BIOPARTY ZEMANKA CAMPAIGNS ON TV FOR THE FIRST TIME
4. 5. 2022 Founder Jan Zeman became the face of the first television campaign of the Zemanek Brickworks. At the beginning of May, Biopekárna Zemanka entered television for the first time with the campaign “Biscuits one poem”. Jan Zeman, the owner of the company, became the face of the advertising spot in verse. With the new campaign, which… Continue reading BIOPARTY ZEMANKA CAMPAIGNS ON TV FOR THE FIRST TIME
CTV BENEFITS FROM COOKIES’ DECLINE
3. 5. 2022 With no reliance on third-party cookies, buyers are turning to CTV as a privacy-safe way to spend ad dollars efficiently and effectively, a new IAB report says. Context Digital video adspend is growing fast – up 49% in 2021 according to the IAB’s 2021 Video Ad Spend and 2022 Outlook report, with another 26% increase forecast for… Continue reading CTV BENEFITS FROM COOKIES’ DECLINE
MEDIA FREEDOM DAY & MEDIA FREEDOM ACT: WHAT FREEDOM LOOKS LIKE TO EUROPE’S MEDIA
3. 5. 2022 Today, broadcasters and streaming services around Europe celebrate Media Freedom Day[1]. As the European Commission drafts the European Media Freedom Act (EMFA), ACT, ABBRO, ACCeS, AKTV, ARCA, CRTV, UTECA and VÖP recall common principles to safeguard media pluralism, independence and sustainability. Any new regulations impacting audio-visual media should be assessed in light of general principles,… Continue reading MEDIA FREEDOM DAY & MEDIA FREEDOM ACT: WHAT FREEDOM LOOKS LIKE TO EUROPE’S MEDIA
CNN PRIMA NEWS SHARE EXCEEDS 1.5% AFTER TWO YEARS
3. 5. 2022 after two years of broadcasting, the average rating of CNN Prima News is 1.58% in the 15-69 audience group. After two years of broadcasting, the average audience share of CNN Prima News is 1.58% in the 15-69 audience group (full day, source: ATO-Nielsen Admosphere). This is this year’s average share, i.e. for the period January… Continue reading CNN PRIMA NEWS SHARE EXCEEDS 1.5% AFTER TWO YEARS
TV NOVA RECEIVES OFFICIAL SUSTAINABLE PRODUCTION CERTIFICATIONS
2. 5. 2022 Two projects of TV Nova have received official sustainable production certifications from the British Albert platform. The first one is a new series Mimořádné intelektové nadání (m.i.n.) directed by Marek Najbrt and Tomáš Pavlíček. the latter awarded project is the original sketch show První dobrá conducted by Vincent Navrátil. TV Nova has become the first… Continue reading TV NOVA RECEIVES OFFICIAL SUSTAINABLE PRODUCTION CERTIFICATIONS
MEDIA CLUB HAS A NEW CORPORATE IDENTITY: THE MODERN LOGO DESIGN REFLECTS THE MULTIMEDIA ATTRIBUTES OF THE PRIMA GROUP
27. 4. 2022 Media Club has a new corporate identity. Modern logo design reflects the multimedia attributes of the Prima Group. After nine years, the media agency Media Club is changing its logo and its graphic design. The new symbol, the used colour palette and the added Prima logo synergistically reflect the key attributes of the Prima Group. Behind… Continue reading MEDIA CLUB HAS A NEW CORPORATE IDENTITY: THE MODERN LOGO DESIGN REFLECTS THE MULTIMEDIA ATTRIBUTES OF THE PRIMA GROUP
PRIMA LAUNCHES #DON’TSWITCH CAMPAIGN TO LIMIT AD REWINDS
27. 4. 2022 Prima has revealed the shape of the campaign it will launch on TV from Sunday 2 May to limit rewind advertising. The Prima Group is launching the #Don’tRewind (Nepřetáčej) communications campaign from May, explaining to viewers that ad revenue is vital to Prima as a commercial broadcaster. The campaign follows the widespread introduction of restrictions on… Continue reading PRIMA LAUNCHES #DON’TSWITCH CAMPAIGN TO LIMIT AD REWINDS
NOVA PREPARING A DAILY SOAP ABOUT YOUNG PEOPLE FOR VOYO
26. 4. 2022 Nova TV is filming a daily soap opera for its Voyo video portal about a group of young people living in a large apartment in Prague. It is based on the German format Berlin – Tag & Nacht that has been produced by RTL since 2011. “The daily series will provide a realistic view of a group of young people living… Continue reading NOVA PREPARING A DAILY SOAP ABOUT YOUNG PEOPLE FOR VOYO
HBBTV SYMPOSIUM AND AWARDS 2022 CALLS FOR SPONSORS
26. 4. 2022 The 10th HbbTV Symposium and Awards on November 9-10, 2022 in Prague, Czech Republic, will provide a unique platform to target top-level executives of the global connected TV industry with commercial and promotional activities. The HbbTV Association, which co-hosts the in-person event with the Czech Association of Commercial Television (AKTV), has compiled several attractive sponsorship… Continue reading HBBTV SYMPOSIUM AND AWARDS 2022 CALLS FOR SPONSORS
HOW TODAY’S TV DRIVES BRANDS?
