FLEMA: GRAND PRIX GOES TO THE SLOVAK CAMPAIGN FOR THE REALITY SHOW PIT OF LIONS

1. 10. 2025 | 6 min read The Flema Innovative Media Usage Competition gave away its prizes. This year, it introduced new categories and looked primarily at campaign objectives and their boldness.

THE LAST PRE-ELECTION WEEK WILL START WITH A SUPERDEBATE ON SUNDAY NIGHT ON CZECH TELEVISION

28. 9. 2025 | 2 min read From 28 September to 3 October, the main Czech television stations will offer viewers a series of major pre-election debates.

THE WINNER OF THE SERIAL KILLER FESTIVAL IS THE ONEPLAY SERIES MONYOVÁ

27. 9. 2025 | 4 min read The eighth edition of the Serial Killer TV Festival, which focuses on European series production, once again presented the award to the best TV series of Central and Eastern Europe. The best short series was also awarded.

WOOD AND HEGARTY: ADVERTISING NEEDS A NEW CREATIVE REVOLUTION

25. 9. 2025 | 5 min read Creativity is essential for business growth, and its importance is increasing in the age of AI. Agencies and CMOs have the opportunity to become drivers of creativity and strategic partners to company leadership, as emphasised in a webinar featuring John Hegarty and Orlando Wood.

THE CRIME GENRE HAS BEEN PULLING IN BROADCASTERS FOR A LONG TIME

25. 9. 2025 | 5 min read The announcement by media group Nova to rebrand the station Nova Gold to Nova Krimi is a significant step. Czechs have long been fascinated by crime formats, and true crime in particular.

NOVA TRANSFORMS NOVA GOLD INTO DETECTIVE CHANNEL NOVA KRIMI

24. 9. 2025 | 2 min read The Nova Group will change its Nova Gold station to Nova Krimi in November. The channel will offer a line-up of classic detective series.

I’M PREPARED FOR ANYTHING, BUT PRE-ELECTION DEBATES ARE NO REALITY SHOWS

24. 9. 2025 | 14 min read Terezie Tománková will host the final pre-election debates on CNN Prima News, along with coverage of the election day and the post-election Partie.

ORLANDO WOOD AND SIR JOHN HEGARTY ON HOW CREATIVITY FUELS BRAND GROWTH

24. 9. 2025 | 2 min read This year marks a symbolic anniversary - 150 years since the first documented use of the word creativity in English. Historian Adolphus William Ward used the term in 1875 in reference to William Shakespeare's "poetic creativity".

SHORTLIST FLEMA: MOST NOMINATIONS FOR OMD WITH SEZNAM.CZ AND WAVEMAKER SK

23. 9. 2025 | 2 min read A total of 15 campaigns are on the shortlist of the Flema competition, which recognises innovative use of media. The winners will be announced on 30 September.

KNOW.ATTENTION RESEARCH MAPS THE MEDIA BEHAVIOUR OF CZECHS

22. 9. 2025 | 3 min read The Know.attention research project will deliver attention indices across TV, online, audio and outdoor advertising.

FORUM MEDIA: HOW DOES COMMUNICATION AFFECT LIFE?

22. 9. 2025 | 2 min read This year's Forum Media 2025 conference will present five thematic scenes and a number of foreign and Czech speakers.

PAY TV IS GETTING MORE EXPENSIVE, YET MORE CZECHS ARE USING IT. IPTV HAS OVER 50%

22. 9. 2025 | 3 min read Pay TV is getting more expensive, the average monthly spend has reached CZK 430 per month. But viewers are also staying with terrestrial broadcasting, the Atmedia index survey found.

ATO: STICKING TO THE PLAN. OUT-OF-HOME MEASUREMENT WILL START IN JANUARY 2026

22. 9. 2025 | 10 min read The ReDAM project, which aims to bring out-of-home TV and video audience measurement to the Czech market, is progressing according to plan. According to ATO’s Managing Director, Michal Jordan, the official launch is still scheduled for January 2026.

WORLD NEWS MEDIA DAY TO MARK THE IMPORTANCE OF TRUSTWORTHY JOURNALISM

22. 9. 2025 | 2 min read This year, World News Media Day will take place on 28 September 2025 under the theme "Credible media is key. Support journalism. Support the facts. Support the truth".

CZECH INTERNET FORUM DISCUSSES THE IMPACT OF AI ON THE MEDIA

22. 9. 2025 | 4 min read AI is shifting media, marketing and the way we create and consume content. Speakers at the 20th edition of the conference will highlight the challenges facing the digital world and offer strategies for responding to them.

THE GRAND PRIX OF THE DIRECT IMPACT CZECH COMPETITION GOES TO B TÝM

19. 9. 2025 | 2 min read The Grand Prix award of the 23rd year of the Direct Impact Czech competition went to the B tým agency for the campaign "To za nás nebylo" for the Educational Institute for Moravia.

THE MAJORITY OF THE POPULATION DISTRUSTS PAID INFLUENCER PROMOTION

17. 9. 2025 | 2 min read Paid promotion by influencers is trusted by 39% of those who have an opinion on such posts. But more than three-fifths do not trust such promotion, according to research by ResSolution Group.

GAMING HAS ENTERED THE LIVES OF CZECHS, BRANDS SHOULD NOT IGNORE IT

17. 9. 2025 | 3 min read According to research by MNForce, gaming is no longer the preserve of teenagers, but has become a normal part of life across generations. It opens up new communication opportunities for brands.