NOVA AND MARKÍZA OPEN CME CONTENT ACADEMY PROGRAMME
17. 5. 2022 TV Nova and TV Markíza are opening a two-year study programme to prepare candidates to work with the CME TV group. TV Nova and Markíza are launching a two-year CME Content Academy scholarship programme together with the Television Institute to prepare them for working for TV and ensure long-term collaboration on TV Nova and Markíza… Continue reading NOVA AND MARKÍZA OPEN CME CONTENT ACADEMY PROGRAMME
ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES FIVE YEARS AND BRINGS A LOT OF NEWS
12. 5. 2022 This spring marks the fifth anniversary of the Association of Commercial Television whose founding members are the Nova, Prima and Óčko TV groups. During its existence, AKTV has been actively involved in the TV industry and legislative processes and has become a respected stakeholder. To support its marketing activities, it has launched a B2B brand and… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES FIVE YEARS AND BRINGS A LOT OF NEWS
NOVA EXPANDS SOCIAL NETWORKS TO HBBTV, LAUNCHES SOCIAL TV
11. 5. 2022 Nova Group is launching Social TV, a hybrid broadcasting (HbbTV) app that extends its red button services. Nova Group launches Social TV app as part of hybrid broadcasting (HbbTV), extending its red button services. Viewers can launch the new feature with internet-connected smart TVs using the red button. The Social TV app allows the collection… Continue reading NOVA EXPANDS SOCIAL NETWORKS TO HBBTV, LAUNCHES SOCIAL TV
REPORT: CONNECTED TV VIDEO IMPRESSIONS SURPASS MOBILE
11. 5. 2022 Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has published findings from its 10th annual Global Benchmarks Report examining critical trends, advancements, and benchmarks in the video advertising industry. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions, with… Continue reading REPORT: CONNECTED TV VIDEO IMPRESSIONS SURPASS MOBILE
NOVA WILL DEPLOY THE SHOW LEGO MASTERS TO PRIME-TIME FROM JUNE
9. 5. 2022 The TV format, which was directly co-created by the Lego brand, will be aired by Nova in primetime on Sundays in June. Starting Sunday, June 5, Nova TV will begin broadcasting a new competition show directly linked to the Lego brand. It is called Lego Masters and will occupy the airtime from 20:20 on Sunday… Continue reading NOVA WILL DEPLOY THE SHOW LEGO MASTERS TO PRIME-TIME FROM JUNE
CREATIVITY IN ADVERTISING CAMPAIGNS: AN INDISPENSABLE INGREDIENT IN THE RECIPE FOR SUCCESS AND IMMORTALITY
8. 5. 2022 Creative advertising campaigns are simply the most reliable tool available to marketers, which is why it’s a shame that today’s examples are outnumbered by those that don’t have much originality. Does this mean that creativity is dead? Not in the slightest - in fact, it’s quite the opposite.
GROWTH BROUGHT PRIMA TO THE TOP IN PRIME-TIME
5. 5. 2022 Czech TV’s stations remained the strongest domestic TV group in April in the over-15 general audience. Prima improved the most year-on-year, mainly thanks to its thematic channels. Czech TV’s stations again exceeded the 30% share threshold (30.39%) in the broader 15+ group in April this year, becoming the strongest TV group in this audience group.… Continue reading GROWTH BROUGHT PRIMA TO THE TOP IN PRIME-TIME
STUDY USA: FAMILY CO-VIEWING SURGES AMONG STREAMING AUDIENCES
5. 5. 2022 New Future Today survey finds that 94% of parents have increased co-viewing in the last year. While conventional wisdom holds that the proliferation of screens has produced more siloed viewing, a new survey commissioned by Future Today has found that family co-viewing among streaming audiences is actually increasing. “There is a misperception that the explosion in screens… Continue reading STUDY USA: FAMILY CO-VIEWING SURGES AMONG STREAMING AUDIENCES
WILLINGNESS TO PAY EXTRA FOR A SOCIALLY RESPONSIBLE BRAND IS GROWING
4. 5. 2022 After declining during the pandemic, willingness to pay extra for a socially responsible brand is on the rise again. For 44 % of Czechs, social responsibility is important when shopping. Up to 57 % are willing to pay extra for an environmentally friendly product or a product where a portion of sales goes to a… Continue reading WILLINGNESS TO PAY EXTRA FOR A SOCIALLY RESPONSIBLE BRAND IS GROWING
