TELEVISION DELIVERED MORE ADVERTISING GRPS IN 2021
20. 1. 2022 TV stations delivered 3% more ad GRPs in the TV market last year than in 2020. Czech TV stations delivered 3% more advertising GRPs in the TV market in 2021 than in 2020. Media Club and Nova Group remain the strongest commercial networks in terms of GRPs delivered, with Czech Television and Atmedia posting the… Continue reading TELEVISION DELIVERED MORE ADVERTISING GRPS IN 2021
PRIMA, ČT AND NIELSEN LAUNCH COMBINED MEASUREMENT OF TV AND ONLINE VIDEO ADVERTISING
17. 1. 2022 Prima Group and Nielsen Admosphere have launched a combined measurement of TV and online video advertising. Aggregate data on Prima TV viewership not only on TV screens but also on other platforms on which Prima delivers content is available in Adwind Kite software. Since the beginning of the year, the Prima media group, in cooperation… Continue reading PRIMA, ČT AND NIELSEN LAUNCH COMBINED MEASUREMENT OF TV AND ONLINE VIDEO ADVERTISING
PRIMA INCREASED SALES THE YEAR BEFORE LAST. PROFIT EXCEEDED CZK 0.5 BILLION
12. 1. 2022 The Prima TV group reported better year-on-year financial performance in the “Covid” year 2020. It increased both its turnover and profit. Prima increased its profit after tax to CZK 510 million two years ago, which is nearly a 50% growth year on year. Sales of products and services grew by nearly 8% to CZK 3.5 billion… Continue reading PRIMA INCREASED SALES THE YEAR BEFORE LAST. PROFIT EXCEEDED CZK 0.5 BILLION
MEDIA CLUB AND NOVA SHOW OFF THEIR OCTOBER PERFORMANCES
9. 11. 2021 Both czech major stations in the tv advertising market point to october’s successes in their materials. Nova TV Group and Media Club, the main players in the TV advertising market, boast about their October results. While Nova highlights the number of prime-time wins in the 15-54 audience group, rival Media Club presents the frequency of… Continue reading MEDIA CLUB AND NOVA SHOW OFF THEIR OCTOBER PERFORMANCES
PRIMA PREPARING PAID VIDEO LIBRARY TO MAKE NEW SPACE FOR ADVERTISING
2. 11. 2021 Prima, the second largest commercial TV in the Czech Republic, prepares its paid on-line video library through which it will seek to address more viewers and offer more ad space to its advertisers. It is partly inspired by Netflix’s success. The number of its subscribers, including the Czech Republic, was growing during the pandemic. It… Continue reading PRIMA PREPARING PAID VIDEO LIBRARY TO MAKE NEW SPACE FOR ADVERTISING
CZECH TV COMPANIES WANT TO COMPETE WITH NETFLIX, THEY ARE INVESTING IN VIDEO LIBRARIES
2. 11. 2021 Number one and number two of the Czech commercial TV market invest in paid streaming services. Nova’s strategic priority is its video library Voyo. Prima will come with a competitive project within several months. In the upcoming months, the Czech Republic will witness the launch of paid on-line video libraries inspired by the success of… Continue reading CZECH TV COMPANIES WANT TO COMPETE WITH NETFLIX, THEY ARE INVESTING IN VIDEO LIBRARIES
MEDIA CLUB BETTING ON TOTAL VIDEO. IT WILL STOP GRPS OUTFLOW IN TIME-SHIFTED VIEWING
1. 11. 2021 Video advertising will be an integral part of TV ad sales of Media Club from 2022. Media Club wants to prevent losing ad GRPs in time-shifted viewing, describes Prima’s COO, Vladimír Pořízek. Media Club intends to interconnect all forms of video content in ad sales next year. This should result in the expansion of Media Club’s… Continue reading MEDIA CLUB BETTING ON TOTAL VIDEO. IT WILL STOP GRPS OUTFLOW IN TIME-SHIFTED VIEWING
MEDIA CLUB WILL INCREASE AD PRICES FOR 2022 BY 11-16%
21. 10. 2021 Media Club will increase the prices of TV advertising in the range from 11% to 16% next year. It presented its business policy for the next year on Thursday afternoon. The Media Club agency, which is one of the leading TV ad market players together with TV Nova, will increase the basic ad CPP by… Continue reading MEDIA CLUB WILL INCREASE AD PRICES FOR 2022 BY 11-16%
PRIMA SHOW WILL START ON 25 OCTOBER, TARGETING ON YOUNGER WOMEN
5. 10. 2021 The Prima TV group will launch another new thematic channel. It introduced Prima Show at a press conference on Wednesday. Prima will launch its new thematic channel called Prima Show. It will focus on entertainment and reality show formats. It will run as part of the nationwide terrestrial multiplex DVB-T2 and the offering of operators… Continue reading PRIMA SHOW WILL START ON 25 OCTOBER, TARGETING ON YOUNGER WOMEN
PRIMA INNOVATED ITS APPLICATION IN HBBTV AND INTRODUCED A NEW FORMAT
