SUPER BOWL LX ATTRACTS NEARLY 125 MILLION U.S. VIEWERS

18. 2. 2026 Viewing peaked at a record 137.8 million; 128.2 million in the U.S. viewed Bad Bunny’s halftime show, which also set records on social media. NBC Sports said its Super Bowl coverage Feb. 8 set an all-time media record for peak viewing, with 137.8 million watching in the second quarter as the Seattle Seahawks led the New England… Continue reading SUPER BOWL LX ATTRACTS NEARLY 125 MILLION U.S. VIEWERS

ADFORUM: THE MOST APPRECIATED CAMPAIGN OF THE YEAR IS “PRICE PACKS” BY PENNY

18. 2. 2026 According to a report by AdForum, the most creative awards last year went to German retailer Penny’s “Price Packs” campaign. The “Price Packs” campaign by German retail chain Penny, which displayed the price of goods directly on the packaging of its private labels, was the most acclaimed campaign of last year. This is according to… Continue reading ADFORUM: THE MOST APPRECIATED CAMPAIGN OF THE YEAR IS “PRICE PACKS” BY PENNY

THE CHINESE NEW YEAR IS UPON US. DIOR WELCOMES IT WITH A COLLECTION AND A SHORT FILM IN BAROQUE STYLE

17. 2. 2026 Tuesday, 17 February marked the beginning of the Chinese Year of the Horse. Dior welcomes it with a new collection, accompanied by a new short film. The film was directed by Nina Gantz and Renée Zhan from the London-based production studio Blinkink. The stop-motion film, entitled A Ride of the Moon, was created for the… Continue reading THE CHINESE NEW YEAR IS UPON US. DIOR WELCOMES IT WITH A COLLECTION AND A SHORT FILM IN BAROQUE STYLE

SPRING TV IS COMING: BULDOK Z PODĚBRAD AGAINST ASIA EXPRESS, ALSO FEATURING PEOPLE AND HORSES

17. 2. 2026 While Czech Television launched most of its new programmes in January, Nova and Prima are only now entering the key part of the season. The most interesting battle is expected on weekends, when premiere formats will face off, led by the travel reality show Asia Express and the new series Buldok z Poděbrad. While Czech… Continue reading SPRING TV IS COMING: BULDOK Z PODĚBRAD AGAINST ASIA EXPRESS, ALSO FEATURING PEOPLE AND HORSES

SPEED SKATING CURRENTLY LEADS THE RATINGS FOR THE WINTER OLYMPICS ON ČT SPORT

16. 2. 2026 The first week of Olympic broadcasts on ČT sport has so far been dominated by speed skating, with ice hockey in third place. During the first week of Olympic competition (7–14 February 2026) at the Winter Olympics in Milan and Cortina, the most-watched live broadcast on ČT sport was the women’s 5 km speed skating… Continue reading SPEED SKATING CURRENTLY LEADS THE RATINGS FOR THE WINTER OLYMPICS ON ČT SPORT

ADC CZECH CREATIVE AWARDS ANNOUNCES JURIES

13. 2. 2026 This year’s 33rd edition of the ADC Czech Creative Awards 2026 announces the composition of its juries. The Art Directors Club Czech Republic announces the composition of the juries for the 33rd edition of the ADC Czech Creative Awards 2026. Fifty judges from across Europe will decide on the best creative works of 2025 on… Continue reading ADC CZECH CREATIVE AWARDS ANNOUNCES JURIES

ADVERTISING WORTHY OF THE BIG SCREEN. SQUARESPACE TEAMS UP WITH EMMA STONE AND YORGOS LANTHIMOS IN NEW COMMERCIAL

13. 2. 2026 American technology company Squarespace, which focuses on website creation, brought together Oscar-winning actress Emma Stone and acclaimed director Yorgos Lanthimos in its latest advert for Sunday’s Super Bowl. The result is a cinematic spot full of frustration. Emma Stone cannot register a domain with her name. This is the problem that Yorgos Lanthimos captures in… Continue reading ADVERTISING WORTHY OF THE BIG SCREEN. SQUARESPACE TEAMS UP WITH EMMA STONE AND YORGOS LANTHIMOS IN NEW COMMERCIAL

LOVE, DATA AND PAPRIKA SAUCE: WHAT WILL CZECH VALENTINE’S DAY LOOK LIKE IN 2026?

13. 2. 2026 How are Valentine’s Day preparations really going in Czechia? Google search data from February this year painted a picture of what Czechs really want for the holiday of love. AI assistants are helping more and more people with last-minute planning of the evening, menu and ideas. The absolute winner of this year’s Valentine’s Day preparations… Continue reading LOVE, DATA AND PAPRIKA SAUCE: WHAT WILL CZECH VALENTINE’S DAY LOOK LIKE IN 2026?

