KNOWLIMITS REMAINS THE LARGEST MEDIA AGENCY, OMNICOM THE LARGEST NETWORK

3. 7. 2025 COMvergence has updated its ranking of media agencies and networks based on client advertising volumes for 2024. Knowlimits remains the largest media agency in terms of volume, while Omnicom Media Group is the largest media agency network.

SUMMER-FLAVOURED TV ADS: THE WETTEST WATER AND HOTTEST SAND IN ADVERTISING

2. 7. 2025 The splash of waves and the soft sound of hot sand beneath your feet—such a scene is one of the strongest summer trump cards in TV advertising. Swimming in the waves evokes freedom, and beach life brings the rhythm of peace and the ease of a summer holiday, drawing the viewer into the story. People are picturing themselves on a seaside beach, ideally with the featured product in hand. TV ads by the water aren’t just about summer. They are a carefully staged dream where the brand shines like the sun in a clear blue sky without a single cloud.

CNN PRIMA NEWS TO LAUNCH AN OFFENSIVE FOR ELECTION COVERAGE IN AUGUST

2. 7. 2025 CNN Prima News is planning the most extensive election coverage for this year’s parliamentary elections. At the same time, it is undergoing a digital transformation aimed at achieving maximum reach across domestic news platforms.

PRODUCT PLACEMENT CAN TRULY BOOST THE BRAND

1. 7. 2025 Broadcasters and marketers are offering more and more opportunities for creative brand integration into their formats. This brings a range of benefits for all parties involved, as shown by the research.

WHY A BRAND’S CSR REPUTATION SHOULD DETERMINE ITS USE OF AI

30. 6. 2025 Researchers test the extent to which a brand’s reputation for social good balances out the negative associations of using AI-generated ads

ČT, NOVA AND PRIMA SWITCH TO SUMMER PROGRAMME. SERIES, FILMS AND ENTERTAINMENT RETURN

30. 6. 2025 The main television stations have launched their summer programming schedules. Evenings will feature reruns of series, films, crime dramas and entertainment.

HBBTV OPENS CALL FOR SPEAKERS FOR HBBTV SYMPOSIUM 2025

30. 6. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce the Call for Speakers for the 13th HbbTV Symposium and Awards 2025.

NEW TV CURRENCY? MORE DATA, MORE GRPs, MORE QUESTIONS FROM CLIENTS

29. 6. 2025 The expansion of out-of-home viewership in Poland has brought a more accurate picture of the audience, but also debates with advertisers and agencies, said Wojciech Kowalczyk in the third part of Atmedia’s Expert Talks.

IF YOUR TRAVEL AD LOOKS TOO PERFECT, GEN Z WON’T TRUST IT

28. 6. 2025 Show them the good, the bad and the ugly.

STUDY PARKS ASSOCIATES: SHOPPABLE TV GROWING IN POPULARITY

27. 6. 2025 While digital goods and services remain the dominant transactions on CTV, consumers are growing comfortable purchasing physical goods through streaming channels and apps, too.

16 BRANDS ENTERED THE CZECH MARKET THIS YEAR, INCLUDING WOOLWORTH AND BLUKIDS

27. 6. 2025 In the first half of the year, 16 new brands entered the Czech market, dominated by fashion and gastronomy.

AMERICANS’ FAVORITE PASTIME IS WATCHING TV

26. 6. 2025 Optimum report finds 90% multitask while watching. A national survey of U.S. consumers shows 66% of us watch TV “all or most of the time” and also multitask while doing it.

SUMMER-FLAVOURED TV ADS — WHEN BRANDS RIDE THE WAVE OF VACATION VIBES AND CHILL

26. 6. 2025 Success in summer requires more than just the right product. It is important to understand that people live differently during the summer. They move from their living rooms outdoors, spend more time away from home, and consume media differently. They think less, feel more, and shop much more impulsively. They respond to ads that evoke atmosphere and emotion, radiating authenticity, ease, and a natural connection to the summer feel.

ZLATÝ STŘEDNÍK PUBLISHES SHORTLIST, MSL LEADS THE WAY

26. 6. 2025 Zlatý středník has announced the finalists for its 23rd annual awards. MSL Czech Republic received the most nominations, while Jsme Fér and Plzeňský Prazdroj received the most nominations from clients.

AKA ANNOUNCES EFFIE, APPLICATIONS CAN BE SUBMITTED UNTIL 24 AUGUST

26. 6. 2025 The Association of Communication Agencies announces the 28th annual Effie Awards Czech Republic competition.

45% OF CZECHS HAVE A NEGATIVE PERCEPTION OF AI IN NEWS REPORTING

25. 6. 2025 Most of the Czech population believes that readers should be informed if a news story was written by AI without the involvement of a journalist, according to a survey.

PRIMA ORIGINALS IS CHANGING TO FRIENDS PRODUCTION

25. 6. 2025 Under its new name, Friends Production wants to produce not only for Prima, but also for other entities.

STUDY USA: YOUNG/OLD TV CONSUMERS’ DIVERGENCE: AVOD VS. FAST

25. 6. 2025 Young and older U.S. consumers continue to show diverging preferences when it comes to legacy and new TV-video platforms, according to ARF’s DASH, a syndicated study conducted in partnership with the National Opinion Research Center at the University of Chicago.