22. 9. 2021 The iPrima application available in Prima’s HbbTV has a new design. The group has also launched a new advertising format in HbbTV. The flag ship of Prima’s HbbTV, the iPrima application, has a new version of link site. Nearly 500 thousand viewers visit iPrima in HbbTV per month according to Prima. The most watched programmes include series (Slunečná)… Continue reading PRIMA INNOVATED ITS APPLICATION IN HBBTV AND INTRODUCED A NEW FORMAT
PRIMA OBTAINED LICENCES FOR ITS NEW REALITY SHOW CHANNEL PRIMA SHOW
16. 9. 2021 The Council for Radio and Television Broadcasting (RRTV) granted licences to FTV Prima for a new programme Prima Show. The Council for Radio and Television Broadcasting (RRTV) granted FTV Prima licences for a new programme Prima Show. The licences are for nationwide terrestrial broadcasting and special transmission systems (the internet). The new channel is to focus mainly… Continue reading PRIMA OBTAINED LICENCES FOR ITS NEW REALITY SHOW CHANNEL PRIMA SHOW
TV DEMAND GROWING ENORMOUSLY, PRICES TO GO UP MORE THAN 10%
15. 9. 2021 TV ad inflation rate will start at 10%. Hitting the 15% level cannot be ruled out. Since this spring, the demand for TV advertising has been growing enormously. This trend is even stronger at the end of the year both according to advertisers’ projections and the actual demand for September and October. The pressure… Continue reading TV DEMAND GROWING ENORMOUSLY, PRICES TO GO UP MORE THAN 10%
PRIMA BOOSTED ITS AUTUMN PROGRAMME AND TAKES INTEREST IN ANOTHER CHANNEL
25. 8. 2021 Its innovated autumn programme schedule should help Prima to increase its ad capacity and market share, says Marek Singer, Prima’s CEO, in an interview. The unexpected growth in the TV ad market in the first half of this year resulted in the increased attention that Prima paid to its autumn programme schedule. In the following… Continue reading PRIMA BOOSTED ITS AUTUMN PROGRAMME AND TAKES INTEREST IN ANOTHER CHANNEL
“COVID HAS DISTURBED THE ADVERTISING MARKET, SO WE HAVE ACCELERATED TV SERIES PRE-PRODUCTION”
4. 8. 2021 “We are shooting new TV series this summer to be able to always respond and launch new shows flexibly to achieve sufficient TV ratings and advertising space,” says Marek Singer, Prima TV’s CEO, explaining Prima’s current strategy. Médiář interviewed him immediately after the presentation of Prima’s programme schedule for this autumn. Prima TV’s autumn programme schedule is… Continue reading “COVID HAS DISTURBED THE ADVERTISING MARKET, SO WE HAVE ACCELERATED TV SERIES PRE-PRODUCTION”
PRIMA IN AUTUMN: THREE BRAND-NEW TV SERIES AND GOT TALENT
3. 8. 2021 TV Prima will show three brand-new TV series, new episodes of its ongoing series and reality shows in the autumn. Its programme was presented at a press conference on Tuesday. Prima TV’s autumn programme schedule will be changed compared to spring with three brand-new TV series premiering. A new military TV series 1. mise is… Continue reading PRIMA IN AUTUMN: THREE BRAND-NEW TV SERIES AND GOT TALENT
PRIMA LAUNCHED ITS NEW PRIMA PAUZA VIDEO WEBSITE
22. 7. 2021 Prima launched its new Prima Pauza video website, offering shows edited to short-form videos. It is available on iPrima and Stream.cz. The Prima group introduced a new video website named Prima Pauza focusing on young and busy users. Prima wants to offer them short-form videos for fast viewing. Prima has cooperated with Seznam.cz in this… Continue reading PRIMA LAUNCHED ITS NEW PRIMA PAUZA VIDEO WEBSITE
PRIMA PAUZA: PRIMA EXTENDS ITS VOD OFFERING TO INCLUDE A NEW PLATFORM
22. 7. 2021 Prima has a new platform called Prima Pauza intended for viewing the most interesting video content in a short time. The product focuses on young and busy users who want to have fun and learn important information but do not have enough time to watch the whole shows. It also targets its viewers who are interested in… Continue reading PRIMA PAUZA: PRIMA EXTENDS ITS VOD OFFERING TO INCLUDE A NEW PLATFORM
MEDIA CLUB AND NOVA CONFIRMED THEIR POSITIONS IN THEIR TARGET GROUPS
12. 7. 2021 In terms of audience share, both of the leading networks have kept their positions in their key audience groups in the first half of the year. The largest TV market networks, Media Club and Nova Group, maintained the lead in their primary target groups by audience share in the first half of this year. Media Club has informed… Continue reading MEDIA CLUB AND NOVA CONFIRMED THEIR POSITIONS IN THEIR TARGET GROUPS
