AUDIOVISUAL TURNOVER DECLINED, BUT CZECH PRODUCTION IMPROVED THANKS TO TV AND WATER

1. 7. 2024 | 4 min read The turnover of Czech audiovisual production decreased last year, but original Czech production improved year-on-year thanks to TV and series production, according to new data from the APA.

EFFIE ADVERTISING EFFECTIVENESS COMPETITION HAS OPENED APPLICATIONS

28. 6. 2024 | 2 min read Applications for the Effie Czech Republic Advertising Effectiveness Competition are open until 18 August. The competition is open in 16 categories this year.

THE FIGHT FOR TV CONTENT. WHAT DO OPERATORS VALUE CUSTOMERS FOR?

27. 6. 2024 | 5 min read Long gone are the days when pay-TV was enough to offer customers a few dozen channels to choose from according to their preferences. Operators are trying to please future and existing customers with exclusivity.

NUDITY IS PART OF OUR PERSONALITY, SAYS NAKED ATTRACTION’S PSYCHOLOGIST

26. 6. 2024 | 8 min read Hana Mezerová is a psychologist and coach focusing on relationships. In the upcoming Naked Attraction dating show, she will guide the performers from casting to airing. “Getting exposed is important and daring, but it takes mental resilience, so we will be the team’s support,” explains the professional. She likes the naked dating format because it shows nudity without a filter as a natural part of our personality.

WHY ARE GLOBAL PAY-TV PLAYERS ENTERING THE FREE-TO-AIR MARKET?

26. 6. 2024 | 5 min read Michaela Suráková from Atmedia summarizes the reasons that lead multinational pay-TV operators to enter the free-to-air TV distribution market.

CZECHS STILL PREFER HUMAN VOICES IN THE MEDIA MORE THAN ARTIFICIAL ONES

25. 6. 2024 | 3 min read Negative perceptions of the use of artificial intelligence in the media still prevail over positive ones in the Czech population. This is shown by a new wave of research on artificial intelligence in Czech society by Ipsos and FSV UK.

CZECHS INCREASINGLY USE TV FOR OTHER ACTIVITIES

24. 6. 2024 | 3 min read With the increasing number of TV sets connected to the Internet, the time spent on TV for activities other than watching TV broadcasts is also increasing.

HOLIDAYS ON TV NOVA: SEE WHAT SHOWS WILL BE BROADCAST IN SUMMER

22. 6. 2024 | 3 min read What will happen to the series in the summer? Why are Ulice and Jedna rodina missing from the schedule? And when will they return to the screen again? These are the questions that have been piling up in the nova.cz editorial office. Here are the answers.

CANNES BRONZE GOES TO ČAP, MCCANN AND HERO & OUTLAW

21. 6. 2024 | 1 min read The Czech campaign "National Day without Haste", prepared for the Czech Association of Insurance Companies by McCann and Hero & Outlaw, was the top winner at Cannes Lions.

REPOSITORIES UNDER FIRE. NOVA AND PRIMA CRACK DOWN ON ILLEGALLY SHARED CONTENT

20. 6. 2024 | 8 min read Private TV stations have achieved groundbreaking preliminary rulings. Major operators have had to cut off access to several file-sharing repositories.

PRIMA IN THE SUMMER: A LITTLE CRIMINAL ANTHOLOGY FROM THE BIG CITY, WHO ASKS?, POLDA OR MOVIES

20. 6. 2024 | 2 min read Prima TV will base its summer broadcasts on reruns of series, Czech and foreign films or the premiere of Who Asks?.

NEWS VIEWERSHIP IN THE CZECH REPUBLIC IS DECLINING IN ALL MEDIA

18. 6. 2024 | 4 min read Czechs most often get their news from the internet and TV news. But even from these main channels, news viewership is declining. This is also true for social media, according to a new Digital News Report from the Reuters Institute.

THEY’RE FINALLY HERE! GLOBAL STANDARDS FOR MEASURING EMISSIONS IN ADVERTISING PUBLISHED AT CANNES LIONS

18. 6. 2024 | 3 min read We've waited a long time for any standards to measure carbon emissions from advertising and media, but they're finally here. Now marketers can work with reliable metrics and give owners carbon data instead of assumptions.

CZECHS PLAN TO SPEND MORE ON SUMMER HOLIDAYS THIS YEAR, INTEREST IN ABROAD IS GROWING SLIGHTLY

17. 6. 2024 | 6 min read The CzechTourism portal has published the plans of Czechs for this year's holidays. Where will they travel and how much are they planning to spend?

COMMERCIAL MEDIA HAVE RESERVATIONS ABOUT THE BIG MEDIA AMENDMENT

17. 6. 2024 | 5 min read Representatives of the private media sector do not like the new form of the draft media amendment. They see the wording of the accompanying Memorandum, which is supposed to describe more precisely the tasks of public service media, as essential.

FOOTBALL EURO BEGINS, A FEAST OF FOOTBALL AND PARTNERSHIP ACTIVATIONS

14. 6. 2024 | 6 min read All month long, the media space will now belong to football. The partners of the championship or the national team want to take advantage of the attention that the individual matches will gain.

PREDICTIONS BY HOROSCOPE ON TN.CZ: AI MODERATOR GETS THE FLOOR

13. 6. 2024 | 2 min read TV Nova's newsroom continues to test the possibilities of artificial intelligence. It is currently working on several projects, most recently using an AI-created presenter for daily horoscope videos on TN.cz.

CASTING FOR NAKED ATTRACTION ATTRACTED MOSTLY SINGLE MEN. THE CREATORS ARE NOW LOOKING FOR WOMEN

13. 6. 2024 | 2 min read The news about the upcoming Czech and Slovak version of the reality show Naked Attraction immediately caused a big fuss and stormy reactions. And not only that... The influx of applications from men...