AUTUMN TV SHOWS ARE IN FULL SWING

5. 9. 2022 In the week starting September 5, new shows that are part of the autumn broadcast start on TV screens. The programming schedules are now in full swing.

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2022

31. 8. 2022 The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2022.

AN INSIDER’S VIEW: WHERE WILL THE PRICE OF TV ADVERTISING END?

30. 8. 2022 Martin Nováček from media agency OMD Czech reflects on what parameters currently influence the price of TV advertising and asks where it can go.

PRIMA WANTS TO INCREASE MARKET SHARE WITH AUTUMN SCHEME

29. 8. 2022 New shows in the autumn schedule of TV Prima's main channel should contribute to a further increase in the Prima Group's share of the TV market, believes CEO Marek Singer.

GROSS INVESTMENT IN ADVERTISING GREW BY 13% IN SEVEN MONTHS

26. 8. 2022 Gross investment in the purchase of advertising space in the media increased by almost 13% in the first seven months of the year.

WARC PREDICTS AN ADVERTISING INVESTMENT SLOWDOWN IN 2023

25. 8. 2022 Brands will continue to invest in advertising in the second half of the year, but WARC expects a slowdown in 2023.

THE TOP 10 REASONS WHY TOTAL TV IS BETTER THAN YOUTUBE

25. 8. 2022 Trying to decide how to invest your media budget in video? Wondering what the difference is between TV and YouTube? This handy listicle will help you make the right call for your brand.

PRIMA TV REDESIGNED SHOPPING APP IN HBBTV ENVIRONMENT

23. 8. 2022 Prima TV viewers can access via the red button on the remote control of their TV set the newly redesigned Prima Shopping app.

NEW CONTENT ON TV NOVA WILL BUILD UP IN 2023

22. 8. 2022 The advertising autumn on TV Nova has been promising so far. The investments the TV group has made in the preparation of the programme should bear fruit not only this autumn, but especially next year, says Jan Vlček, CEO of TV Nova.

BRAND PURPOSE DURING A RECESSION—4 REASONS TO PROTECT IT

22. 8. 2022 Marketers shouldn’t risk long-term investments in customer affinity or inadvertently blunt short-term growth

6 REASONS WHY LINEAR TV IS NOT DEAD

19. 8. 2022 Despite years of predictions about the imminent demise of linear TV it is still very much with us. What keeps it going and who is watching? [Updated August 2022]

SHOULD YOUR STARTUP CONSIDER ADVERTISING ON TV?

18. 8. 2022 TV advertising may not carry the same weight it did years ago, but does that mean we should give it up altogether? Not really — and here's why.

REMEMBER THE VALUE OF TV AS INFLATION BITES

18. 8. 2022 Overall inflation and TV inflation aren’t really linked. But their relationship matters in terms of effectiveness.

EXPERTS: PAY TV AND STREAMING TO CONVERGE

17. 8. 2022 Nearly one third of TV industry professionals expect traditional pay TV and streaming services to converge.

STUDY USA: VOD USERS INCREASINGLY ACCEPTING ADS

17. 8. 2022 The Q2 2022 wave of Hub Entertainment Research’s TV Advertising: Fact vs. Fiction study reveals strong satisfaction with ad-supported streaming TV platforms. Key findings from this year’s study:

MEDIA CLUB INCREASED GROSS PROFIT TO CZK 818 MILLION LAST YEAR

15. 8. 2022 Media Club saw steady demand from clients last year compared to 2020, when there was a change in consumer behaviour due to covide.

GERMANY STUDY: MORE THAN HALF OF GERMANS SUPPORT DIVERSITY IN BRAND COMMUNICATION

12. 8. 2022 A short study by YouGov presented the German population’s attitude towards diversity in brand and corporate marketing communications.

NOVA IN AUTUMN: POLICIE MODRAVA, PAN PROFESOR, MASTERCHEF AND NEW SERIES

11. 8. 2022 Nova will bet on new series of Policie Modrava, Pan Profesor, Specialisté or a new series of the cooking reality show Masterchef in autumn. Completely new shows are also in the pipeline.