SKYLINK ADDS NOVA SPORT 6 FROM TUESDAY, COMPLETING ITS OFFER

11. 8. 2025 Nova Sport 6 will be available on satellite and internet television as part of the Kombi+ package and higher. From August 12, 2025, the Nova Sport 6 channel will be newly available on Skylink. This will complete the Nova Sport channel offering from this operator. Nova Sport 6 primarily broadcasts MotoGP races, but also Champions… Continue reading SKYLINK ADDS NOVA SPORT 6 FROM TUESDAY, COMPLETING ITS OFFER

SUMMER-FLAVOURED TV ADS: THE MOST ROMANTIC HOLIDAYS, THE WILDEST FUN. TRAVEL AGENCIES AND AIRLINES COMPETE FOR CUSTOMERS WITH TV AD SPOTS

8. 8. 2025 At the end of spring, when memories of winter holidays in the mountains have melted away like snowflakes in the sun, the days after months of hard work seem to blend into one another, and our energy is dwindling alarmingly, the idea of a holiday becomes a light at the end of the tunnel. Summer… Continue reading SUMMER-FLAVOURED TV ADS: THE MOST ROMANTIC HOLIDAYS, THE WILDEST FUN. TRAVEL AGENCIES AND AIRLINES COMPETE FOR CUSTOMERS WITH TV AD SPOTS

VOGUE SPARKS DEBATE ON THE ETHICS OF USING AI IN ADVERTISING

8. 8. 2025 The rise of so-called artificial intelligence is also visibly transforming the shape of advertisements. Including those that appear in the imaginary fashion bible. A new wave of debates about the impact of AI on the job market and the ability of viewers to distinguish between illusion and reality was sparked by the August issue of… Continue reading VOGUE SPARKS DEBATE ON THE ETHICS OF USING AI IN ADVERTISING

HUMOR AND MUSIC ARE THE WAY TO GET GEN Z’S ATTENTION

8. 8. 2025 Almost half (49%) of US Gen Zers are much more likely to pay attention to ads that make them laugh or use music they like, per a June report from Edison Research and SiriusXM Media. Beyond the chart: 85% of Gen Zers listen to music to boost their mood, per Edison Research and SiriusXM Media.… Continue reading HUMOR AND MUSIC ARE THE WAY TO GET GEN Z’S ATTENTION

ALMOST AN ANIMAL INSTINCT. WHAT DOES IT LOOK LIKE WHEN ANIMALS SEEM BETTER OFF THAN HUMANS IN A TV AD?

8. 8. 2025 Singing cats, touching dog stories, or cute little monsters hiding under the couch — pets are simply a staple of television advertising. Adverts featuring them can build strong narratives, evoke emotions, and subtly foster a connection to the brand. In an era when marketing often relies solely on data and performance, they remind us of… Continue reading ALMOST AN ANIMAL INSTINCT. WHAT DOES IT LOOK LIKE WHEN ANIMALS SEEM BETTER OFF THAN HUMANS IN A TV AD?

PRIMA KRIMI SK, JOJ SVĚT AND OTHER ONEPLAY SPORT CHANNELS HAVE TV LICENSES

7. 8. 2025 Prima Krimi SK can begin broadcasting on the Slovak market, and Czech viewers can look forward to the documentary channel Joj Svět. Two other new MD channels, Oneplay Sport, also have licenses. The Council for Radio and Television Broadcasting (RRTV) approved several new licenses for television broadcasting at its last meeting. The decisions concern both… Continue reading PRIMA KRIMI SK, JOJ SVĚT AND OTHER ONEPLAY SPORT CHANNELS HAVE TV LICENSES

STUDY USA: LINEAR’S AD-SUPPORTED ADULT VIEWING SHARE STILL NEAR 70%

7. 8. 2025 Traditional TV content viewing of long-form programming (half-hour and hour-long TV shows) still commands major attention among adults age 18 and up comprising 67.4% share for June for ad-supported linear TV networks, according to the TVB. The non-profit trade association for the ad-supported TV industry says June’s streaming share is 32.6% (excluding YouTube) for long-form… Continue reading STUDY USA: LINEAR’S AD-SUPPORTED ADULT VIEWING SHARE STILL NEAR 70%

PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING

7. 8. 2025 With this autumn’s programming lineup, Prima aims to move toward more aspirational content. “We want to surprise viewers to some extent while still delivering what they expect from us,” says Prima CEO Marek Singer. The Prima media group is entering the autumn season with new series Polabí and Mladá krev, the return of Zdeněk Pohlreich,… Continue reading PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING

CZECH TELEVISION DEFENDS ITS LEAD IN JULY, NOVA CONTINUES TO SHOW THE HIGHEST GROWTH

6. 8. 2025 The first month of summer vacation saw Czech Television take the lead in television ratings among the broader audience group aged 15 and older. However, commercial broadcasters strengthened their position year-on-year, especially the Nova group. In July, the stations of Czech Television defended their position as the most watched television group with a 29.48% share… Continue reading CZECH TELEVISION DEFENDS ITS LEAD IN JULY, NOVA CONTINUES TO SHOW THE HIGHEST GROWTH

