THE FENIX AWARDS WILL BE ANNOUNCED ON 2. OCTOBER

15. 9. 2025 | 1 min read The 12th annual Fenix Awards gala will be held on October 2.

MEDIA CLUB INCREASED REVENUES FROM TV, RADIO AND ONLINE LAST YEAR

15. 9. 2025 | 3 min read Media Club's total revenues last year reached CZK 6 billion. Internet advertising is growing the fastest, but TV advertising is still the dominant position.

ZLATÝ STŘEDNÍK: THE PROJECT OF THE YEAR IS SVOBODA NÁS SPOJUJE

11. 9. 2025 | 6 min read The project of the year of the 23rd Zlatý středník competition is "Svoboda nás spojuje", the best agency is MSL Czech Republic.

KAMIL HOUSKA: ONEPLAY HAS FUNDAMENTALLY CHANGED OUR APPROACH TO TN LIVE

11. 9. 2025 | 12 min read The launch of TN Live on Oneplay marked a turning point for the platform. Following the modernisation of the studio and the professionalisation of the broadcast, work is now underway on further developments, which Nova will unveil in the coming months.

FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME

10. 9. 2025 | 1 min read Forum Media is the largest event on marketing, communication and business in the Czech Republic. This year it takes place on 25 November at the O2 universum.

THE GENERATION OF CZECHS 45+ IS NOT OFFLINE ANYMORE. HOW TO REACH THEM?

9. 9. 2025 | 5 min read Czechs aged 45+ remain loyal to TV and radio, but are also increasingly spending time online and on social networks. For marketers, this means reaching a target group that is not as fragmented as the younger generation, but gaining their attention is more challenging. Petr Tomáš describes how to do it in the final part of the series on the target group of Czechs over 45.

THE MOST WATCHED HOLIDAY SHOW WAS THE POLICIE MODRAVA SERIES. HOW DID THE TVS DO THIS SUMMER?

4. 9. 2025 | 2 min read Police Modrava once again confirmed its strong position in the summer offer and became the most watched show of this year's holiday season.

PRIMA INCREASED SALES LAST YEAR, NET PROFIT ROSE TO 447 MILLION CZK

3. 9. 2025 | 2 min read Last year, FTV Prima continued to grow its revenues from the operation of TV channels and online websites.

AI GRANDMOTHER BECOMES “CYBER SCAMMERS’ NIGHTMARE” IN O2 CAMPAIGN

3. 9. 2025 | 5 min read O2's new campaign, created entirely through AI, aims to reduce the impact of fraud and educate the public about digital security.

INVESTMENT IN ADVERTISING TO SLOW THIS YEAR, TRADITIONAL MEDIA TO DECLINE

2. 9. 2025 | 3 min read Traditional media operators are the most affected by the absence of major events this year, so it is mainly purely digital players that are contributing to the overall market growth, says Pavel Koreň, describing the estimated development of advertising investments this year.

RADIOHOUSE AND TV NOVA WILL AGAIN SUPPORT SMALLER ENTREPRENEURS WITH CZK 100 MILLION

1. 9. 2025 | 3 min read Media agency Radiohouse in collaboration with TV Nova is launching another edition of the RH 300 Cross programme.

SINGER LEAVES THE POSITION OF CEO OF PRIMA GROUP, REPLACED BY KUBAT

1. 9. 2025 | 6 min read A key change in the management of FTV Prima. Marek Singer is moving on from his position as CEO of the Prima Group after seventeen years. His place will be taken by Lukáš Kubát.

CZECHS DO NOT PERCEIVE COPYRIGHT INFRINGEMENT AS A MAJOR THREAT

31. 8. 2025 | 3 min read The majority of Czechs perceive child sexual abuse and related content as the biggest threat on the internet, while copyright infringement or the sale of counterfeit goods are considered less harmful than people in other European countries.

CZECH SHOPPERS 45+: ACTIVE, CHOOSY AND NOT SO DIFFERENT FROM THE YOUNG

28. 8. 2025 | 8 min read The consumer behaviour of Czechs aged 45-64 is not very different from that of younger generations, yet this largest age group is often neglected in marketing strategies, Petr Tomáš discusses in another text about Czechs over 45.

TOYOTA TEAMS UP WITH REALITY SHOW ZRÁDCI TO REACH NEW TARGET

27. 8. 2025 | 2 min read Toyota expands its activities in the area of branded content and product placement, becomes a partner of the reality show Zrádci.

EFFIE REGISTERS 118 APPLICATIONS THIS YEAR, A FIFTH MORE THAN LAST YEAR

26. 8. 2025 | 2 min read The largest domestic advertising effectiveness competition Effie will evaluate 118 applications this year. This is a record number.

NOVA OPEN TO BRINGING ORDINACE BACK TO TV

26. 8. 2025 | 8 min read Nova wants to build on this year’s results with its autumn programming, having succeeded in increasing its market share. Nova group’s Programming Director, Silvia Majeská, believes that the autumn lineup is strong and will find its audience.

TV FALL IS STARTING. THE NEWS FEED IS JUST GETTING STARTED

25. 8. 2025 | 3 min read Another fall television programming season begins. Most of the news will be presented on commercial stations in the week of August 25.