PRIMA WILL START AUCTIONING OFF PART OF THE SPACE NEXT YEAR
4. 5. 2022 The Prima Group is trying to counter the expected outflow of advertising GRPs in linear TV and will introduce auction sales for part of its advertising space from 2023, following restrictions on rewind advertising in IPTV. And it is already announcing price increases. The Prima Group and its media agency Media Club will come up… Continue reading PRIMA WILL START AUCTIONING OFF PART OF THE SPACE NEXT YEAR
BIOPARTY ZEMANKA CAMPAIGNS ON TV FOR THE FIRST TIME
4. 5. 2022 Founder Jan Zeman became the face of the first television campaign of the Zemanek Brickworks. At the beginning of May, Biopekárna Zemanka entered television for the first time with the campaign “Biscuits one poem”. Jan Zeman, the owner of the company, became the face of the advertising spot in verse. With the new campaign, which… Continue reading BIOPARTY ZEMANKA CAMPAIGNS ON TV FOR THE FIRST TIME
CTV BENEFITS FROM COOKIES’ DECLINE
3. 5. 2022 With no reliance on third-party cookies, buyers are turning to CTV as a privacy-safe way to spend ad dollars efficiently and effectively, a new IAB report says. Context Digital video adspend is growing fast – up 49% in 2021 according to the IAB’s 2021 Video Ad Spend and 2022 Outlook report, with another 26% increase forecast for… Continue reading CTV BENEFITS FROM COOKIES’ DECLINE
MEDIA FREEDOM DAY & MEDIA FREEDOM ACT: WHAT FREEDOM LOOKS LIKE TO EUROPE’S MEDIA
3. 5. 2022 Today, broadcasters and streaming services around Europe celebrate Media Freedom Day[1]. As the European Commission drafts the European Media Freedom Act (EMFA), ACT, ABBRO, ACCeS, AKTV, ARCA, CRTV, UTECA and VÖP recall common principles to safeguard media pluralism, independence and sustainability. Any new regulations impacting audio-visual media should be assessed in light of general principles,… Continue reading MEDIA FREEDOM DAY & MEDIA FREEDOM ACT: WHAT FREEDOM LOOKS LIKE TO EUROPE’S MEDIA
CNN PRIMA NEWS SHARE EXCEEDS 1.5% AFTER TWO YEARS
3. 5. 2022 after two years of broadcasting, the average rating of CNN Prima News is 1.58% in the 15-69 audience group. After two years of broadcasting, the average audience share of CNN Prima News is 1.58% in the 15-69 audience group (full day, source: ATO-Nielsen Admosphere). This is this year’s average share, i.e. for the period January… Continue reading CNN PRIMA NEWS SHARE EXCEEDS 1.5% AFTER TWO YEARS
TV NOVA RECEIVES OFFICIAL SUSTAINABLE PRODUCTION CERTIFICATIONS
2. 5. 2022 Two projects of TV Nova have received official sustainable production certifications from the British Albert platform. The first one is a new series Mimořádné intelektové nadání (m.i.n.) directed by Marek Najbrt and Tomáš Pavlíček. the latter awarded project is the original sketch show První dobrá conducted by Vincent Navrátil. TV Nova has become the first… Continue reading TV NOVA RECEIVES OFFICIAL SUSTAINABLE PRODUCTION CERTIFICATIONS
WHY MARKETERS ARE RETURNING TO TRADITIONAL ADVERTISING
29. 4. 2022 Traditional advertising is alive, heading for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter.
NEW FAMILY VIEWING DYNAMICS GIVE RISE TO A MODERN-DAY HEIRLOOM
29. 4. 2022 In a world rapidly filling with NFTs, crypto and metaverse musings, high-value possessions are not always tangible. Instead, digital attachments are just as sentimental as physical ones. This love for all things virtual is giving rise to a new kind of family heirloom, one that is fluid, ever-lasting and crosses multiple generations — the entertainment… Continue reading NEW FAMILY VIEWING DYNAMICS GIVE RISE TO A MODERN-DAY HEIRLOOM
DO NOT DROWN IN MEDIOCRITY
28. 4. 2022 The right brand experience is a competitive advantage for brands, says Jiří Jón. The study entitled State of Brand Experience in the Czech Republic (refer to MAM 14/2022) by Ogilvy Consulting and GroupM showed that local companies should work on the set up of brand experience (BX). Jiří Jón, the head of Ogilvy Consulting and… Continue reading DO NOT DROWN IN MEDIOCRITY
