AN INSIDER’S VIEW: WHERE WILL THE PRICE OF TV ADVERTISING END?
30. 8. 2022 Martin Nováček from media agency OMD Czech reflects on what parameters currently influence the price of TV advertising and asks where it can go. Price, the magic formula around which everything revolves and is decided. We have become accustomed to evaluating the success or failure of an advertising campaign through it, as if nothing else… Continue reading AN INSIDER’S VIEW: WHERE WILL THE PRICE OF TV ADVERTISING END?
PRIMA WANTS TO INCREASE MARKET SHARE WITH AUTUMN SCHEME
29. 8. 2022 New shows in the autumn schedule of TV Prima’s main channel should contribute to a further increase in the Prima Group’s share of the TV market, believes CEO Marek Singer. Three new prime-time series or a new entertainment show will appear on the Prima Group’s main channel this autumn. Among the new series, there is… Continue reading PRIMA WANTS TO INCREASE MARKET SHARE WITH AUTUMN SCHEME
PRIMA TV REDESIGNED SHOPPING APP IN HBBTV ENVIRONMENT
23. 8. 2022 Prima TV viewers can access via the red button on the remote control of their TV set the newly redesigned Prima Shopping app. The app displays discount promotions and flyers from retail chains in the HbbTV hybrid broadcasting environment. This feature was originally operated separately under the name Prima Leaflets, but is now part of… Continue reading PRIMA TV REDESIGNED SHOPPING APP IN HBBTV ENVIRONMENT
MEDIA CLUB INCREASED GROSS PROFIT TO CZK 818 MILLION LAST YEAR
15. 8. 2022 Media Club saw steady demand from clients last year compared to 2020, when there was a change in consumer behaviour due to covide. Media Club’s made a pre-tax profit of $818 million for 2021. Total net sales from all traded media types amounted to CZK 5.2 billion. In its official announcement, the company said that… Continue reading MEDIA CLUB INCREASED GROSS PROFIT TO CZK 818 MILLION LAST YEAR
THE NUMBER OF TV GRP SLIGHTLY INCREASED IN THE FIRST HALF OF THE YEAR
25. 7. 2022 Czech domestic TV stations delivered just under one percent more TV advertising GRPs in the first half of the year than in the same period last year. Based on Nielsen Admosphere monitoring data, the cumulative number of TV advertising GRPs delivered by TV stations in the first half of this year was slightly higher than… Continue reading THE NUMBER OF TV GRP SLIGHTLY INCREASED IN THE FIRST HALF OF THE YEAR
GROWTH BROUGHT PRIMA TO THE TOP IN PRIME-TIME
5. 5. 2022 Czech TV’s stations remained the strongest domestic TV group in April in the over-15 general audience. Prima improved the most year-on-year, mainly thanks to its thematic channels. Czech TV’s stations again exceeded the 30% share threshold (30.39%) in the broader 15+ group in April this year, becoming the strongest TV group in this audience group.… Continue reading GROWTH BROUGHT PRIMA TO THE TOP IN PRIME-TIME
PRIMA WILL START AUCTIONING OFF PART OF THE SPACE NEXT YEAR
4. 5. 2022 The Prima Group is trying to counter the expected outflow of advertising GRPs in linear TV and will introduce auction sales for part of its advertising space from 2023, following restrictions on rewind advertising in IPTV. And it is already announcing price increases. The Prima Group and its media agency Media Club will come up… Continue reading PRIMA WILL START AUCTIONING OFF PART OF THE SPACE NEXT YEAR
CNN PRIMA NEWS SHARE EXCEEDS 1.5% AFTER TWO YEARS
3. 5. 2022 after two years of broadcasting, the average rating of CNN Prima News is 1.58% in the 15-69 audience group. After two years of broadcasting, the average audience share of CNN Prima News is 1.58% in the 15-69 audience group (full day, source: ATO-Nielsen Admosphere). This is this year’s average share, i.e. for the period January… Continue reading CNN PRIMA NEWS SHARE EXCEEDS 1.5% AFTER TWO YEARS
MEDIA CLUB HAS A NEW CORPORATE IDENTITY: THE MODERN LOGO DESIGN REFLECTS THE MULTIMEDIA ATTRIBUTES OF THE PRIMA GROUP
27. 4. 2022 Media Club has a new corporate identity. Modern logo design reflects the multimedia attributes of the Prima Group. After nine years, the media agency Media Club is changing its logo and its graphic design. The new symbol, the used colour palette and the added Prima logo synergistically reflect the key attributes of the Prima Group. Behind… Continue reading MEDIA CLUB HAS A NEW CORPORATE IDENTITY: THE MODERN LOGO DESIGN REFLECTS THE MULTIMEDIA ATTRIBUTES OF THE PRIMA GROUP
