PWC: INTERNET AND GAMING TO GROW FAST IN THE CZECH REPUBLIC, TV AND RADIO SLOWER

14. 10. 2024 | 4 min read In the Czech Republic, internet advertising will continue to thrive in the coming years, while TV and radio will grow only slowly, according to a PwC study.

CNN PRIMA NEWS HAS A NEW THEME SONG FOR THE US ELECTION

11. 10. 2024 | 2 min read The new theme song for the US presidential election was created by the composer of the House of Cards soundtrack.

FIGHT FOR SPORTS RIGHTS: ČT WANTS TO KEEP THE ICE HOCKEY WORLD CHAMPIONSHIPS, THE EURO AND THE OLYMPICS

11. 10. 2024 | 4 min read Czech Television, which has lost the broadcasting rights to some sports competitions due to commercial pressure, is interested in retaining the broadcasting rights for sporting events involving the Czech national team in the future. Sports media was the topic of discussion at this year's Sport Alive conference.

NOVA TO RAISE AD PRICES BY 22% FOR 2025, CONTINUES TO SELL TO 15-54

10. 10. 2024 | 7 min read The commercial policy of the Nova TV group foresees an increase in the price of advertising by more than a fifth in 2025.

CIBULE BISTRO HAS LAUNCHED ITS FIRST MAJOR MARKETING CAMPAIGN

9. 10. 2024 | 2 min read Three stories that customers will see this year, not just on their TV screens, are designed to introduce the Cibule Bistro brand.

ADFORM REALIZED THE FIRST PROGRAMMATIC CAMPAIGN IN LINEAR TV

9. 10. 2024 | 2 min read For ČSOB, Adform in cooperation with Publicis Groupe and Tivio Studio created the first programmatic campaign in linear TV.

PRIMA HAS WON THE SUPERBRANDS AWARD. IT IS AWARDED TO THE BEST BRANDS ON THE CZECH MARKET

7. 10. 2024 | 2 min read This year, the prestigious Superbrands awards, which are given to the best brands on the Czech market, were awarded again in Prague's Slovanský dom. Only brands with exceptional quality and customer trust can win these awards. Among this year's winners is Prima TV, which has won the title for the ninth time.

FENIX AWARDS KNOW THE WINNERS, ANNOUNCED FIVE AGENCIES OF THE YEAR

7. 10. 2024 | 3 min read Fenix Awards have handed out prizes for the eleventh time, with shortlisted and winning entries going forward to the international edition of the competition.

CZECH TV STATIONS THE BEST IN VIEWERSHIP IN SEPTEMBER

7. 10. 2024 | 2 min read Czech Television stations achieved the highest share of the television market in September and also improved the most compared to last September.

FREE BROADCASTING BECOMES A GATEWAY TO PAID CONTENT

3. 10. 2024 | 5 min read Satellite television broadcasting has long been one of the most popular in the Czech Republic and its programmes are completely free to receive. So what about using this platform as a gateway to premium content?

PRIMA+ BOOSTS CHILDREN’S CONTENT, GOES TO MORE TVS

2. 10. 2024 | 1 min read Video platform prima+ has announced several new features, including the expansion of children's content and the possibility of viewing on Philips and Hisence TVs.

NEW TV PRIMA SERIES: KAMARÁDI INSTEAD OF ZOO, HRDINA AND NÁHRADNÍCI WILL START

2. 10. 2024 | 3 min read Prima will launch a new series, Kamarádi, from 22 October and a day later a new detective series, Hero. The prima+ platform will also premiere a miniseries called Náhradníci.

ULICE IS AN EMPATHETIC SERIES. IT TELLS THE STORIES OF ALL OF US, SAYS BERGROVÁ

2. 10. 2024 | 1 min read Everyday life and a form of empathy. This is the TV series Ulice, which has been on the Nova TV screens for 20 years.

TV ÓČKO CELEBRATES 22 YEARS WITH THE BEST CLIPS OF THE LAST 10 YEARS

1. 10. 2024 | 2 min read OČKO Television began broadcasting on 1 October 2002 under the name Stanice O as the first Czech music television. It happened symbolically on the day when the International Music Day is celebrated. On both of these occasions, ÓČKO broadcast exactly 22 years later a total of 220 of the most successful music videos of the last 10 years. Viewers will thus be treated to a marathon of 15 hours of the best music videos of the last decade.

OMG COMES WITH A BRAND NEWS VIDEO AD SCHEDULER

30. 9. 2024 | 3 min read Omnicom Media Group introduces a new way of measuring video advertising and translates it into an approach to planning.

PRIMA WILL OFFER VIDEOS AND ADVERTISING REVENUE TO THE WHOLE MARKET, LAUNCHES PRIMA PLAY

30. 9. 2024 | 5 min read Prima Group is launching a library of videos that its partners can use for their own media. Prima will pay them 30% for embedding the video and the ad on their site. Prima describes the new product for selling video advertising as revolutionary.

APA, FAMU, NOVA, ČT, PRIMA AND ARAS ESTABLISH A PLATFORM FOR SUSTAINABILITY

27. 9. 2024 | 4 min read Six players in the domestic audiovisual industry have signed a Memorandum on the establishment of the Czech Platform for Sustainable Audiovisual.

TV PRIMA HAS LICENSED THE NEW CHANNEL PRIMA CASE

26. 9. 2024 | 2 min read The Radio and Television Broadcasting Council has granted the application of FTV Prima and granted it a license for another terrestrial and IPTV channel.