MEDIA AD INVESTMENTS FOR THREE QUARTERS ARE HIGHER THAN LAST YEAR
25. 10. 2021 According to the monitoring, the gross amount of ad investments in the media was higher in the first nine months of this year than in the same period last year. According to Nielsen Atmosphere’s monitoring, ad investments in media space purchases for the first three quarters of this year remain above the level of the… Continue reading MEDIA AD INVESTMENTS FOR THREE QUARTERS ARE HIGHER THAN LAST YEAR
CTV VIEWERS SKEW YOUNGER THAN LEGACY TV VIEWERS
25. 10. 2021 Modern connected TV viewers are more representative of the U.S. population than viewers of traditional TV platforms, according to a new survey from Magnite, a sell-side media platform. “CTV reaches a balanced mix of age groups, matching the national profile. Traditional TV is much more heavily weighted toward baby boomers,” the authors of the study say. For example,… Continue reading CTV VIEWERS SKEW YOUNGER THAN LEGACY TV VIEWERS
UK STUDY: HYBRID VIEWING IS THE EUROPEAN NORM
25. 10. 2021 CTV adoption among European households has increased by 30% from 2020, meaning four in five households can now be reached by CTV, a new study reveals. Why it matters With more than three quarters of European audiences watching CTV, this channel is now an essential element of TV planning for advertisers, the more so since CTV… Continue reading UK STUDY: HYBRID VIEWING IS THE EUROPEAN NORM
MEDIA CLUB WILL INCREASE AD PRICES FOR 2022 BY 11-16%
21. 10. 2021 Media Club will increase the prices of TV advertising in the range from 11% to 16% next year. It presented its business policy for the next year on Thursday afternoon. The Media Club agency, which is one of the leading TV ad market players together with TV Nova, will increase the basic ad CPP by… Continue reading MEDIA CLUB WILL INCREASE AD PRICES FOR 2022 BY 11-16%
NOVA IS GOING TO INCREASE TV AD PRICES FOR 2022 BY 12.5%
21. 10. 2021 The Nova TV group will increase the cost of TV advertising for 2022 by 12.5 %, says its CEO, Jan Vlček. Nova is going to increase its advertising cost for 2022 by 12.5 %. As part of GRPs of campaigns, the adjustment of monthly coefficients will be reflected in the increased price for the months… Continue reading NOVA IS GOING TO INCREASE TV AD PRICES FOR 2022 BY 12.5%
VAB RELEASES CASE STUDIES IN STREAMING VIDEO AD CAMPAIGNS
19. 10. 2021 A new VAB report features case studies from Hulu, NBCUniversal, ViacomCBS, AMC Networks, Spectrum Reach, iSpot and TVSquared showing how streaming drove successful campaigns NEW YORK—With consumer usage of ad-supported streaming platforms seeing rapid growth the Video Advertising Bureau (VAB) has released a new report with 23 case studies documenting the power of video streaming… Continue reading VAB RELEASES CASE STUDIES IN STREAMING VIDEO AD CAMPAIGNS
TV GRPS ARE FOR THREE QUARTERS HIGHER THAN LAST YEAR
19. 10. 2021 The delivered volume of TV ad GRPs for the first three quarters of this year remains above the level of last year’s comparable period. The delivered volume of TV ad GRPs for the first three quarters of this year is 4.5 percent higher than in the same period last year. This is the outcome of… Continue reading TV GRPS ARE FOR THREE QUARTERS HIGHER THAN LAST YEAR
THE SHARE OF SMART TVS IN THE CZECH REPUBLIC TRIPLED IN FOUR YEARS
17. 10. 2021 The share of smart TVs connected to the internet has tripled over the last four years. At present, they are used by more than a third of Czech households, shows Philips statistics. The share of smart TVs connected to the internet has tripled over the last four years and they are used by more than a third… Continue reading THE SHARE OF SMART TVS IN THE CZECH REPUBLIC TRIPLED IN FOUR YEARS
GRUNT: VOYO INCREASES THE NUMBER OF SUBSCRIBERS AS PLANNED
12. 10. 2021 The number of subscribers to the pay video service Voyo is increasing as planned according to Nova’s Head of Digital Daniel Grunt. The number of subscribers to the pay video platform Voyo has been growing as planned, said the Head of Digital of CME and TV Nova, Daniel Grunt. In September, Voyo even exceeded its… Continue reading GRUNT: VOYO INCREASES THE NUMBER OF SUBSCRIBERS AS PLANNED
PRIMA SHOW WILL START ON 25 OCTOBER, TARGETING ON YOUNGER WOMEN
