45% OF CZECHS HAVE A NEGATIVE PERCEPTION OF AI IN NEWS REPORTING

25. 6. 2025 Most of the Czech population believes that readers should be informed if a news story was written by AI without the involvement of a journalist, according to a survey. Artificial intelligence is gradually finding its role in journalism. However, less than half (45%) of Czechs view the use of AI in news reporting negatively, with… Continue reading 45% OF CZECHS HAVE A NEGATIVE PERCEPTION OF AI IN NEWS REPORTING

PRIMA ORIGINALS IS CHANGING TO FRIENDS PRODUCTION

25. 6. 2025 Under its new name, Friends Production wants to produce not only for Prima, but also for other entities. The production company Prima Originals, which is part of the Prima Group, is changing its name to Friends Production from June. It wants to open up to external clients and new formats. The company’s managing directors will… Continue reading PRIMA ORIGINALS IS CHANGING TO FRIENDS PRODUCTION

STUDY USA: YOUNG/OLD TV CONSUMERS’ DIVERGENCE: AVOD VS. FAST

25. 6. 2025 Young and older U.S. consumers continue to show diverging preferences when it comes to legacy and new TV-video platforms, according to ARF’s DASH, a syndicated study conducted in partnership with the National Opinion Research Center at the University of Chicago. Platform penetration usage of TV “boomer” consumers — those born in the late 1940s through… Continue reading STUDY USA: YOUNG/OLD TV CONSUMERS’ DIVERGENCE: AVOD VS. FAST

PRIMA IN SUMMER: EINSTEIN, LUDWIG AND FILMS. NEW TRAITORS IN AUTUMN

24. 6. 2025 This summer, Prima’s main channel will focus on films and reruns of series. In July, the main channel of the Prima group will broadcast reruns of the series Einstein – Příběhy nesnesitelného génia (Tuesdays and Thursdays) and Polda (Saturdays) during prime time, as well as premiere episodes of the series Ludwig: Šifra zločinu (Wednesday), reruns… Continue reading PRIMA IN SUMMER: EINSTEIN, LUDWIG AND FILMS. NEW TRAITORS IN AUTUMN

YOUTUBE, GAMES AND NETFLIX ON TV? IN THE CZECH REPUBLIC, PEOPLE SPEND 33 MINUTES A DAY ON THESE

24. 6. 2025 Televisions are increasingly being used for activities other than watching TV, but traditional broadcasting remains the main use. Other activities on TV screens take up an average of 33 minutes a day for viewers. Thanks to its internet connection, the TV is becoming the multimedia centre of the home. In addition to watching traditional broadcasting,… Continue reading YOUTUBE, GAMES AND NETFLIX ON TV? IN THE CZECH REPUBLIC, PEOPLE SPEND 33 MINUTES A DAY ON THESE

THERE’S A FORMULA FOR CALCULATING VALUE OF ATTENTION, RESEARCH FINDS

23. 6. 2025 There’s a secret to calculating the value of attention, new research suggests, with the winning formula not simply about the amount of time spent but how valuable that time is – and it’s driven by focus and intent.  According to new research from McKinsey & Co, attention is influenced by how actively consumers are engaged with the content… Continue reading THERE’S A FORMULA FOR CALCULATING VALUE OF ATTENTION, RESEARCH FINDS

4CAMPING ENTERS A NEW TV CAMPAIGN OUTSIDE ITS MAIN SEGMENT – TOURISM

23. 6. 2025 A new TV commercial for the 4camping e-shop has been broadcast on TV Nova since 16 June. It takes the brand out of the campsite with an emotional campaign closer to tourism, without trying to show extreme conditions. “When you say “outdoor”, you imagine an eight-thousander, bad weather or sport. But the vast majority of… Continue reading 4CAMPING ENTERS A NEW TV CAMPAIGN OUTSIDE ITS MAIN SEGMENT – TOURISM

THE TRANSITION OF O2 CUSTOMERS TO ONEPLAY IS NEARING COMPLETION. WE WANT TO CREATE A NEW LOVE BRAND, SAYS NOVA CEO

23. 6. 2025 Nova TV completes a major transition of customers from O2 TV to its new platform, Oneplay. In an interview with e15, Nova CEO Daniel Grunt describes why Nova has given up the successful Voyo brand, how it is handling the technical difficulties that accompanied the launch of Oneplay, and explains where the new streaming giant… Continue reading THE TRANSITION OF O2 CUSTOMERS TO ONEPLAY IS NEARING COMPLETION. WE WANT TO CREATE A NEW LOVE BRAND, SAYS NOVA CEO

NOVA AND PRIMA PREPARE FOR AUTUMN BATTLE WITH SERIES BRATŘI A SESTRY AND POLABÍ

23. 6. 2025 A battle of television premieres is brewing for the autumn. Nova and Prima will apparently pit their new series Bratři a sestry and Polabí directly against each other. The autumn programming schedules of the largest commercial television stations will not be officially announced until the summer holidays, but according to available information, it appears that… Continue reading NOVA AND PRIMA PREPARE FOR AUTUMN BATTLE WITH SERIES BRATŘI A SESTRY AND POLABÍ