WINTER OLYMPICS 2026 AD TRACKER: SEE THE BIGGEST COMMERCIALS FROM MILANO CORTINA

12. 2. 2026 The Winter Olympics ad tracker shows ongoing updates of the latest Milano Cortina commercials. NBCUniversal was going for gold with its Winter Olympics advertisers. The broadcaster sold out its Milan Cortina 2026 Winter Olympics ad inventory with a month to go before the games, setting a new Winter Olympics ad sales record, with the highest… Continue reading WINTER OLYMPICS 2026 AD TRACKER: SEE THE BIGGEST COMMERCIALS FROM MILANO CORTINA

PARKS: BUDGET PRESSURES FORCE 30% OF CONSUMERS TO CANCEL STREAMING SERVICES

11. 2. 2026 The number of consumers citing household expenses as the top reason for cutting streaming subscriptions has increased since 2020. Parks Associates has released new survey results indicating that affordability has overtaken content availability as the dominant reason consumers cancel video services. Data from its Streaming Competition and Profitability: Pricing Models & Retention Strategies study finds… Continue reading PARKS: BUDGET PRESSURES FORCE 30% OF CONSUMERS TO CANCEL STREAMING SERVICES

ONEPLAY IS PREPARING A DOCUMENTARY ABOUT THE KUTNÁ HORA CASE. IT IS FROM THE CREATORS OF STUDNA AND IVETA

11. 2. 2026 Oneplay is preparing another story based on real events. In a series with the working title Stoupenkyně, it will focus on the so-called Kutná Hora case. Oneplay is preparing a six-part series with the working title Stoupenkyně. It is based on the well-known Kutná Hora case. At the centre of the story is the fate… Continue reading ONEPLAY IS PREPARING A DOCUMENTARY ABOUT THE KUTNÁ HORA CASE. IT IS FROM THE CREATORS OF STUDNA AND IVETA

ASIA EXPRESS KNOWS THE CONTESTANTS, INCLUDING TUNA AND ŠÁCHOVÁ FROM REALITY SHOW ZRÁDCI

11. 2. 2026 The travel reality show Asia Express has officially introduced the contestants for its premiere season. Among others, it will feature familiar faces from the reality show Zrádci, Nicole Šáchová and Jan Tuna. Nine pairs of contestants will compete in the new travel reality show Asia Express. Among them are some well-known names. For example, world… Continue reading ASIA EXPRESS KNOWS THE CONTESTANTS, INCLUDING TUNA AND ŠÁCHOVÁ FROM REALITY SHOW ZRÁDCI

PRIMA HAS 300,000 SUBSCRIBERS AFTER THREE YEARS. NEW SERIES AND REALITY SHOWS ARE IN THE WORKS

11. 2. 2026 After three years, the Prima Group’s video platform has over 300,000 subscribers. The most successful programmes include Zrádci reality show, original series and some reality shows. Prima has also unveiled its new offerings for this year. Among other things, these will include a dating reality show, the details of which have not yet been specified.… Continue reading PRIMA HAS 300,000 SUBSCRIBERS AFTER THREE YEARS. NEW SERIES AND REALITY SHOWS ARE IN THE WORKS

ONEPLAY SPORT IS BUILDING A NEW STUDIO AT THE O2 ARENA

10. 2. 2026 After more than a year of preparations, construction of the new Oneplay Sport studio and production centre began in January. The new Oneplay Sport facility is being built in the basement of the Stages Hotel, located in the immediate vicinity of Prague’s O2 Arena. The dominant feature of the entire space will be a panoramic… Continue reading ONEPLAY SPORT IS BUILDING A NEW STUDIO AT THE O2 ARENA

REALITY SHOW ZRÁDCI 3 WILL PROBABLY START FILMING THIS MONTH. KŘIVOKLÁT CASTLE REVEALED WHEN IT IS CLOSED

10. 2. 2026 Reality show Zrádci (The Traitors) will return to television screens this year. After two successful series, TV Prima is preparing the third series of the detective reality show, which will once again offer a combination of intrigue, psychological games and suspense. Markus Krug will return as director. If filming takes place at Křivoklát Castle, it… Continue reading REALITY SHOW ZRÁDCI 3 WILL PROBABLY START FILMING THIS MONTH. KŘIVOKLÁT CASTLE REVEALED WHEN IT IS CLOSED

MARKETING TRENDS 2026: WHY IS TRUST MORE IMPORTANT THAN THE AMOUNT OF CONTENT?

10. 2. 2026 How can you succeed in an era when artificial intelligence is producing a flood of content, while consumers are more distrustful and protective of their data? Experts answered this question at the WPP Media webinar. They presented key trends that will shape marketing in 2026. According to them, the future does not belong to the… Continue reading MARKETING TRENDS 2026: WHY IS TRUST MORE IMPORTANT THAN THE AMOUNT OF CONTENT?

DURING THE FIRST OLYMPIC WEEKEND, VIEWERS WERE MOST INTERESTED IN BIATHLON, SNOWBOARDING AND SPEED SKATING

9. 2. 2026 Sunday’s mixed biathlon relay race became the most watched biathlon broadcast in the history of Czech Television. The station announced this based on data from official electronic audience measurement provided by the Association of Television Organisations. During the first weekend of the Olympic Games, 1.759 million viewers watched the broadcast on television and via internet… Continue reading DURING THE FIRST OLYMPIC WEEKEND, VIEWERS WERE MOST INTERESTED IN BIATHLON, SNOWBOARDING AND SPEED SKATING

MEDAL WINS FOR MADĚROVÁ AND JÍLEK ON SUNDAY, EVENING FOR EXTRACTORS

9. 2. 2026 Biathlon competitions, snowboarding with Zuzana Maděrová’s golden success, and speed skating were among the most watched programmes on Sunday. The snowboarding competition was watched by almost 1.5 million viewers over the age of 15. Metoděj Jílek’s silver medal run was watched by over 1.2 million viewers. Among the evening programmes, another episode of the series… Continue reading MEDAL WINS FOR MADĚROVÁ AND JÍLEK ON SUNDAY, EVENING FOR EXTRACTORS