PRIMA FOR AUTUMN: ZRÁDCI, DUCH, DVOJKA NA ZABITÍ, HONEYMOON OR ZOO FINALE

1. 8. 2024 | 3 min read New series of the series Duch, Dvojka na zabití, reality game Zrádci, dating show Honeymoon or the conclusion of the series ZOO. These are some of the shows on which TV Prima will base its autumn broadcasts.

VIEWERSHIP IN THE SUMMER DOES NOT DROP BELOW THREE HOURS A DAY

30. 7. 2024 | 3 min read During the summer, TV viewers prefer films and series more than during other months of the year. This year, sports are also among the favourite genres.

MEDIA CLUB IS OFFICIALLY THE SOLE OWNER OF IMPRESSION MEDIA

29. 7. 2024 | 1 min read The spring changes in Impression Media have already been registered in the Commercial Register, and Media Club is the 100% owner of the internet agency.

ADVERTISING CREATOR JOHN HEGARTY PERFORMS IN PRAGUE FOR THE FIRST TIME

29. 7. 2024 | 5 min read He was the only person to receive an award from the Queen for advertising. This year Sir John Hegarty will perform in Prague for the first time.

PRIMA INTRODUCES SUBTITLES FOR THE DEAF ON CNN PRIMA NEWS

29. 7. 2024 | 2 min read Prima is adding automatically generated subtitles to its shows on CNN Prima News using machine learning. They can be used by deaf viewers during terrestrial broadcasts.

BRANDS ARE NOT FULLY MEETING CONSUMERS’ DESIRE TO BE FANS

28. 7. 2024 | 3 min read Fans would be, but brands are not exploiting the potential enough, according to research by APRA and NMS.

OLYMPIC FESTIVAL BEGINS, LURES FANS FOR DOZENS OF SPORTS

26. 7. 2024 | 5 min read Along with the start of the Summer Olympics, the Olympic Festival starts at Lake Most, where individual sports and partners are presented.

“VOYO WILL GRAB YOUR ATTENTION”, SAYS NEW SUMMER CAMPAIGN

24. 7. 2024 | 3 min read "Voyo will grab your attention" - that's the new summer brand campaign, highlighting the fact that subscribers can watch their favourite film or series anytime, anywhere and, most importantly, that there really is something for everyone.

TV NOVA INCREASED ITS REVENUES AND PROFIT LAST YEAR, WHICH REACHED CZK 1.15 BILLION. CZK

24. 7. 2024 | 2 min read TV Nova continues its growth trend and managed to improve its revenue and profit in 2023.

SUNDAY NOON IS THE “GOLDEN TIME” FOR HOBBY SHOWS ON PRIMA

22. 7. 2024 | 9 min read Prima has concentrated its hobby programmes around Sunday lunchtime. The series of programmes forms an important vertical, which it also exploits commercially.

REVOLUTION IN THE TV MARKET: THE CZECHS ARE REPLACING OLD MODELS WITH NEW ONES. ONLY 8% OF HOUSEHOLDS HAVE NO TV

20. 7. 2024 | 4 min read The survey shows that the average Czech family still cannot imagine life without a TV, even though in recent years it has been competing with phone and tablet screens. Fewer than 8% of Czechs have no TV at home and 30% have bought a new one in the last two years. This is partly due to the significant price drop in large-format TVs. What's behind the cheapening of big TVs? A large survey was conducted by CZC, the domestic number two (after Alza) in electronics sales, at the end of the first quarter of 2024 on more than a thousand of its customers. Why have Czechs started to replace their TVs in large numbers?

DANIEL GRUNT: WE HAVE ALREADY INVESTED DEFINITELY OVER A BILLION CROWNS IN VOYO.CZ PREMIUM CONTENT

19. 7. 2024 | 2 min read After about two decades of a career in Czech media, Daniel Grunt took one of the most powerful positions on the market last January - at the head of TV Nova. His long-term focus on the online segment, which has become one of the strategic areas of the commercial station's development, played into his hands. "My goal is to maximize the reach of our content and respect for the TV Nova brand," Daniel Grunt said in the next episode of the První liga (First League) podcast.

THE MOST ADVERTISED MUSIC EVENTS ARE HRADY.CZ AND LIVE NATION

19. 7. 2024 | 1 min read In the music events segment, the strongest advertisers are the festival series Hrady CZ and the organiser Live Nation.

NOVA.CZ HAS EXCLUSIVE CONTENT. WE CAN GO WHERE OTHERS CAN’T, SAYS KOVAČEVIĆ

18. 7. 2024 | 1 min read Experienced journalist Vedran Kovačević has been running nova.cz since September 2023.

THE OLYMPICS IS FIGHTING FOR YOUNG VIEWERS. SERVING THEM A VIDEO WITH A POPULAR SINGER AND LURING INFLUENCERS TO PARIS

18. 7. 2024 | 3 min read The Summer Olympics are trying to target Generation Z, who watch sports differently - often in short segments instead of live broadcasts.

NOVA HAS EXTENDED THE AUDIO DESCRIPTION FOR ITS STATIONS ON SKYLINK AND IN DVB-T2

18. 7. 2024 | 2 min read Nova TV has equipped its smaller thematic programmes Nova Gold and Nova Lady with the audio description function. The accompanying service can be activated by customers of the satellite operator Skylink and viewers who receive the DVB-T2 signal of Multiplex 24.

HUSAK’S CHILDREN ARE GETTING OLD. MARKETERS MUST PREPARE FOR THE “NEW” SENIORS

17. 7. 2024 | 5 min read Today's sixty-somethings behave like consumers two to three decades ago at the age of 45, writes Oldřich Vávra of the Prague University of Economics.

ADVERTISING THE FUTURE? IT’S A BOX NO ONE CAN SEE INTO, SAYS JOSEF HAVELKA

17. 7. 2024 | 13 min read When we think of the advertising of the future, we might think of the famous scene from the movie Minority Report, where John Anderton, played by Tom Cruise, walks through a department store trapped in a tangle of marketing messages that, after scanning his retina, offer him tailored advertising.