INTERNET VIEWING OF PAID VIDEOS IN THE CZECH REPUBLIC HAS TRIPLED IN TWO YEARS
23. 3. 2022 The Czech Statistical Office report declares, that the video viewing on internet is increasing in the Czech Republic. About 1.4 million people over the age of 16 watch videos on paid sites. According to annual data from the Czech Statistical Office (CSO), videos on the internet were watched by an average of 5.5 million people… Continue reading INTERNET VIEWING OF PAID VIDEOS IN THE CZECH REPUBLIC HAS TRIPLED IN TWO YEARS
PRIMA PLANS TO AIR LICENSING SHOW MY MAN CAN DO IT
22. 3. 2022 Prima Television is preparing a new licensed entertainment-competition format, which will be broadcasted in the Czech Republic under the title My Man Can Do It. Prima Television has started filming a new entertainment show My Man Can Do It. The competition, in which men perform curious tasks and their wives bet on their performance, is… Continue reading PRIMA PLANS TO AIR LICENSING SHOW MY MAN CAN DO IT
WELCOME TO THE NEW NORMAL, IT’S THE SAME AS THE OLD ONE
21. 3. 2022 Despite dire predictions of Covid-driven decline for some sectors and exponential growth for others, we’re largely where we would have been if it had never happened. The two-year span that will be forever known as the ‘Covid Years’ was a dark time. You had to find your entertainment where you could. And, for me, one… Continue reading WELCOME TO THE NEW NORMAL, IT’S THE SAME AS THE OLD ONE
ADVERTISING INVESTMENT IN MEDIA GROWS IN DOUBLE DIGITS THIS YEAR
17. 3. 2022 According to data from Nielsen Admosphere monitoring, the first two months of this year are significantly better than January and February 2021 in terms of total advertising investment in media. Nielsen Admosphere’s advertising investment monitoring records a year-on-year increase of almost 17% in gross investment for the purchase of advertising space in the first two… Continue reading ADVERTISING INVESTMENT IN MEDIA GROWS IN DOUBLE DIGITS THIS YEAR
NOVA EXTENDS TV NEWS FOOTAGE, INCLUDES UKRAINIAN BROADCASTS
9. 3. 2022 TV Nova is expanding the space for news coverage from Ukraine. It has also extended the footage of several of its programmes and included Ukrainian TV broadcasts on the web. TV Nova is expanding the footage of its main news show, Televizni noviny, to one hour as part of its coverage of the war in… Continue reading NOVA EXTENDS TV NEWS FOOTAGE, INCLUDES UKRAINIAN BROADCASTS
OPERATORS AND TV NOVA WANT TO TACKLE “AD SKIPPING” TOGETHER
23. 2. 2022 IPTV operators consider it necessary that the change in the offer relating to skipping ads in the backview is discussed in the light of customer needs and that the discussion takes place across the market. TV Nova agrees with this. IPTV operators consider it necessary to have a cross-market discussion about a possible change in… Continue reading OPERATORS AND TV NOVA WANT TO TACKLE “AD SKIPPING” TOGETHER
TIME SPENT IN FRONT OF THE TV EXCEEDED 4 HOURS LAST YEAR, THE HIGHEST IN 25 YEARS
22. 2. 2022 The surge in TV viewership in the first year of the pandemic continued into 2021. Time spent in front of a TV screen has surpassed the four-hour-a-day mark for the first time.
