SCHOOL IS CALLING, RECALL MANY ADVERTISERS’ ADS

28. 8. 2024 | 5 min read The after-school back-to-school season is upon us, and with it, sponsors are launching back-to-school campaigns.

TELEVISION AUTUMN BEGINS. NOVA, PRIMA AND ČT LAUNCH NEWS

26. 8. 2024 | 4 min read In the week of 26 August, the commercial TV channels Prima and Nova will present some of their news for the autumn season. For example, the new series of Kriminálka Anděl, the reality show Honeymoon or the series ZOO and Jedna rodina will return.

MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW

23. 8. 2024 | 2 min read Media Club, a media agency that operates in the media advertising segments, again increased its revenues and profit last year.

HELL’S KITCHEN STARTS ON TV NOVA ON WEDNESDAY 28TH AUGUST

19. 8. 2024 | 1 min read Nova TV has unveiled the names of the first nine contestants in the new gastronomic reality show Hell's Kitchen.

PRE-ELECTION DEBATES AND TV NOVA PROGRAMMES: LISTEN TO YOUR CANDIDATES AND PARTIES

19. 8. 2024 | 3 min read The regional elections are only a few weeks away. If you're still not sure who to vote for, TV Nova's election debates and election-focused programmes and news can help.

MILESTONE REACHED. STREAMING SERVICES ARE USED BY OVER 3 MILLION PEOPLE IN THE CZECH REPUBLIC

14. 8. 2024 | 3 min read The popularity of VOD services in the Czech Republic continues to grow, especially among viewers aged 25-34. However, they are popular across all generations, as confirmed by the Atmedia Index research for the first half of this year, which is regularly conducted by the media representative Atmedia.

REVENUES OF THE PRIMA TELEVISION GROUP EXCEEDED FOUR BILLION LAST YEAR

13. 8. 2024 | 2 min read The Prima Group's revenues increased again last year and exceeded the total of four billion crowns.

CZECH VIEWERS WERE MOST INTERESTED IN THE OPENING CEREMONY, ATHLETICS AND TENNIS

13. 8. 2024 | 2 min read Athletics, tennis and fencing were among the most watched sports at the Summer Olympics in Paris. This was reported by the chief commentator of CT Sport Robert Záruba.

SOLVENT CZECHS LIKE TO HOLIDAY WITH A TRAVEL AGENCY. SEE WHAT YOU CAN DO TO APPEAL TO THEM IN YOUR TV ADVERTISING!

12. 8. 2024 | 5 min read Around 60% of Czechs go on domestic holidays every year, 45% go abroad. Although holidays are no longer exclusively associated with summer, summer is still the main season. Some people like to arrange everything themselves, others rely entirely on travel agencies, and some make a choice depending on circumstances. The current summer mood led us to the idea of looking at Czechs through the lens of holiday arrangements and we came up with one downright summer finding. Or more accurately, a travel finding.

ALMOST HALF OF CZECHS WATCH CONTENT THEY ARE ASHAMED OF ON THEIR MOBILE PHONES

10. 8. 2024 | 2 min read Axocom research shows that up to 46% of the Czech population hides quilty pleasures.

DANIEL GRUNT, DIRECTOR GENERAL OF TV NOVA, ON THE NEW LOGO: WE ARE RETURNING TO OUR ROOTS

8. 8. 2024 | 1 min read TV Nova CEO Daniel Grunt spoke in an exclusive interview about the new logo.

VOYO CONTINUES TO STRENGTHEN, CONSIDERS DEPLOYMENT OF SPORTS PACKAGE

8. 8. 2024 | 3 min read Media group Nova expects its online video library Voyo to reach one million subscribers in the Czech Republic and Slovakia in the first half of next year.

NOVA FOR AUTUMN: ZÁHADNÉ PŘÍPADY, HELL’S KITCHEN, BACHELOR AND TANEČNÍ

8. 8. 2024 | 3 min read Nova Television will air several new series and reality shows this autumn. The programme was presented at a press conference on Thursday.

NOVA MODIFIES LOGO, RETURNS TO ORIGINAL GRAPHIC

8. 8. 2024 | 2 min read Nova TV is returning to its original graphics with a redesign of its logo. The new graphics will be deployed from Friday 9 August.

JOHN HEGARTY: THE WORLD OF ADVERTISING AS SUCH IS TERRIBLY BORING

7. 8. 2024 | 13 min read The world of advertising in general is boring, but the ten percent that get it right are amazing. That’s why when I create, I look around, says legendary advertising creator John Hegarty.

DOES THE FUTURE BELONG TO SHORT VIDEOS?

5. 8. 2024 | 2 min read According to Hubspot research, 62 percent of consumers have viewed video content to gain information about a brand or product. But what's the difference between short and long videos, and what are their benefits? We wrote about this in the last issue of MAM - a double issue 32-33/2024.

HALF OF CZECHS PLANNED TO WATCH THE OLYMPICS

2. 8. 2024 | 2 min read Before the start of the Summer Olympics, the majority of the domestic online population declared their interest in watching the Games. This is a comparable proportion to previous Olympic Games.

PRIMA+ HAS 1.2 MILLION REGISTERED USERS

1. 8. 2024 | 1 min read Video platform prima+ has 1.2 million registered users and 161 thousand paying users.