PRIMA SPORT LAUNCHES IN AUGUST. WHAT WILL IT BE BROADCASTING?

13. 7. 2026 The Prima media group has informed television operators of the date on which it would like to launch its new themed channel, Prima Sport. The schedule is set to feature ice hockey, football, floorball and other ball sports, as well as events such as the Ski Classics and e-sports.

THE CZECH FINAL AT WIMBLEDON WAS THE MOST-WATCHED PROGRAMME ON SATURDAY

12. 7. 2026 This year’s Wimbledon women’s final, which featured an all-Czech line-up, was the highlight of Saturday’s television schedule. Thanks to its live broadcast, Prima achieved the highest audience share on Saturday.

THE LAUNCH OF PRIMA SPORT IS APPROACHING. IT HAS UNVEILED ITS LOGO AND IS TEASING FANS WITH HOCKEY, FOOTBALL AND VOLLEYBALL

11. 7. 2026 The Prima Group has already unveiled the logo for its new channel, Prima sport, which is currently in the pipeline, and has announced that it will launch “very soon”.

PRIMA IS BROADCASTING THE CZECH WOMEN’S WIMBLEDON FINAL; IT HOLDS A SUBLICENCE FROM EUROSPORT

10. 7. 2026 The historic clash between two Czech tennis players in the Wimbledon final will also be shown on free-to-air television. It will be broadcast on TV Prima’s main channel.

CZECH TELEVISION HAS MAINTAINED ITS LEADING POSITION AT THE HALWAY-THROUGH POINT OF THE YEAR, GROWING THANKS TO SPORTS BROADCASTING

7. 7. 2026 Czech Television’s channels recorded the highest share of the television market in the first half of 2026. Compared with the same period last year, they were helped in particular by sports coverage of the Winter Olympics and the Ice Hockey and Football World Cups.

ŠTĚPÁN KRB TO HEAD THE PRIMA GROUP’S LEGAL DEPARTMENT

2. 7. 2026 The Prima Group has filled the position of Head of the Legal Departmentwith effect from 1 July. Štěpán Krbis joining the company’s management team.

PRIMA GROUP’S REVENUE, INCLUDING RADIO AND DIGITAL, REACHED 7.2 BILLION CZK LAST YEAR

2. 7. 2026 The Prima Media Group ended 2025 with consolidated revenue of 7.195 billion koruna and an EBITDA of 1.803 billion CZK.

PRIMA’S MINISERIES WE ARE NOT A CULT IS MEANT TO BE FICTIONAL. THE CHANNEL IS ALSO CONSIDERING NEW EPISODES OF THE SERIES POLDA

29. 6. 2026 Prima is preparing a mini-series entitled My nejsme sekta, which will focus on how cults operate. The result is intended to be a fictional story about cultism, rather than a description of a specific real-life case. In addition, Prima is also considering bringing back the series Polda.

PRIMA HAS CONFIRMED A THIRD SERIES OF THE REALITY SHOW *ZRÁDCI*, AND *POLABÍ* WILL ALSO CONTINUE IN THE AUTUMN

25. 6. 2026 Prima TV is switching to its summer schedule, but this autumn it will launch the third series of the reality game show *Zrádci* and the next series of *Polabí*.

PRIMA GROUP RESHUFFLE: KUBÁT TO BECOME CHIEF EXECUTIVE, SINGER JOINS THE SUPERVISORY BOARD, RUZEK TO HEAD THE RADIO DIVISION AS WELL

24. 6. 2026 From 1 July 2026, the Prima Media Group will be changing its organisational structure and the composition of its senior management. The current Chief Executive, Marek Singer, will move to the Supervisory Board, whilst the current Managing Director, Lukáš Kubát, will take over as Chief Executive. In addition to television broadcasting, Alex Ruzek will now also oversee the group’s radio operations.

THE SUMMER SCHEDULES OF CZECH TELEVISION, NOVA AND PRIMA WILL FEATURE REPEATS OF DRAMAS, FILMS AND COMEDIES

23. 6. 2026 Twice a week, Polda on Prima, Případy mimořádné Marty on Nova, or Vyprávěj on the main channel of Czech Television. The country’s leading broadcasters will rely primarily on their archives for their summer programming.

