IT WILL CHANGE WITHIN FIVE YEARS, SAY THE HEADS OF NOVÁ AND PRIMA. INCOME FROM STREAMING WILL BE HIGHER THAN FROM TELEVISION.

15. 10. 2025 | 1 min read In Germany, viewers already spend more time streaming than watching television. Czechia expects the same trend.

MARKETING TODAY IS FULL OF DATA, BUT IT IS STILL ABOUT EMOTIONS, IDEAS AND COURAGE

15. 10. 2025 | 21 min read Today, practically anyone can create a campaign. The only difference lies in quality, says Petra Jankovičová, President of the AKA and CEO of Triad Prague.

THE CZECHS SAY THE CLOSEST BRAND IS LIDL. THEN YOUTUBE AND DR. MAX

15. 10. 2025 | 4 min read The brands that Czechs consider close to them have hardly changed compared to last year. Lidl remains the top brand, according to the updated survey by Ipsos.

GOLDEN DRUM: VANIK AND SANTARIUS FROM SAATCHI & SAATCHI TAKE GOLD

15. 10. 2025 | 2 min read This year's winners at the Portorož Advertising Festival in the Young Drummers category were Czech talents Joanna Santarius and Vojtěch Vaník from Saatchi & Saatchi Prague.

ADFORM ADDS DIGITAL SCREENS, LINKS CTV, DOOH AND AUDIO

14. 10. 2025 | 6 min read Adform is expanding its programmatic ad buying platform with new channels and formats. In particular, CTV, digital outdoor and audio are growing rapidly.

FORUM MEDIA 25 CONFERENCE IS COMING UP. WHAT WILL THE EFFIE STAGE BRING?

14. 10. 2025 | 3 min read The Effie Stage at this year's Forum Media 2025 international conference will provide an opportunity to look at data on marketing effectiveness and be inspired by the best European and domestic projects. For the second time, the Effie Stage will announce the Effie Czech Republic shortlist and the winners of the Art Directors Club special award.

ONEPLAY PREPARES VIEWERS FOR THE ARRIVAL OF NOVA KRIMI

12. 10. 2025 | 2 min read Nova is rebranding its thematic channel Nova Gold to Nova Krimi from November. Before the launch, it is using its online platform Oneplay to promote and prepare viewers for the launch of the new project.

NEW BRAND MEASUREMENT LINKS MARKETING AND FINANCIAL METRICS

9. 10. 2025 | 12 min read In the following interview, Mary Kyriakidi of Kantar explains a new approach to brand measurement that delivers daily, AI-assisted data and transforms marketing into a strategic decision-making asset.

THE START OF NAKED ATTRACTION BROUGHT TV ÓČKO AN ABOVE AVERAGE SHARE

9. 10. 2025 | 1 min read On Wednesday evening, Óčko TV launched the domestic edition of the dating reality show Naked Attraction.

NOVA BUYS O2 TV WITH CHANNELS ONEPLAY SPORT AND PREMIER SPORT

9. 10. 2025 | 2 min read The RRTV agrees that TV Nova should acquire a 100% stake in O2 TV. This consolidates the sports channels under PPF.

PRIMA HAS UNIFIED THE TV PROGRAMME IN THE VIDEO LIBRARY AND HBBTV

7. 10. 2025 | 2 min read Since October, the Prima Group has unified the form of its TV programme available on the HbbTV platform with the version used by users and subscribers of the prima+ video library. One of the innovations is, for example, the colour differentiation of the programmes.

HOW DO CZECHS PERCEIVE ADVERTISING? RELEVANCE IS KEY FOR THEM

7. 10. 2025 | 10 min read We see thousands of advertisements every day, but only one tenth of Czechs agree that people like them appear in advertisements. New research from WPP Media shows that relevance is the key to engagement, writes Petr Tomáš.

TV SEPTEMBER WAS WON BY NOVA, THE SHOW OF THE MONTH OCTOPUS

6. 10. 2025 | 3 min read In September, the Nova TV group recorded the highest audience shares in all critical audience groups.

ELECTIONS ON ČT, CNN PRIMA NEWS AND TV NOVA REACHED OVER THREE MILLION PEOPLE

5. 10. 2025 | 2 min read Saturday's election telecasts on the three domestic television stations were watched by 3.3 million viewers over the age of 15.

ELECTION TV BROADCAST WILL START ON SATURDAY MORNING AND WILL LAST UNTIL MIDNIGHT

3. 10. 2025 | 5 min read Domestic television news stations will be following the election day from the morning. CNN Prima News will begin its election coverage at 8:00 am, CT24 at 9:00 am and TV Nova at 1:45 pm.

DON’T JUST EVALUATE ADVERTISING — TAKE A BROADER VIEW OF MARKETING

2. 10. 2025 | 10 min read Assessing the results of advertising campaigns alone is not enough. Marketing must be viewed more broadly, says Sorin Patilinet, who came to Prague for the Brand Management conference.

ONEPLAY LURES NEW CUSTOMERS TO HBO MAX FOR A FREE MONTH

2. 10. 2025 | 2 min read O2 will also provide customers with a premium HBO Max channel for a one-month trial with every new Oneplay tariff plan ordered from the operator.

COMPANIES WANT MORE FROM MARKETING THAN CAMPAIGNS, RESEARCH SHOWS

2. 10. 2025 | 3 min read Marketing directors are often co-responsible for the growth of companies. A third of respondents consider them key players. They should therefore focus more on growth strategies, according to research from Confess Research presented at Brand Management.