PRIMA: SKIPPING COMMERCIALS WAS A BIG DRAMA, BUT THE EMOTIONS HAVE SUBSIDED

20. 3. 2023 | 15 min read For three quarters of a year now there has been a ban on skipping ads in the back view of IPTV operators in the broadcasts of Prima group TV stations. What the measure has brought and what the next steps will be, representatives of the Prima group explain.

NOW IS A KEY MOMENT FOR AGREEMENT ON CROSS-MEDIA MEASUREMENT

20. 3. 2023 | 5 min read The pressure for better cross-media measurement has been building and now is a key moment to agree on five common principles to meet marketers’ needs and improve the consumer ad experience.

DANIEL GRUNT, HEAD OF TV NOVA: “IT IS NOT REALISTIC TO CREATE CZECHFLIX. IT’S NOT REALISTIC TO CREATE A CZECH TV”

19. 3. 2023 | 1 min read Listen to the interview (in czech) with Daniel Grunt not only about Voyo.

DON’T WRITE TRUST IN MEDIA OFF AS ‘WOKERY’, WARNS PETER FIELD

16. 3. 2023 | 5 min read Trust shouldn’t be written off as some kind of ‘wokery.'” Effectiveness expert Peter Field delivered that warning within a strong business case for brands to invest in consumer trust at a conference held by newsbrands marketing body Newsworks today.

TIME SPENT WITH MEDIA HAS INCREASED IN FIVE YEARS THANKS TO ONLINE AND PODCASTS

16. 3. 2023 | 4 min read The average daily time spent with media has increased by almost a quarter over the past five years, according to a new report from GWI. Users worldwide spend most of their time watching social media and linear TV.

WOMEN’S ROLE IN ADVERTISING IS MORE OFTEN LIMITED TO THE HOME OR FAMILY

15. 3. 2023 | 2 min read The portrayal of women in advertising is more often than ever associated with their role in the home or family, research shows.

ACCENTURE STUDY: VIEWERS OF STREAMING SERVICES ARE FRUSTRATED, THEIR DEMANDS ARE GROWING

14. 3. 2023 | 5 min read Do you find it frustrating to sift through content on streaming platforms? You're not alone. According to an Accenture study, 72 percent of respondents experience this feeling. What are the other findings of the "Reinvent for Growth" report?

PRIMA BOUGHT A MAJORITY IN THE REPRESENTATION OF IMPRESSION MEDIA

13. 3. 2023 | 3 min read The Prima Group is now the holder of an 80% stake in Impression Media, which is mainly active in the online advertising market. It is already the owner of Media Club.

STUDY USA: WHICH BEER BRANDS WON WITH MUSIC IN 2022?

12. 3. 2023 | 2 min read Songtradr’s new Music of Beer report pours out plenty of insights around the most effective music choices for beer ads, Super Bowl success and which brands picked right in 2022. The data shows Heineken was the most strategic in its sonic decision-making, while Guinness… may be unfit to drive (at least when it comes to picking tunes for its TV ads).

THE INAUGURATION OF THE NEW CZECH PRESIDENT PETER PAVEL REACHED OVER THREE MILLION TV VIEWERS

10. 3. 2023 | 2 min read More than three million viewers over the age of 15 tuned in for at least three minutes on Thursday for the inauguration of the new president of the Czech Republic.

CZECHS LIKE ACTORS THE MOST OUT OF FAMOUS PERSONALITIES IN ADVERTISING

10. 3. 2023 | 3 min read In terms of famous personalities in advertising, the Czechs most appreciate long-term cooperation, natural and persuasive speech or appropriate industry.

SURVEY USA: VIEWERS CONFUSED ABOUT STREAMING BRANDS

9. 3. 2023 | 4 min read Despite massive marketing campaigns viewers don’t know what makes one streaming brand different from another, the Hub reports.

THE KING OF CONTROVERSY OLIVIERO TOSCANI

9. 3. 2023 | 9 min read The series of advertising creators, which we are presenting to mark the sixth anniversary of AKTV, presents important authors in the advertising sphere. Today, you will read about an inspiring creative who was not afraid to break boundaries and enriched the advertising field with many non-advertising topics. It’s Oliviero Toscani.

GRIZLY E-SHOP HEADS TO TV WITH NEW CAMPAIGN BY DARWIN & THE MACHINES

8. 3. 2023 | 2 min read Nut and health food brand Grizly is extending its communication from the e-commerce environment to ATL with the new brand campaign "Everyone can have a Grizly".

HELLSPY IS DEFINITELY OUT. REFUND USERS

7. 3. 2023 | 3 min read Hellspy, an internet platform for data sharing on the internet, has decided to close its operations as of next month. This is in direct response to the amendment to the Copyright Act, which has been in force since the beginning of this year. The creators have informed users of the service in an email, saying that they will be refunding their subscription money.

VIEWERSHIP REMAINS SIMILAR TO THE PREVIOUS MONTH, ČT STRONGEST, NOVA AND PRIMA ARE STRENGTHENING

6. 3. 2023 | 2 min read Czech Television's stations remained the strongest TV group in terms of audience share in the universal audience group over 15 years old in February. Their share in full-day broadcasting was 31.3%. They also had the highest share in this audience group in prime time. This is shown by the official ATO-Nielsen Admosphere audience measurement data.

TV DRIVES THE MOST ATTENTION

5. 3. 2023 | 2 min read What is attention these days and why is it important for TV advertisers? These questions are answered by a compilation of facts gathered from research conducted globally by The Global TV Group.

HALF A MILLION PEOPLE PAY FOR VOYO. AND THEY DON’T WATCH ONLY ORDINACE ANYMORE, SAYS NOVA’S BOSS

2. 3. 2023 | 10 min read In the last month alone, two more video libraries have been launched in the Czech Republic. Eight services are already competing over paying customers that will watch movies and TV series on their platform each month. Voyo, operated by Nova TV, has just reached 500,000 subscribers for the Czech Republic and Slovakia combined, and is estimated to be catching up with Netflix.