LEGO CELEBRATES ITS 90TH ANNIVERSARY, HERE ARE ITS MOST SUCCESSFUL CAMPAIGNS

11. 8. 2022 The Danish toy icon is also trying to rebuild the world for the better with its marketing. It uses animation, life-size models or even feature films.

CAN BRANDS GROW EVEN IN TIMES OF INFLATION?

11. 8. 2022 The Czech republic is experiencing its highest inflation since 1993. People’s wallets are getting emptier and brands are in an extremely difficult situation for the umpteenth time in the last twenty years.

THE SHARE OF CZECH PEOPLE WATCHING SVOD WILL RISE TO 42% NEXT YEAR

10. 8. 2022 The market for paid VOD services in the Czech Republic is expected to grow next year, declares research of Atmedia company.

„YOU CAN EITHER MAKE PEOPLE CRY AND LAUGH, OR YOU CAN’T SUCCEED IN THE TV BUSINESS,“ SAYS CME CHIEF DIDIER STOESSEL

10. 8. 2022 CME Media Group CEO Didier Stoessel is one of the most influential figures in the domestic media business. The former investment banker with experience at HSBC and Merril Lynch is the top executive chosen by the PPF Group two years ago to bring the newly acquired CME Media Group back to the limelight. And Stoessel hasn’t held back at all - he has pulled creative producers and developers on his side („Having good content and a way to deliver it - that’s the name of the game these days“), hired triple the number of studios and is spending hundreds of millions on content production. On top of that, he has “revived” the then-stagnant Voyo, an online video library project, which he has made into one of the distinctive pillars of its strategy and which is now generating hundreds of millions in revenue a year. However, Stoessel still faces a number of challenges: competition in the market („Even though our biggest competition is sleep - that’s six to seven hours a day when you’re not consuming our content“), the economic slowdown or the steady decline in viewership of linear broadcasting. How does one of the most important Television executives in the Czech republic plan to deal with them?

SERIOUSLY FUNNY: CAN HUMOUR HELP BRANDS THROUGH AN ECONOMIC CRISIS?

9. 8. 2022 Loren Cook and Bronwyn Sweeney are Creative Directors at MullenLowe and certified funny people (according to them). They share their thoughts on why, in the darkest of times, brands should keep looking on the bright side of life.

PRODUCT PLACEMENT WORKS BEST IN COMBINATION WITH ADS

5. 8. 2022 Using 30-second ad slots in tandem with product placement can significantly increase key metrics, from sales to website visits, according to research.

CTV SURPASSES MOBILE AS DEVICE WITH GREATEST SHARE OF GLOBAL VIDEO IMPRESSIONS

5. 8. 2022 According to a study by Innovid, in 2021 CTV surpassed mobile as the device commanding the greatest share of global video impressions. 46% of all video impressions in 2021 came from connected TVs, up from 40% in 2020. In contrast, the share of global video impressions on mobiles declined from 43% to 39%. Innovid also revealed that there was a 32% year-on-year rise in advertiser running dynamic creative campaign which “generated stronger engagement compared to those that ran standard pre-roll creative.”

THE SECRET TO SURVIVING A RECESSION? KEEP ADVERTISING – HERE’S HOW

5. 8. 2022 One popular disinfectant brand came under scrutiny in September of 2020 for launching ads that glorified a return to the office — at a time when many people were still quarantining or enjoying work-from-home life.

THE REVOLUTION NAMED TELEVISION: THE HISTORY OF THE MOST INFLUENTIAL MEDIUM OF THE 20TH CENTURY

5. 8. 2022 Let’s go back to the first half of the 20th century and explore an adventure called a television. A SLIGHTLY DIFFERENT PICTURE The first ideas of a television combined two phenomena of their time - radio, that is, the transmission and reception of signals over longer distances, and cinematography, that is, moving pictures. However, it was not a mere combination of these two phenomena. What was needed was a revolution in the perception, or rather the nature, of the image. Cinemas used projectors that screened running strips of material on which images were captured chemically as a whole. With television, the image had to be broken down into individual points with specific coordinates and properties. In a television, this image is again composed and the points are assigned their features.

