Category: SHORT READ
GEN Z HOLIDAY SPENDING TANKS IN 2025
22. 9. 2025 Gen Z’s expected holiday spend in 2025 is $1,357, down 22.5% from 2024, according to July data from PwC. Beyond the chart: Nearly a quarter (24%) of US holiday shoppers ages 18 to 29 will buy gifts earlier to avoid possible price increases due to tariffs this year, according to July CivicScience data. Younger consumers… Continue reading GEN Z HOLIDAY SPENDING TANKS IN 2025
FORUM MEDIA: HOW DOES COMMUNICATION AFFECT LIFE?
22. 9. 2025 This year’s Forum Media 2025 conference will present five thematic scenes and a number of foreign and Czech speakers. This year’s Forum Media conference will offer five thematic scenes focused on marketing, media, political communication and new technologies. This is the 25th edition of the conference, which is organised by the Marketing & Media weekly.… Continue reading FORUM MEDIA: HOW DOES COMMUNICATION AFFECT LIFE?
WHY THE ADVERTISING INDUSTRY CAN’T WAIT FOR RESPONSIBLE AI GUIDELINES
22. 9. 2025 If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero. Artificial intelligence (AI) is moving faster than the ad industry can keep up with. At this year’s Cannes Lions festival, the energy was all about racing ahead and trying to be among the first to roll… Continue reading WHY THE ADVERTISING INDUSTRY CAN’T WAIT FOR RESPONSIBLE AI GUIDELINES
WORLD NEWS MEDIA DAY TO MARK THE IMPORTANCE OF TRUSTWORTHY JOURNALISM
22. 9. 2025 This year, World News Media Day will take place on 28 September 2025 under the theme “Credible media is key. Support journalism. Support the facts. Support the truth”. The aim of World News Media Day is to remind the general public and decision-makers of the importance of quality, professional and trustworthy media to society. According… Continue reading WORLD NEWS MEDIA DAY TO MARK THE IMPORTANCE OF TRUSTWORTHY JOURNALISM
YOUNGER MARKETERS OPEN TO INCREASING RADIO, TV AD BUDGETS
21. 9. 2025 “Younger marketing people may be more inclined to favor nothing but social media,” notes Matt Sunshine, CEO at The Center for Sales Strategy. Yet, while they do favor social media, Sunshine finds they may be interested in their older counterparts in good ol’ traditional, linear media channels. That finding was shared in a “Chart of the Week”… Continue reading YOUNGER MARKETERS OPEN TO INCREASING RADIO, TV AD BUDGETS
THE GRAND PRIX OF THE DIRECT IMPACT CZECH COMPETITION GOES TO B TÝM
19. 9. 2025 The Grand Prix award of the 23rd year of the Direct Impact Czech competition went to the B tým agency for the campaign “To za nás nebylo” for the Educational Institute for Moravia. The Direct Impact Czech competition knows the winner of its 23rd year. A total of 15 agencies and a number of their… Continue reading THE GRAND PRIX OF THE DIRECT IMPACT CZECH COMPETITION GOES TO B TÝM
CONSUMERS ARE HUNGRY FOR HALLOWEEN
18. 9. 2025 While retailers’ usual Halloween tricks are right on schedule, this year’s real treat may be a record $13.1 billion in spending, according to the National Retail Federation — topping last year’s $11.6 billion and the prior record of $12.2 billion. Per-person spending has climbed to a record $114, nearly $11 more than last year. Some… Continue reading CONSUMERS ARE HUNGRY FOR HALLOWEEN
STREAMING DRIVES SALES, BUT MEDIA PROFITABILITY IN EUROPE DECLINES
16. 9. 2025 The European media market is growing thanks to streaming, online advertising and new distribution models. However, the profitability of media companies is declining and an increasing part of the market is dominated by US platforms, according to the Media Industry Outlook. The European media sector has seen revenue growth in recent years, but declining profitability.… Continue reading STREAMING DRIVES SALES, BUT MEDIA PROFITABILITY IN EUROPE DECLINES
FOOTBALL HELPS CABLE, BROADCAST RECLAIM SOME VIEWERS IN AUGUST
16. 9. 2025 Streaming still outpaces traditional TV, but Nielsen’s monthly figures show the first gains for linear outlets in four months. The start of the college football season, and a large cohort of streaming-first viewers returning to school, put a stop to several months of declines in cable and broadcast TV viewing in August. Streaming still outdrew… Continue reading FOOTBALL HELPS CABLE, BROADCAST RECLAIM SOME VIEWERS IN AUGUST
