PRIMA SHOW WILL INCLUDE AN ANIMATED CHILDREN’S BAND FROM JANUARY

18. 12. 2025 | 2 min read From 1 January 2026, the Prima Show TV channel will expand its broadcasts with a new children's animation block Prima Show Kids.

STREAMING HAS NOT REPLACED TELEVISION, VIEWERS COMBINE THE PLATFORMS

17. 12. 2025 | 3 min read Atmedia Index research shows that Czechs aged 15-69 are increasingly combining TV viewing with streaming services. Pure streaming viewers are a minority and platform connectivity is now a key factor.

PROGRAMMATIC DOOH ADVERTISING CAN REINFORCE OTHER MEDIA TYPES

13. 12. 2025 | 4 min read Thanks to programmatic, digital out-of-home advertising can become a full-fledged part of omnichannel planning.

PRIMA+ LAUNCHES CHRISTMAS COLLECTION

12. 12. 2025 | 2 min read The streaming service prima+ has introduced a Christmas collection that offers dozens of Czech and foreign films and fairy tales from December.

ONEPLAY IS ALREADY AT THE LEVEL OF VOYO. THEY WON’T GET ANY MORE EXPENSIVE IN THE NEW YEAR

12. 12. 2025 | 4 min read Familiarity with the Oneplay brand, which was established in the spring, is already at the level of the former Voya. According to Nova CEO Daniel Grunt, awareness of the service has grown very quickly. But 2026 will be marked by further work with the brand, he says.

NOVA TV IN SPRING: BULDOK Z PODĚBRAD, ODZNAK VYSOČINA BADGE AND FINAL SERIES BRATŘI A SESTRY

11. 12. 2025 | 4 min read Nova TV will offer new detective stories and the return of well-known reality shows in this year's spring broadcast.

HOW VODAFONE HELPS TO PROMOTE THE PRIMA+ VIDEO LIBRARY

11. 12. 2025 | 4 min read The Vodafone operator pays special attention to the streaming service Prima+ in its pay-TV service. It has enlisted the help of the most famous face of the Prima news, presenter Eva Perkausová.

GRAND PRIX EFFIE FOR PLZEŇSKÝ PRAZDROJ AND VCCP FOR LAGER PROUD

10. 12. 2025 | 6 min read The highest Grand Prix award from Effie goes to Plzeňský Prazdroj with the VCCP agency and the campaign for Proud. The most awards for their campaigns went to Česká spořitelna and the Czech Association of Insurance Companies.

ONEPLAY DEPLOYS THE SERIES METODA MARKOVIČ: STRAKA, SÉRIE MONYOVÁ AND PÁD RODU KOLERŮ

10. 12. 2025 | 3 min read The spring season of the new year 2026 on Oneplay will be marked by the premieres of Metoda Markovič: Straka, Série Monyová and Pád domu Kollerů.

CZECH TV MAINTAINED ITS LEAD IN NOVEMBER, IMPROVED ITS PRIMA

10. 12. 2025 | 3 min read Czech Television remained narrowly in the lead in November, Prima improved and Nova maintained its lead in prime time and younger audience groups.

THE ALPHA GENERATION: WHAT BRANDS ARE WINNING WITH THEM AND WHAT ARE THEY LOOKING FOR?

10. 12. 2025 | 4 min read Research agency ResSolution Group has presented its extensive study on Generation Alpha. It maps their habits, behaviours, buying and media preferences and perceptions of advertising.

AI IS THE FUTURE, WHICH IS WHY WE HAVE BUILT A NEW TEAM AT NOVÁ, SAYS FUKÁTKOVÁ SOURCE

8. 12. 2025 | 1 min read The Kuba s Novou podcast continues! This time, we take a look behind the scenes at how artificial intelligence is created and works at Nova.

CHRISTMAS SCHEMES 2025: AN OVERVIEW OF FAIRY TALES, FILMS AND NEW YEAR’S EVE SHOWS

8. 12. 2025 | 3 min read We present an overview of the prime-time broadcasts of the flagship channels of domestic TV groups during this year's Christmas holidays, New Year's Eve and New Year's Day.

WHAT HAVE CZECHS BEEN GOOGLING THIS YEAR? ELECTION, REEBOK, ONEPLAY OR LABUBU

4. 12. 2025 | 3 min read Google has once again compiled rankings of the most searched terms on the Czech Internet in 2025.

PRIMA STARTS TO INSERT ADVERTISING IN ONEPLAY, TO ITS TV CHANNELS

4. 12. 2025 | 2 min read The Prima Group will start inserting special advertising blocks into the rewatches of its TV channels on the Oneplay service from next year. Jan Čadek, Prima's commercial director, said this in an interview with Médiář.cz.

PUBLICIS GROUP CELEBRATES CHRISTMAS AND PREPARES FOR ITS 100TH ANNIVERSARY

4. 12. 2025 | 3 min read Using AI and innovation, Publicis Groupe is breathing life into its history, celebrating its first 100 years and setting the course for the next century.

THE WINNERS OF CREATIVE EXPRESS 2025 ARE KLIMA AND TABAGHUA

2. 12. 2025 | 2 min read The third edition of the Creative Express 2025 competition has a winner. The main prize goes to Pavol Klima and Elene Tabaghua from DDB Prague.

IS THAT REVOLUT? NO, SPOŘITELNA. HOW NOT TO END UP IN THE GREY OF INTERCHANGEABILITY…

2. 12. 2025 | 6 min read In marketing, budgets decide. But not always. This year's Brand Restart conference focused on finding what connects big and small brands, and it applies universally no matter how much money you have for your next campaign.