SEZNAM.CZ WILL EXPAND PAID CONTENT, NO AD-SUPPORTED TARIFF ON ONEPLAY YET

4. 11. 2025 At Tuesday’s Czech Internet Forum conference, representatives of major Czech media discussed how to cope with the dominance of global players and how to find a sustainable business model. Seznam.cz, the strongest player on the domestic internet, wants to expand its paid content services. Matěj Hušek, a member of the board of directors of Seznam.cz,… Continue reading SEZNAM.CZ WILL EXPAND PAID CONTENT, NO AD-SUPPORTED TARIFF ON ONEPLAY YET

CZECHS HAVE FOUR NOMINATIONS FOR EUROPEAN EXCELLENCE AWARDS

4. 11. 2025 Czech projects have four handcuffs on the shortlist of the international European Excellence Awards. The international competition European Excellence Awards has published the shortlist for this year’s edition. Two Czech projects have made it to the finals and have two nominations each. One of them is the campaign Moms Want It Too, which was developed… Continue reading CZECHS HAVE FOUR NOMINATIONS FOR EUROPEAN EXCELLENCE AWARDS

NOVA GOLD BROADCASTS FROM 3 NOVEMBER AS NOVA KRIMI

3. 11. 2025 Nova Gold broadcasts from Monday 3 November under the new name Nova Krimi. It also has a new visual identity and station motto. As of 6am on 3 November, the Nova Gold station has been renamed Nova Krimi and has also been given a new visual identity. The move marks the culmination of a gradual… Continue reading NOVA GOLD BROADCASTS FROM 3 NOVEMBER AS NOVA KRIMI

“WE HAVE TO AGREE ON SOMETHING.” CONCERT FOR THE FUTURE PRESENTS A NEW SPOT

3. 11. 2025 The Concert for the Future, which annually concludes the 17 November celebrations in Prague, has prepared its first feature spot for its upcoming 10th year. It communicates this year’s theme and the dramaturgy of the programme in the form of the so-called “safeguards” of democracy, which need to be agreed upon regardless of which politicians… Continue reading “WE HAVE TO AGREE ON SOMETHING.” CONCERT FOR THE FUTURE PRESENTS A NEW SPOT

THE FESTIVE FORMULA: HOW TO WIN LASTING AUDIENCE ATTENTION THIS CHRISTMAS

2. 11. 2025 Christmas ads may be big business, but attention is hard won. Lumen’s Mike Follett reveals how advertisers can sustain festive impact year after year. For most of us, this time of year is about barbeques, beaches and sunburn – not sleigh bells and Santa hats. But for adland, Christmas is bigger in August than it… Continue reading THE FESTIVE FORMULA: HOW TO WIN LASTING AUDIENCE ATTENTION THIS CHRISTMAS

PINTEREST GETS THE JUMP ON BACK-TO-SCHOOL CAMPAIGNS

2. 11. 2025 Pinterest has shared some new tips for marketers looking to tap into the 2026 Back-to-School period, in order to ensure that you have your plans in place ahead of the shopping season. Yes, we’re talking post-holidays, Back-to-School, which still feels like a long way off. But as Pinterest notes: “On Pinterest, back-to-school planning starts as… Continue reading PINTEREST GETS THE JUMP ON BACK-TO-SCHOOL CAMPAIGNS

KUBA S NOVOU PODCAST: NOVA IS PART OF EVERYDAY LIFE. WE ARE NOW BRINGING IT BACK MORE TO THE PEOPLE

1. 11. 2025 The Cuba with Nova podcast continues! This time you will learn more about the so-called brand managers – who are they, what is their job and how is it related to the Nova brand? Kateřina Karlinová also reveals interesting facts from the Den s Nova roadshow and which series Nova viewers like the most. The… Continue reading KUBA S NOVOU PODCAST: NOVA IS PART OF EVERYDAY LIFE. WE ARE NOW BRINGING IT BACK MORE TO THE PEOPLE

STUDY AUSTRALIA: THE OTHER HALF OF THE ATTENTION EQUATION

1. 11. 2025 We’ve all become obsessed with attention as a media metric. As marketers, we’ve spent the past few years fixated on measuring how long people look at our ads, how engaged they are, and which channels deliver the most eyeball time. But we’re missing something fundamental: before anyone can pay attention to your ad, they first… Continue reading STUDY AUSTRALIA: THE OTHER HALF OF THE ATTENTION EQUATION

GEN AI CREATIVE FINDS GROWING ACCEPTANCE

1. 11. 2025 The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached. “We have seen a shift in client openness to fully AI-developed campaigns,” Christian Pierre, global chief intelligence officer, Gut, told Digiday, as he described a… Continue reading GEN AI CREATIVE FINDS GROWING ACCEPTANCE

THE POPULAR HOLIDAY OF THE AUTUMN SEASON DOES NOT AVOID THE TELEVISION SCREENS

31. 10. 2025 Halloween - the popular holiday of the autumn season does not avoid the TV screens. Check out the articles that are full of spooky advertising inspiration.

