service. Prima+ has reached a comparable share to Disney+.

WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?

26. 11. 2024 | 9 min read Working in the media is perfect for those who don't want to be bored. A dynamic and creative field that attracts people with an eye for detail and a thirst for knowledge. Every day is different, full of new challenges and opportunities.

SOCIAL RESPONSIBILITY IS FINE, BUT CZECHS WANT QUALITY ABOVE ALL

25. 11. 2024 | 3 min read Up to 64% of Czechs do not care whether a brand is ethically or socially responsible, they want quality products, according to a recent study by Ipsos.

FROM THE COMPETITION ADCE TAKES THE BRONZE TRIAD FOR BEER FROM THE AIR

25. 11. 2024 | 2 min read The "Beer from the Air" campaign, created by Triad Prague for Radegast, won bronze at the ADCE competition.

PRIMA PORT MAY LAUNCH IN THE NEW YEAR, TARGETING MORE WOMEN

22. 11. 2024 | 2 min read New channel Prima Port has been prepared for launch by Prima Group. The decision to launch it will be made next year.

CZECHS WATCH TV FOR AN AVERAGE OF 3.5 HOURS A DAY

21. 11. 2024 | 3 min read The average time spent in front of the TV (ATS) in the Czech Republic is stable at 3.5 hours per day. This is shown by data from the electronic measurement of viewership for January-October this year for the target group of viewers over 15 years of age.

TV NOVA STAYS IN DVB-T2 FOR NOW, FOLLOWS TRENDS IN DISTRIBUTION

21. 11. 2024 | 8 min read Technical director of the media group Nova Josef Uher talks in the second part of an interview with MediaGuru.cz about trends in the development of television broadcasting and unfulfilled expectations with Ultra HD.

PRIMA TV HAS LICENSED ITS NEW CHANNEL PRIMA PORT

21. 11. 2024 | 1 min read RRTV has granted the Prima Group a licence for the terrestrial and internet broadcasting of the Prima Port programme.

THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES WORLD TELEVISION DAY WITH A JOINT SPOT AND A VARIED PROGRAMME FOR PARTNERS

21. 11. 2024 | 3 min read The Association of Commercial Television (AKTV) is celebrating World Television Day for the eighth time this year. As part of the celebrations, a special promotional spot has been prepared for viewers to air on AKTV member television stations on Thursday, 21 November. Additionally, AKTV has organised an engaging programme at the headquarters of its members, culminating in an entertaining show offering a behind-the-scenes look at television—this year with the subtitle “Hell’s TV”.

MATEJ ŠEMŠEJ, TV NOVA: CORPORATE CULTURE BASED ON COMMUNICATION IS ESSENTIAL

19. 11. 2024 | 9 min read Being empathetic towards viewers requires empathy within the company, says Matej Šemšej, HR Director at TV Nova.

ATMEDIA: PAY TV IS GETTING MORE EXPENSIVE, CZECHS SPEND 419 CZK PER MONTH FOR IT

19. 11. 2024 | 2 min read The average Czechs' monthly spending on pay-TV has risen by 7% to CZK 419 this year, according to research by the atmedia index.

PRIMA TV AT CHRISTMAS: SÁM DOMA, PYŠNÁ PRINCEZNA OR NÁHRADNÍCI

18. 11. 2024 | 3 min read Christmas broadcast of TV Prima will offer fairy tales, romantic films and premiere shows of its own creation.

PUBLICIS GROUPE HAS JOINED THE EYEMETER PILOT PROJECT FROM MEDIAN

14. 11. 2024 | 3 min read Publicis Groupe was one of the agencies in the Czech Republic to participate in Median's EyeMeter pilot project. Its aim is to find out more accurate information about how much attention and time people are paying to advertising content. The results of the pilot study will be available during January next year.

EFFIE GAVE OUT SIX GOLDS, NO GRAND PRIX

14. 11. 2024 | 5 min read This year's edition of the Effie advertising effectiveness competition has its winners. The award for the absolute best campaign, the Grand Prix, was not awarded this year.