CZECH TELEVISIONS DELIVERED ALMOST THE SAME AMOUNT OF ADVERTISING GRPS LAST YEAR

9. 1. 2023 | 2 min read Last year, czech TV stations delivered a comparable volume of advertising GRPs as the year before.

NOVA REPORTS A SIGNIFICANT SHIFT IN DIGITALISATION THANKS TO THE SUCCESS OF THE VOYO PLATFORM

9. 1. 2023 | 3 min read The Voyo streaming platform from the CME Group portfolio has had an extremely successful year, exceeding 400,000 subscribers in the Czech Republic and Slovakia, according to media reports. On average, they spend almost 12 hours per week on Voyo. CME Group made Voyo a key priority last year, and thanks to a massive advertising campaign and investment in original content, the platform has started to attract new paying viewers in a big way. Voyo has not only an ever-expanding premium offering of films, series, documentaries from domestic and international production, but also, and most importantly, gradually emerging original formats from the Voyo Originals workshop.

TV ADS STILL DRIVE PURCHASES, US CONSUMERS SAY

9. 1. 2023 | 3 min read Advertising decision-makers may be pessimistic about TV ad budgets this year, but this channel still delivers, at least according to consumers. Based on US respondents from a MARCO global survey of 14,200 consumers, the report finds that ads on TV influence product or brand decisions more than other ad types.

NEW VOD SERVICE FOR CZECH REPUBLIC

6. 1. 2023 | 1 min read The Czech Republic’s FTV Prima has confirmed that it is preparing to launch a new VOD service.

THE ECONOMIC CRISIS AS A MARKETING OPPORTUNITY? 2023 DOESN’T HAVE TO CRIPPLE COMPANIES, BRAND LOYALTY AND A TOUCH OF EMPATHY ARE THE KEYS TO SUCCESS

5. 1. 2023 | 12 min read Analysts around the world predict a challenging year for business. According to them, the past year was essentially a warm-up and the cost of living crisis will only become fully apparent in the coming months. This will undoubtedly be a challenge for marketers in all sectors, but there are also words of comfort and encouragement that we can add - while the world faced an unprecedented situation during the pandemic, the cost of living crisis is not something we have no historical experience of. There was a similar situation in 2008, and it provided a lot of lesson that we can apply now. Marketing and advertising experts even claim that the crisis is an opportunity to make an established brand even stronger. The key to this is strategies that do not abandon marketing in favor of a short-term performance boost.

THE GLOBAL TV GROUP GUIDELINE: LESSONS FOR ADVERTISING IN A RECESSION

5. 1. 2023 | 1 min read Around the world there is no escaping the talk of a looming recession, and marketers everywhere are facing pressures to reduce advertising costs. However, research consistently shows – and experts continue to advise – that cutting ad spend comes at a high cost to brand health and long term business results.

PEOPLEMETER EXTENSION IN THE CZECH REPUBLIC

4. 1. 2023 | 2 min read The Association of Television Operators (ATO) and Nielsen have embarked on another five years of cross-platform electronic measurement of viewership and content consumption in the Czech Republic.

MARK RITSON: HOW BRANDS CAN SURVIVE THE RECESSION AND EMERGE STRONGER

4. 1. 2023 | 3 min read One of the most comprehensive studies on recessions shows that only 9 percent of companies emerge from a recession in better shape than they entered it. What does this mean for marketers, and how should they behave during a recession to get their company out of it in the best shape possible? Mark Ritson, professor of marketing, and Jon Evans, Chief Customer Officer of System1, talked about this during the "Ritson on recession" webinar.

PETS WIN FOR BRANDS IN 2022’S MOST LIKEABLE TV ADS

4. 1. 2023 | 2 min read Among the many insights included in iSpot’s upcoming 2022 TV advertising report is a look at the most likeable ads of the year.

RESEARCH FINDINGS: WHY A MOBILE-FIRST APPROACH TO VIDEO CAN SLOW YOUR GROWTH

3. 1. 2023 | 6 min read Audiences under 40 are more attentive on BVOD than YouTube and Facebook. And the best screen is the biggest one.

TRENDS 2023: ARTIFICIAL INTELLIGENCE, SHORT VIDEOS AND AVOD

3. 1. 2023 | 4 min read This year's trends will ride the wave of artificial intelligence, metaverse, short video format, live audio and AVOD.

TV 2022: NOVA LEADS AMONG YOUNGER PEOPLE, PRIMA STRENGTHENED, ČT STRONGEST

3. 1. 2023 | 2 min read Czech Television stations remained the most watched stations in both daytime and evening broadcasts in the universal 15+ group in 2022. TV Nova was again first in the younger audience groups and Prima Group stations improved the most year-on-year.

TO MAKE MARKETING THE SOLUTION IN A RECESSION PAY CLOSE ATTENTION TO THE NUMBERS

2. 1. 2023 | 6 min read New data highlights the strategies that succeed in a recession and why advice to avoid going dark is too blunt.

KIM PORTRATE ON CREATIVITY IN 2023

1. 1. 2023 | 4 min read If the economists are on the money, we’re set for a roller coaster ride in 2023. There will be the ups: inflation, interest rates and maybe your blood pressure as you’re reading this. And the downs: house prices, consumer confidence and, based on what we’re all reading, Twitter.

CZECH MEDIA 2022: VOD BOOM, COST PRESSURE AND LEGISLATIVE FIGHT

30. 12. 2022 | 4 min read No sooner had the media market shaken off the covid downturn than the effects of economic development and rising costs began to show. Several print media outlets closed down, while VOD services developed as expected. 2022 brought that to the media as well.

NEW GUIDELINES FOR TV COMMERCIALS. WHAT CHANGES WILL THEY BRING?

28. 12. 2022 | 3 min read The current EU directive on audiovisual media services significantly modifies the legal limits for conventional advertising on commercial stations. Martin Procházka, Research Analysts, Knowlimits, outlines how the news will affect broadcasting and analysis.

FROM ADVERTISEMENTS TO ARTIFICIAL INTELLIGENCE. HOW HAS ADVERTISING IN THE CZECH REPUBLIC CHANGED IN 30 YEARS?

27. 12. 2022 | 8 min read The creation of advertisements has changed fundamentally over the past decades, as has consumer perception of them. So what are consumers receptive to most now? And how are marketers making their jobs easier with AI?

REFLEX’S PICK: THIS YEAR’S CHRISTMAS ADS, WHICH ARE A TRULY BIZARRE SPECTACLE!

24. 12. 2022 | 3 min read Christmas commercials have somehow become part of our Christmas experience. From the time I was a little boy, Santa relied on Home Credit and then hopped on a Coca-Cola truck and took off around the world. New Christmas commercials are made every year. But not every year they succeed. They're a pretty specific genre that either has to move or entertain, ideally both, and you have to accept that not every year is a holy day. Even so, the editors of Reflex managed to find some really good pieces. Watch with us!