TV SALES UP SIX PERCENT LAST YEAR, DEMAND DRIVEN BY STREAMING

11. 3. 2025 Television continues to maintain its firm place in Czech households. According to market data, TV sales rose 6% year-on-year to 606,000 units last year. A key driver of the TV market is the boom in streaming platforms, which is accelerating the need to replace outdated TVs with new smart TVs with internet connectivity. According to… Continue reading TV SALES UP SIX PERCENT LAST YEAR, DEMAND DRIVEN BY STREAMING

GOLDEN DRUM OPENS APPLICATIONS, DEADLINE IS 22 AUGUST

10. 3. 2025 The Golden Drum Festival is now accepting applications. Projects that took place between August 22, 2024 and August 22, 2025 are eligible to apply. The Golden Drum Creative Festival is now opening applications. Agencies, clients and creatives can submit them until August 22. The announcement will take place on 13-14 October, traditionally in the Slovenian… Continue reading GOLDEN DRUM OPENS APPLICATIONS, DEADLINE IS 22 AUGUST

ONEPLAY IS STARTING. WHAT’S GOING TO HAPPEN? AND IS IT BETTER TO CANCEL VOYO OR O2 TV?

10. 3. 2025 From Monday 10 March, a new service called Oneplay is launching, merging O2 TV and Voyo. We summarise what it will mean for subscribers to these services. From 10 March, a new Oneplay service will launch, merging the existing O2 TV and Voyo. In their place will come a single Oneplay offering. What will change… Continue reading ONEPLAY IS STARTING. WHAT’S GOING TO HAPPEN? AND IS IT BETTER TO CANCEL VOYO OR O2 TV?

INTERNATIONAL WOMEN’S DAY: CAMPAIGNERS CALL FOR FASTER PROGRESS

9. 3. 2025 Brands and organisations are using the celebration of International Women’s Day to draw attention to the problems women still face. Action is needed, they say. The theme of this year’s International Women’s Day is summed up in the slogan “Accelerate Action”. Accelerating action for women’s equality is needed because, as the IWD points out, at… Continue reading INTERNATIONAL WOMEN’S DAY: CAMPAIGNERS CALL FOR FASTER PROGRESS

CZECH LION: BEST FILM OF THE WAVE, MARKOVIC METHOD SERIES: HOJER

9. 3. 2025 A total of 29 titles competed for the awards, which are given by the Czech Film and Television Academy (ČFTA) in the final voting. The award for Best Feature Film went to The Waves at the 32nd Czech Lion. The period drama by Jiří Mádl and producer Monika Kristl recalls the events of 1968, when… Continue reading CZECH LION: BEST FILM OF THE WAVE, MARKOVIC METHOD SERIES: HOJER

THE END OF SATELLITE TV IN THE CZECH REPUBLIC? SO FAR ONLY A SEEMING

7. 3. 2025 As of the beginning of 2025, the fifth Czech station will leave the distribution via Astra satellite in the Czech Republic. For the uninitiated, it may look like the era of this platform is coming to an end in the region. Since the New Year, Christian TV Noe has not been part of the satellite… Continue reading THE END OF SATELLITE TV IN THE CZECH REPUBLIC? SO FAR ONLY A SEEMING

ONEPLAY FEATURES HES, ČECH AND OTHERS FROM VOYO AND O2 IN THE CAMPAIGN

7. 3. 2025 The campaign features an elevator that takes viewers through the different floors of Oneplay’s entertainment and sports worlds. The marketing campaign for the launch of the Oneplay service kicked off on 25 February with a press conference and the unveiling of the first brand spot. It will continue in the next few phases. In total,… Continue reading ONEPLAY FEATURES HES, ČECH AND OTHERS FROM VOYO AND O2 IN THE CAMPAIGN

FOUR CHANNELS ONEPLAY SPORT WILL START BROADCASTING. WHERE WILL FOOTBALL, HOCKEY AND OTHER SPORTS BE?

6. 3. 2025 The O2 TV Sport channels are becoming Oneplay Sport stations. Where will the Chance League, MOL Cup or Tipsport extraliga be broadcast from Monday? Sports TV channels O2 TV Sport and O2 TV Football will change to four new Oneplay Sport channels on Monday March 10. The existing broadcasts of the Chance League, the hockey… Continue reading FOUR CHANNELS ONEPLAY SPORT WILL START BROADCASTING. WHERE WILL FOOTBALL, HOCKEY AND OTHER SPORTS BE?

