TV NOVA TO LAUNCH A NEW STATION SOON

11. 1. 2022 The family of TV channels of the Nova group will expand to include another programme, which will be focused on sports again. CME’s CEO, Didier Stoessel, confirmed that in an interview for Forbes. Nova Sport 5 is going to be launched “soon”, he said. “Sport will play a bigger and bigger role. What it has… Continue reading TV NOVA TO LAUNCH A NEW STATION SOON Více informací



TV SPRING STARTS, PRIMA AND NOVA TO LAUNCH NEW SHOWS

10. 1. 2022 The commercial rivals Nova and Prima start the spring season, each with a new series and a new reality show. In the week from 10 January, the leading commercial nation-wide TV stations start their spring programme schedules. The period between the end of the autumn season and the start of the spring season is shorter… Continue reading TV SPRING STARTS, PRIMA AND NOVA TO LAUNCH NEW SHOWS Více informací



DESPITE RIVALS, NETFLIX RETAINS ITS STREAMING DOMINANCE

3. 1. 2022 Future prognostications with regard to streaming platforms might not be the best exercise. Maybe we should look at the past — the recent past. In late 2019, Disney+ and Apple TV launched — followed quickly by WarnerMedia’s HBO Max, NBCUniversal’s Peacock, ViacomCBS’ Paramount+, and Discovery’s discovery+. They dove headlong into the premium streaming space to… Continue reading DESPITE RIVALS, NETFLIX RETAINS ITS STREAMING DOMINANCE Více informací



CHRISTMAS IS AROUND THE CORNER, HOW TO TUNE IN? TOP 7 CHRISTMAS ANIMATED COMEDIES!

21. 12. 2021 Christmas is around the corner, so it’s time to tune in to Christmas movies. To make sure they’re not just any comedies, Óčko has selected seven of the best animated comedies that have the spirit of Christmas in them. Grinch The story is about a green Grinch who hates Christmas and who decides to steal… Continue reading CHRISTMAS IS AROUND THE CORNER, HOW TO TUNE IN? TOP 7 CHRISTMAS ANIMATED COMEDIES! Více informací



USA: LINEAR TV SEES SMALLER AUDIENCES BUT HIGHER CONSUMPTION

21. 12. 2021 SUMMARY An overview of changes in linear TV’s daily reach and consumption in Q3 2021 in Australia, Germany, the United Kingdom and the United States. Linear TV is settling into a post-pandemic trend of smaller audiences but higher consumption as daily reach declines but minutes watched rise. At the same time, sports content, one of… Continue reading USA: LINEAR TV SEES SMALLER AUDIENCES BUT HIGHER CONSUMPTION Více informací



WHICH MEDIUM WAS THE BIG WINNER IN 2021?

21. 12. 2021 Advertising has been recovering from the pandemic, but which channel bounced back quickest and biggest this year? Mediatel News spoke to media owners, agency execs, publishers, columnists and specialists to get their opinions. The ad agency exec Larissa Vince, CEO TBWA\London “I’ve been rather loving the high impact return of outdoor over the last… Continue reading WHICH MEDIUM WAS THE BIG WINNER IN 2021? Více informací



MORE AND MORE CZECHS ARE WATCHING PAID STREAMS, BUT NOT EVERYONE IS PAYING FOR THEM

20. 12. 2021 Although more and more Czechs are using paid streaming services, not all people are actually paying for the content, notes Erika Luzsicza. The coronavirus pandemic and its associated lockdowns have taught Czechs to use streaming services. There were 1.3 million people over the age of 16 watching paid services like Netflix, HBO GO and others… Continue reading MORE AND MORE CZECHS ARE WATCHING PAID STREAMS, BUT NOT EVERYONE IS PAYING FOR THEM Více informací



MEDIA INVESTMENTS SURPASSED LAST YEAR’S VOLUMES IN NOVEMBER

17. 12. 2021 In this year’s eleven months, all media types show higher volumes of ad investments than in the comparable period last year.   This November, the monitored volume of ad investments in the media remains above the level of the same month last year. As the AdIntel data provided by Nielsen Admosphere shows, investments in print,… Continue reading MEDIA INVESTMENTS SURPASSED LAST YEAR’S VOLUMES IN NOVEMBER Více informací



ANALYSIS: SVODS DRIVE CONTENT INTERNATIONALISATION

12. 12. 2021 Analysis from Ampere focuses on changes in the country of origin of the most popular titles on the SVoD platforms. Historically, US content has tended to dominate on the global stage, while in individual countries, local content has often held the balance of power. But this is beginning to change. In 2017, 15 per cent… Continue reading ANALYSIS: SVODS DRIVE CONTENT INTERNATIONALISATION Více informací