ADVERTISING IN PREMIUM MEDIA STRENGTHENS TRUST IN BRANDS
16. 9. 2025 Consumers trust brands more when their advertising appears in premium media, according to international research. The quality of the media environment plays a major role in how consumers perceive brands and their advertising, according to a new study by The Trade Desk and PA Consulting. Up to 85 per cent of respondents said they trust… Continue reading ADVERTISING IN PREMIUM MEDIA STRENGTHENS TRUST IN BRANDS
WATCH ROBERT REDFORD’S MOST MEMORABLE ADS
16. 9. 2025 ADWEEK remembers the Hollywood icon’s best commercials. Robert Redford, actor, director, producer, and Hollywood icon, has died at age 89. Redford is best known for starring in films including Butch Cassidy and the Sundance Kid, All the President’s Men, The Way We Were, and Out of Africa. He won an Oscar for directing Ordinary People… Continue reading WATCH ROBERT REDFORD’S MOST MEMORABLE ADS
THE FENIX AWARDS WILL BE ANNOUNCED ON 2. OCTOBER
15. 9. 2025 The 12th annual Fenix Awards gala will be held on October 2. The Fenix Awards are changing the date of their 12th annual awards gala. It will now take place on October 2, in Prague’s SaSaZ. The shortlist will be published on 25 September. The competition is shifting from an industry competition focused on marketing… Continue reading THE FENIX AWARDS WILL BE ANNOUNCED ON 2. OCTOBER
MEDIA CLUB INCREASED REVENUES FROM TV, RADIO AND ONLINE LAST YEAR
15. 9. 2025 Media Club’s total revenues last year reached CZK 6 billion. Internet advertising is growing the fastest, but TV advertising is still the dominant position. Total revenues of Media Club, a company that sells advertising time on TV, internet and radio, reached CZK 6 billion last year, up 4% year-on-year. The company maintained its strong profitability,… Continue reading MEDIA CLUB INCREASED REVENUES FROM TV, RADIO AND ONLINE LAST YEAR
ADVERTISING SPENDING IN LINEAR TV DECLINES DUE TO STREAMING
15. 9. 2025 As TV viewers shift to VOD services, global investment in advertising on linear TV is declining. The TV advertising market is changing globally. Audiences are gradually shifting from linear broadcasting to VOD services, and advertisers’ interest is changing with it. According to a report by Warc, global spending on linear TV will fall to $143.9… Continue reading ADVERTISING SPENDING IN LINEAR TV DECLINES DUE TO STREAMING
ZLATÝ STŘEDNÍK: THE PROJECT OF THE YEAR IS SVOBODA NÁS SPOJUJE
11. 9. 2025 The project of the year of the 23rd Zlatý středník competition is “Svoboda nás spojuje”, the best agency is MSL Czech Republic. The winner of the 23rd Zlatý středník competition. The Project of the Year award went to the initiative “Díky, že můžem” for the project “Svoboda nás spojuje“. The most successful agency was MSL… Continue reading ZLATÝ STŘEDNÍK: THE PROJECT OF THE YEAR IS SVOBODA NÁS SPOJUJE
FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME
10. 9. 2025 Forum Media is the largest event on marketing, communication and business in the Czech Republic. This year it takes place on 25 November at the O2 universum. It is a prestigious event where all those who make a difference in the world of marketing and communication will meet on one day and in one place.… Continue reading FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME
HBBTV AWARDS 2025 OPEN FOR ENTRIES
9. 9. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to invite entries for this year’s HbbTV Awards. The contest will take place as part of the 13th HbbTV Symposium and Awards… Continue reading HBBTV AWARDS 2025 OPEN FOR ENTRIES
PRIMA INCREASED SALES LAST YEAR, NET PROFIT ROSE TO 447 MILLION CZK
3. 9. 2025 Last year, FTV Prima continued to grow its revenues from the operation of TV channels and online websites. The revenues of FTV Prima, the operator of the Prima Group’s TV channels, video platform Prima and several websites, increased by 7% to CZK 4.4 billion last year. The company also achieved a higher net profit of… Continue reading PRIMA INCREASED SALES LAST YEAR, NET PROFIT ROSE TO 447 MILLION CZK