Kategorie: ARCHIVE

The media industry, as a content creator and distributor, is undergoing significant changes where it needs to look for new business models and market opportunities. We are witnessing the rise of new paid services, particularly in the streaming video streaming space, but only time will tell which projects are viable. However, other types of even relatively new media, such as podcasts, are already approaching content monetisation.

Where have brands moved since the days of Mad Men and 90s classics? Is artificial intelligence a dirty word and the enemy of promotion? Not just that at this year's Brand and Content Conference 2023.

Days of Media in Munchen opens their door. Over the three days, you can expect a conference program on at least four parallel stages with about 400 speakers. In addition, there will be a special on Web3, the Metaverse and media in the NFT economy in 2022. TV broadcasters, audio experts and technology providers will be presenting at the Expo.

Join the inaugural StreamTV Fast Summit for an insightful virtual program, where industry leaders will share their expertise and vision for the future of FAST TV. 

Broadcast industry experts from Dell Technologies and NVIDIA, along with the International Trade Association for Broadcast and Media (IABM) will review the trends and buzz from the recent IBC23 show. 

Controversial views and out-of-the-box thinking make the Screenforce Academy a platform for discussion and idea generation. Experts from the leading German total video marketing companies and their parent companies as well as external speakers provide practical insights in the form of keynotes, cases and talks - entertaining, accessible and interactive.

MIPCOM CANNES is the world’s greatest gathering of television entertainment professionals from 100 countries. Celebrated as 'the mother of all entertainment content markets', and happening every October.

Watch results from the latest study, brought by WARC, Perpetua and Tracksuit, which proved brand awareness drives greater effectiveness in performance marketing.

Program to be specified later.

A half day conference focusing on the future of video & CTV Advertising.

The IBC trade fair, which takes place in Amsterdam, is the annual meeting for professionals in the field of broadcasting. The programme for the 2023 to be announced.

AI was always poised to disrupt business as we know it. But thanks to huge advancements in the past year, that reality seems closer than ever in advertising.

A conference on creativity that aims to inspire and share stories that awaken creativity.

TV industry comes together to learn more about the biggest issues, trends and changes on the horizon.

WARC's next webinar will focus on the principles of TV success. Using examples of real campaigns and facts from marketing effectiveness research, you will learn how to make effective TV advertising.

THE HORIZON 2023 CONGRESS (FORMERLY THE GERMAN MEDIA CONGRESS) Program will be published in spring 2023

New VAB INSPIRE webinar will share analyses and case studies on "How TV Advertising Grows Brands."

Come and experience the 6th annual NEconference, organized by Markething.cz in cooperation with the Department of Marketing Communication and PR at Charles University.