WHY SUPER BOWL ADVERTISERS KEEP PRANKING US

8. 2. 2026 As brands chase attention before kickoff, elaborate pranks risk becoming too easy to spot. Last month, photos circulated on gossip sites like TMZ and MailOnline of actor William Shatner eating a bowl of Raisin Bran in his car and clutching the cereal box as if it were his most prized possession. The bizarre paparazzi shots… Continue reading WHY SUPER BOWL ADVERTISERS KEEP PRANKING US

THE OPENING OF THE WINTER OLYMPICS IN MILAN DOMINATED FRIDAY’S VIEWING FIGURES.

7. 2. 2026 The live broadcast of the opening ceremony of the 2026 Winter Olympics was watched by 1.2 million viewers over the age of 15 and 1.25 million viewers over the age of 4 on the Czech Television sports channel. It was the best result of the evening and also of the entire Friday. ČT stations recorded… Continue reading THE OPENING OF THE WINTER OLYMPICS IN MILAN DOMINATED FRIDAY’S VIEWING FIGURES.

THE STATE OF PERFORMANCE TV IN 2026

6. 2. 2026 Attention is the hardest thing to buy. And everyone else is bidding too. People are scrolling, skipping, swiping, and split-screening their way through the day. Which is exactly why TV stands out. It offers a rare, uninterrupted moment where your audience is truly paying attention. Performance TV combines the power of TV advertising with the… Continue reading THE STATE OF PERFORMANCE TV IN 2026

THE WINTER OLYMPICS ARE STARTING, AND PARTNERS ARE FINE-TUNING THEIR COMMUNICATIONS

6. 2. 2026 The 2026 Winter Olympics in Milan and Cortina will officially begin on the evening of Friday, 6 February. They will also bring with them advertising campaigns from Olympic partners. These partners have been communicating their connection to the Olympics in the media for several weeks and are also preparing to participate in the Olympic Festival.… Continue reading THE WINTER OLYMPICS ARE STARTING, AND PARTNERS ARE FINE-TUNING THEIR COMMUNICATIONS

TRUST IN TV GREW FASTER OVER PAST FOUR YEARS THAN ANY OTHER MEDIUM, RESEARCH REVEALS

5. 2. 2026 Following the launch of the Credos Trust Tracker data for 2025, Channel 4’s chief commercial officer analyses the results and their implications for TV advertising. In a world of deepfakes, bots and post-truth politics, it’s not surprising that consumers are seeking shelter in trusted environments where accuracy is everything, and facts are back in fashion.… Continue reading TRUST IN TV GREW FASTER OVER PAST FOUR YEARS THAN ANY OTHER MEDIUM, RESEARCH REVEALS

CZECH TELEVISION OUTPERFORMED COMMERCIAL STATIONS IN JANUARY AND CONFIRMED ITS LEADERSHIP

5. 2. 2026 In January, Czech Television stations increased their share by three percentage points year-on-year and improved the most of all television groups in the overall results. In January 2026, Czech Television stations recorded the highest audience share on the television market in the viewer group aged 15 and over in both all-day and prime-time broadcasting. The… Continue reading CZECH TELEVISION OUTPERFORMED COMMERCIAL STATIONS IN JANUARY AND CONFIRMED ITS LEADERSHIP

THE MOST EFFECTIVE SUPER BOWL COMMERCIALS, RANKED BY VIEWERS

4. 2. 2026 The top 10 Super Bowl ads of the past five years and why they work, according to System1. Every year, about 60 brands spend millions—in 2026, up to $10 million— to advertise in the Super Bowl. They try to shock, delight, surprise, confuse, and inspire the upwards of 127 million-strong audience in the hopes that… Continue reading THE MOST EFFECTIVE SUPER BOWL COMMERCIALS, RANKED BY VIEWERS

MARK RITSON: CZECH MARKETING KNOWS WHAT TO DO AT CHRISTMAS. BUT IN JANUARY, IT FORGETS.

4. 2. 2026 Marketing expert Mark Ritson focused his commentary on Czech Christmas campaigns and how January campaigns are failing. Mark Ritson’s commentary was provided to MediaGuru.cz by the Proficio agency, which accompanied it with a commentary by Jan Kurel. We are publishing both texts. Yes, I know. Christmas is long gone. Weeks have passed since the holidays… Continue reading MARK RITSON: CZECH MARKETING KNOWS WHAT TO DO AT CHRISTMAS. BUT IN JANUARY, IT FORGETS.