26. 4. 2022 Do you know how today’s TV drives brands? Egta and The Global TV Group asked 23 CEOs, Director-Generals and Presidents of TV companies and ad sales companies to share their views on the many facets of today’s TV. Some aspects are widely recognised, others are yet to be discovered. These key insights are now freely… Continue reading HOW TODAY’S TV DRIVES BRANDS?
CZECH TV GRP VOLUME ALMOST UNCHANGED
25. 4. 2022 For the first quarter of this year, the volume of TV advertising GRPs was almost unchanged compared to the same period last year. The total volume of TV advertising GRPs delivered during the first quarter of this year remained almost at the same level as in the comparable period last year. It was down 0.5%… Continue reading CZECH TV GRP VOLUME ALMOST UNCHANGED
CZECH POPULATION ONLINE 2022: ONE FIFTH OF CZECHS PAY FOR WATCHING TV AND MOVIES
25. 4. 2022 The professional Association for Internet Development releases updated data on the behaviour of the Czech internet population Czechs Online 2022. One fifth of internet users (20 %) pay to watch videos, TV series and movies on the Czech internet. 6 % pay for news and access to electronic versions of newspapers and magazines and 10… Continue reading CZECH POPULATION ONLINE 2022: ONE FIFTH OF CZECHS PAY FOR WATCHING TV AND MOVIES
ADVERTISING INVESTMENTS IN MEDIA GREW IN THE FIRST QUARTER
21. 4. 2022 Most media types posted double-digit increases in the first quarter, according to Nielsen Admosphere monitoring.
PRIMA BOSS MAREK SINGER: “WE HAVE TO INTRODUCE A BAN ON REWINDING COMMERCIALS, OTHERWISE THERE WILL BE NO MONEY FOR QUALITY PRODUCTION”
20. 4. 2022 Marek Singer, CEO of the Prima group (not just TV anymore), describes a new competitive framework he calls “total video” in the Médiář podcast. Listen to the full interview (in CZECH) here. Source: mediar.cz
TV IS THE MOST POPULAR DEVICE FOR VIDEO-ON-DEMAND CONTENT
18. 4. 2022 An overview of video-on-demand content consumption by device. Two-fifths (41%) of video-on-demand content consumption happens on TV. In comparison, smartphones now take a one-quarter share (26%) and this has grown from 21% in the previous year. TV is the most popular device for video-on-demand content but smartphones are gaining share worldwide, according to data from… Continue reading TV IS THE MOST POPULAR DEVICE FOR VIDEO-ON-DEMAND CONTENT
UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND
13. 4. 2022 Media Club and Nielsen Admosphere are working on the further development of cross-platform TV and video advertising measurement AdCross. The media agency Media Club together with the measurement agency Nielsen Admopshere presented measurement for TV and online advertising (including HbbTV) and trailers AdCross. It has been available to media agencies since the start of this… Continue reading UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND
TRENDS: LINEAR TV WILL DECLINE, VIDEO ON DEMAND WILL GROW
13. 4. 2022 Although linear TV has still been a powerful source of video content viewing, online video on demand viewing is expected to grow further in the coming years. Prima TV Group expects that the reach of linear TV in the Czech population will decline while online video consumption will grow. Prima’s CCO Vladimír Pořízek said that… Continue reading TRENDS: LINEAR TV WILL DECLINE, VIDEO ON DEMAND WILL GROW
AKA: COMMUNICATION INVESTMENTS TO SEE A DOUBLE DIGIT GROWTH THIS YEAR
7. 4. 2022 The Association of Communication Agencies (AKA) expects marketing communication investments to grow by 12% this year. The investment dynamics is going to accelerate compared to previous years. Despite the ongoing presence of Covid-19, the advertising market in the Czech Republic was doing relatively well in 2021. According to data from the Activation Research, which was… Continue reading AKA: COMMUNICATION INVESTMENTS TO SEE A DOUBLE DIGIT GROWTH THIS YEAR