HBBTV OPENS CALL FOR SPONSORS FOR HBBTV SYMPOSIUM 2025

23. 6. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks, is pleased to invite industry players to become sponsors of the 13th HbbTV Symposium and Awards, taking place on 12-13 November 2025 in Istanbul, Turkey. Co-hosted with TVekstra, a leading Turkish… Continue reading HBBTV OPENS CALL FOR SPONSORS FOR HBBTV SYMPOSIUM 2025

DEFENDING MARKETING, AI, CREATIVITY AND BRAND BUILDING. THE #HOLKYZMARKETINGU CONFERENCE IS COMING

22. 6. 2025 How to build a strong brand from scratch? How to change the internal perception of marketing from an expense to an investment? And how to use AI in advertising without killing creativity? These are the questions that will be answered first-hand at the #HolkyzMarketingu conference. The fourth annual event, organised by the educational marketing platform… Continue reading DEFENDING MARKETING, AI, CREATIVITY AND BRAND BUILDING. THE #HOLKYZMARKETINGU CONFERENCE IS COMING

CHECK OUT THE MOST AWARD-WINNING CAMPAIGNS FROM CANNES LIONS

22. 6. 2025 The Cannes Lions Festival has recognised the world’s most creative campaigns. MAM brings you a selection of the ten most successful ‘lion collectors’. According to Cannes Lions 2025, WPP, a DDV Worldwide network, was named Creative Company of the Year, while Serviceplan was named Independent Network of the Year. Publicis Conseail, Paris, was named Agency… Continue reading CHECK OUT THE MOST AWARD-WINNING CAMPAIGNS FROM CANNES LIONS

THE ACADEMY FOR TELEVISION TALENTS IS CHANGING. TV NOVA HAS REACHED AN AGREEMENT WITH FAMU

20. 6. 2025 The educational programme CME Content Academy, focused on training television creators, is undergoing a major transformation. After three years in Brno, it is moving to Prague, being shortened to one intensive year and newly established in cooperation with TV Nova and FAMU. The revised concept targets more experienced applicants and offers them immediate involvement in… Continue reading THE ACADEMY FOR TELEVISION TALENTS IS CHANGING. TV NOVA HAS REACHED AN AGREEMENT WITH FAMU

THREE AI TRENDS RESHAPING THE FUTURE OF MEDIA & ENTERTAINMENT

20. 6. 2025 The annual NAB Show brings together the top innovators in media and entertainment, showcasing the tools, tech, and trends driving the next era of storytelling. Aside from the tens of thousands of attendees and hundreds of featured sessions, what really set this year’s event apart is that it wasn’t just a display of newfangled tech—in many… Continue reading THREE AI TRENDS RESHAPING THE FUTURE OF MEDIA & ENTERTAINMENT

PRIMA GROUP’S REVENUES REACHED ALMOST SEVEN BILLION LAST YEAR

19. 6. 2025 The Prima Group has published its consolidated results for fourteen of its companies for the first time ever. Television advertising remained the dominant source of revenue. The Prima media group has published its consolidated financial results for 2024 for the first time. The total revenue of the fourteen companies reached CZK 6.936 billion, with EBITDA… Continue reading PRIMA GROUP’S REVENUES REACHED ALMOST SEVEN BILLION LAST YEAR

NORDIC SERIES FROM VIAPLAY WILL BE LAUNCHED IN THE SUMMER. AI IS ALREADY MAKING ITS WAY INTO BROADCASTING, SAYS PRIMA CEO

19. 6. 2025 The streaming service prima+ has been on the market for over two years and, according to Marek Singer, head of the Prima Group, it has reached what he calls an “imaginary halfway point.” In an interview with e15, he describes what genres work, why they rely on Czech originality and why they decided to work… Continue reading NORDIC SERIES FROM VIAPLAY WILL BE LAUNCHED IN THE SUMMER. AI IS ALREADY MAKING ITS WAY INTO BROADCASTING, SAYS PRIMA CEO

CANNES LIONS: ANOTHER CAMPAIGN WITH A CZECH FOOTPRINT WON LIONS

17. 6. 2025 The ‘Fixables’ project by LePub Amsterdam and Milan for Philips, which was developed in collaboration with Publicis Groupe, OMD Czech and Prusa Research, won silver and bronze in Cannes. The Fixables campaign, whose pilot project was launched in the Czech Republic, was successful twice in the Design category. It won bronze for design aimed at… Continue reading CANNES LIONS: ANOTHER CAMPAIGN WITH A CZECH FOOTPRINT WON LIONS

ČT AND ČRO ARE THE MOST TRUSTED MEDIA OUTLETS, FOLLOWED BY CNN AND PRIMA NEWS

17. 6. 2025 A new report has been published from the regular Digital News Report survey on news consumption in various countries around the world. Overall trust in news media in the Czech Republic rose last year from a historic low in 2023 to reach 33%. This is two percentage points more than a year ago. On the… Continue reading ČT AND ČRO ARE THE MOST TRUSTED MEDIA OUTLETS, FOLLOWED BY CNN AND PRIMA NEWS