NETMONITOR: BLACKOUT IN THE CZECH REPUBLIC INCREASED VISITS TO NEWS SITES

6. 8. 2025 | 2 min read On July 4, around noon, approximately one million households were left without electricity, Prague's public transport system came to a standstill, and several industrial plants were forced to suspend production. The massive power outage, which affected the capital and several other regions of the Czech Republic, significantly impacted traffic to websites in the News category. An increase of 800,000 People watched the news online with surprise and concern, mainly on their mobile phones, and so a large increase in traffic on this platform was observed throughout the day. On July 4, nearly 3.3 million users visited news websites from their mobile phones, which is about 800,000 more than the average traffic to news websites from mobile phones during the other days of July.

OPTIMISING REACH TO THE WELTHIEST CZECHS AGED 45–64

5. 8. 2025 | 4 min read Part of the WPP Media project called Češi 45+ (Czechs aged 45–64), which aims to focus greater attention on the richest Czech age group, naturally includes the topic of the media behaviour of these Czechs. Given the thematic focus of this page, today we will primarily concentrate on the role of television.

ONEPLAY REMOVES CANAL+ ACTION, ADDS RETRO MUSIC TV

5. 8. 2025 | 2 min read Oneplay has made a change to its TV channel lineup, removing Canal+ Action and adding Retro Music TV. At the same time, Slovak news channel TA3 has been switched to high definition.

CNN PRIMA NEWS TO LAUNCH MAIN PHASE OF PRE-ELECTION BROADCASTING IN SEPTEMBER

4. 8. 2025 | 5 min read CNN Prima News is preparing extensive pre-election broadcasting. It will offer debates, specials, and space for lesser-known candidates.

MASS COMMUNICATION IS DYING, THE FUTURE BELONGS TO PERSONALIZATION

2. 8. 2025 | 7 min read Why shout through a megaphone to a crowd when you can whisper what interests each individual directly into their ear, asks Michal Orsava, co-founder of Webout.

PRIMA PLANS TO TRANSFORM SOME OF ITS EXISTING STATIONS INSTEAD OF LAUNCHING NEW ONES

1. 8. 2025 | 2 min read Instead of launching new stations, the Prima group wants to focus on repositioning and rebranding its existing ones. The changes are intended to better target specific viewer and advertising groups.

PRIMA IN AUTUMN: SERIES POLABÍ AND MLADÁ KREV, NEW SEASON OF ZRÁDCI AND THE RETURN OF ANO, ŠÉFE!

31. 7. 2025 | 6 min read Prima will include new series Polabí and Mladá krev in its fall programming. After nine years, Pohlreich's show Ano, šéfe! will return, and the second season of Zrádci will be offered. Most of the main programs will start on Prima in the last week of August.

TV NOVA’S PROFIT REMAINED ABOVE ONE BILLION LAST YEAR, REVENUES EXCEEDED NINE BILLION

31. 7. 2025 | 2 min read The Nova Group improved its financial results again last year. Both revenues and profits grew, according to the annual report.

TN LIVE HAS A NEW STUDIO, COMING AFTER BROADCAST EXPANSION

31. 7. 2025 | 3 min read The internet news and lifestyle channel TN Live will begin broadcasting from a new studio on August 1. This is the latest development after the channel expanded its broadcasts to 24 hours a day in April this year.

PUELLA LAUNCHES AI SPOT ON TELEVISION

31. 7. 2025 | 2 min read The Puella laundry perfume brand is entering television with a spot created by artificial intelligence.

SECOND SEASON OF REALITY SHOW ZRÁDCI WILL EXPAND TO CINEMAS, ACCOMPANIED BY AN AFTERSHOW AND PODCASTS

31. 7. 2025 | 2 min read Expansion to cinemas, a new talk show, discussions, and podcasts will accompany the second season of the psychological reality show Zrádci.

ONEPLAY AGREES WITH CANAL+, BRINGS COMPLETE PREMIER LEAGUE AND WTA

30. 7. 2025 | 2 min read Oneplay has signed a new agreement with Skylink for Canal+ sports channels. Thanks to this agreement, Oneplay viewers can now watch all live Premier League matches and the WTA women's tour.

AI INFLUENCERS ARE ON THE RISE, BUT INTEREST IN THEM IS CONTRADICTORY

30. 7. 2025 | 3 min read With the development of artificial intelligence, more and more AI influencers are emerging. However, brands that use them are not guaranteed consumer interest.

PRIMA+ RELEASES THE FIRST THREE EPISODES OF ITS NEW SERIES POLABÍ

30. 7. 2025 | 1 min read Subscribers to the prima+ platform can watch a preview of the first episodes of Prima TV's main autumn new release.

NADA: ČEDOK IS THE BEST-KNOWN TRAVEL AGENCY, TUI INVESTS THE MOST IN ADVERTISING

30. 7. 2025 | 2 min read According to monitoring, TUI had the highest investment in media advertising among travel agencies last year. According to NADA research, Čedok is the best-known brand, with Invia moving into second place.

“SEX SELLS.” HOW HAS THE USE OF EROTICA EVOLVED IN ADVERTISING?

30. 7. 2025 | 9 min read Oldřich Vávra from the Prague University of Economics focuses on the development of advertising in other industries, and this time he describes the history of sexuality in advertising.

EFFIE 2025: MORE CHANCES TO WIN, MORE CATEGORIES, EMPHASIS ON INNOVATION AND ESG

28. 7. 2025 | 3 min read This year's Effie competition brings a significantly redesigned structure and new categories, giving agencies and brands more opportunities to win awards for truly effective communication.

PRIMA IS PREPARING A NEW TRAVEL REALITY SHOW AND IS LOOKING FOR COUPLES

28. 7. 2025 | 2 min read Prima TV is preparing a new travel reality show. Casting is now underway, inviting brave couples to participate.