PRIMA HAS A NEW SECTION IN THE WORKS. IT ANNOUNCES TITLES THAT WILL BE ADDED

25. 2. 2026 | 2 min read The Prima streaming platform has introduced a new highlighted category called Coming Soon (On the Way to You) in its New section, which shows viewers the most anticipated titles planned for the coming weeks.

THE SECOND SERIES OF THE CZECH VERSION OF NAKED ATTRACTION STARTS TODAY ON TV ÓČKO.

25. 2. 2026 | 2 min read New episodes of the naked dating reality show Naked Attraction are returning to Óčko TV. They will be broadcast every Wednesday at 10 p.m.

FIRST DATA: OUT-OF-HOME VIEWING INCREASED THE RATING OF TOP OLYMPIC BROADCASTS BY 13%

25. 2. 2026 | 3 min read Extended ATO measurement provided the first hard data on how watching broadcasts "outside the home" can increase the overall television rating of a major sporting event. Broadcasts from the 2026 Winter Olympics showed that outside-the-home viewing increases the reach of the most-watched sports broadcasts by up to 13 per cent.

VIEWERS CONTINUE TO ‘STRUGGLE’ WITH SPORTS PROGRAM DISCOVERY

25. 2. 2026 | 2 min read Sports program discovery -- like that of overall TV/streaming discovery -- continues to be a challenge for TV viewers, according to Reviews.org.

IT’S NEVER TOO EARLY: WHAT’S AHEAD FOR THE 2026 HOLIDAY SEASON

23. 2. 2026 | 4 min read It's mid-February, which is actually when the full picture of the season comes into focus.

NOVA SELLS THE SERIES MARKOVIČ, KRÁL ŠUMAVY AND EXTRAKTOŘI ABROAD

23. 2. 2026 | 2 min read Oneplay Originals expands abroad. Nova has sold its series Metoda Markovič, Král Šumavy and Extraktoři.

RADIO ADVERTISING GREW BY TWO PER CENT IN 2025, BUT THE MARKET SLOWED DOWN

20. 2. 2026 | 3 min read Although the overall increase in net investment in radio advertising did not keep pace with previous years, it still showed a slight increase of two per cent. The significant reduction in advertising on Czech Radio last year did not help commercial stations.

SUPER BOWL LX ATTRACTS NEARLY 125 MILLION U.S. VIEWERS

18. 2. 2026 | 5 min read Viewing peaked at a record 137.8 million; 128.2 million in the U.S. viewed Bad Bunny’s halftime show, which also set records on social media.

ADFORUM: THE MOST APPRECIATED CAMPAIGN OF THE YEAR IS “PRICE PACKS” BY PENNY

18. 2. 2026 | 2 min read According to a report by AdForum, the most creative awards last year went to German retailer Penny's "Price Packs" campaign.

HOW LUNAR NEW YEAR BECAME A MARKETING MOMENT

17. 2. 2026 | 5 min read The holiday can be a playground for cultural appreciation, but marketers should take care when showing up around significant moments, one exec told us.

THE CHINESE NEW YEAR IS UPON US. DIOR WELCOMES IT WITH A COLLECTION AND A SHORT FILM IN BAROQUE STYLE

17. 2. 2026 | 3 min read Tuesday, 17 February marked the beginning of the Chinese Year of the Horse. Dior welcomes it with a new collection, accompanied by a new short film. The film was directed by Nina Gantz and Renée Zhan from the London-based production studio Blinkink.

SPRING TV IS COMING: BULDOK Z PODĚBRAD AGAINST ASIA EXPRESS, ALSO FEATURING PEOPLE AND HORSES

17. 2. 2026 | 3 min read While Czech Television launched most of its new programmes in January, Nova and Prima are only now entering the key part of the season. The most interesting battle is expected on weekends, when premiere formats will face off, led by the travel reality show Asia Express and the new series Buldok z Poděbrad.

SPEED SKATING CURRENTLY LEADS THE RATINGS FOR THE WINTER OLYMPICS ON ČT SPORT

16. 2. 2026 | 1 min read The first week of Olympic broadcasts on ČT sport has so far been dominated by speed skating, with ice hockey in third place.

ADC CZECH CREATIVE AWARDS ANNOUNCES JURIES

13. 2. 2026 | 3 min read This year's 33rd edition of the ADC Czech Creative Awards 2026 announces the composition of its juries.

ADVERTISING WORTHY OF THE BIG SCREEN. SQUARESPACE TEAMS UP WITH EMMA STONE AND YORGOS LANTHIMOS IN NEW COMMERCIAL

13. 2. 2026 | 3 min read American technology company Squarespace, which focuses on website creation, brought together Oscar-winning actress Emma Stone and acclaimed director Yorgos Lanthimos in its latest advert for Sunday's Super Bowl. The result is a cinematic spot full of frustration.

LOVE, DATA AND PAPRIKA SAUCE: WHAT WILL CZECH VALENTINE’S DAY LOOK LIKE IN 2026?

13. 2. 2026 | 3 min read How are Valentine's Day preparations really going in Czechia? Google search data from February this year painted a picture of what Czechs really want for the holiday of love. AI assistants are helping more and more people with last-minute planning of the evening, menu and ideas.

WINTER OLYMPICS 2026 AD TRACKER: SEE THE BIGGEST COMMERCIALS FROM MILANO CORTINA

12. 2. 2026 | 7 min read The Winter Olympics ad tracker shows ongoing updates of the latest Milano Cortina commercials.

PARKS: BUDGET PRESSURES FORCE 30% OF CONSUMERS TO CANCEL STREAMING SERVICES

11. 2. 2026 | 3 min read The number of consumers citing household expenses as the top reason for cutting streaming subscriptions has increased since 2020.