PRIMA STARTS TO INSERT ADVERTISING IN ONEPLAY, TO ITS TV CHANNELS

4. 12. 2025 The Prima Group will start inserting special advertising blocks into the rewatches of its TV channels on the Oneplay service from next year. Jan Čadek, Prima’s commercial director, said this in an interview with Médiář.cz. The advertising blocks inserted into Oneplay will replace the original advertising included in linear broadcasts, and only when played back… Continue reading PRIMA STARTS TO INSERT ADVERTISING IN ONEPLAY, TO ITS TV CHANNELS

PUBLICIS GROUP CELEBRATES CHRISTMAS AND PREPARES FOR ITS 100TH ANNIVERSARY

4. 12. 2025 Using AI and innovation, Publicis Groupe is breathing life into its history, celebrating its first 100 years and setting the course for the next century. From its beginnings in 1926 as a creative workshop in Montmartre, through international expansion, innovation in data analytics and technology, to its current position as an industry-leading holding company, Publicis… Continue reading PUBLICIS GROUP CELEBRATES CHRISTMAS AND PREPARES FOR ITS 100TH ANNIVERSARY

AMERICAN REVIEWERS HAVE ANNOUNCED THE 10 BEST FILMS OF THE YEAR. THE WINNER IS ALSO A FAVORITE FOR THE OSCARS

4. 12. 2025 What does this year’s top films look like according to American critics? The Oscars won’t be handed out until March, but we usually find out the hot contenders for the golden statuettes in December, when the first rounds of nominations and rankings start, some of which are not at all indicative, and others very. It… Continue reading AMERICAN REVIEWERS HAVE ANNOUNCED THE 10 BEST FILMS OF THE YEAR. THE WINNER IS ALSO A FAVORITE FOR THE OSCARS

GENERATION Z AND MARKETING: GAMIFICATION, WELLBEING AND DEEPER MEANING

3. 12. 2025 Generation Z plays a significant role in today’s marketing and media. That is why it was the focus of this year’s conference, which was held on 26 November by the Department of Marketing Communications at the School of Creative Communication. This year’s marketing conference at the College of Creative Arts was entitled Generation Z, Marketing… Continue reading GENERATION Z AND MARKETING: GAMIFICATION, WELLBEING AND DEEPER MEANING

TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA

3. 12. 2025 Legacy TV and movie discovery continue to see many benefits from social media — in terms of marketing and content discovery. At the same time, social media does much to serve its own content in terms of getting popular appeal and usage. New research from S&P Global Market Intelligence finds young media consumers are served… Continue reading TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA

BLACK FRIDAY SPENDING AROUND THE WORLD: WHAT HAPPENED?

2. 12. 2025 Black Friday isn’t what it used to be – it’s much longer than the day for which it’s named, but it’s also more complex and trickier to read in a knotty global economic context; a few sources hint at the signals in the wider noise. Why Black Friday (or the whole week or month) matters… Continue reading BLACK FRIDAY SPENDING AROUND THE WORLD: WHAT HAPPENED?

THE WINNERS OF CREATIVE EXPRESS 2025 ARE KLIMA AND TABAGHUA

2. 12. 2025 The third edition of the Creative Express 2025 competition has a winner. The main prize goes to Pavol Klima and Elene Tabaghua from DDB Prague. Art Directors Club Czech Republic (ADC) has announced the winners of the third edition of the Creative Express Czechoslovakia 2025 competition. The first place went to Pavol Klima and Elene… Continue reading THE WINNERS OF CREATIVE EXPRESS 2025 ARE KLIMA AND TABAGHUA

IS THAT REVOLUT? NO, SPOŘITELNA. HOW NOT TO END UP IN THE GREY OF INTERCHANGEABILITY…

2. 12. 2025 In marketing, budgets decide. But not always. This year’s Brand Restart conference focused on finding what connects big and small brands, and it applies universally no matter how much money you have for your next campaign. That a brand should establish and then consistently leverage its own unique hallmarks of recognition, called distinctive brand assets,… Continue reading IS THAT REVOLUT? NO, SPOŘITELNA. HOW NOT TO END UP IN THE GREY OF INTERCHANGEABILITY…

CZECH INTERNATIONAL AI FILM FESTIVAL WELCOMES AGAIN A SHOWCASE OF THE BEST FILMS MADE WITH AI

1. 12. 2025 The Czech International AI Film Festival 2025 will showcase top films selected from more than a thousand submissions, offer meetings with experts and filmmakers in a panel discussion, and culminate in an award ceremony. An exceptional opportunity to see the future of film on the big screen awaits you. This year CIAIFF is entering its… Continue reading CZECH INTERNATIONAL AI FILM FESTIVAL WELCOMES AGAIN A SHOWCASE OF THE BEST FILMS MADE WITH AI

THREE TRENDS THAT WILL FUNDAMENTALLY AFFECT MARKETING IN 2026

1. 12. 2025 Artificial intelligence, authenticity and an agile approach to communications are three key elements that will shape marketing in the years to come. These are the conclusions of an analysis presented by Panasonic Connect, based on discussions and observations at the This is Marketing event. The combination of technology – particularly AI – with authentic messaging… Continue reading THREE TRENDS THAT WILL FUNDAMENTALLY AFFECT MARKETING IN 2026

