CZECH TELEVISION OUTPERFORMED COMMERCIAL STATIONS IN JANUARY AND CONFIRMED ITS LEADERSHIP

5. 2. 2026 | 2 min read In January, Czech Television stations increased their share by three percentage points year-on-year and improved the most of all television groups in the overall results.

MARK RITSON: CZECH MARKETING KNOWS WHAT TO DO AT CHRISTMAS. BUT IN JANUARY, IT FORGETS.

4. 2. 2026 | 8 min read Marketing expert Mark Ritson focused his commentary on Czech Christmas campaigns and how January campaigns are failing.

TV NOVA AND ONEPLAY PROJECTS ARE AIMING TO BE AMONG THE WORLD’S BEST, SAY VESELSKÁ AND PROKEŠ

4. 2. 2026 | 1 min read On the podcast Kuba s Novou, guests Michal Prokeš and Aneta Veselská from the PR team at TV Nova and Oneplay discussed how TV Nova and Oneplay projects gradually gained recognition at Czech and international festivals.

STARTUPJOBS TRANSFORMED THE MOVEMENT FORWARD INTO ACTION IN A NEW ADVERTISEMENT

3. 2. 2026 | 4 min read The StartupJobs career portal is launching a campaign created entirely using artificial intelligence. The advertisement visually embodies the platform's main motto, which is moving forward. The marketing agency Ydeal participated in the creation, combining more than nine AI tools in the production of the spot. The campaign is running on social networks and online.

CZECHS AND TELEVISION: AMONG THE MOST LOYAL VIEWERS IN EUROPE

3. 2. 2026 | 4 min read In the European context, Czechs are among the nations that have long been avid television viewers. Even in an era of growing media fragmentation, television broadcasting maintains a strong reach, stable viewership and the ability to appeal to a wide audience throughout the week. While watching television remains a normal part of the day in Central and Eastern Europe, viewers in Western and especially Northern Europe spend significantly less time in front of the television screen.

TV MARKET HAS EXTENDED DATA ON OUT-OF-HOME VIEWING

2. 2. 2026 | 4 min read Since the beginning of February, the Czech television market has officially had new data on television viewership. The data has been expanded to include out-of-home viewing. It will now be delivered at around 9:30 a.m.

RENATA TÝMOVÁ JOINS THE MANAGEMENT OF THE NOVA GROUP

2. 2. 2026 | 2 min read Renata Týmová joins the Nova Group to head up viewer data and insights.

A NEW LOOK FOR MEDALS. THE CZECH PARALYMPIC COMMITTEE UNVEILS ITS MODERN VISUAL IDENTITY AND LAUNCHES ITS CAMPAIGN FOR THE GAMES

2. 2. 2026 | 5 min read In exactly 32 days, the flame will be lit and the Winter Paralympics will begin in Italy. The Czech team will enter the games with a new look: a communication campaign based on black humour, a completely redesigned visual identity and an expanded partner structure.

YOUNG LIONS 2026 COMPETITION KICKS OFF, REGISTRATION OPENS

30. 1. 2026 | 3 min read The eighteenth edition of the Young Lions CZ competition for young creators is kicking off. Building on last year's changes, it aims to serve as a year-round community and development platform again this year.

CZECHS MAINLY WANT TO WATCH THE WINTER OLYMPICS ON TELEVISION, WITH ICE HOCKEY AND BIATHLON PROVING MOST POPULAR

30. 1. 2026 | 4 min read Czechs want to watch the Winter Olympics mainly on television, with younger people preferring social networks and streams more than older people, according to research by ResSolution Group for MediaGuru.cz.

PRIMA TO TIGHTEN UP ADVERTISING REWINDING, VIEWERS WILL NO LONGER BE ABLE TO SKIP IT

29. 1. 2026 | 4 min read The Prima media group is cancelling the so-called "grace period", which allowed pay-TV operators to skip through advertising blocks for one minute. Viewers were abusing this feature.

CNN PRIMA NEWS LAUNCHES WEEKEND BROADCAST OF THE PROGRAMME NOVÝ DEN

29. 1. 2026 | 2 min read CNN Prima News launches weekend edition of morning show Nový den in February.

ONEPLAY ADDS SPORT 1 AND SPORT 2 CHANNELS, ALSO ADDS AMC AND FILM+

29. 1. 2026 | 4 min read TV Nova has signed a multi-year distribution agreement with AMC Networks. As a result, Oneplay will include Sport 1 and Sport 2 channels, among others, offering a complete selection of domestic and international sports competitions in one place.

PRIMA CHANGES ITS STRUCTURE, CREATING CONTENT AND PRODUCTION AND PRODUCT DIVISIONS

28. 1. 2026 | 2 min read Prima is changing its organisational structure. It is introducing new divisions: Content and Production, headed by Jan Maxa, and Product, headed by Petr Král. Josef Hladík is moving to head the Media Club radio division. The temporary head of prima+ is the group's CEO, Lukáš Kubát.

AI IN ADVERTISING IS NOT THE HOLY GRAIL. IT SAVES TIME, BUT THE QUALITY IS LACKING.

28. 1. 2026 | 8 min read Artificial intelligence is gradually replacing some of the manual work done by advertising creators, but it cannot replace human creativity and thinking, said Jan Suda, assessing the current situation at the Marketing Meeting conference.

NOVA SPORT AND ONEPLAY ACQUIRE RIGHTS TO RUGBY TOURNAMENTS, INCLUDING THE WORLD CUP

27. 1. 2026 | 2 min read Nova Sport and Oneplay expand their rugby coverage, broadcasting the Six Nations and the 2027 World Cup.

PRIMA TO BROADCAST DOCU-REALITY SERIES NEMOCNICE 24/7 FROM THE EMERGENCY ROOM

27. 1. 2026 | 2 min read The Prima television group will broadcast a new docu-reality series called Nemocnice 24/7. The premiere is scheduled for 16 February in the early evening on Prima, and the programme will also be available on the prima+ streaming platform.

THE BROTHERS AND SISTERS SERIES RETURNS TO THE AIRWAVES ON 10 FEBRUARY.

26. 1. 2026 | 2 min read From 10 February, the series Bratři a sestry and Polabí will clash again. The former will return with new episodes from this date.