TN LIVE EXPANDS BROADCASTING, ADDS NEW PROGRAMS AND MORNING STUDIO

28. 4. 2025 The TN Live web news service is expanding its broadcasting with new programs and increasing the number of broadcasting hours. However, it is not creating a news channel. Starting Monday, April 28, TN Live added Rychlé noviny (Quick News) to its broadcast schedule. These are five-minute news summaries that supplement the main programs (Polední TN,… Continue reading TN LIVE EXPANDS BROADCASTING, ADDS NEW PROGRAMS AND MORNING STUDIO

NEW PROGRAM SOUVISLOSTI ATTRACTS 130,000 VIEWERS

28. 4. 2025 Prima TV aired the first episode of its new Sunday current affairs program Souvislosti. Prima’s new Sunday current affairs program Souvislosti, which was first broadcast by TV Prima on Sunday, April 27, was watched by 128,000 viewers over the age of 15, with a share of just under 6% (source: ATO-Nielsen). At least three minutes… Continue reading NEW PROGRAM SOUVISLOSTI ATTRACTS 130,000 VIEWERS

BABY BOOMERS, GEN Z, GEN BETA: THE POINT OF AGE COHORTS

27. 4. 2025 After the legendary Baby Boomer generation came Generation X, followed by Generations Y, Z, and Alpha. And now? Starting in early 2025, Generation Beta is being born. What lies ahead for them? Members of Generation Beta have been born since 1 January 2025—at least according to English-language media that reference demographers and sociologists. This categorisation… Continue reading BABY BOOMERS, GEN Z, GEN BETA: THE POINT OF AGE COHORTS

LIKE AWARD OF GENERATION Z GOES TO THE “NENASADITELNÝ PRSTEN” CAMPAIGN

26. 4. 2025 The winner of the Like Generation Z award at the ADC Awards was the “Nenasaditelný prsten” campaign created by Leo Burnett for Prague Pride. For the third time, multimedia students studying economics at the University of Economics in Prague have chosen the winner of the Like Generation Z award at the ADC Awards. The award… Continue reading LIKE AWARD OF GENERATION Z GOES TO THE “NENASADITELNÝ PRSTEN” CAMPAIGN

STUDY: MOST CZECHS DO NOT PLAN TO PAY FOR ONLINE NEWS

25. 4. 2025 The percentage of people in the Czech Republic who are willing to pay for online news is not increasing significantly. The vast majority do not plan to pay for news, according to a new study by ResSolution Group and Nielsen. Most Czechs are still reluctant to pay for online news. This is according to new… Continue reading STUDY: MOST CZECHS DO NOT PLAN TO PAY FOR ONLINE NEWS

NOVA IS PREPARING A REALITY SHOW FARMA, BACHELOR, SUPERSTAR AND LOVE ISLAND WILL RETURN

24. 4. 2025 Nova TV and the Oneplay platform continue to plan for several reality show formats. Television Nova confirmed Thursday that it is preparing new episodes of several reality show format shows. Specifically, a new series of singing Superstar, relationship Love Island, dating Bachelor, docu-reality Extrémní proměny and, most recently, reality Farma and Jáma lvová. Nova announced… Continue reading NOVA IS PREPARING A REALITY SHOW FARMA, BACHELOR, SUPERSTAR AND LOVE ISLAND WILL RETURN

ONEPLAY WILL MAKE A NEW MOST! AS ODDÍL B, THEN EXTRAKTOŘI AND MONYOVÁ SERIES WILL COME

24. 4. 2025 Oneplay and TV Nova are preparing a new batch of series: stories based on reality, returns of the creators of Most! and the dark corners of Czech football. The video platform Oneplay and TV Nova are preparing dozens of new titles of fiction and documentaries, as well as entertainment and reality shows. They announced the… Continue reading ONEPLAY WILL MAKE A NEW MOST! AS ODDÍL B, THEN EXTRAKTOŘI AND MONYOVÁ SERIES WILL COME

PRIMA LAUNCHES COOLLAB MEDIA HUB AIMED AT YOUNG PEOPLE

24. 4. 2025 Prima has launched CoolLab, a new media project focused on projects for young target groups. Media group Prima has unveiled a new brand CoolLab that focuses on young target groups. The new media hub is mainly responsible for content on social media and connects the digital world with TV production. It builds on the style… Continue reading PRIMA LAUNCHES COOLLAB MEDIA HUB AIMED AT YOUNG PEOPLE

TV MEASUREMENT IS EXPANDING. WE WANTED OUR OWN PANEL, SAYS ATO

22. 4. 2025 The measurement of TV viewership will be extended to include viewership in second homes and public places. This is a significant step that takes the TV measurement project to a new level. TV audience measurement is about to undergo an important change. The Association of Television Organisations (ATO) has decided to launch a new project… Continue reading TV MEASUREMENT IS EXPANDING. WE WANTED OUR OWN PANEL, SAYS ATO

