ONEPLAY STRENGTHENS ITS POSITION ON CZECH TELEVISION: STUDNA AND KRÁL ŠUMAVY 2 AMONG THE MOST SUCCESSFUL SERIES OF THE YEAR

20. 1. 2026 | 2 min read Nine nominations, two series, one strong script. Following last year's success of the series Metoda Markovič: Hojer and the previous award for the project Matematika zločinu, the original work of the Oneplay platform is once again making a strong showing among the Czech Lion nominations. For the first time ever, two original series projects from the Oneplay platform are competing simultaneously in one year of the prestigious awards.

ZLATÝ STŘEDNÍK OPENS APPLICATIONS, ACCEPTING THEM UNTIL 31 MARCH

20. 1. 2026 | 2 min read This year's 24th edition of the Zlatý středník competition also announces a new category – Use of Artificial Intelligence.

STAR POWER VS. SOUNDTRACK: WHAT BOOSTS CONSUMERS’ ENJOYMENT OF ADS?

20. 1. 2026 | 2 min read More than half of consumers say music plays a key role in the ads they enjoy most, MX8 Labs found.

APPLE REMAINS THE MOST VALUABLE BRAND, NVIDIA OVERTAKES FACEBOOK

20. 1. 2026 | 3 min read Apple remains at the top of the ranking of the world's most valuable brands. Nvidia has entered the top five, ranking among the world's five most valuable brands for the first time thanks to the boom in artificial intelligence.

AKA AND ADC LAUNCH THE INITIATIVE SÍLA NÁPADU

20. 1. 2026 | 3 min read The industry initiative Síla nápadu aims to open a discussion on the importance of creative ideas in marketing communications and to involve agencies, advertisers and the media in this discussion.

AI IS CHANGING SHOPPING BEHAVIOUR, BUT THE REAL IMPACT ON E-COMMERCE SALES IS STILL SMALL

14. 1. 2026 | 4 min read LinkedIn gives the impression that AI has radically changed people's shopping behaviour, that traditional SEO is dead, and that if your e-shop isn't AI-ready, it will soon be obsolete. However, our data from hundreds of e-shops shows that the reality is much more modest than the discussions would suggest.

STAMPED. THE BOOK FILMOUKA HEADS TO SCHOOLS WITH THE OFFICIAL “STAMP” OF THE MINISTRY OF EDUCATION

13. 1. 2026 | 3 min read First, the award for the best children's book at the fair in Havlíčkův Brod. Then, the first print run sold out completely and a much-anticipated reprint was published. And now, the official "stamp of approval" from the Ministry of Education. For more than two years, the playful and interactive Filmouka textbook has been winning the hearts of teachers, parents and children alike, and most recently, the Ministry of Education has also recommended it as an introduction to the world of film for pupils in the second stage of primary school and lower grades of multi-year grammar schools. The approval clause in all Filmouka books is indicated by a comic sticker.

OVERVIEW OF INDUSTRY CONFERENCES AND COMPETITIONS IN 2026

13. 1. 2026 | 1 min read We bring you an overview of conferences in the marketing, advertising, PR and media sectors, as well as an overview of the most important industry events in 2026.

FAMU CELEBRATES 80 YEARS. SPECIAL EVENTS WILL MARK THE ANNIVERSARY

13. 1. 2026 | 4 min read In 2026, the Film and Television Faculty of the Academy of Performing Arts in Prague (FAMU) will celebrate 80 years since its founding. One of the oldest film schools in the world, it has prepared a programme of screenings, discussions, distribution activities and multimedia events to mark this significant anniversary, mapping its history and current work across disciplines and generations. A rich past and continuity "Eighty years of FAMU is a reminder of our rich past, but also a confirmation of the living continuity of our school, which is constantly changing along with the world around us. Across decades and historical contexts, FAMU has managed to maintain its role as a place that offers students a base for free creative thinking and the search for new artistic expressions. I am glad that today it is also a place where students and teachers can openly connect with the world," says FAMU Dean David Čeněk.

MICHAL PROKEŠ TO HEAD TV NOVA COMMUNICATIONS. BARBORA DLABÁČKOVÁ LEAVES

12. 1. 2026 | 2 min read The communications team at TV Nova is undergoing changes. Barbora Dlabáčková is leaving its management, and Michal Prokeš is taking over.

A STREAMING SERVICE WITH VERTICAL VIDEO? DISNEY+ IS PLANNING TO LAUNCH IT THIS YEAR.

12. 1. 2026 | 2 min read The popular streaming service wants to capture interest in watching videos on mobile phones. It plans to introduce vertical videos to the American audience this year. It presented its plans last week at CES 2026 in Las Vegas.

FORTY FOREIGN BRANDS ENTERED THE CZECH MARKET LAST YEAR, STRENGTHENING THE LUXURY SEGMENT

11. 1. 2026 | 5 min read Last year, a total of 40 foreign brands entered the Czech market, including Five Guys, Dean&David and Arket. The number of brands in the luxury segment was record-breaking.

ONEPLAY TECHNOLOGY EXPANDS FROM THE CZECH REPUBLIC TO SLOVAKIA, ROMANIA, BULGARIA AND THE ADRIATIC REGION

9. 1. 2026 | 4 min read The popular streaming service, which merged the former IPTV platform O2 TV and the Voyo video library last spring, is heading beyond the borders of the Czech Republic. Within five years, Nova's owner wants to bring it to all the markets where it operates. The first will be added this year.

ADC AWARDS 2026 ACCEPTING APPLICATIONS UNTIL THE END OF FEBRUARY

9. 1. 2026 | 3 min read The ADC Awards competition is now accepting entries for this year's competition with the slogan "ADC Awards are the new CAPTCHA".

DISNEY HAS OPENED PANDORA’S BOX. IT IS STARTING TO INVEST IN ARTIFICIAL INTELLIGENCE.

9. 1. 2026 | 2 min read Disney has announced a billion-dollar investment in OpenAI. It will also allow its characters to be used in the Sora video tool.

AI IS ALREADY CHANGING THE WORLD OF MEDIA; IN 2026, IT COULD BE ADVERTISING’S TURN

8. 1. 2026 | 4 min read Tech giants such as Google have made such progress with artificial intelligence that it is already having a noticeable impact on the business of many online media outlets. This trend will intensify in 2026.

THE AI THREAT TO MEDIA QUALITY

7. 1. 2026 | 2 min read Digital video and social media are a focus for UK brands and agencies in the year ahead, but many are worried about their output being shown next to questionable influencer content or AI slop. What’s happening

PRIMA+ NEARLY DOUBLED ITS VIEWERSHIP LAST YEAR, DRIVEN BY REALITY SHOW ZRÁDCI

7. 1. 2026 | 2 min read The prima+ video platform recorded 200 million video views last year. This is almost double the number compared to the previous year. The reality show Zrádci (The Traitors) attracted the most viewers.