ONEPLAY IS PREPARING A DOCUMENTARY ABOUT THE KUTNÁ HORA CASE. IT IS FROM THE CREATORS OF STUDNA AND IVETA

11. 2. 2026 | 3 min read Oneplay is preparing another story based on real events. In a series with the working title Stoupenkyně, it will focus on the so-called Kutná Hora case.

ASIA EXPRESS KNOWS THE CONTESTANTS, INCLUDING TUNA AND ŠÁCHOVÁ FROM REALITY SHOW ZRÁDCI

11. 2. 2026 | 3 min read The travel reality show Asia Express has officially introduced the contestants for its premiere season. Among others, it will feature familiar faces from the reality show Zrádci, Nicole Šáchová and Jan Tuna.

PRIMA HAS 300,000 SUBSCRIBERS AFTER THREE YEARS. NEW SERIES AND REALITY SHOWS ARE IN THE WORKS

11. 2. 2026 | 4 min read After three years, the Prima Group's video platform has over 300,000 subscribers. The most successful programmes include Zrádci reality show, original series and some reality shows. Prima has also unveiled its new offerings for this year. Among other things, these will include a dating reality show, the details of which have not yet been specified.

ONEPLAY SPORT IS BUILDING A NEW STUDIO AT THE O2 ARENA

10. 2. 2026 | 2 min read After more than a year of preparations, construction of the new Oneplay Sport studio and production centre began in January.

REALITY SHOW ZRÁDCI 3 WILL PROBABLY START FILMING THIS MONTH. KŘIVOKLÁT CASTLE REVEALED WHEN IT IS CLOSED

10. 2. 2026 | 4 min read Reality show Zrádci (The Traitors) will return to television screens this year. After two successful series, TV Prima is preparing the third series of the detective reality show, which will once again offer a combination of intrigue, psychological games and suspense. Markus Krug will return as director. If filming takes place at Křivoklát Castle, it will begin this month.

MARKETING TRENDS 2026: WHY IS TRUST MORE IMPORTANT THAN THE AMOUNT OF CONTENT?

10. 2. 2026 | 6 min read How can you succeed in an era when artificial intelligence is producing a flood of content, while consumers are more distrustful and protective of their data? Experts answered this question at the WPP Media webinar. They presented key trends that will shape marketing in 2026. According to them, the future does not belong to the reckless deployment of technology, but to the strategic building of trust and authenticity.

DURING THE FIRST OLYMPIC WEEKEND, VIEWERS WERE MOST INTERESTED IN BIATHLON, SNOWBOARDING AND SPEED SKATING

9. 2. 2026 | 1 min read Sunday's mixed biathlon relay race became the most watched biathlon broadcast in the history of Czech Television. The station announced this based on data from official electronic audience measurement provided by the Association of Television Organisations.

MEDAL WINS FOR MADĚROVÁ AND JÍLEK ON SUNDAY, EVENING FOR EXTRACTORS

9. 2. 2026 | 1 min read Biathlon competitions, snowboarding with Zuzana Maděrová's golden success, and speed skating were among the most watched programmes on Sunday. The snowboarding competition was watched by almost 1.5 million viewers over the age of 15. Metoděj Jílek's silver medal run was watched by over 1.2 million viewers. Among the evening programmes, another episode of the series Extraktoři was the most successful. On Sunday, ČT stations exceeded a half share of the audience.

WHY SUPER BOWL ADVERTISERS KEEP PRANKING US

8. 2. 2026 | 4 min read As brands chase attention before kickoff, elaborate pranks risk becoming too easy to spot.

THE OPENING OF THE WINTER OLYMPICS IN MILAN DOMINATED FRIDAY’S VIEWING FIGURES.

7. 2. 2026 | 1 min read The live broadcast of the opening ceremony of the 2026 Winter Olympics was watched by 1.2 million viewers over the age of 15 and 1.25 million viewers over the age of 4 on the Czech Television sports channel. It was the best result of the evening and also of the entire Friday. ČT stations recorded less than half of the audience share during prime time. The total reach of the opening ceremony was 2.5 million viewers. This is the most-watched opening ceremony since the Winter Olympics in Sochi.

THE WINTER OLYMPICS ARE STARTING, AND PARTNERS ARE FINE-TUNING THEIR COMMUNICATIONS

6. 2. 2026 | 9 min read The 2026 Winter Olympics in Milan and Cortina will officially begin on the evening of Friday, 6 February. They will also bring with them advertising campaigns from Olympic partners. These partners have been communicating their connection to the Olympics in the media for several weeks and are also preparing to participate in the Olympic Festival.

TRUST IN TV GREW FASTER OVER PAST FOUR YEARS THAN ANY OTHER MEDIUM, RESEARCH REVEALS

5. 2. 2026 | 4 min read Following the launch of the Credos Trust Tracker data for 2025, Channel 4’s chief commercial officer analyses the results and their implications for TV advertising.

CZECH TELEVISION OUTPERFORMED COMMERCIAL STATIONS IN JANUARY AND CONFIRMED ITS LEADERSHIP

5. 2. 2026 | 2 min read In January, Czech Television stations increased their share by three percentage points year-on-year and improved the most of all television groups in the overall results.

MARK RITSON: CZECH MARKETING KNOWS WHAT TO DO AT CHRISTMAS. BUT IN JANUARY, IT FORGETS.

4. 2. 2026 | 8 min read Marketing expert Mark Ritson focused his commentary on Czech Christmas campaigns and how January campaigns are failing.

SUPER BOWL LX BRINGS CELEBRITY REUNIONS AND A FRESH WAVE OF NOSTALGIA

3. 2. 2026 | 2 min read Celebrity-packed Super Bowl ads aren’t new, but for Super Bowl LX, some brands are leaning into something even more familiar: Cast reunions that tap directly into pop-culture memory.

STARTUPJOBS TRANSFORMED THE MOVEMENT FORWARD INTO ACTION IN A NEW ADVERTISEMENT

3. 2. 2026 | 4 min read The StartupJobs career portal is launching a campaign created entirely using artificial intelligence. The advertisement visually embodies the platform's main motto, which is moving forward. The marketing agency Ydeal participated in the creation, combining more than nine AI tools in the production of the spot. The campaign is running on social networks and online.

TV MARKET HAS EXTENDED DATA ON OUT-OF-HOME VIEWING

2. 2. 2026 | 4 min read Since the beginning of February, the Czech television market has officially had new data on television viewership. The data has been expanded to include out-of-home viewing. It will now be delivered at around 9:30 a.m.

RENATA TÝMOVÁ JOINS THE MANAGEMENT OF THE NOVA GROUP

2. 2. 2026 | 2 min read Renata Týmová joins the Nova Group to head up viewer data and insights.