PRIMA LAUNCHES #DON’TSWITCH CAMPAIGN TO LIMIT AD REWINDS
27. 4. 2022 Prima has revealed the shape of the campaign it will launch on TV from Sunday 2 May to limit rewind advertising. The Prima Group is launching the #Don’tRewind (Nepřetáčej) communications campaign from May, explaining to viewers that ad revenue is vital to Prima as a commercial broadcaster. The campaign follows the widespread introduction of restrictions on… Continue reading PRIMA LAUNCHES #DON’TSWITCH CAMPAIGN TO LIMIT AD REWINDS
EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH
26. 4. 2022 eGRP campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club. At the beginning of 2022, the media agency Media Club included a portion of online video space (digital eGRPs) in TV packages, expecting maximisation of reach and improved affinity of campaigns in a selected target… Continue reading EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH
CZECH TV GRP VOLUME ALMOST UNCHANGED
25. 4. 2022 For the first quarter of this year, the volume of TV advertising GRPs was almost unchanged compared to the same period last year. The total volume of TV advertising GRPs delivered during the first quarter of this year remained almost at the same level as in the comparable period last year. It was down 0.5%… Continue reading CZECH TV GRP VOLUME ALMOST UNCHANGED
PRIMA BOSS MAREK SINGER: “WE HAVE TO INTRODUCE A BAN ON REWINDING COMMERCIALS, OTHERWISE THERE WILL BE NO MONEY FOR QUALITY PRODUCTION”
20. 4. 2022 Marek Singer, CEO of the Prima group (not just TV anymore), describes a new competitive framework he calls “total video” in the Médiář podcast. Listen to the full interview (in CZECH) here. Source: mediar.cz
UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND
13. 4. 2022 Media Club and Nielsen Admosphere are working on the further development of cross-platform TV and video advertising measurement AdCross. The media agency Media Club together with the measurement agency Nielsen Admopshere presented measurement for TV and online advertising (including HbbTV) and trailers AdCross. It has been available to media agencies since the start of this… Continue reading UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND
CRITICS OF CNN PRIMA NEWS SHOULD STEP OUT OF THEIR SOCIAL BUBBLE FROM TIME TO TIME, SAYS THE GROUP’S CEO MAREK SINGER
12. 4. 2022 Marek Singer has been the head of FTV Prima group since 2008. But only after fourteen long years can he be happy that Prima’s channels are catching up with their biggest competitor – the Nova group – in terms of viewership. In certain viewer target groups, they even surpassed Nova in March. “What seemed impossible… Continue reading CRITICS OF CNN PRIMA NEWS SHOULD STEP OUT OF THEIR SOCIAL BUBBLE FROM TIME TO TIME, SAYS THE GROUP’S CEO MAREK SINGER
THE GROWTH OF TV ADVERTISING DEMAND IN CR CONTINUES
28. 3. 2022 The TV advertising market continues to grow in the early months of this year and increased demand for TV advertising space persists. This is shown both by the available advertising investment monitoring data and by the statements of representatives of the TV market.
PRIMA PLANS TO AIR LICENSING SHOW MY MAN CAN DO IT
22. 3. 2022 Prima Television is preparing a new licensed entertainment-competition format, which will be broadcasted in the Czech Republic under the title My Man Can Do It. Prima Television has started filming a new entertainment show My Man Can Do It. The competition, in which men perform curious tasks and their wives bet on their performance, is… Continue reading PRIMA PLANS TO AIR LICENSING SHOW MY MAN CAN DO IT
PRIMA COOL DEPLOYED A NEW SERIES OF THE SIMPSONS ON 25 JANUARY
20. 1. 2022 The premiere of the thirty-third season of The Simpsons launched on Prima Cool on Tuesday 25 January at 8.15pm. The premiere thirty-third season of The Simpsons launched on Prima Cool on Tuesday 25 January at 8.15pm. The current 33rd season of The Simpsons premiered on 26 September 2021. New episodes are being shown on US… Continue reading PRIMA COOL DEPLOYED A NEW SERIES OF THE SIMPSONS ON 25 JANUARY
