THE MOST VALUABLE FOOD BRAND IS NESTLÉ, NON-ALCOHOLIC COCA-COLA

20. 8. 2025 | 2 min read Brand Finance has compiled the latest brand value rankings for the food, soft drinks and dairy segments.

STUDY USA: TV IS A MAJOR DRIVER OF HOLIDAY GIFT INSPIRATION

19. 8. 2025 | 2 min read 32% of US connected TV (CTV) users find traditional TV ads useful/helpful for holiday gift info, while 34% say the same about streaming TV ads, according to June 2025 data from LG Ad Solutions.

GRUNT: NOVA TO RAISE AD PRICES ONLY SLIGHTLY— ONEPLAY TO CATCH UP WITH TV BY 2030

18. 8. 2025 | 10 min read TV Nova’s CEO, Daniel Grunt, confirms that Nova will increase TV advertising prices next year. However, the increase will not be as significant as last year. At the same time, he estimates that streaming revenues could match those from TV advertising around 2030.

WHAT’S DRIVING BACK-TO-SCHOOL SALES: EARLY DEALS, AI TOOLS, AND HYBRID SHOPPING

15. 8. 2025 | 3 min read Back-to-school spending is steady in 2025, but shopper behavior is split. Parents are prioritizing tech and clothing—yet these are also the first to be cut when budgets tighten. Consumers are shopping earlier, seeking deals, and using AI to keep costs down.

LABUBU: A PHENOMENON THAT HAS CONQUERED THE MARKET AND SOCIAL NETWORKS FROM ASIA

15. 8. 2025 | 5 min read Labubu toys are conquering the world. Even stars such as Rihanna, Dua Lipa and David Beckham share photos with them. And the manufacturer's sales are soaring.

HOLIDAY SHOPPING IS ENTERING A GEN Z, MOBILE, AND AI ERA

15. 8. 2025 | 4 min read Retailers face an atypical holiday season. Instead of the usual end-of-year boom, 2025 is expected to bring a rare deceleration in holiday sales growth.

SUMMER-FLAVOURED TV ADVERTISING: THE MOST DELICIOUS AND FUNNIEST BBQs

15. 8. 2025 | 9 min read When the smell of smoke and roasted meat wafts through the air from your neighbours in the early evening, it’s hard to resist the temptation to light up the barbecue and prepare some summer delicacies yourself. The growing popularity of summer BBQ parties presents an opportunity for food and barbecue equipment manufacturers. And what better way to reach consumers than with TV ads that make families’ mouths water as they watch together?

NEARLY 90% OF ADVERTISERS WILL USE GEN AI TO BUILD VIDEO ADS, ACCORDING TO IAB

14. 8. 2025 | 4 min read Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.”

PRIMA KRIMI SK LAUNCHES ITS BROADCASTING ON MONDAY, SEPTEMBER 1

14. 8. 2025 | 2 min read The Prima Krimi SK channel, which will start broadcasting on September 1 in the afternoon, is betting on one of the most popular genres of television programming.

FALSE PREJUDICES AGAINST TELEVISION. TV REMAINS ESSENTIAL FOR VIEWERS AND ADVERTISERS

13. 8. 2025 | 7 min read “Television is for older people,” “They only show ads on TV,” “I never watch it,” etc. There are many prejudices against television. But is there any truth to them? The answer to this question was provided by a new study from Screenforce titled “The Beauty of TV.” The results, presented during an exclusive webinar, show that while prejudices against television certainly exist, the reality is quite different.

CZECHS 45 : A TARGET GROUP THE WORLD HAS NEVER SEEN

13. 8. 2025 | 9 min read The largest age group of people in the Czech Republic is often invisible from a marketing point of view, says Petr Tomáš of WPP Media, based on the results of a study called Češi 45.

ONEPLAY TO RELEASE PŘÍPADY JIŘÍHO MARKOVIČE AND THE SERIES ŠTĚSTÍČKU NAPROTI

13. 8. 2025 | 2 min read New titles from the world of football and a continuation of the work of investigator Jiří Markovič will be available on the Oneplay video platform this fall.

TV NOVA IN AUTUMN: BRATŘI A SESTRY, MILIONÁŘI, JÁMA LVOVÁ OR METODA MARKOVIČ

12. 8. 2025 | 4 min read The new series Bratři a sestry and Milionáři, the seventh season of Kriminálka Anděl, the premiere of the reality show Jáma lvová or Libor Bouček as the new hunter in Na lovu. These are some of TV Nova's programming highlights for this autumn.

MICHAL VODÁK APPOINTED MARKETING DIRECTOR OF THE PRIMA GROUP

12. 8. 2025 | 3 min read Michal Vodák is taking over marketing management at the Prima Group. He is replacing Aleš Pýcha, who will now head Prima Solootions.

STUDY USA: CONSUMERS SEE ‘STRONG VALUE’ IN STREAMING BUT ARE ‘VERY CONCERNED’ ABOUT ECONOMY

12. 8. 2025 | 6 min read The newest Hub survey highlights the impact that economic uncertainty could have on the streaming industry.

TV NOVA CHANGES LOGO OF THE NEWS PROGRAM TELEVIZNI NOVINY, THE SHOW ZA PĚT MINUT DVANÁCT MOVES

12. 8. 2025 | 2 min read Nova is changing the logo of its news program Televizní noviny. The modified logo will also be used in this year's election broadcasts.

CANAL+ AND NOVA AGREE TO MAKE ALL SPORTS CHANNELS AVAILABLE

11. 8. 2025 | 2 min read Skylink platform users can now watch all Nova Sport sports channels. Oneplay platform viewers now have access to all Canal+ Sport sports channels.

PRIMA+ IN AUTUMN: NIGHT OPERATOR, TRAITORS, NO MERCY, AND TITLES ON VIAPLAY

11. 8. 2025 | 2 min read The prima+ streaming platform has unveiled its lineup for this year's fall season.