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NOVA RETURNS REALITY SHOW SUPERSTAR AFTER FOUR YEARS, SET TO BE “BIGGER THAN EVER”
9. 11. 2024 | 1 min read Nova Television has opened casting for a new series of reality competition show Superstar.
AMERICAN ELECTION NIGHT HIT OVER A MILLION VIEWERS ON TV AND CNN PRIMA NEWS
8. 11. 2024 | 3 min read At least three minutes of coverage of the U.S. presidential election results were sought by more than one million viewers on both news stations Tuesday night through Wednesday.
NOBODY WILL PAY ME FOR ADVERTISING FOR PENSIONERS, THERE IS ROOM FOR CT, SAYS PRIMA BOSS SINGER
7. 11. 2024 | 2 min read The two largest commercial TV groups in the Czech Republic are experiencing a successful year from the point of view of advertisers. Both Prima and Nova are close to full advertising sell-out this year.
EFFIE SHORTLIST: MCCANN, OGILVY AND PHD HAVE THE BEST CHANCES
7. 11. 2024 | 2 min read The Effie advertising effectiveness competition has announced the nominated campaigns that will emerge as this year's winners.
NOVA PREPARES CHRISTMAS STREET, ON THE HUNT AND NON-TRADITIONAL EPISODE OF SPECIALISTE SERIES
7. 11. 2024 | 2 min read The Christmas broadcast of TV Nova will bring special episodes of some established shows as well as classic fairy tales and film comedies.
JOSEF UHER, TV NOVA: AI IS NO SUBSTITUTE FOR HUMANS IN NEWS REPORTING YET
7. 11. 2024 | 9 min read While technology simplifies work, the internal rules of the Nova group require that broadcast content is exclusively overseen by humans, says Chief Technical Officer, Josef Uher.
CZECHS SEARCH FOR INFORMATION MOSTLY ON THE INTERNET, THEN ON TV
6. 11. 2024 | 3 min read Czechs search for information mostly on online media and on TV, while a third of Czechs use social networks, according to research by NMS Market Research.
NOVA TOOK THE LEAD IN OCTOBER, TELEVIZE SEZNAM ATTACKS BARRANDOV
5. 11. 2024 | 2 min read The Nova group recorded the highest audience shares in October and was the only one of the top three groups to improve. Among the smaller stations, Televize Seznam grew and managed to improve its prime-time share thanks to Czech films and the series Professionals.
COCA-COLA BRINGS THE MAGIC OF CHRISTMAS AND CONTINUES THE WORLD NEEDS MORE SANTAS CAMPAIGN
5. 11. 2024 | 4 min read Coca-Cola continues its "The World Needs More Santas" campaign this year, inspiring kindness and generosity through small acts of kindness or unforgettable experiences at the Christmas truck roadshow, which this year will also offer visitors a glimpse of Lapland.
DAN GRUNT: VOYO IS PROFITABLE, APPROACHING ONE MILLION SUBSCRIBERS
5. 11. 2024 | 1 min read Video platform Voyo is on track to reach the million subscriber mark in the Czech Republic and Slovakia, according to TV Nova CEO Daniel Grunt.
CIF: CZECH MEDIA WILL NOT ENTRUST FULL CONTENT CREATION TO AI
5. 11. 2024 | 4 min read Artificial intelligence is a good servant but a bad master in the media, representatives of domestic media houses agreed at the Czech Internet Forum conference.
AKTV CELEBRATES WORLD TELEVISION DAY WITH AN OPEN DAY, INVITES TO STUDIO TOURS AND ENTERTAINMENT SHOW
5. 11. 2024 | 3 min read Broadcasters around the world are celebrating World Television Day on 21 November. AKTV, which brings together the most important Czech commercial broadcasters, will not be left behind. In cooperation with its member broadcasters, AKTV has prepared an interactive "open day" for its clients, business partners and professionals in the field of television and media in the studios and behind the scenes.
CZECHS AGED 45-64 – THE RICHEST TARGET GROUP YOU MIGHT BE OVERLOOKING
4. 11. 2024 | 5 min read Czech society is ageing unstoppably. The options for staying fit and healthy are continually improving and evolving, but middle age (and retirement) still seems to be mainly associated in marketers’ minds with outdated notions of a “walking-stick-and-scarf” lifestyle.
CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES
4. 11. 2024 | 3 min read VOD service Voyo has managed to gain ground where foreign Netflix falls short in the Czech market, according to a case study by Ipsos.
ČT AND CNN PRIMA NEWS BRING AMERICAN ELECTION NIGHT, NOVA SPECIAL
31. 10. 2024 | 4 min read ČT and CNN Prima News are both planning special coverage of the American election. A special edition of Snídaně will be brought to you on the morning of November 6 by TV Nova, which will offer all-day coverage on its website.
AD INTEL: IN THE BACK-TO-SCHOOL ERA, BRANDS INVEST IN ADVERTISING DIFFERENTLY
30. 10. 2024 | 2 min read The Ad Intel News series of short reports from Nielsen Research's advertising monitoring complements last month's ranking of the Top 5 brands in the School & Office Supplies segment.
THE NEAREST BRANDS FOR CZECHS ARE LIDL, YOUTUBE AND DR.MAX
30. 10. 2024 | 4 min read As many as 13% of brands on the domestic market are perceived by Czechs as close to them, the closest being Lidl, YouTube or Dr.Max, according to a survey by Ipsos.
NOVA ADDS ANOTHER SHOW FOR SUNDAY MORNINGS, THE SHOW LEDNICKO VYPRAVEJ
30. 10. 2024 | 2 min read Nova Television is once again expanding its line-up of Sunday morning interest shows. Starting November 3, it will present for the first time the cooking show Lednicko, vypravej.