BIG MISTAKES OF SMALL BRANDS: THE MOST COMMON MISTAKES IN PRACTICE

18. 4. 2025 What are the most common mistakes small brands make when they want to break through? Vojtěch Prokeš from Behavia talked about them at the Coffee and Marketing meeting. We are often approached by smaller brands when they are about to launch their first TV campaign, and they don’t want to mess it up. That’s how… Continue reading BIG MISTAKES OF SMALL BRANDS: THE MOST COMMON MISTAKES IN PRACTICE

FIVE HOLLYWOOD MOMENTS THAT MADE BRANDS UNFORGETTABLE

17. 4. 2025 Hollywood doesn’t just write film history—it also shapes the legacy of brands. These five iconic moments helped brands achieve record-breaking sales. Most of us associate Hollywood with movie stars, luxury, and success. But this Los Angeles neighbourhood is more than just a dream factory spinning tales of fortune. The American film industry sets cultural trends,… Continue reading FIVE HOLLYWOOD MOMENTS THAT MADE BRANDS UNFORGETTABLE

BRAND PERFORMANCE INDEX: DAMAGE, TESLA AND MITSUBISHI DOING WELL

16. 4. 2025 According to the Brand Performance Index, which measures the performance of brands, Škoda, Tesla and Mitsubishi are doing well in the auto-moto segment. The Kaspen/Jung von Matt agency has measured brand performance for the second time – Brand Performance Index, which links hard business data to customer perceptions of a brand. For the second time,… Continue reading BRAND PERFORMANCE INDEX: DAMAGE, TESLA AND MITSUBISHI DOING WELL

PRIMA WILL LAUNCH SHOW SOUVISLOSTI, WANTS TO FILL SPACE AFTER SHOW 168 HODIN

16. 4. 2025 The 30-minute programme will focus on the most important topics of the past week from home and around the world. It also wants to open up new cases. Prima TV is coming up with a Sunday journalism show called Souvislosti. It will be broadcast from Sunday, April 27 after 22:00. The presenter of the show is… Continue reading PRIMA WILL LAUNCH SHOW SOUVISLOSTI, WANTS TO FILL SPACE AFTER SHOW 168 HODIN

WHAT THE MIGRATION OF O2 TV TO ONEPLAY LOOKS LIKE IN PRACTICE

14. 4. 2025 O2 Czech Republic is currently implementing the most important part of the Oneplay brand rollout – the transfer of former O2 TV customers to the new service. What is the experience in practice? At the end of February this year, journalists were introduced to the Oneplay platform, which has been in preparation for several years… Continue reading WHAT THE MIGRATION OF O2 TV TO ONEPLAY LOOKS LIKE IN PRACTICE

JAN MAXA TO LEAD PRIMA+, PRIMA GROUP CHANGES MANAGEMENT STRUCTURE

14. 4. 2025 From 1 May, Jan Maxa, who has a 12-year career at Czech Television, will take over the management of the prima+ platform. Petr Král moves to head the new Distribution and OTT product segment. The video segment prima+ will be led from 1 May by Jan Maxa as director for the VOD segment. He was… Continue reading JAN MAXA TO LEAD PRIMA+, PRIMA GROUP CHANGES MANAGEMENT STRUCTURE

THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE

13. 4. 2025 The desire to save money is increasingly reflected in media behaviour. Europeans, who on average have two paid subscriptions to SVOD services, are looking for cheaper options. Media behaviour is changing. Europeans are seen to be trying to save on subscriptions for SVOD services. The credibility of social media is decreasing in their eyes due… Continue reading THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE

THERE ARE 118 WORKS ON THE ADC AWARDS SHORTLIST, LED BY VML AND MCCANN

11. 4. 2025 The ADC Czech Creative Awards already know their finalists. In total, there are 118 entries on the shortlist, with VML and McCann having the highest number of entries. After three days of intense jury evaluation, ADC, the organizer of the 32nd ADC Czech Creatie Awards, announces this year’s shortlist – out of 270 entries, 118… Continue reading THERE ARE 118 WORKS ON THE ADC AWARDS SHORTLIST, LED BY VML AND MCCANN

ONEPLAY HAS SOME INSPIRATION, DAZN HAS CHANGED ITS SERVICE

11. 4. 2025 One of the attractions of the new Oneplay streaming service that O2 is currently migrating its customers to is sport. But the battle for the sports fan is also being fought on the global stage. The combination of a number one domestic event and a technological innovation taking place globally in the field of sports… Continue reading ONEPLAY HAS SOME INSPIRATION, DAZN HAS CHANGED ITS SERVICE