PRIMA IS CHANGING THE BROADCAST DAYS AND TIMES FOR THE REALITY SHOW ‘ARE YOU THE ONE?’

22. 6. 2026 Prima is revising the programme schedule for its main channel. The dating reality show Are You The One? Česko is moving from the early evening slot to late evening, after 10 pm.

PRIMA IS LAUNCHING A SPORTS CHANNEL. IT HAS BEEN GRANTED A LICENCE FOR PRIMA SPORT

18. 6. 2026 The Council for Radio and Television Broadcasting has granted FTV Prima a licence to operate a new nationwide sports channel, Prima sport, for a period of 12 years. The channel is to be available both via digital terrestrial broadcasting and online.

PRIMA IS APPLYING FOR A LICENCE FOR A NEW THEMATIC CHANNEL. WILL IT BE A SPORTS CHANNEL?

12. 6. 2026 FTV Prima has submitted an application to the Council for Radio and Television Broadcasting for licences for a new television channel. However, it has not yet publicly disclosed the channel’s focus.

PRIMA HAS PUT PRESSURE ON BROADCASTERS OVER LICENCE RIGHTS, THREATENING THEM WITH LEGAL ACTION

11. 6. 2026 The Prima Group has called on broadcasters to strictly adhere to licensing terms when handling content. This is in response to growing pressure from rights holders who wish to prevent their programmes from appearing in archives and video libraries beyond the scope of the agreed permissions.

NOVA FOLLOWS IN PRIMA’S FOOTSTEPS. SKIPPING ADS WILL NO LONGER BE POSSIBLE ON ITS CHANNELS EITHER

28. 5. 2026 From autumn onwards, it will no longer be possible to skip ad breaks on Nova Group channels. TV Nova is including this requirement in its new terms and conditions with operators who offer catch-up services on their pay-TV platforms. This has been confirmed to Lupě by the broadcaster and also by some of the operators who have already received the contractual documentation. “The change is due to take effect on 16 November 2026. Negotiations with operators are ongoing,” wrote Zuzana Křížková, TV Nova’s corporate communications manager, to the editorial team.

PRIMA LAUNCHES STREAMING DIVISION, HEADED BY WYKRYTOWICZ

28. 5. 2026 The Prima Group sees streaming and digital content distribution as a key pillar for its future growth. It is therefore establishing a streaming division.

OTO KLEMPÍŘ VS. MARTIN BAXA: THE DIGIMEDIA 2026 CONFERENCE WILL FEATURE A ‘MINISTERIAL’ DEBATE ON PUBLIC SERVICE MEDIA

19. 5. 2026 The 21st edition of the DIGIMEDIA 2026 conference, taking place on Wednesday 3 June 2026 in the Congress Hall of Czech Television in Prague’s Kavčí Hory district, will feature a debate between the current and former Ministers of Culture: Oto Klempíř of Motoristé sobě and Martin Baxa of the ODS. Both politicians will take part in the opening discussion session focusing on the funding of public service media, specifically Czech Television and Czech Radio. It is precisely these media organisations that are affected by the draft Public Service Media Act, which was submitted by the Ministry of Culture in April and for which the inter-ministerial consultation process concluded last week. Continuation of the heated debate from TV Nova Oto Klempíř and Martin Baxa had already clashed during Saturday’s discussion on TV Nova’s ‘Za pět minut dvanáct’, with the new bill being the main topic on which both politicians did not mince their words. The debate at the DIGIMEDIA 2026 conference will offer more scope for discussion and confrontation with other guests: Marit af Björkesten, Director-General of the Finnish public service broadcaster YLE, Milan Fridrich, Deputy Director-General of Czech Television; Martina Májíček Poliaková, Director of Strategic Development at Czech Radio; Marek Singer, President of the Association of Commercial Television Stations; Jiří Hrabák, Chairman of the Association of Private Broadcasters; and David Smoljak (STAN), Chairman of the Senate Committee on the Media.