TV NOVA AND ONEPLAY PROJECTS ARE AIMING TO BE AMONG THE WORLD’S BEST, SAY VESELSKÁ AND PROKEŠ

4. 2. 2026 On the podcast Kuba s Novou, guests Michal Prokeš and Aneta Veselská from the PR team at TV Nova and Oneplay discussed how TV Nova and Oneplay projects gradually gained recognition at Czech and international festivals. They recalled a time when Nova was perceived mainly as a commercial television station and the professional public viewed… Continue reading TV NOVA AND ONEPLAY PROJECTS ARE AIMING TO BE AMONG THE WORLD’S BEST, SAY VESELSKÁ AND PROKEŠ

CAMPAIGNS SEE BETTER BUSINESS EFFECTS WHEN THEY INCREASE BRAND TRUST

3. 2. 2026 Advertising that amplifies brand trust can have an outsized impact on traditional markers of commercial success, including growth in sales, market share or profit, according to new analysis from the IPA. Commercial campaigns in the IPA Effectiveness Databank that recorded large increases in brand trust reported an average of 65% more large business effects than… Continue reading CAMPAIGNS SEE BETTER BUSINESS EFFECTS WHEN THEY INCREASE BRAND TRUST

SUPER BOWL LX BRINGS CELEBRITY REUNIONS AND A FRESH WAVE OF NOSTALGIA

3. 2. 2026 Celebrity-packed Super Bowl ads aren’t new, but for Super Bowl LX, some brands are leaning into something even more familiar: Cast reunions that tap directly into pop-culture memory. That strategy builds on an already star-heavy trend. According to iSpot, 68% of last year’s Super Bowl ads featured at least one celebrity, and more than half… Continue reading SUPER BOWL LX BRINGS CELEBRITY REUNIONS AND A FRESH WAVE OF NOSTALGIA

YOUNG ADULTS ARE CHOOSING TO READ THE NEWS, NOT WATCH IT

3. 2. 2026 45% of 18-29-year-olds prefer reading the news, compared to just 31% who prefer watching it, according to an August 2025 survey from Pew Research Center. This text-first preference aligns with how young adults consume content overall. Gen Z spends 58% of their video time on social media rather than streaming services, according to Deloitte, favoring… Continue reading YOUNG ADULTS ARE CHOOSING TO READ THE NEWS, NOT WATCH IT

STARTUPJOBS TRANSFORMED THE MOVEMENT FORWARD INTO ACTION IN A NEW ADVERTISEMENT

3. 2. 2026 The StartupJobs career portal is launching a campaign created entirely using artificial intelligence. The advertisement visually embodies the platform’s main motto, which is moving forward. The marketing agency Ydeal participated in the creation, combining more than nine AI tools in the production of the spot. The campaign is running on social networks and online. The… Continue reading STARTUPJOBS TRANSFORMED THE MOVEMENT FORWARD INTO ACTION IN A NEW ADVERTISEMENT

CZECHS AND TELEVISION: AMONG THE MOST LOYAL VIEWERS IN EUROPE

3. 2. 2026 In the European context, Czechs are among the nations that have long been avid television viewers. Even in an era of growing media fragmentation, television broadcasting maintains a strong reach, stable viewership and the ability to appeal to a wide audience throughout the week. While watching television remains a normal part of the day in… Continue reading CZECHS AND TELEVISION: AMONG THE MOST LOYAL VIEWERS IN EUROPE

THINKBOX: TV WORKS LIKE A BATTERY, POWERING OTHER MEDIA

2. 2. 2026 Do brands still matter? How should media mixes be planned in an environment of limited budgets? How long does advertising work, and why is trust becoming one of the most valuable currencies in communication? These are the questions addressed by the British marketing organisation Thinkbox in its Nickable Studies 2025 report. The new study summarises… Continue reading THINKBOX: TV WORKS LIKE A BATTERY, POWERING OTHER MEDIA

TV MARKET HAS EXTENDED DATA ON OUT-OF-HOME VIEWING

2. 2. 2026 Since the beginning of February, the Czech television market has officially had new data on television viewership. The data has been expanded to include out-of-home viewing. It will now be delivered at around 9:30 a.m. From 1 February 2026, the Association of Television Organisations (ATO) is expanding its official television audience measurement to include data… Continue reading TV MARKET HAS EXTENDED DATA ON OUT-OF-HOME VIEWING

SHOULD BROADCASTERS PRODUCE NEWS THAT LOOKS MORE LIKE YOUTUBE?

2. 2. 2026 KSHB Kansas City offers an intriguing case study in producing YouTube-style news videos that are platform portable and striking chords with audiences. Diversity of content is one of YouTube’s greatest strengths. Whether I’m looking for information on installing solar panels, learning watercolor techniques, repairing a bicycle or watching live television, there is something for everyone.… Continue reading SHOULD BROADCASTERS PRODUCE NEWS THAT LOOKS MORE LIKE YOUTUBE?

RENATA TÝMOVÁ JOINS THE MANAGEMENT OF THE NOVA GROUP

2. 2. 2026 Renata Týmová joins the Nova Group to head up viewer data and insights. The Nova Group is expanding its work with data and audience analysis. Renata Týmová, a media manager with nearly 30 years of experience in media research, is joining the newly created position of Director of Customer Insights. In her new role, she… Continue reading RENATA TÝMOVÁ JOINS THE MANAGEMENT OF THE NOVA GROUP