PRIMA WANTS THREE BIG REALITY SHOWS A YEAR, ALSO LOOKING FOR A RELATIONSHIP SERIES TO REPLACE POLABÍ

23. 2. 2026 | 11 min read With approximately 300,000 subscribers, the prima+ platform is still in a growth phase. Jan Maxa, the new Content and Production Director at the Prima Group, describes how he plans to connect the development of programmes for linear broadcasting with prima+, and what is coming up in the near future.

NOVA SELLS THE SERIES MARKOVIČ, KRÁL ŠUMAVY AND EXTRAKTOŘI ABROAD

23. 2. 2026 | 2 min read Oneplay Originals expands abroad. Nova has sold its series Metoda Markovič, Král Šumavy and Extraktoři.

RADIO ADVERTISING GREW BY TWO PER CENT IN 2025, BUT THE MARKET SLOWED DOWN

20. 2. 2026 | 3 min read Although the overall increase in net investment in radio advertising did not keep pace with previous years, it still showed a slight increase of two per cent. The significant reduction in advertising on Czech Radio last year did not help commercial stations.

ADFORUM: THE MOST APPRECIATED CAMPAIGN OF THE YEAR IS “PRICE PACKS” BY PENNY

18. 2. 2026 | 2 min read According to a report by AdForum, the most creative awards last year went to German retailer Penny's "Price Packs" campaign.

SPRING TV IS COMING: BULDOK Z PODĚBRAD AGAINST ASIA EXPRESS, ALSO FEATURING PEOPLE AND HORSES

17. 2. 2026 | 3 min read While Czech Television launched most of its new programmes in January, Nova and Prima are only now entering the key part of the season. The most interesting battle is expected on weekends, when premiere formats will face off, led by the travel reality show Asia Express and the new series Buldok z Poděbrad.

SPEED SKATING CURRENTLY LEADS THE RATINGS FOR THE WINTER OLYMPICS ON ČT SPORT

16. 2. 2026 | 1 min read The first week of Olympic broadcasts on ČT sport has so far been dominated by speed skating, with ice hockey in third place.

ADC CZECH CREATIVE AWARDS ANNOUNCES JURIES

13. 2. 2026 | 3 min read This year's 33rd edition of the ADC Czech Creative Awards 2026 announces the composition of its juries.

LOVE, DATA AND PAPRIKA SAUCE: WHAT WILL CZECH VALENTINE’S DAY LOOK LIKE IN 2026?

13. 2. 2026 | 3 min read How are Valentine's Day preparations really going in Czechia? Google search data from February this year painted a picture of what Czechs really want for the holiday of love. AI assistants are helping more and more people with last-minute planning of the evening, menu and ideas.

PODCAST FIRST LEAGUE: TOMÁŠ HRUŠKA – TV NOVA CREATIVE PRODUCER

12. 2. 2026 | 3 min read As a creative producer at TV Nova, he has two much-talked-about drama series to his credit – Metoda Markovič: Hojer and Metoda Markovič: Straka. For the largest commercial television station, this was a relatively risky bet on a young creative and production team with an original vision a few years ago. The gamble paid off, and Nova now has high-quality, award-winning works that are popular with viewers and have won film awards. Creative producer Tomáš Hruška was a guest on the První liga podcast.

IN THE CZECH REPUBLIC, ROUGHLY ONE IN SEVEN ADVERTISEMENTS ON SOCIAL MEDIA IS FRAUDULENT

11. 2. 2026 | 4 min read Fraudulent advertisements generate billions in revenue for social networks in Europe, according to a study by Juniper Research. The prediction for 2030 is even more pessimistic, forecasting that the average user will encounter fraudulent advertisements about a third more often than today.

ONEPLAY IS PREPARING A DOCUMENTARY ABOUT THE KUTNÁ HORA CASE. IT IS FROM THE CREATORS OF STUDNA AND IVETA

11. 2. 2026 | 3 min read Oneplay is preparing another story based on real events. In a series with the working title Stoupenkyně, it will focus on the so-called Kutná Hora case.

ASIA EXPRESS KNOWS THE CONTESTANTS, INCLUDING TUNA AND ŠÁCHOVÁ FROM REALITY SHOW ZRÁDCI

11. 2. 2026 | 3 min read The travel reality show Asia Express has officially introduced the contestants for its premiere season. Among others, it will feature familiar faces from the reality show Zrádci, Nicole Šáchová and Jan Tuna.

PRIMA HAS 300,000 SUBSCRIBERS AFTER THREE YEARS. NEW SERIES AND REALITY SHOWS ARE IN THE WORKS

11. 2. 2026 | 4 min read After three years, the Prima Group's video platform has over 300,000 subscribers. The most successful programmes include Zrádci reality show, original series and some reality shows. Prima has also unveiled its new offerings for this year. Among other things, these will include a dating reality show, the details of which have not yet been specified.

ONEPLAY SPORT IS BUILDING A NEW STUDIO AT THE O2 ARENA

10. 2. 2026 | 2 min read After more than a year of preparations, construction of the new Oneplay Sport studio and production centre began in January.

REALITY SHOW ZRÁDCI 3 WILL PROBABLY START FILMING THIS MONTH. KŘIVOKLÁT CASTLE REVEALED WHEN IT IS CLOSED

10. 2. 2026 | 4 min read Reality show Zrádci (The Traitors) will return to television screens this year. After two successful series, TV Prima is preparing the third series of the detective reality show, which will once again offer a combination of intrigue, psychological games and suspense. Markus Krug will return as director. If filming takes place at Křivoklát Castle, it will begin this month.

MARKETING TRENDS 2026: WHY IS TRUST MORE IMPORTANT THAN THE AMOUNT OF CONTENT?

10. 2. 2026 | 6 min read How can you succeed in an era when artificial intelligence is producing a flood of content, while consumers are more distrustful and protective of their data? Experts answered this question at the WPP Media webinar. They presented key trends that will shape marketing in 2026. According to them, the future does not belong to the reckless deployment of technology, but to the strategic building of trust and authenticity.

MEDAL WINS FOR MADĚROVÁ AND JÍLEK ON SUNDAY, EVENING FOR EXTRACTORS

9. 2. 2026 | 1 min read Biathlon competitions, snowboarding with Zuzana Maděrová's golden success, and speed skating were among the most watched programmes on Sunday. The snowboarding competition was watched by almost 1.5 million viewers over the age of 15. Metoděj Jílek's silver medal run was watched by over 1.2 million viewers. Among the evening programmes, another episode of the series Extraktoři was the most successful. On Sunday, ČT stations exceeded a half share of the audience.

LIDL INVESTED THE MOST IN ADVERTISING IN 2025. HOW MUCH WAS INVESTED IN MEDIA?

9. 2. 2026 | 2 min read Lidl also confirmed its position as the strongest advertiser in the domestic media in 2025. Advertising for food and food chains was once again the most intense. Total advertising investment in the purchase of advertising space in the media increased only slightly, according to data from Nielsen monitoring.