SECOND SERIES OF REALITY SHOW ZRÁDCI FILMED, TO BE BROADCAST BY PRIMA IN AUTUMN

12. 5. 2025 The second series of the reality show Zrádci is heading to Prima TV and the prima+ platform in autumn. The Prima television group has finished filming the second season of the strategic reality show Zrádci. It plans to air it this autumn, as it announced on its social media over the weekend. In addition to… Continue reading SECOND SERIES OF REALITY SHOW ZRÁDCI FILMED, TO BE BROADCAST BY PRIMA IN AUTUMN

MORE THAN TWO-THIRDS OF CZECHS PLAN TO WATCH THE ICE HOCKEY CHAMPIONSHIPS

9. 5. 2025 68% of Czechs will not miss the upcoming Ice Hockey World Championships. Over 68% of Czechs aged 18 to 65 plan to watch the matches of this year’s Ice Hockey World Championship, which begins on 9 May. Interest in the championship is higher among men (78%), but it is also popular among women. Fifty-nine percent… Continue reading MORE THAN TWO-THIRDS OF CZECHS PLAN TO WATCH THE ICE HOCKEY CHAMPIONSHIPS

ČT, PRIMA AND NOVA CHANGE THEIR PROGRAMMES TO REMEMBER JIŘÍ BARTOŠKA

8. 5. 2025 Domestic television stations are changing their scheduled programmes to include shows featuring Jiří Bartoška over the next few days. In connection with the death of actor and Karlovy Vary Film Festival president Jiří Bartoška, Česká televize is changing its Thursday evening programme on its main channel ČT1. A portrait of Jiří Bartoška directed by David… Continue reading ČT, PRIMA AND NOVA CHANGE THEIR PROGRAMMES TO REMEMBER JIŘÍ BARTOŠKA

ADC: MCCANN IS AGENCY OF THE EVENING, SAVAGE WINS GOLDEN TORCH

7. 5. 2025 The ADC Creative Awards have announced their winners. McCann Prague received the highest number of points in the 32nd edition of the competition, while Leonard Savage took home the Golden Torch. The winners of the 32nd annual local competition for creativity in commercial communication, the ADC Czech Creative Awards, have been announced. The awards were… Continue reading ADC: MCCANN IS AGENCY OF THE EVENING, SAVAGE WINS GOLDEN TORCH

CME INCREASES OPERATING PROFIT, JIRÁSKOVÁ AND STOESSEL JOIN PPF MANAGEMENT

6. 5. 2025 The PPF Group has announced an increase in operating profit for media company CME in 2024 and the appointment of Jiří Šmejc’s successor at the helm of the group. Despite massive investments in the Oneplay platform, the CME media group reported a 5.5% increase in OIBDA operating profit in 2024 compared to 2023. This was… Continue reading CME INCREASES OPERATING PROFIT, JIRÁSKOVÁ AND STOESSEL JOIN PPF MANAGEMENT

NOVA AND PRIMA DON’T WANT TO WRITE OFF THEIR SERIES BECAUSE OF HOCKEY

6. 5. 2025 Commercial television stations Nova and Prima are adjusting their programming on the days when the Czech hockey players are scheduled to play their evening matches at this year’s World Cup. Czech Television will begin broadcasting matches from this year’s hockey World Cup, which is being held in Sweden and Denmark, on Friday May 9. It… Continue reading NOVA AND PRIMA DON’T WANT TO WRITE OFF THEIR SERIES BECAUSE OF HOCKEY

START OF PRIMA PORT AND PRIMA CASE POSTPONED UNTIL THE SECOND HALF OF THE YEAR

5. 5. 2025 The Prima television group is postponing the launch of its planned new stations Prima Port and Prima Case. The Prima television group will not launch its two planned new channels, Prima Port and Prima Case, for the time being. It originally wanted to launch Prima Case in the first quarter of the year, but postponed… Continue reading START OF PRIMA PORT AND PRIMA CASE POSTPONED UNTIL THE SECOND HALF OF THE YEAR

NOVA WAS STRONGEST IN APRIL. PRIMA SECOND, THURS DROPPED TO THIRD POSITION

5. 5. 2025 April’s broadcast changed the position of the strongest domestic TV stations in the market. Nova Group took the first position in all major audience categories. The Prima group moved up to number two, while Czech Television finished third. The Nova TV group achieved the highest TV market share in April in all major audience categories… Continue reading NOVA WAS STRONGEST IN APRIL. PRIMA SECOND, THURS DROPPED TO THIRD POSITION

STUDY: WOMEN’S SPORTS ARE A BIG WIN FOR ADVERTISERS

4. 5. 2025 As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%. A new study finds that as TV viewership for women’s sports surged by 131% in 2024, the programming also saw a 56% year-over-year increase in ad impact, according to EDO. The study found that from… Continue reading STUDY: WOMEN’S SPORTS ARE A BIG WIN FOR ADVERTISERS