EVERYTHING YOU NEED TO KNOW ABOUT THE 2021 CTV VIEWER

30. 11. 2021 The nature of how we watch TV is evolving. Accelerated by the pandemic, the new and fragmented viewership behaviors are becoming permanent habits. To understand how and why TV viewership is evolving, Samsung Ads Europe partnered with Ipsos, the leading market research agency, to dig deeper into key factors driving content consumption preferences today. The… Continue reading EVERYTHING YOU NEED TO KNOW ABOUT THE 2021 CTV VIEWER Více informací



NOVA IS WORKING ON ANOTHER SERIES OF THE COOKING SHOW MASTERCHEF

26. 11. 2021 Nova is planning another series of the show Masterchef Czechia, casting is currently underway. The broadcast of this year’s series ended on Wednesday 24 November. The Nova television group has announced that it has begun preparing the next series of the cooking show MasterChef Czechia for broadcast. The broadcast of this year’s autumn series ended… Continue reading NOVA IS WORKING ON ANOTHER SERIES OF THE COOKING SHOW MASTERCHEF Více informací



AKTV LAUNCHED A SPOT TO CELEBRATE THE 25TH WORLD TELEVISION DAY

22. 11. 2021 AKTV joined in the commemoration of World Television Day with a special spot. Television companies around the world celebrate World Television Day on 21 November. As part of an annual UN initiative, a 30-second spot commemorating the day was broadcasted and shared globally this year. Commercial television groups Nova, Prima and Óčko, which are affiliated to the… Continue reading AKTV LAUNCHED A SPOT TO CELEBRATE THE 25TH WORLD TELEVISION DAY Více informací



IN OCTOBER, MEDIA AD INVESTMENTS WERE HIGHER THAN LAST YEAR

19. 11. 2021 The volume of monitored ad investments in the media was higher this October than in the same period last year. The monitored volume of ad investments in the media for the first ten months of this year is CZK 3.5 billion higher compared to the same period last year. This is a year-on-year growth of… Continue reading IN OCTOBER, MEDIA AD INVESTMENTS WERE HIGHER THAN LAST YEAR Více informací



The World TV Day

WORLD TELEVISION DAY CELEBRATES TODAY’S TV AROUND THE GLOBE

19. 11. 2021 TV companies around the world celebrate World Television Day on 21 November to remind us of television’s continuous and profound transformation to become TV, a Total Video experience. As part of the annual United Nations initiative, a 30 second-spot will be broadcast and shared online worldwide as an invitation to discover it all. Tomorrow’s TV, created… Continue reading WORLD TELEVISION DAY CELEBRATES TODAY’S TV AROUND THE GLOBE Více informací



INTEREST IN THE NEWS ON SMARTPHONES INCREASED IN THE CZECH REPUBLIC

18. 11. 2021 People’s interest in online news on mobile phones, tablets or e-readers has grown by nearly 20% over three years, according to the Media Project research data. Over the last three years, people’s interest in consuming the news online on smartphones, tablets or e-readers has grown by nearly 20 percent. According to the Media Project research… Continue reading INTEREST IN THE NEWS ON SMARTPHONES INCREASED IN THE CZECH REPUBLIC Více informací



TV ADVERTISING DRIVES CHEAPER ONLINE JOURNEYS

16. 11. 2021 The pandemic has boosted online shopping and retail media but TV advertising retains a vital role for advertisers, according to new research. Why it matters With online-born businesses now the biggest category of advertiser on TV (spending £1bn in 2021), TV industry body Thinkbox commissioned an econometric analysis of ten online businesses, proven to have… Continue reading TV ADVERTISING DRIVES CHEAPER ONLINE JOURNEYS Více informací



MEDIA CLUB AND NOVA SHOW OFF THEIR OCTOBER PERFORMANCES

9. 11. 2021 Both czech major stations in the tv advertising market point to october’s successes in their materials. Nova TV Group and Media Club, the main players in the TV advertising market, boast about their October results. While Nova highlights the number of prime-time wins in the 15-54 audience group, rival Media Club presents the frequency of… Continue reading MEDIA CLUB AND NOVA SHOW OFF THEIR OCTOBER PERFORMANCES Více informací



SMART TV OWNERS HAVE MONEY, STILL WATCH AVOD, STUDY FINDS

5. 11. 2021 Vizio and Magid said 55% of smart TV owners watch AVOD. Smart TV owners have higher-than-average incomes and spend more on subscription VOD, but also watch ad-supported streaming programming. A study conducted by Vizio and Magid found that 55% of U.S. smart TV owners — age 18-64 — watch ad-supported video-on-demand (AVOD) programming weekly. Only 39% of… Continue reading SMART TV OWNERS HAVE MONEY, STILL WATCH AVOD, STUDY FINDS Více informací