HR STORIES PODCAST WITH JANA CAVES

13. 6. 2024 | 1 min read The first episode of the HR STORIES podcast features an interview with the HR Director of Prima Group, Jana Caves.

ADVERTISING PRESSURE ON TV NOVA CONTINUES, MORE PRICE HIKES TO COME

11. 6. 2024 | 5 min read The most profitable player in the commercial TV market is seeing unabating pressure on its advertising space. As a result, some clients are already negotiating bookings for their additional investments. It is already certain that the price of TV advertising will increase again. Also in play is a change in the target group for 2025.

COMMUNICATION SUMMIT: WHY IS POSITIVE COMMUNICATION GOOD?

11. 6. 2024 | 8 min read How to engage consumers with advertising messages or TV viewers with science news? That's what this year's Communication Summit conference answered.

MEDIA MARKET OVERVIEW 2023: HOW DID MEDIA TYPES AND MEDIA PERFORM?

10. 6. 2024 | 2 min read The year 2023 was the first full year in which anti-video measures were no longer in place. People didn't feel as much need to spend as much time with media as they did in covidu, on the other hand, advertisers' uncertainty was unblocked. We summarise how the different media and media types stood in our infographic.

DIGIMEDIA ON THE FUNDING OF ČT AND ČRO OR TERESTRICE AND PAY TV

7. 6. 2024 | 2 min read This year's Digimedia conference will focus on public service media funding, terrestrial broadcasting and pay TV, and digital networks for commercial radio.

FORUM MEDIA 2024: INTRODUCING THE FIRST ELEVEN INTERNATIONAL SPEAKERS

6. 6. 2024 | 4 min read Artificial intelligence as an aid to communication, research and the fight against disinformation - these are the main topics of this year's annual MAM conference.

CNN PRIMA NEWS SHARE APPROACHED 5% ON WEDNESDAY

6. 6. 2024 | 2 min read The debate between Prime Minister Fiala and ex-Prime Minister Babiš increased the share of CNN Prima News to almost 5% on Wednesday.

CME CONTENT ACADEMY: LOTS OF PRACTICE AND SUPPORT FROM TUTORS SAY STUDENTS OF THE PROGRAM IN THE PODCAST KUBA WITH NEW

5. 6. 2024 | 1 min read In the next few days, registration for the next edition of the CME Content Academy will close.

CZECH TV GREW SIGNIFICANTLY IN MAY, DRAWING VIEWERS AWAY FROM COMMERCIAL TV

5. 6. 2024 | 2 min read The Czech hockey team's ride to the finals helped CT Sport to significantly increase its share of viewership, which also earned the Czech TV stations' overall share in May. This was felt especially by the strongest commercial TV stations.

TARGETED ADVERTISING IS NOT YET VERY ATTRACTIVE TO THE MAJORITY

5. 6. 2024 | 3 min read The negative attitude of Czech society towards advertising is also reflected in targeted advertising. More than a third even mind it, according to research by Nielsen and ResSolution Group.

WE WANT TO DO DISCUSSIONS DIFFERENTLY THAN IN ČT, SAYS NOVY MODERATOR MARTIN ČERMÁK

5. 6. 2024 | 1 min read During his 12 years at Nova TV, he has worked his way up to the highest level of presenter: he hosts the main news programme Televizní noviny and, since last year, also the new political debate For Five Minutes Twelve. But Martin Čermák is also part of the team preparing the pre-election and election broadcasts for the European Parliament elections in June.

AVERAGE TV VIEWING TIME WAS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE LAST YEAR

4. 6. 2024 | 2 min read The average daily TV viewing time in the Czech Republic exceeded the average daily time in European countries by six minutes. The comparison was published by the ATO.

GENERATION Z AND CLASSICAL MEDIA? BETTER THAN IT LOOKS

3. 6. 2024 | 3 min read This year's Innovation Lab focused on ways to most effectively reach Gen Z customers. Surprisingly, traditional media did not fare badly.

THE DEBATE ABOUT PUBLIC SERVICE MEDIA IS COMPLETELY REVERSED, SAYS PAVEL KUBINA FROM PRIMA

3. 6. 2024 | 13 min read In June, the government will be submitted a bill to increase TV fees. “They should not be increased before the state says what kind of public service it expects,” says Pavel Kubina, Director for Media Law Issues at Prima Group.

PODCAST: HOW THE AGENCY MARKET IS MOVING IN THE CZECH REPUBLIC AND HOW TV NOVA WORKS WITH REALITY SHOWS ON NETWORKS

2. 6. 2024 | 1 min read Vojtěch Foukal from Visibility agency and Tomáš Hodboď from TV Nova shared their news and know-how. Listen to the new episode of the podcast about marketing Brands, briefs, budgets.

WBD EXTENDS WIMBLEDON RIGHTS IN 11 EUROPEAN MARKETS

30. 5. 2024 | 2 min read The Championships, Wimbledon will continue to be shown on Warner Bros. Discovery’s (WBD) channels and platforms following a new long-term rights extension with The All England Lawn Tennis Club.

NOVA SPORT HAS THE RIGHTS TO THE CHAMPIONS LEAGUE FOR FURTHER YEARS

30. 5. 2024 | 2 min read The UEFA Champions League will remain on Nova Sport for years to come. Live broadcasts will now also be available on Nova Sport 5 and 6.

WHAT DOES THE COMBINATION OF VODAFON TV AND PRIMA+ BRING?

30. 5. 2024 | 4 min read The Vodafone operator is the first player on the pay-TV market to offer a connection with the prima+ video library. The news started on the same day as the launch of the global video library Max, Tuesday 21 May.