NETMONITOR: BLACKOUT IN THE CZECH REPUBLIC INCREASED VISITS TO NEWS SITES

6. 8. 2025 On July 4, around noon, approximately one million households were left without electricity, Prague’s public transport system came to a standstill, and several industrial plants were forced to suspend production. The massive power outage, which affected the capital and several other regions of the Czech Republic, significantly impacted traffic to websites in the News category.… Continue reading NETMONITOR: BLACKOUT IN THE CZECH REPUBLIC INCREASED VISITS TO NEWS SITES

ONEPLAY REMOVES CANAL+ ACTION, ADDS RETRO MUSIC TV

5. 8. 2025 Oneplay has made a change to its TV channel lineup, removing Canal+ Action and adding Retro Music TV. At the same time, Slovak news channel TA3 has been switched to high definition. The removal of Canal+ Action follows the addition of the entire Canal+ Sport portfolio, which offers the English Premier League and WTA tennis.… Continue reading ONEPLAY REMOVES CANAL+ ACTION, ADDS RETRO MUSIC TV

SIR JOHN HEGARTY FOR GTVG ON THE POWER OF CREATIVITY

4. 8. 2025 Few figures have shaped modern advertising as profoundly as Sir John Hegarty, who speaks of creativity as a force that moves people and markets.

WARC CONSUMER TRENDS 2025: FIVE SHIFTS SHAPING CONSUMER SPENDING

4. 8. 2025 A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, according to WARC’s 2025 Consumer Trends Report. What the trends tell us In uncertain times we crave control. Economic uncertainty continues to cast gloom over consumer sentiment, but a… Continue reading WARC CONSUMER TRENDS 2025: FIVE SHIFTS SHAPING CONSUMER SPENDING

STUDY USA: CONSUMERS DISTRUST INFLUENCER MARKETING MORE THAN ADVERTISING

4. 8. 2025 A new report from the National Advertising Division reveals the trust gap. Consumers distrust influencer marketing more than advertising, according to a report from the National Advertising Division (NAD) of BBB National Programs. NAD’s report is based on a survey of 3,700 consumers aged 18 to 65 conducted with The Benchmark Company. NAD commissioned the… Continue reading STUDY USA: CONSUMERS DISTRUST INFLUENCER MARKETING MORE THAN ADVERTISING

CNN PRIMA NEWS TO LAUNCH MAIN PHASE OF PRE-ELECTION BROADCASTING IN SEPTEMBER

4. 8. 2025 CNN Prima News is preparing extensive pre-election broadcasting. It will offer debates, specials, and space for lesser-known candidates. The news station CNN Prima News will launch its most comprehensive coverage of the parliamentary elections to date in mid-August. Every week, it will offer at least two pre-election debates, thematic specials, and proven formats. The culmination… Continue reading CNN PRIMA NEWS TO LAUNCH MAIN PHASE OF PRE-ELECTION BROADCASTING IN SEPTEMBER

REACH, BRANDING AND TRUST: THE REASON WHY MORE AND MORE BRANDS THAT ORIGINALLY PREFERRED SOCIAL NETWORKS ARE ADVERTISING ON TV

3. 8. 2025 More and more brands that have been primarily in the digital world are now advertising on TV. In doing so, they are not only reaching new target groups, but also investing in brand building, which is a real driver of growth. These include Kapten & Son, Duolingo and Snocks. You can’t do it without TV… Continue reading REACH, BRANDING AND TRUST: THE REASON WHY MORE AND MORE BRANDS THAT ORIGINALLY PREFERRED SOCIAL NETWORKS ARE ADVERTISING ON TV

PARENTS PRIORITIZE VALUE, CONVENIENCE DURING BACK-TO-SCHOOL SHOPPING

2. 8. 2025 As parents prepare their kids for the new school year, they’re tightening budgets, reusing last year’s supplies, and looking for ways to efficiently check off their lists. “It’s a really expensive time of year, and people consistently underestimate the amount it costs,” said Gillian MacPherson, vice president of product and customer insights at Epsilon. “Back-to-school… Continue reading PARENTS PRIORITIZE VALUE, CONVENIENCE DURING BACK-TO-SCHOOL SHOPPING

MASS COMMUNICATION IS DYING, THE FUTURE BELONGS TO PERSONALIZATION

2. 8. 2025 Why shout through a megaphone to a crowd when you can whisper what interests each individual directly into their ear, asks Michal Orsava, co-founder of Webout. Today, the internet is full of generic content. Mass marketing communication, where one message tries to reach everyone, is gradually losing its effectiveness. Yet companies continue to spend millions… Continue reading MASS COMMUNICATION IS DYING, THE FUTURE BELONGS TO PERSONALIZATION