“WE HAVE TO AGREE ON SOMETHING.” CONCERT FOR THE FUTURE PRESENTS A NEW SPOT

3. 11. 2025 | 2 min read The Concert for the Future, which annually concludes the 17 November celebrations in Prague, has prepared its first feature spot for its upcoming 10th year. It communicates this year's theme and the dramaturgy of the programme in the form of the so-called "safeguards" of democracy, which need to be agreed upon regardless of which politicians are currently in power.

PINTEREST GETS THE JUMP ON BACK-TO-SCHOOL CAMPAIGNS

2. 11. 2025 | 2 min read Pinterest has shared some new tips for marketers looking to tap into the 2026 Back-to-School period, in order to ensure that you have your plans in place ahead of the shopping season.

1. 11. 2025 | 2 min read With 47% of U.S. households now actively engaged with free ad-supported streaming TV (FAST) on a weekly basis, new data from Wurl, the streaming TV subsidiary of publicly held AppLovin, finds that the number of monthly active households watching FAST channels has grown 12% in 2025, while average daily hours of viewing per household climbed 16%, producing a 29% increase in total viewing time across platforms compared with 2024.

THE POPULAR HOLIDAY OF THE AUTUMN SEASON DOES NOT AVOID THE TELEVISION SCREENS

31. 10. 2025 | 1 min read 🎃👻Halloween - the popular holiday of the autumn season does not avoid the TV screens. Check out the articles that are full of spooky advertising inspiration as well as the latest facts and trends about consumer behaviour during this popular holiday.

CNN PRIMA NEWS BRINGS ON ITS FIRST VIRTUAL PRESENTER NORA

30. 10. 2025 | 2 min read CNN Prima News is launching an AI News video podcast, featuring virtual presenter Nora for the first time.

KLÁRA BRACHTLOVÁ REPRESENTS CME ON THE BOARD OF ACT

30. 10. 2025 | 1 min read Klára Brachtlová has won a position on the board of the Association of Commercial Television and Video-on-Demand Services (ACT).

“GO!” THE CZECH OLYMPIC COMMITTEE LAUNCHES A NEW MOTIVATIONAL CAMPAIGN FOR THE WINTER OLYMPIC GAMES IN ITALY

29. 10. 2025 | 3 min read Pojď! (Go!) This Word rings out from stadiums and living rooms when fans wish Czech athletes well. But also an inner voice that reminds everyone why it makes sense to move regularly, even if it sometimes means overcoming laziness or adversity. It is with this double meaning that the Czech Olympic Team's campaign for the 2026 Winter Games in Italy works.

STRATEGIC SHIFT TO REALITY SHOWS HAS TV ÓČKO BRING NEW REVENUE

29. 10. 2025 | 3 min read The fundamental step of Óčko TV is to reorient the programme offer to ensure higher viewership and new revenues from the sale of advertising time.

IS YOUR ULTRA HD WORTH IT? CAMBRIDGE-META STUDY SETS HUMAN ‘RESOLUTION LIMIT’

27. 10. 2025 | 2 min read Researchers from the University of Cambridge and Meta Reality Labs say the human eye tops out at a measurable “resolution limit”, meaning ever-denser pixels in TV displays bring no noticeable benefit once that limit is reached.

STREAMING BUSINESS GROWTH IS DRIVEN BY PRICE INCREASES

26. 10. 2025 | 3 min read The pressure to make streaming platform services more expensive is likely to continue, estimates Erika Luzsicza.

VML, MCCANN AND ZARAGUZA TAKE HOME THE PRIZE FROM THE GOLDEN DRUM

24. 10. 2025 | 1 min read The International Golden Drum Festival has announced the winners of its competition. Gold went to VML, silver to McCann and bronze to Zaraguza.

SAMSUNG IS RANKED FIFTH AMONG GLOBAL BRANDS. MOST RECOGNITION FOR ITS POSITION IN AI

23. 10. 2025 | 2 min read Samsung Electronics has been ranked fifth in Interbrand's traditional global brand rankings for the sixth year in a row. The Best Global Brands ranking is published annually by Interbrand. Samsung's brand value for this year is $90.5 billion, and it is the only Asian company in the top five as of 2020.

ONEPLAY HAS RANKED SIX REGIONAL TELEVISIONS

21. 10. 2025 | 1 min read Oneplay has newly expanded its offering to include six regional TV channels that were not previously represented in its portfolio. Programming positions 230 to 235 are occupied by Praha TV, Polar, TV Brno 1, Zak TV, TV Morava and RTM .

MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING BY UP TO 19.5%, ONLINE BY 10% AND RADIO BY 3%

20. 10. 2025 | 3 min read For 2026, the Media Club will increase the prices of advertising in all media it sells on the advertising market.

TECH GIANTS ARE GETTING INTO THE STREAMING WARS

18. 10. 2025 | 3 min read While success in streaming has been measured by subscriber numbers, this criterion may change completely in the future, notes Erik Luzsicz.

BINET AND DAVIS: MARKETERS WATCH ROI, BUT BUDGET SIZE IS MORE IMPORTANT

17. 10. 2025 | 4 min read Larger budgets have eight times more impact on effectiveness than focusing on campaign return on investment (ROI). That's according to new research from the IPA, led by Les Binet and Will Davis.

NEW LEVEL OF REAL-TIME SUBTITLING – CNN PRIMA NEWS HAS INTRODUCED ADVANCED BEEY AI TECHNOLOGY FROM NEWTON TECHNOLOGIES

16. 10. 2025 | 3 min read FTV Prima remains a pioneer in the television market in real-time subtitling. Further improvements to the system already in place at the CNN Prima NEWS news channel were made possible thanks to the cooperation with NEWTON Technologies and its advanced Beey AI service. Since the beginning of October, subtitling has been operating 24 hours a day, making it easier for deaf and hard-of-hearing viewers to access information.

IT WILL CHANGE WITHIN FIVE YEARS, SAY THE HEADS OF NOVÁ AND PRIMA. INCOME FROM STREAMING WILL BE HIGHER THAN FROM TELEVISION.

15. 10. 2025 | 1 min read In Germany, viewers already spend more time streaming than watching television. Czechia expects the same trend.