MEDIA 2024: NEW TV STATIONS, THE FIGHT OVER FEES AND THE DEMISE OF THE FIRST DAILY NEWSPAPERS

31. 12. 2024 New TV stations and the continued development of video-on-demand, changes in Jaromír Soukup's media companies, the demise of the first print dailies, the debate on the shape of media legislation and the development of DAB+. These are some of the main media events in 2024.

JAN ČADEK IS THE NEW COMMERCIAL DIRECTOR OF THE PRIMA GROUP

2. 12. 2024 The Prima Group has selected a successor for the post of commercial director from its ranks. From the beginning of the new year, Jan Čadek, the current head of online and radio Media Club, will take over from Vladimír Pořízek.

MEDIA CLUB: RADIO PRICES TO RISE BY 5%, ONLINE BY 8% TO 10%

21. 10. 2024 Radio advertising prices on Media Club stations will increase by 5% next year, while online advertising will grow by an average of 8% to 10%.

MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING FOR 2025 BY 18-22%

21. 10. 2024 Media Club is also announcing a significant increase in TV advertising prices for next year.

THE BEST THING FOR TV AND VIEWERS WOULD BE FOR PRIMA TO RAISE PRICES AS MUCH AS POSSIBLE

21. 10. 2024 An excessive number of commercial breaks in television broadcasting is not good for television or TV viewers. CCO Vladimír Pořízek explains that increasing the price of TV advertising is the only way Media Club can counter this situation.

MEDIA CLUB REALIZED CTV CAMPAIGN VIA GOOGLE DV360

15. 10. 2024 Media Club has launched a programmatic Connected TV (CTV) campaign via Google DV360 for the first time in its inventory.

PRIMA WILL OFFER VIDEOS AND ADVERTISING REVENUE TO THE WHOLE MARKET, LAUNCHES PRIMA PLAY

30. 9. 2024 Prima Group is launching a library of videos that its partners can use for their own media. Prima will pay them 30% for embedding the video and the ad on their site. Prima describes the new product for selling video advertising as revolutionary.

COMMERCIAL DIRECTOR VLADIMIR POŘÍZEK TO LEAVE PRIMA GROUP

6. 9. 2024 Television group Prima and its representative Media Club have begun a search for a new commercial director. He will replace the outgoing Vladimír Pořízek.

STAROPRAMEN IS THE FIRST BRAND TO USE VERTICAL INJECTION IN TV

3. 9. 2024 Staropramen will use vertical injection for its new campaign with Orlando Bloom. It launches from Tuesday 3 September.

PRIMA EXPECTS TO INCREASE ADVERTISING PRICES BY UP TO 20% NEXT YEAR

2. 9. 2024 Trends in the TV advertising market remain unchanged, and advertisers must prepare for further increases in the price of advertising space.

MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW

23. 8. 2024 Media Club, a media agency that operates in the media advertising segments, again increased its revenues and profit last year.

MEDIA CLUB IS OFFICIALLY THE SOLE OWNER OF IMPRESSION MEDIA

29. 7. 2024 The spring changes in Impression Media have already been registered in the Commercial Register, and Media Club is the 100% owner of the internet agency.

MEDIA CLUB GETS CLOSER TO SPORT THANKS TO THE INCLUSION OF CANAL+

27. 5. 2024 Media Club has expanded its inventory for video advertising sales to include Canal+. It brings sports content as well as quality of reach, says Petr Hatlapatka.

MEDIA CLUB NOW REPRESENTS THE STREAMING SERVICE CANAL+

3. 5. 2024 Media Club's video advertising space is expanding to include Canal+'s video library as of May.

MAREK SINGER: AFTER A YEAR WITH PRIMA+ WE FINALLY KNOW HOW TO BUILD AND DIRECT VOD

19. 2. 2024 Despite unfavourable developments in the czech economy and czech macroeconomic data, major tv players report favourable development of their business, both in 2023 and according to the first forecasts for this year. “generally speaking, last year was a good year for the whole tv market. The interest in tv advertising continued, which is a key source of revenue for us. We have seen moderate growth,” said long-time prima group ceo marek singer in a new episode of the podcast called první liga (first league). WHAT YOU WILL HEAR IN THIS FIRST LEAGUE’S EPISODE

CZECH PRIMA JOINS ONLINE AD EXCHANGE

20. 10. 2023 The Czech Republic’s Prima media group has joined the online ad exchange CPEx through its subsidiaries Media Club and Impression Media.

MEDIA CLUB TO INCREASE TV ADVERTISING PRICES BY 22% IN 2024 AND CHANGE TARGET AUDIENCE

11. 10. 2023 The price of TV advertising on stations represented by Media Club will increase by at least 22% next year. The basic target group is also changing to 18-69.

MEDIA CLUB LAUNCHES CTV PROGRAMMATIC VIDEO ADVERTISING

4. 10. 2023 The Czech Republic’s Media Club has launched a new programmatic buying of video advertising on TVs connected to the internet.