INTERNET VIDEO VIEWING “SKYROCKETING” IN THE CZECH REPUBLIC
22. 2. 2022 Internet video viewing “skyrocketing” in the czech republic according to the national transmission company CRa. CRa adds that it provides infrastructure for OTT services to customers such as the TV groups Prima and Nova and the Mafra publishing house. It is also developing the possibility of targeted content broadcasting within HbbTV. Commenting on the development,… Continue reading INTERNET VIDEO VIEWING “SKYROCKETING” IN THE CZECH REPUBLIC
TOP MEDIA: NOVA STILL HAS THE HIGHEST REVENUE, SEZNAM.CZ THE HIGHEST PROFIT
21. 2. 2022 TV Nova tops the ranking of media companies operating in the Czech Republic in terms of revenue, Seznam in terms of profit. TV Nova Group was the strongest media company by turnover in the Czech Republic, according to its 2020 results (the latest available at the moment). In the first year of the pandemic, it… Continue reading TOP MEDIA: NOVA STILL HAS THE HIGHEST REVENUE, SEZNAM.CZ THE HIGHEST PROFIT
PRIMA IS PREPARING A REALITY SHOW TALENT AGAIN THIS YEAR, IT HAS OPENED CASTING
18. 2. 2022 TV Prima and Slovakia’s TV Joj have started preparations for the next series of the show Czechia Slovakia’s Got Talent. TV Prima is preparing another series of the talent reality show Czechia Slovakia’s Got Talent for this year. This is one of its regular shows. The TV station has currently opened casting for the tenth… Continue reading PRIMA IS PREPARING A REALITY SHOW TALENT AGAIN THIS YEAR, IT HAS OPENED CASTING
ABOUT A TENTH OF CZECHS WATCH TV SERIES PREVIEWS ON THE WEB
15. 2. 2022 The option to watch TV series previews on online platforms has been used by 9 % of the Czech internet population over 15 years old, according to research by Nielsen Admosphere. The opportunity to watch TV series previews on internet platforms was used by 9 % of the Czech internet population over 15 years old.… Continue reading ABOUT A TENTH OF CZECHS WATCH TV SERIES PREVIEWS ON THE WEB
VOYO HAS ALREADY OVERTAKEN HBO AND IS CATCHING UP WITH NETFLIX. WE ARE INVESTING AND GROWING FASTER THAN EXPECTED, SAYS NOVA’S DIGITAL BRAIN
11. 2. 2022 The fairy tale of Cinderella who turns into a princess may have its reflection in the business world. The grimy beauty could be called Voyo. Nova TV established its video library in 2012 but forgot about it for many years. And now? It is the epicentre of digital transformation of the Czech commercial number one. Last… Continue reading VOYO HAS ALREADY OVERTAKEN HBO AND IS CATCHING UP WITH NETFLIX. WE ARE INVESTING AND GROWING FASTER THAN EXPECTED, SAYS NOVA’S DIGITAL BRAIN
THE 10TH HBBTV SYMPOSIUM AND AWARDS WILL TAKE PLACE IN PRAGUE
11. 2. 2022 The 10th HbbTV Symposium and Awards will take place in Prague, Czech Republic, on November 9 and 10, 2022. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes. The… Continue reading THE 10TH HBBTV SYMPOSIUM AND AWARDS WILL TAKE PLACE IN PRAGUE
DELAYED TV VIEWING INCREASED BY A THIRD IN A YEAR
9. 2. 2022 The dominant source of TV viewing continues to be so-called live viewing, accounting for 84 % of total TV viewing. However, the share of delayed viewing is increasing. The share of delayed TV viewing exceeded 16 % in January this year, increasing by 3.8 percentage points year-on-year. Live (linear) viewing accounts for almost 84 %… Continue reading DELAYED TV VIEWING INCREASED BY A THIRD IN A YEAR
CZECHS AND ADVERTISING 2022: ADVERTISING SATURATION ON SOCIAL MEDIA IS GROWING
4. 2. 2022 Czech users’ sense of oversaturation from the level of advertising on social networks is increasing. This is especially true for Facebook and YouTube, the Czechs and Advertising 2022 study found. The feeling of Czech users being over-saturated with the level of advertising on social networks is increasing. This is especially true for Facebook and YouTube,… Continue reading CZECHS AND ADVERTISING 2022: ADVERTISING SATURATION ON SOCIAL MEDIA IS GROWING
TRUST RESEARCH: WHICH ADVERTISING CHANNELS DO CZECHS TRUST?
3. 2. 2022 In the autumn of 2021, the research company Nielsen conducted a multinational study Trust in Advertising, primarily focused on the trust of the inhabitants of the surveyed countries in various communication channels. Martin Chalupník from Nielsen Admosphere writes about the study. We are at the beginning of the third year of restrictions due to the… Continue reading TRUST RESEARCH: WHICH ADVERTISING CHANNELS DO CZECHS TRUST?
LIDL, KAUFLAND AND ALBERT INVESTED THE MOST IN ADVERTISING IN 2021
2. 2. 2022 Food chains led by Lidl, Kaufland and Albert were the biggest advertisers last year, according to Nielsen Admosphere monitoring. Three foreign food chains were the biggest advertisers in 2021. Food also became the strongest advertising segment in the Czech Republic. They are followed by the banking/insurance and electronics segments in terms of volume of advertising… Continue reading LIDL, KAUFLAND AND ALBERT INVESTED THE MOST IN ADVERTISING IN 2021
GRUNT: VOYO EXCEEDED THOUSANDS OF 350 SUBSCRIBERS
30. 1. 2022 The number of Voyo video subscribers was to exceed 350,000. Another milestone is reaching 500,000 subscribers. The number of Voyo subscribers should have exceeded number of 350,000. This was stated on the social network LinkedIn by Daniel Grunt, the director of new media TV Nova and CME. This is the first officially published number of… Continue reading GRUNT: VOYO EXCEEDED THOUSANDS OF 350 SUBSCRIBERS