CHANNEL 4, ITV AND SKY COMMERCIAL CHIEFS ASK ADVERTISERS TO ‘TURN DOWN THE TOXIC’

30. 11. 2025 The Future of Media London Commercial leaders representing Channel 4, ITV and Sky have called for advertisers to disinvest from Meta and other Big Tech platforms and reinvest that adspend with “trusted” media owners. “When I speak to agencies, I do come across a lot of planners and buyers that feel conflicted in having to… Continue reading CHANNEL 4, ITV AND SKY COMMERCIAL CHIEFS ASK ADVERTISERS TO ‘TURN DOWN THE TOXIC’

REALITY SHOW ZRÁDCI WILL FILM A THIRD SERIES, PRIMA TELEVISION HAS CONFIRMED

30. 11. 2025 The detective reality show Zrádci will have a sequel, Prima TV confirmed on Sunday evening. Prima Television has confirmed it will film a third series of the detective reality show Zrádci after the end of the second season. Although it had previously announced the casting for the third series, it has not yet confirmed that it… Continue reading REALITY SHOW ZRÁDCI WILL FILM A THIRD SERIES, PRIMA TELEVISION HAS CONFIRMED

PRIMA IS FILMING A REALITY SHOW ASIA EXPRESS, WILL LAUNCH IT IN SPRING 2026

26. 11. 2025 Another new reality show format on TV Prima will be the travel competition reality Asia Express. Prima will include it in the spring broadcast of 2026. The Prima Group is filming a new travel reality show, Asia Express, which it will include in its spring 2026 broadcast. Filmed in Southeast Asia, the format will be… Continue reading PRIMA IS FILMING A REALITY SHOW ASIA EXPRESS, WILL LAUNCH IT IN SPRING 2026

REALITY SHOW ZRÁDCI BRINGS IN SIX TIMES MORE PAYING USERS THAN OTHER SHOWS

25. 11. 2025 Prima is building a multimedia ecosystem. Reality show Zrádci is pulling in the young and bringing paying viewers to Prima , came from the mouth of executive director Lukáš Kubát at Forum Media. The reality show Zrádci is an example of how a multimedia strategy can work, according to Prima Group’s new CEO Lukáš Kubát.… Continue reading REALITY SHOW ZRÁDCI BRINGS IN SIX TIMES MORE PAYING USERS THAN OTHER SHOWS

EFFIE HAS PUBLISHED THE SHORTLIST, VML HAS THE MOST NOMINATIONS, CZECH SAVINGS BANK HAS THE MOST CLIENTS

25. 11. 2025 Half of the entries made it to the final of the Effie advertising effectiveness competition. The winners will be announced in December. The finalists of the Effie advertising effectiveness competition were announced at this year’s Forum Media conference. Out of 117 entries, 54 made the shortlist. The list of finalists was unveiled by AKA President… Continue reading EFFIE HAS PUBLISHED THE SHORTLIST, VML HAS THE MOST NOMINATIONS, CZECH SAVINGS BANK HAS THE MOST CLIENTS

PRIMA AT CHRISTMAS: COMEDY AND FAIRY TALES, INCOGNITO ON NEW YEAR’S EVE AND PRIMA PARTIČKA

24. 11. 2025 On Christmas Eve, Prima will bring back the comedy Sám doma, and on New Year’s Eve it will include special episodes of Incognito and Prima Partička. Prima Television is also basing this year’s Christmas scheme on a combination of traditional Czech fairy tales, family films and several premieres. The station will offer viewers tried-and-tested titles… Continue reading PRIMA AT CHRISTMAS: COMEDY AND FAIRY TALES, INCOGNITO ON NEW YEAR’S EVE AND PRIMA PARTIČKA

NOVA AT CHRISTMAS: TŘI BRATŘI AND OTHER FAIRY TALES, NEW YEAR’S EVE RETRO SPECIAL NA LOVU

24. 11. 2025 The Christmas Eve broadcast of TV Nova will follow the usual pattern, offering, among other things, the fairy tale Tři bratři or the comedy Láska nebeská. On New Year’s Eve, it will present specials of Na lovu and Možné je všechno. Nova Television is basing this year’s Christmas broadcast on a combination of Czech fairy… Continue reading NOVA AT CHRISTMAS: TŘI BRATŘI AND OTHER FAIRY TALES, NEW YEAR’S EVE RETRO SPECIAL NA LOVU

CZECHS WON SEVEN AWARDS AT THE ADC*E AWARDS

23. 11. 2025 The Czech participation in the international ADC*E Awards competition recorded a record result – seven awards. In the international ADC*E Awards, Czech agencies took home a total of seven awards – succeeding across categories from crafty to data work to PR events. They have advanced to the European round as winning or shortlisted projects from… Continue reading CZECHS WON SEVEN AWARDS AT THE ADC*E AWARDS