HOW AGENTIC AI WILL RESHAPE SHOPPING IN 2026

7. 1. 2026 | 4 min read Agentic AI is reshaping commerce by removing friction from the middle of the funnel. As shoppers delegate comparison, evaluation, and planning to AI agents, the journey from intent to action is accelerating, raising the stakes for trust, transparency, and brand presence in fewer, faster interactions. A faster path to purchase The biggest impact of agentic AI will come the moment a shopper decides to buy, easing the transition from intent to action.

THE BEGINNING OF 2026 IS A TURNING POINT FOR PAY TV

7. 1. 2026 | 5 min read While viewers in the Czech Republic have mainly noticed the end of MTV music channels or Paramount Network stations, there have been significantly more changes in the world of pay TV. Even Nickelodeon, the children's TV channel, has seen a new version.

THU IN 2025, DESPITE THE DECLINE, DEFENDED ITS LEADERSHIP, GREW NOVA

5. 1. 2026 | 3 min read The ranking of TV groups by share of viewership did not change last year. Despite the decrease in the share, Czech Television defended its top position in audience group 15. In prime-time and in younger audience groups, the Nova group won. CNN Prima News recorded the highest growth of all stations.

CNN PRIMA NEWS GREW THE MOST OF THEMATIC STATIONS LAST YEAR

5. 1. 2026 | 1 min read Political events, both domestic and international, and social developments were reflected in the growth of news TV stations' ratings last year.

THE MOST WATCHED SHOW ON NOVA.CZ IS LOVE ISLAND

2. 1. 2026 | 2 min read On the Nova.cz website, they accounted for more than a third of all reality show views last year. Of these, Love Island is the most watched, followed by Bachelor.

OVERVIEW OF EVENTS IN MARKETING IN 2025

31. 12. 2025 | 6 min read AI has become an integral part of marketing this year, but brands are also relying on other innovations.

NEW YEAR’S EVE ON TV NOVA, TV PRIMA AND ČT1 MARKED BY SPECIAL PROGRAMS

31. 12. 2025 | 2 min read The largest domestic television stations have prepared special editions of their entertainment programs for the evening of the last day of 2025.

LABUBU, DUBAI CHOCOLATE OR SIX SEVEN. WHAT POPULAR TRENDS DID THE PAST YEAR BRING?

27. 12. 2025 | 2 min read As 2025 draws to a close, new trends have sprung up everywhere. You’ll find Labubu soft toys in almost every toy shop, whilst sports enthusiasts have taken a fancy to Stanley mugs. And those with a sweet tooth have fallen in love with Dubai chocolate, for example.

PF 2026

24. 12. 2025 | 1 min read The Association of Commercial Television + ScreenVoice wish you a peaceful and relaxing holiday season in the company of the stories and tales you love the most.

A TASTE OF THE WORLD’S CHRISTMAS ADVERTISING

24. 12. 2025 | 3 min read All over the world, Christmas is spent baking, singing carols, using the Gift-o-mat, as well as building a library or going to visit loved ones.

CZECH CHRISTMAS ADVERTISING ENCOURAGES PEACE AND PRESENCE

23. 12. 2025 | 3 min read Czech Christmas campaigns ride the holiday wave, celebrating moments together, being in the present and holiday peace.

FOOTBALL CHANCE LEAGUE VIEWERSHIP ON ONEPLAY IS HIGHER AGAIN THIS YEAR

23. 12. 2025 | 3 min read The Chance League's viewership grew significantly in the fall, with attendance among the highest ever.

THE PRIMA GROUP HAS RETURNED THE LICENCES FOR THE PRIMA PORT PROGRAMME

22. 12. 2025 | 1 min read The Prima Group finally decided not to launch the defective Prima Case channel or the film and entertainment channel Prima Port.

THE WORLD OF FURNITURE COMES TO LIFE: FAVI UNVEILS AN ADVERTISING SPOT CREATED WITH THE HELP OF AI

22. 12. 2025 | 4 min read FAVI, the largest online furniture search engine, has launched a new television campaign that, according to the company, takes the brand's communication to a more emotional and visually captivating level. The campaign was developed by FAVI's marketing team, which created the commercial using artificial intelligence.

TV JANUARY: PREMIERES ON CZECH TV, THE END OF THE SERIES ZOO, THE RETURN OF THE SERIES VYPRÁVĚJ AND CHALUPÁŘI

22. 12. 2025 | 2 min read January will bring only a few premiere shows to TV screens. On the contrary, some more archival titles will return.

SCREENVOICE SELECTION OF THE MOST FAVOURITE SHOWS FROM THE CHRISTMAS PROGRAMME OF COMMERCIAL TV

22. 12. 2025 | 1 min read This year, you can also look forward to fairy tales, popular films and specials of popular shows on commercial TV channels. Enjoy a fairy-tale-like Christmas, in the warmth of your home, surrounded by your loved ones, and start quietly 3️⃣ - 2️⃣ - 1️⃣ RIGHT NOW!

CHRISTMAS ADVERTISEMENT TEST: SEVERAL OF THEM DELIVERED THE ATMOSPHERE, BUT NOT ALL OF THEM HAD “THAT LITTLE EXTRA SOMETHING”.

18. 12. 2025 | 3 min read As is now tradition, we tested selected Christmas adverts. Coca-Cola defended its position as an expert, and Brit achieved the best result of all the Christmas adverts tested so far. An advert with AI elements from the Rohlík brand also performed interestingly in the test.

PRIMA SHOW WILL INCLUDE AN ANIMATED CHILDREN’S BAND FROM JANUARY

18. 12. 2025 | 2 min read From 1 January 2026, the Prima Show TV channel will expand its broadcasts with a new children's animation block Prima Show Kids.