SEE HOW THE FILMING OF THE ONEPLAY CAMPAIGN – A JOINT PLATFORM OF TV NOVA AND O2

6. 3. 2025 TV Nova and O2 launch Oneplay – a service combining TV and streaming. The campaign, symbolizing a journey into endless entertainment, started on 25 February with a press conference and the first spot. It will run a total of four spots and appear on TV, print, radio, online and outdoor. Oneplay will be officially launched… Continue reading SEE HOW THE FILMING OF THE ONEPLAY CAMPAIGN – A JOINT PLATFORM OF TV NOVA AND O2

ČT RETAINED THE LEAD IN FEBRUARY, NOVA CONTINUES TO GROW. IT HAS THE BEST RESULTS ALSO IN PRIME-TIME

5. 3. 2025 Czech Television channels had the highest share in the universal 15+ group in February. However, the Nova group, which has the most airtime and also the share in younger audience groups, is growing the most. Czech Television and its channels maintained the highest share of the TV market in the 15+ audience group in full-time… Continue reading ČT RETAINED THE LEAD IN FEBRUARY, NOVA CONTINUES TO GROW. IT HAS THE BEST RESULTS ALSO IN PRIME-TIME

THREE TIPS ON HOW TO ENGAGE CUSTOMERS WITH ADVERTISING AND NOT BURN THE BUDGET

3. 3. 2025 There are several ways to get viewers’ attention with your creative without having to invest millions, writes Votějch Prokeš of Behavio. Seven to eight million dollars. That’s roughly how much a 30-second ad slot at halftime of the US Super Bowl cost in 2025. And that’s not counting the cost of producing the spot itself.… Continue reading THREE TIPS ON HOW TO ENGAGE CUSTOMERS WITH ADVERTISING AND NOT BURN THE BUDGET

JAN ČADEK: THE REVOLUTION IN THE PRIMA GROUP BUSINESS WILL HAPPEN. I’M A FAST-PACED PERSON, I DON’T LIKE TO STAND STILL

3. 3. 2025 In a closely monitored tender that took place last autumn, Jan Čadek, an experienced media manager who has been the head of the radio (since 2018) and online (since 2023) divisions at Prima’s Media Club, became the new commercial director of Prima Group. He took up his new post after Vladimír Pořízek on 1 January… Continue reading JAN ČADEK: THE REVOLUTION IN THE PRIMA GROUP BUSINESS WILL HAPPEN. I’M A FAST-PACED PERSON, I DON’T LIKE TO STAND STILL

ÓČKO REDUCED ITS SATELLITE BROADCASTING, WITHDREW FROM ASTRA

1. 3. 2025 Music television Óčko has ended its satellite broadcasting via Astra satellite at the end of February at the position 23.5 degrees East. Only sister station Óčko Star remains in this distribution, which continues to broadcast uncoded. With this move, Óčko has significantly limited its availability to viewers using satellite reception. Both channels were only available… Continue reading ÓČKO REDUCED ITS SATELLITE BROADCASTING, WITHDREW FROM ASTRA

NEW SPORTS CHANNELS ONEPLAY WILL NOT BE WITH OTHER OPERATORS

26. 2. 2025 PPF Group is increasing the number of its original sports channels and adjusting their offerings with the launch of Oneplay. With the creation of the joint platform Oneplay by O2 and TV Nova, the companies’ sports offer channels are also being merged and modified. The PPF Group, owner of O2 and TV Nova, will offer… Continue reading NEW SPORTS CHANNELS ONEPLAY WILL NOT BE WITH OTHER OPERATORS

PRIMA AND SKYLINK AGREE TO EXTEND DISTRIBUTION CONTRACT

26. 2. 2025 Since the beginning of the year, intensive negotiations have been underway for the distribution of Prima Group channels on the Skylink platform. TV Prima and pay-TV operator Skylink have agreed to extend the distribution contract. Viewers of this satellite television and streaming platform will continue to have access to all nine Prima TV channels in… Continue reading PRIMA AND SKYLINK AGREE TO EXTEND DISTRIBUTION CONTRACT

STREAMING SERVICES ARE CHANGING: VOYO IS OUT, ONEPLAY IS IN. AMAZON AND MAX ADJUST PRICES

26. 2. 2025 The merger of Voyo and O2 TV is a big change on the Czech market, which will also affect the price. After last year’s price increase for Netflix, Max, SkyShowtime and Disney+, this year the payment terms are also changing for Amazon Prime Video. Max, on the other hand, is adjusting its tariff for long-term… Continue reading STREAMING SERVICES ARE CHANGING: VOYO IS OUT, ONEPLAY IS IN. AMAZON AND MAX ADJUST PRICES

PRIMA PLUS WILL PRESENT THE SERIES THE CASE OF THE DANCER, ABOUT PEOPLE AND HORSES OR THE NIGHT OPERATOR

26. 2. 2025 Video platform prima+ has unveiled its programming plans for this year on the occasion of its second birthday. After two years of existence, the video platform prima+ reaches 350,000 real users per month and shows 97 million hours of viewing and 233 million views. Its offer has been used by 1.4 million real users. Prima… Continue reading PRIMA PLUS WILL PRESENT THE SERIES THE CASE OF THE DANCER, ABOUT PEOPLE AND HORSES OR THE NIGHT OPERATOR

LIMITING REWINDING OF ADS IN REWATCH IS ALSO PLANNED BY NOVA

26. 2. 2025 Nova TV is planning to limit the possibilities for rewinding ads in the reverse view soon. Television Nova is preparing for the time when it will proceed to prevent skipping of ads in rewind. It is supposed to happen “soon”. This was stated to MediaGuru.com by TV Nova CEO Daniel Grunt. He explained that with… Continue reading LIMITING REWINDING OF ADS IN REWATCH IS ALSO PLANNED BY NOVA