CZECHS LIKE TO WATCH TV, RADIO AND VOD SERVICES IN SUMMER

4. 8. 2022 Data from Nielsen Atmosphere research shows how media consumption in summer evolves compared to the rest of the year. We listen to the radio more often in the summer, while go to the cinema and watch TV content less.

PRIMA IS PREPARING AN ANSWER TO NETFLIX AND VOYO. THE NEW STREAMING SERVICE WILL BE BOTH SUBSCRIPTION AND AD-FREE

4. 8. 2022 Prima is preparing an answer to Netflix and Voyo. New streaming service will be subscription and ad-free.

40 % OF CZECHS USE PAID VOD SERVICES. BUT NOT EVERYONE PAYS FOR THEM

3. 8. 2022 40 % of Czechs aged 15 to 69 use at least one paid service to watch TV shows, series and movies. They have access to multiple services but do not always pay for all the platforms they use, for example because they use shared access from their friends. The data comes from the Altmedia Index research for the first half of this year.

HISTORY’S MOMENT IN MEDIA: THE APOLLO 11 MOONSHOT

3. 8. 2022 Fifty-three years ago -- July 20, 1969 -- at a few minutes before 11 p.m. Eastern time, Neil Armstrong and Edwin "Buzz" Aldrin stepped off the landing module Eagle and onto the lunar surface, becoming the first human beings to walk on the moon. It was, as Armstrong famously said, "One small step for a man, one giant leap for mankind." It was also one of the biggest television events in history.

TV PRIMA PRESENTED AUTUMN PROGRAM: PÁLAVA, BITTER WORLD, GOOD NEWS, ZOO OR NEW SHOWS

2. 8. 2022 NEW SERIES: PÁLAVA, GOOD WORLD, BITTER WORLD OR NEW REALITY SHOWS "MY MAN CAN DO IT", "DAY LIKE A DREAM" AND PREMIERE EPISODES OF THE CZECHOSLOVAKIA HAS TALENT. THESE SHOWS WILL BE INCLUDED IN THIS YEAR'S AUTUMN BROADCAST OF TV PRIMA.

THE TV AND VOD MARKET IS DRIVEN BY ANIMATION STUDIOS

2. 8. 2022 After acquiring film studios or buying up sports rights, players in the VOD and TV market are rushing to animation studios, writes Erika Luzsicza.

BACK 2 SCHOOL! HOW DOES THE NEW SCHOOL YEAR START IN THE WORLD OF (NOT ONLY) TV ADVERTISING?

1. 8. 2022 The summer holidays have once again swung into their second half practically in the blink of an eye. With their inevitable end, it’s time to once again take charge of the responsibilities that many will find unavoidable in September. This is a reality for school children and students in particular, but for the younger ones it also affects their parents. All of this is a signal to advertising campaigners, for whom the Back 2 school season is one of the most exposed times of the year. Not participating is essentially a sin that shall be punished. Nor is participating poorly an entirely profitable strategy. What do the successful television commercials that have helped shape the phenomenon tell us about Back 2 school marketing?

PEOPLE HAVE BEEN PURPOSELY RUNNING AWAY FROM THE NEWS, BUT THEY’LL BE BACK IN THE FALL

1. 8. 2022 More positive topics or tips on how to cope with the rising cost of living. That, too, is a recipe for responding to people's frustration with the overabundance of negative events, according to TV Nova news director Kamil Houska.

THE NEW LIFE OF THE LIVING ROOM AKA ALL EYES ON THE BIG SCREEN

1. 8. 2022 Recent years have accelerated the growth of media consumption on a global scale - especially when it comes to home use, as our living rooms have become the epicenter of a whole new lifestyle. What does this mean for advertisers and broadcasters themselves, and how can they use it to their advantage? This was the aim of the current research “New Life of the Living Room”, which was jointly carried out by smartclip a RTL AdConnect.