TV TECH SUMMIT
TV TECH SUMMIT will reveal the newest technologies that are transforming the business and revolutionizing how television is produced, managed and distributed.
CONTRACTOR: Future plc.
BVOD IN FOCUS: PLANNING FOR SUCCESS
Working together with Channel 4, ITV, and Sky, Thinkbox has undertaken a large-scale, multi-mode series of research studies with PwC and others to bring BVOD to life and answer the vital commercial questions.
CONTRACTOR: Thinkbox
WHY 2022 WILL BE A STRONG YEAR FOR LOCAL TV ADVERTISING
In this data-driven webinar, the experts at Marketron broke down the local TV advertising trends fueling this growth. Attendees learned about a variety of factors.
CONTRACTOR: Marketron
TV ADVERTISING’S UPSIDE DURING A DOWNTURN
Join Angela Voss, chief client officer at Marketing Architects, and Pete McGuire, CMO at home improvement company 1-800-HANSONS, for a look at how to meet performance goals with TV advertising.
CONTRACTOR: Marketing Architects
ONLINE TALK ON THE HALO EFFECT OF TV
VAB conducted a comprehensive analysis of hundreds of brands (both DTC and non-DTC) that have used TV advertising as a way to move their business forward. The work shows the huge impact TV has on driving business results and growth according to the brand lifecycle.
CONTRACTOR: VAB
ONLINE TALK ON ADVERTISING IN RECESSION
During this online lecture, Peter Field focused on several issues about marketing in recession: Why do marketers need to continue to invest in brand advertising? What type of advertising works best under current circumstances? And how can brands defend their share and size their market opportunity?
CONTRACTOR: Egta
ONLINE TALK ON STRATEGIES FOR MARKETERS TO GROW THEIR BRANDS AND INCREASE THEIR SALES THROUGH THE POWER OF TV
Mark Ritson hardly needs an introduction. This is the recording of a live virtual session organised by egta in cooperation with the Global TV Group.
CONTRACTOR: The Global TV Group
THINKBOX: EARNING ATTENTION: VISION AND SOUND IN ADVERTISING
This event by Thinkbox will explore how attention really happens and offer new insights to breathe fresh life into the attention debate.
CONTRACTOR: Thinkbox
VAB: HOW TV ADVERTISING GROWS BRANDS
A look at how TV can turn brands into household names, drive website traffic, successfully launch new products, cast a positive halo effect on to other digital platforms and grow a brand’s share of market. This discussion will equip you with the data and insights needed to include TV in your marketing plan and how it can be used to effectively deliver upon your marketing KPIs.
CONTRACTOR: VAB
ATTENTION IN CONTEXT’
What is attention, how does it work, how do you measure it (can you measure it?), and what do advertisers need to focus on in their media and creative to attract it?
CONTRACTOR: Thinkbox
FROM HYPE TO REALITY: THE FUTURE OF AI IN MARKETING
Join this webcast to gain a comprehensive understanding of AI’s role in modern marketing. Plus, get an exclusive sneak peek TO unveil the exciting potential paths AI can take.
CONTRACTOR: Ad Age
RACE TO THE TOP HOW BRANDS SHOULD RESPOND TO THE COST OF LIVING CRISIS
When budgets are tight, what are the risks of cutting spend? How do you make the case for supporting a brand to your internal finance team? And if you are able to spend through a downturn, what message and tone is likely to resonate with consumers?
CONTRACTOR: ITV
THINK TV: ILLUSION OF CHOICE BY RICHARD SHOTTON
Recording of a webinar with Richard Shotton on his new book Illusion of choice. What does the "EAST/EAST" method mean and what recommendations, backed by scientific evidence of human behaviour, does Richard Shotton give to marketers?
CONTRACTOR: thinkTV¨
SYSTEM 1: WISE UP – GETTING ADS RIGHT FOR OLDER VIEWERS
System1 and ITV’s “Wise Up!” webinar shares the latest research on age representation in advertising from the report of the same name.
CONTRACTOR: SYSTEM 1
AD AGE WEBINAR: HOW MEDIA BUSINESSES CAN BREAK DOWN DATA SILOS TO DELIVER IMPACTFUL CUSTOMER EXPERIENCES
As competition for attention continues to intensify, media businesses must proactively deliver engaging customer experiences to attract, retain, and grow audiences. However, as a result of inadequate customer insights, many struggle to deliver on personalization and suffer from wasted marketing spend and churn. How to deal with it?
CONTRACTOR: Ad Age
DELIVERING THE GOODS: FMCG BRANDS ON TV
FMCG businesses are experiencing a wide range of disruptive pressures and effective communications will have a critical role to play in successfully navigating the challenges and opportunities that come with this for marketers. Our event delivered the inside track, with the opportunity to learn from FMCG TV success stories; explore category benchmarks for effective advertising, and indulge in the creative driving these businesses.
CONTRACTOR: Thinkbox
EGTA EXPERT SERIES: ATTENTION
In this interview from Egta Expert Series, lets explore, How do we define attention, and why is the industry focussing on this now? How does television drive attention? Is there a call-to-action for the European advertising industry?
CONTRACTOR: Egta
THE IMPORTANCE OF BUSINESS DRIVERS
Driving business growth is challenging at the best of times. In the current climate, the stakes have been raised even further. Keen to understand how Australia’s top brands are connecting with consumers, ThinkTV and Sky News have joined forces to showcase the skills of Australia’s ‘Business Drivers’.
CONTRACTOR: thinkTV¨