WPP STUDY: FICTION SERIES DRIVE STREAMING; LOCAL PRODUCTIONS KEEP GREAT RATINGS ON TV

31. 10. 2025 Feature series are one of the main attractions for prepaid customers in the region, according to a study by WPP Media’s VideoTrack CEE. Although streaming platforms are the primary place where online viewers discover new (mostly global) series, local TV series from traditional broadcasters still attract excellent audiences to their TV screens, according to WPP… Continue reading WPP STUDY: FICTION SERIES DRIVE STREAMING; LOCAL PRODUCTIONS KEEP GREAT RATINGS ON TV

STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT

30. 10. 2025 Sports remains strong for linear broadcasters, but streaming platforms are challenging their status. Television viewers are spending more time watching streaming content than linear TV, but sports continues to be a bright spot for broadcasters, according to the findings of a Samba TV market report. The report, “The State of Streaming U.S. Market Q4 2025,”… Continue reading STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT

CNN PRIMA NEWS BRINGS ON ITS FIRST VIRTUAL PRESENTER NORA

30. 10. 2025 CNN Prima News is launching an AI News video podcast, featuring virtual presenter Nora for the first time. CNN Prima News is launching a new video podcast , AI News, in collaboration with the Czech Association of Artificial Intelligence and Ydeal. It will also feature virtual presenter Nora for the first time ever on a… Continue reading CNN PRIMA NEWS BRINGS ON ITS FIRST VIRTUAL PRESENTER NORA

KLÁRA BRACHTLOVÁ REPRESENTS CME ON THE BOARD OF ACT

30. 10. 2025 Klára Brachtlová has won a position on the board of the Association of Commercial Television and Video-on-Demand Services (ACT). Media group CME, owner of the Czech television station Nova, now has a representative on the board of the Association of European Commercial Television and Video-on-Demand Services (ACT). Klára Brachtlová, deputy CEO and director of external… Continue reading KLÁRA BRACHTLOVÁ REPRESENTS CME ON THE BOARD OF ACT

KLÁRA BRACHTLOVÁ REPRESENTS CME ON THE BOARD OF ACT

30. 10. 2025 CME’s deputy chief executive and group external affairs director has won a position on the board of the Association of Commercial Television and Video-on-Demand Services. Media group CME, owner of the Czech television station Nova, now has a representative on the board of the Association of European Commercial Television and Video-on-Demand Services (ACT). Klára Brachtlová,… Continue reading KLÁRA BRACHTLOVÁ REPRESENTS CME ON THE BOARD OF ACT

MIDDLE-INCOME SHOPPERS FEEL THE HOLIDAY SQUEEZE

29. 10. 2025 Nearly half (49%) of US holiday shoppers earning $80K–$99K are worried that gifts will cost more this year, found a July survey from Bankrate. Beyond the chart: A third of US adults say tariffs or shipping/import changes will impact their holiday shopping plans this year because prices are noticeably higher on certain products, according to… Continue reading MIDDLE-INCOME SHOPPERS FEEL THE HOLIDAY SQUEEZE

“GO!” THE CZECH OLYMPIC COMMITTEE LAUNCHES A NEW MOTIVATIONAL CAMPAIGN FOR THE WINTER OLYMPIC GAMES IN ITALY

29. 10. 2025 Pojď! (Go!) This Word rings out from stadiums and living rooms when fans wish Czech athletes well. But also an inner voice that reminds everyone why it makes sense to move regularly, even if it sometimes means overcoming laziness or adversity. It is with this double meaning that the Czech Olympic Team’s campaign for the… Continue reading “GO!” THE CZECH OLYMPIC COMMITTEE LAUNCHES A NEW MOTIVATIONAL CAMPAIGN FOR THE WINTER OLYMPIC GAMES IN ITALY

STRATEGIC SHIFT TO REALITY SHOWS HAS TV ÓČKO BRING NEW REVENUE

29. 10. 2025 The fundamental step of Óčko TV is to reorient the programme offer to ensure higher viewership and new revenues from the sale of advertising time. The strategic change of the programming offer towards reality show formats is one of the steps taken by Óčko to improve its economic results. In addition, it is taking cost-saving… Continue reading STRATEGIC SHIFT TO REALITY SHOWS HAS TV ÓČKO BRING NEW REVENUE