ČT24 BROADCASTS FOR TWENTY YEARS, CNN PRIMA NEWS FOR FIVE YEARS

3. 5. 2025 News channels have increased their combined share of the television market over the past five years. Both ČT24 and CNN Prima News are celebrating their anniversaries in May. Friday, May 2, marked twenty years since the launch of the news channel ČT24, and on Saturday, May 3, CNN Prima News celebrated its fifth anniversary. Both… Continue reading ČT24 BROADCASTS FOR TWENTY YEARS, CNN PRIMA NEWS FOR FIVE YEARS

BRANDS DON’T NEED A MAGIC WAND TO SUCCEED IN BUSINESS — THEY’RE PERFECTLY HAPPY WITH HARRY POTTER

2. 5. 2025 Harry Potter and his magical world are symbols of the magic and fantasy behind the reality of everyday life. The idea that even an ordinary person could belong to the world of magic is appealing and inspiring to many people. But that’s not the only thing that attracts advertisers to the Harry Potter phenomenon. In… Continue reading BRANDS DON’T NEED A MAGIC WAND TO SUCCEED IN BUSINESS — THEY’RE PERFECTLY HAPPY WITH HARRY POTTER

THANKS TO DIGITAL, CME CHANGES ITS REVENUE STRUCTURE AND CONTINUES ITS TRANSFORMATION

2. 5. 2025 The media group CME, which includes the Czech TV Nova, is continuing its digital transformation, gradually changing the structure of its revenues. However, in the countries where it operates, it does not apply a purely centralised strategy, explains Klára Brachtlová, Deputy CEO of the CME group. Digital transformation, changes in viewer behaviour, and the growing… Continue reading THANKS TO DIGITAL, CME CHANGES ITS REVENUE STRUCTURE AND CONTINUES ITS TRANSFORMATION

TELEVISION STATIONS NOVA AND PRIMA DEAL A HEAVY BLOW TO ONLINE PIRATES

1. 5. 2025 The Czech online world has been rocked in recent days by the end of the Stream Cinema Community add-on. This service, operating in a legal gray area, offered free viewing of movies, TV series, and other video content. The Nova and Prima media groups have been fighting online pirates for many years. They have been… Continue reading TELEVISION STATIONS NOVA AND PRIMA DEAL A HEAVY BLOW TO ONLINE PIRATES

CNN PRIMA NEWS CONTINUES IN THE CZECH REPUBLIC, WINS CONTRACT FOR ANOTHER FIVE YEARS

30. 4. 2025 CNN Prima News concludes its first five-year period with a market share of over 2%. It has signed a contract with CNN International for another five years. The Prima Group has announced the extension of its license agreement with CNN International, under which it operates the CNN Prima News news channel. The new contract is… Continue reading CNN PRIMA NEWS CONTINUES IN THE CZECH REPUBLIC, WINS CONTRACT FOR ANOTHER FIVE YEARS

ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 8 YEARS, MAREK SINGER REPLACES KLÁRA BRACHTLOVÁ AS PRESIDENT

29. 4. 2025 This spring, the Association of Commercial Television is celebrating eight years since its founding. It continues to be actively involved in the fight against Internet piracy, where it has achieved significant success in recent years, and is also fulfilling its other goals, such as raising awareness of television as a powerful and effective advertising medium… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 8 YEARS, MAREK SINGER REPLACES KLÁRA BRACHTLOVÁ AS PRESIDENT

3.1 MILLION CZECHS USE PAID STREAMING SERVICES

29. 4. 2025 The most popular paid video services in the Czech Republic include Netflix, Voyo, Max, Disney+ and prima+. In the second half of last year, 47% of Czechs aged 15–69 (i.e., approximately 3.1 million people) used at least one paid VOD service. On average, they used two different services at the same time. The top five… Continue reading 3.1 MILLION CZECHS USE PAID STREAMING SERVICES

FOKTOVÁ AND BRICHTA TO JOIN THIS YEAR’S GOLDEN DRUM JURY

29. 4. 2025 Nikola Foktová and Aleš Brichta will represent Czech creatives on the jury at this year’s Golden Drum festival. The international creativity festival Golden Drum has announced the juries and section presidents for its 31st edition. This year, two Czech creatives will also be on the jury – in the Craft Drum section, the submitted works… Continue reading FOKTOVÁ AND BRICHTA TO JOIN THIS YEAR’S GOLDEN DRUM JURY

MOVIES AND SERIES RULE THE ROOST, ACCOUNTING FOR 44 PERCENT OF TV RATINGS

29. 4. 2025 Films and series have long been among the most popular genres among Czech viewers, regardless of whether they watch classic TV stations or pay streaming services. Local content holds a privileged position among them. Films and series have long been among the most watched genres on TV stations. According to official TV ratings data, they… Continue reading MOVIES AND SERIES RULE THE ROOST, ACCOUNTING FOR 44 PERCENT OF TV RATINGS