BY 2027 WE WANT TO SHOOT ALL OUR WORK SUSTAINABLY, SAYS VÁCHA

17. 7. 2025 | 1 min read Sustainability and ESG - topics that have been resonating more and more recently. A few years ago, the Nova Group decided to film selected projects with the international BAFTA albert certification, which aims to minimise the carbon footprint of audiovisual productions. CME, whose portfolio includes TV Nova, has set itself an ambitious goal: to have all its productions certified to this standard by 2027. Marek Vácha, Sustainability Manager at TV Nova, explains how to achieve this goal.

LABUBU: WHAT DOES THAT MEAN?

17. 7. 2025 | 3 min read Trends and fads, especially around single products, can make money – but whether they point to something significant about the world (or about how to do business in the world) is much trickier; Labubus are one such fad that invites our consideration – Kantar trend analysis explores the deeper meanings of the toys’ rise. Why Labubus matter Labubu dolls, based on a 2015 picture book called The Monsters, are one of China’s biggest global hits, a cultural phenomenon that has many things going for it: scarcity, celebrity endorsements, social media virality, collectibility, limited collections, and a huge secondary market.

HBBTV ENABLES SECURE CONTENT DELIVERY WITH NEW DRM SPECIFICATION

16. 7. 2025 | 2 min read The HbbTV Association has announced a new specification for the integration of Digital Rights Management (DRM) in HbbTV implementations and services.

JAKUB FOLAUF IS THE NEW MARKETING DIRECTOR OF THE NOVA GROUP

16. 7. 2025 | 2 min read The current marketing director of the Nova Group, Jakub Strýček, is moving to the parent company CME. He will be replaced by Jakub Folauf, who has been working at Nova since 2021.

NOVA ACTION, NOVA GOLD, AND NOVA LADY ARE NOW ON ONEPLAY WITH AUDIO DESCRIPTION

16. 7. 2025 | 2 min read The Oneplay internet service now offers three Nova Group thematic channels enhanced with audio description for a better experience for users with visual impairments. Subtitles can also be turned on or off.

ONEPLAY, MAGENTA TV, AND TELLY WILL BROADCAST SPARTA, BANÍK, AND PLZEŇ MATCHES

15. 7. 2025 | 2 min read Viewers will be able to watch Sparta, Plzeň, and Baník matches in the preliminary rounds of European football cups live on Oneplay and Premier Sport channels.

CZECHS CHANGE STREAMING SERVICES MOST OFTEN IN THE REGION AND DOWNLOAD THE MOST

15. 7. 2025 | 4 min read Czechs often change their streaming service subscriptions and pay less than users in other Central and Eastern European countries, according to a study by WPP Media.

TOTAL TV: THE DIVIDE BETWEEN STREAMING AND LINEAR TV NO LONGER MAKES SENSE—IT’S TIME TO SMASH THE BARRIERS

15. 7. 2025 | 8 min read For several years now, it has been said that the divide between linear and streamed television makes no sense from the viewer’s perspective. After all, when people sit down to watch TV, they don’t think about whether it’s time for linear programming or streaming. They are just watching TV. This issue—along with the inefficiencies of current advertising models and a potential solution in the form of Total TV—was explored in depth in this year’s report by the media analytics company TVREV.

BLUE IS COOL: THE SMURFS SCORE BIG IN TV ADVERTISING

14. 7. 2025 | 7 min read The distinctive, memorable blue colour, unique characters, and the emotional connection of viewers who grew up with the Smurfs—these are the qualities that make the Smurfs a perfect inspiration for creatives. Advertising campaigns are full of these iconic characters—and it’s no surprise! On the occasion of the premiere of the latest Smurfs film, let’s take a look at how this phenomenon resonates in the world of advertising.

SURVEY: MORE VIEWERS TURN TO STREAMING FOR SPORTS

13. 7. 2025 | 3 min read The latest wave from Hub’s sports tracker shows that in just one year, streaming platforms have made great strides toward becoming the “home base” for sports.

ISIC: ONLY 40% OF STUDENTS CONSIDER CZECH MEDIA TO BE TRUSTWORTHY

12. 7. 2025 | 2 min read Less than half of students over the age of 18 believe that Czech media are trustworthy, while 10% hold the opposite view, according to a survey by GTS Alive, published by ISIC.

CZECHS LIKE BRAND MASCOTS, BUT THEY DON’T CONVINCE THEM TO BUY

11. 7. 2025 | 4 min read Brand mascots are generally liked by Czechs in advertisements, but they don't usually convince them to buy, according to the results of a representative survey by MNForce.

POWER OUTAGE AFFECTS TV VIEWING

11. 7. 2025 | 3 min read TV viewing during the blackout: dramatic drop in affected areas offset by growth in other regions.

SUMMER-FLAVOURED TV ADS: THE MOST SPARKLING REFRESHMENT FOR THE HOTTEST DAYS

10. 7. 2025 | 8 min read Hot summers are perfect for advertising all kinds of drinks and other refreshments. What advertising strategies do the most famous brands choose, and which summer adverts are the most appealing?

HOW AUTHENTIC PRODUCT PLACEMENT CAPTURES THE STREAMING GENERATION

9. 7. 2025 | 7 min read For many brands, traditional paid media no longer guarantees the results that it used to. Linear TV programming can rack up six-figure invoices, even for start-ups or smaller brands, and more and more consumers are actively avoiding ads on streaming services, no matter the cost.

ONEPLAY IS FUNDAMENTALLY CHANGING THE MARKET, MORE CONSOLIDATION TO COME, EXPECTS HEAD OF PRIMA JAN MAXA

8. 7. 2025 | 1 min read Jan Maxa, former head of digital at ČT, is working on a new content strategy for the Prima streaming platform.

CZECHS DISLIKE POOR QUALITY AND CONSTANT REPEATS ON TELEVISION

8. 7. 2025 | 2 min read The lack of quality programmes and constant repeats of old ones are among the most pressing problems with television programming.

ČT WAS THE STRONGEST IN THE FIRST HALF OF THE YEAR, BUT NOVA GREW THE MOST

8. 7. 2025 | 4 min read Despite a decline, Czech Television maintained its highest share of all-day viewing in the universal 15+ group in the first half of this year. However, Nova recorded the highest growth, winning in the younger viewer categories and in prime time.