THE CASE FOR BRAND INVESTMENT IN A TIME OF BUDGET CUTS

13. 11. 2022 As economic uncertainty has many businesses tightening their belts, one area particularly prone to budget cuts is branding. But brand building will always be a key driver of long-term success.

ADVERTISERS DON´T PANICK, SO FAR THEY ARE SIGNING MORE CONTRACTS THAN LAST YEAR OR THE YEAR BEFORE, SAYS HEAD OF NOVA VLČEK

12. 11. 2022 A year ago at this time, Jan Vlček, CEO of the Nova group, was praising the "golden times" for the TV business. Big advertisers - retail chains, electronics manufacturers or e-shops - were spending billions on advertising spots as people rushed to shop after the pandemic.

NOVA DEPLOYS THREE PEANUTS FOR CINDERELLA, VOYO KING OF ŠUMAVA AT CHRISTMAS

11. 11. 2022 The main Christmas fairy tale on TV Nova will be the fairy tale Three nuts for Cinderella. the video platform Voyo will premiere the miniseries King of Šumava.

WINNERS OF HBBTV AWARDS 2022 ANNOUNCED: TV NOVA WON TWO AWARDS

10. 11. 2022 The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2022, showcasing and celebrating excellence in the HbbTV community.

HBBTV IS ACTIVELY USED BY ONE MILLION USERS, MOSTLY YOUNGER

9. 11. 2022 This week, Prague hosts international expert meeting on HbbTV broadcasting. The number of active HbbTV users in the Czech Republic is one million.

SYMPOSIUM HBBTV: NOVA AND PRIMA HAVE SHOWN WHAT THEY ARE ATTRACTING VIEWERS WITH UNDER THE RED BUTTON

9. 11. 2022 The tenth anniversary edition of the international conference HbbTV Symposium and Awards 2022 started on Wednesday 9th November in Prague. The morning session was dedicated to the partners of the event from the Czech Republic under the banner of the AKTV. HbbTV has already become an absolutely common part of the distribution mix for media groups Nova and Prima, enabling them to connect linear broadcasting and the online world.

NOVA, PRIMA AND OČKO MAKE AGREEMENT WITH HELLSHARE AND HELLSPY

9. 11. 2022 Television groups Nova, Prima and Óčko, through the Association of Commercial Television (AKTV), entered into a cooperation agreement with I&Q Group at the beginning of this autumn season, relating to content sharing platforms on the domains Hellshare.cz, Hellspy.cz and Hellspy.sk. This agreement, which is the first of its kind concluded between copyright holders and a repository, regulates the conditions for the application of automatic filters in content search and upload in relation to selected copyrighted works of commercial broadcasters.

NOVA ADDS QUIZ FORMAT TO HBBTV AND EXTENDS MAX REACH

8. 11. 2022 Nova group is adding a new quiz format to its HbbTV advertising offer. At the same time, it is also expanding the possibilities of the Max Reach format.

67% OF CONSUMERS PREFER AD-SUPPORTED STREAMING OPTIONS TO AD-FREE ONES?

8. 11. 2022 While subscription video on demand (SVOD) has become a streaming mainstay, ad-supported video (AVOD) is the hot new trend. But challenges abound in the rapidly evolving streaming landscape, with disjointed, uncurated and impersonal ad experiences.

TV CONTINUES TO RETAIN A POWER THAT CAN BE LEVERAGED BY ADVERTISERS: GROUPM REPORT

7. 11. 2022 According to the study by GroupM’s Consumer Eye, 60% of the respondents agreed that free TV channels make the world a better place

MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS

7. 11. 2022 Media Club deploys artificial intelligence to optimise TV campaigns. this enables it to better tailor client campaigns to 25 defined target groups.

CHIEF OF VOYO DANIEL GRUNT: WE ARE PREPARING TWO MORE SERIES OF IVETA

6. 11. 2022 We are preparing two more series of the show Iveta, says Daniel Grunt, head of new media at the CME Group.

TOP SPEAKERS TO HEADLINE HBBTV SYMPOSIUM 2022

4. 11. 2022 Top-level executives from major market players and leading industry experts will discuss the latest developments in the connected TV market, unveil new products and services and provide exclusive insights in future trends at the 10th HbbTV Symposium and Awards on November 9-10 in Prague hosted by the HbbTV Association and the Czech Association of Commercial Television (AKTV).

IN THE CZECH REPUBLIC THERE ARE MORE AND MORE VIDEO VIEWERS AND THOSE WHO ARE WILLING TO PAY FOR THEM

4. 11. 2022 New results of a regular study on the viewership of video content on the internet by Nielsen Admosphere provide, among other things, a typology of viewing behaviour and describe trends in the consumption of internet videos.

CIF: NO SHOCKS AWAIT THE CZECH MARKET, PRIMA IS LOOKING FOR 100,000 PAYERS

1. 11. 2022 Rising inflation and the expected more frugal behaviour of Czech customers should not have a negative impact on the Czech market of SVOD services, representatives of commercial TV stations estimated at Tuesday's Czech Internet Forum conference.

WHY E-COMMERCE BRANDS ARE FLOCKING TO TV

31. 10. 2022 TV is experiencing a surge in spend from online-born businesses. The findings from Thinkbox’s TV playbook explore when to know the time is right to use TV advertising, its impact on online performance, and how to go about getting your online business on TV.

WHY METAPHORS IN ADS CONTRIBUTE TO BETTER MEMORABILITY

30. 10. 2022 As consumers are exposed to thousands of advertisements daily, researchers have sought to understand what makes people remember certain brands better than they remember others.

TV IS THE MOST MEMORABLE FORM OF ADVERTISING

28. 10. 2022 This month’s Chart of the Month draws on Thinkbox new ‘Adnormal Behaviour’ study - a refreshed version of our landmark ‘Ad Nation’ report from a decade ago. The study explores the differences in media attitudes and behaviours between those who work in media and the average person in the UK. The last wave of the study (conducted in 2016) uncovered a chasm between the media consumption habits of the UK public and media professionals. We commissioned Ipsos to see whether this has changed.