A NEW LOOK FOR MEDALS. THE CZECH PARALYMPIC COMMITTEE UNVEILS ITS MODERN VISUAL IDENTITY AND LAUNCHES ITS CAMPAIGN FOR THE GAMES

2. 2. 2026 | 5 min read In exactly 32 days, the flame will be lit and the Winter Paralympics will begin in Italy. The Czech team will enter the games with a new look: a communication campaign based on black humour, a completely redesigned visual identity and an expanded partner structure.

YOUNG LIONS 2026 COMPETITION KICKS OFF, REGISTRATION OPENS

30. 1. 2026 | 3 min read The eighteenth edition of the Young Lions CZ competition for young creators is kicking off. Building on last year's changes, it aims to serve as a year-round community and development platform again this year.

PRIMA TO TIGHTEN UP ADVERTISING REWINDING, VIEWERS WILL NO LONGER BE ABLE TO SKIP IT

29. 1. 2026 | 4 min read The Prima media group is cancelling the so-called "grace period", which allowed pay-TV operators to skip through advertising blocks for one minute. Viewers were abusing this feature.

CNN PRIMA NEWS LAUNCHES WEEKEND BROADCAST OF THE PROGRAMME NOVÝ DEN

29. 1. 2026 | 2 min read CNN Prima News launches weekend edition of morning show Nový den in February.

ONEPLAY ADDS SPORT 1 AND SPORT 2 CHANNELS, ALSO ADDS AMC AND FILM+

29. 1. 2026 | 4 min read TV Nova has signed a multi-year distribution agreement with AMC Networks. As a result, Oneplay will include Sport 1 and Sport 2 channels, among others, offering a complete selection of domestic and international sports competitions in one place.

PRIMA CHANGES ITS STRUCTURE, CREATING CONTENT AND PRODUCTION AND PRODUCT DIVISIONS

28. 1. 2026 | 2 min read Prima is changing its organisational structure. It is introducing new divisions: Content and Production, headed by Jan Maxa, and Product, headed by Petr Král. Josef Hladík is moving to head the Media Club radio division. The temporary head of prima+ is the group's CEO, Lukáš Kubát.

CAMPAIGNS SEE BETTER BUSINESS EFFECTS WHEN THEY INCREASE BRAND TRUST

28. 1. 2026 | 2 min read Advertising that amplifies brand trust can have an outsized impact on traditional markers of commercial success, including growth in sales, market share or profit, according to new analysis from the IPA.

YOUTUBE VS. TRADITIONAL TV IN THE UK

28. 1. 2026 | 1 min read What YouTube's Growth Really Means for TV, and How Marketers Can Respond YouTube now rivals traditional TV for reach, but it’s some way behind on engagement. This report digs beneath the recent sensational headlines to examine how shifting viewership habits, screen use, and attention levels will reshape video ad strategies.

STUDY: TOP REASON FOR CANCELLING STREAMING SERVICE IS PROGRAMMING

27. 1. 2026 | 2 min read In contrast the main reason for cancelling pay TV services is to reduce costs and save money, according to Parks Associates

NOVA SPORT AND ONEPLAY ACQUIRE RIGHTS TO RUGBY TOURNAMENTS, INCLUDING THE WORLD CUP

27. 1. 2026 | 2 min read Nova Sport and Oneplay expand their rugby coverage, broadcasting the Six Nations and the 2027 World Cup.

PRIMA TO BROADCAST DOCU-REALITY SERIES NEMOCNICE 24/7 FROM THE EMERGENCY ROOM

27. 1. 2026 | 2 min read The Prima television group will broadcast a new docu-reality series called Nemocnice 24/7. The premiere is scheduled for 16 February in the early evening on Prima, and the programme will also be available on the prima+ streaming platform.

THE BROTHERS AND SISTERS SERIES RETURNS TO THE AIRWAVES ON 10 FEBRUARY.

26. 1. 2026 | 2 min read From 10 February, the series Bratři a sestry and Polabí will clash again. The former will return with new episodes from this date.

MCCANN PRAGUE TAKES HOME TWO GOLD AWARDS FROM IMPACT AWARDS

23. 1. 2026 | 3 min read Czech campaigns were successful in Europe at the Impact Awards Europe 2025 competition. Thanks to McCann Prague, they took home two gold and two silver awards.

THE IMPORTANCE OF SMALL AND MEDIUM-SIZED INFLUENCERS IS GROWING

23. 1. 2026 | 4 min read Audience size is no longer the main measure of success, and the importance of small and medium-sized influencers is growing.

A NEW SEASON OF SERIES AND REALITY SHOWS IS STARTING ON CZECH TELEVISION.

22. 1. 2026 | 4 min read After a festive television programme full of fairy tales and family films, television stations are returning to their ongoing series. Of course, they will also be launching new series and new reality shows. Commercial stations are then moving projects that have already been filmed and broadcast on their paid streaming platforms to linear broadcasting.

YOUR BRAND SHOULD SHOW UP EARLY TO BE RELEVANT DURING SUPER BOWL LX

22. 1. 2026 | 5 min read For a short time during the Super Bowl, everyone is paying attention to the same thing. Reporters, creators, athletes and brands all show up knowing that the story won’t be confined to the field.

TRADITIONAL MEDIA PLANNING AND PURCHASING IS CHANGING, BEING REPLACED BY A SYSTEMATIC APPROACH

22. 1. 2026 | 2 min read The established model of media planning based on fixed plans and stable channels is coming under pressure. Structural changes in the media, technological developments and changes in consumer behaviour mean that existing approaches are no longer sufficient. This is according to a new study, Future of Media 2026, published by the research organisation WARC.

HOW FRAMING TIME CHANGES WHAT PEOPLE THINK SOMETHING IS WORTH

21. 1. 2026 | 4 min read The way in which time is framed in relation to a service or product, such as the age of a whisky, influences people’s perception of its value, says new research, and how brands use this to their advantage will depend on what they are trying to sell.