SHORT READ - Page 22 of 78 - ScreenVoice.cz

CREATIVITY IS IMPORTANT, BUT WHAT DOES GOOD CREATIVITY ACTUALLY MEAN?

26. 9. 2025 | 2 min read Up to 85% of marketers believe that creativity is the key to success, but only 59% know what good creativity actually means, according to the survey.

THE CRIME GENRE HAS BEEN PULLING IN BROADCASTERS FOR A LONG TIME

25. 9. 2025 | 5 min read The announcement by media group Nova to rebrand the station Nova Gold to Nova Krimi is a significant step. Czechs have long been fascinated by crime formats, and true crime in particular.

NOVA TRANSFORMS NOVA GOLD INTO DETECTIVE CHANNEL NOVA KRIMI

24. 9. 2025 | 2 min read The Nova Group will change its Nova Gold station to Nova Krimi in November. The channel will offer a line-up of classic detective series.

ORLANDO WOOD AND SIR JOHN HEGARTY ON HOW CREATIVITY FUELS BRAND GROWTH

24. 9. 2025 | 2 min read This year marks a symbolic anniversary - 150 years since the first documented use of the word creativity in English. Historian Adolphus William Ward used the term in 1875 in reference to William Shakespeare's "poetic creativity".

SHORTLIST FLEMA: MOST NOMINATIONS FOR OMD WITH SEZNAM.CZ AND WAVEMAKER SK

23. 9. 2025 | 2 min read A total of 15 campaigns are on the shortlist of the Flema competition, which recognises innovative use of media. The winners will be announced on 30 September.

GENERATIONAL DIFFERENCES AND MEDIA. HOW ARE THEY CHANGING THE MEDIA OFFER?

23. 9. 2025 | 2 min read The Digital AI 2025 study suggests that younger generations prefer audiovisual content on social media and streaming platforms. The media is set to transform into content producers across channels.

GEN Z HOLIDAY SPENDING TANKS IN 2025

22. 9. 2025 | 1 min read Gen Z’s expected holiday spend in 2025 is $1,357, down 22.5% from 2024, according to July data from PwC.

FORUM MEDIA: HOW DOES COMMUNICATION AFFECT LIFE?

22. 9. 2025 | 2 min read This year's Forum Media 2025 conference will present five thematic scenes and a number of foreign and Czech speakers.

WHY THE ADVERTISING INDUSTRY CAN’T WAIT FOR RESPONSIBLE AI GUIDELINES

22. 9. 2025 | 5 min read If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero.

WORLD NEWS MEDIA DAY TO MARK THE IMPORTANCE OF TRUSTWORTHY JOURNALISM

22. 9. 2025 | 2 min read This year, World News Media Day will take place on 28 September 2025 under the theme "Credible media is key. Support journalism. Support the facts. Support the truth".

YOUNGER MARKETERS OPEN TO INCREASING RADIO, TV AD BUDGETS

21. 9. 2025 | 1 min read “Younger marketing people may be more inclined to favor nothing but social media,” notes Matt Sunshine, CEO at The Center for Sales Strategy. Yet, while they do favor social media, Sunshine finds they may be interested in their older counterparts in good ol’ traditional, linear media channels.

THE GRAND PRIX OF THE DIRECT IMPACT CZECH COMPETITION GOES TO B TÝM

19. 9. 2025 | 2 min read The Grand Prix award of the 23rd year of the Direct Impact Czech competition went to the B tým agency for the campaign "To za nás nebylo" for the Educational Institute for Moravia.

CONSUMERS ARE HUNGRY FOR HALLOWEEN

18. 9. 2025 | 2 min read While retailers’ usual Halloween tricks are right on schedule, this year’s real treat may be a record $13.1 billion in spending, according to the National Retail Federation — topping last year’s $11.6 billion and the prior record of $12.2 billion. Per-person spending has climbed to a record $114, nearly $11 more than last year.

STREAMING DRIVES SALES, BUT MEDIA PROFITABILITY IN EUROPE DECLINES

16. 9. 2025 | 4 min read The European media market is growing thanks to streaming, online advertising and new distribution models. However, the profitability of media companies is declining and an increasing part of the market is dominated by US platforms, according to the Media Industry Outlook.