5. 10. 2021 The Prima TV group will launch another new thematic channel. It introduced Prima Show at a press conference on Wednesday. Prima will launch its new thematic channel called Prima Show. It will focus on entertainment and reality show formats. It will run as part of the nationwide terrestrial multiplex DVB-T2 and the offering of operators… Continue reading PRIMA SHOW WILL START ON 25 OCTOBER, TARGETING ON YOUNGER WOMEN
NOVA AND PRIMA INCREASED THEIR SHARES IN SEPTEMBER, ČT AT THE TOP IN 15+
4. 10. 2021 In September, Česká televize was once again the most watched TV group in the 15+ category. The Nova and Prima groups rose year on year, closing on ČT. Stations of Česká televize remained the most watched TV group in September in the broadest category of viewers aged 15+. In all day broadcasting, their share was 28.32%.… Continue reading NOVA AND PRIMA INCREASED THEIR SHARES IN SEPTEMBER, ČT AT THE TOP IN 15+
RESEARCH REVEALS THE DIFFERENCE BETWEEN EFFICIENT AND EFFECTIVE ROI
1. 10. 2021 The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI). As a fresh financial year begins, marketers, now more than ever, are working to ensure they are dedicating their campaign budgets to the right channels to deliver strong sales growth. The latest edition of the Payback Series, an… Continue reading RESEARCH REVEALS THE DIFFERENCE BETWEEN EFFICIENT AND EFFECTIVE ROI
VIEWERS SAY STREAMING IS A BETTER VALUE THAN CABLE
1. 10. 2021 New research from Criteo found that 69% of consumers felt that streaming was a better value for their money than cable TV; 64% said the content was more entertaining PARIS, France—New research from Criteo offers a host of new data points highlighting the growing importance of streaming in consumers’ lives, with survey results showing increased viewing time… Continue reading VIEWERS SAY STREAMING IS A BETTER VALUE THAN CABLE
AMAZING PLACES HAS ITS FIRST VIDEO CAMPAIGN, DIRECTED BY ARICHTEV
30. 9. 2021 The spot is intended primarily for the online environment, but will also appear in Czech cinemas. After the launch of the new website and the launch of its own booking system, the Amazing Places travel project is coming up with its first video campaign. The campaign titled “When it’s amazing, you don’t want to leave”… Continue reading AMAZING PLACES HAS ITS FIRST VIDEO CAMPAIGN, DIRECTED BY ARICHTEV
THE ASSOCIATION OF EUROPEAN COMMERCIAL TELEVISION (ACT) IS CHANGING ITS NAME.
24. 9. 2021 Grégoire Polad, CEO of ACT, has announced the new official name of the association: the Association of Commercial Television and Video on Demand Services in Europe. The addition of Video on Demand (VOD) to the Association’s name reflects the leadership and centrality of ACT’s membership as VOD service providers; while maintaining a continued link to… Continue reading THE ASSOCIATION OF EUROPEAN COMMERCIAL TELEVISION (ACT) IS CHANGING ITS NAME.
HOW DIRECT-TO-CONSUMER BRANDS ARE SHAPING TV’S FUTURE
23. 9. 2021 Today’s television ad industry owes a lot to digital natives, particularly direct-to-consumer (D-to-C) brands. This growing group of upstarts and disruptors has not only changed the way we as consumers buy everything, but it has also revolutionized the use of converged TV (linear, CTV/OTT, and addressable) for both data-driven performance and strategic reach. Recognizing TV’s… Continue reading HOW DIRECT-TO-CONSUMER BRANDS ARE SHAPING TV’S FUTURE
PRIMA INNOVATED ITS APPLICATION IN HBBTV AND INTRODUCED A NEW FORMAT
22. 9. 2021 The iPrima application available in Prima’s HbbTV has a new design. The group has also launched a new advertising format in HbbTV. The flag ship of Prima’s HbbTV, the iPrima application, has a new version of link site. Nearly 500 thousand viewers visit iPrima in HbbTV per month according to Prima. The most watched programmes include series (Slunečná)… Continue reading PRIMA INNOVATED ITS APPLICATION IN HBBTV AND INTRODUCED A NEW FORMAT
IPTV VIEWERSHIP IS GROWING IN THE CZECH REPUBLIC. IT IS SECOND BEHIND TERRESTRIAL TV
22. 9. 2021 Five times more households receive a TV signal through the internet now than five years ago. This is one of the findings disclosed at the Digimedia conference on Wednesday. Today, five times more households receive a TV signal through IPTV than five years ago. Their share has grown from four to 22%. Terrestrial broadcasting remains the dominant… Continue reading IPTV VIEWERSHIP IS GROWING IN THE CZECH REPUBLIC. IT IS SECOND BEHIND TERRESTRIAL TV
