BVOD ‘LEAST RISKY’ VIDEO AD INVESTMENT

30. 11. 2022 Broadcaster video-on-demand (BVOD) offers predictable returns, incremental reach and increases effectiveness of linear campaigns, according to a new study commissioned by Thinkbox.

CANADA STUDY: INSPIRATION FOR BUYING CHRISTMAS PRESENTS IS DELIVERD FROM TV ADS

28. 11. 2022 Recent research realized by Cint has confirmed that 89% of people pay attention to Christmas adverts on TV, and a large nr of people also take inspiration from these adverts to buy Christmas presents.

BINANCE LAUNCHES ITS FIRST COMMERCIAL IN THE CZECH REPUBLIC, WITH RONALDO

28. 11. 2022 The TV commercial is another step for crypto exchange Binance to communicate to the public in the Czech Republic.

WHY MARKETERS NEED TO OPTIMISE MEDIA INVESTMENT IN THE COST-OF-LIVING CRISIS

26. 11. 2022 The cost-of-living crisis presents marketers with perhaps an even bigger challenge than the pandemic. They will need to optimise media investment, writes Azerion’s Paul Lowrey.

THE FESTIVE SEASON IN BRITISH RETAIL GOT OFF TO AN EARLY START THIS YEAR

25. 11. 2022 It´s Christmass already knocking on the door and the holiday season in british retail has started early this year. The cost of living crisis is forcing struggling shoppers to spread their Christmas shopping over a longer period and supermarkets are responding by deploying festive campaigns earlier.

PRIMA WILL AGAIN PRESENT A COMEDY AT HOME ON CHRISTMAS EVE

25. 11. 2022 The Christmas broadcast of television Prima is based on traditional programmes, on Christmas eve it will broadcast a comedy alone at home.

DEPLOYMENT OF HBBTV TARGETED ADVERTISING BOOSTED AT 2022 SYMPOSIUM

24. 11. 2022 Major industry players are taking action to firmly deploy the HbbTV specification for Targeted Advertising, HbbTV-TA, in the European market, opening possibilities for new monetisation opportunities for broadcasters, advertisers and manufacturers. This was one of the developments discussed at the 10th HbbTV Symposium and Awards 2022.

ČSÚ: VIEWERSHIP OF PAID ONLINE VIDEOS IN THE CZECH REPUBLIC IS GROWING RAPIDLY

23. 11. 2022 The number of people watching paid online videos in the Czech Republic has increased by more than a third in a year, new data from the czech statistical office shows.

MOST SUBSCRIBERS WOULDN’T LEAVE THE SVOD BECAUSE OF THE ADVERTISING

23. 11. 2022 56% of users of paid VOD services would not stop using them even if they newly included advertising, research by Atmedia has shown.

SMART TV USAGE GROWS IN CZECH REPUBLIC

23. 11. 2022 The share of Czech homes using a TV with an internet connection rose from 34% to 44% in the two years to June 30.

CZECHS MOST OFTEN REMEMBER ADS ON TV, FOLLOWED BY YOUTUBE AND FACEBOOK

22. 11. 2022 TV campaigns lead in recall among czech viewers and internet users. Compared to the same spots played in TV archives, on YouTube and Facebook, Czechs recall them best, according to the Track the Success study conducted by the Association of Commercial Television (AKTV) in cooperation with Eye Square.

ATO: LOCAL TV SHOWS MAKE UP THE MAJORITY OF AUDIENCE SHARE

21. 11. 2022 According to ATO data released on the occasion of World Television Day the share of local TV programmes exceeds their share of airtime in viewership.

WHAT 25 YEARS OF PAID SEARCH CAN TEACH US ABOUT THE FUTURE OF TV ADVERTISING

21. 11. 2022 Television has always been the most important and powerful screen in the American home. And even with the continued trend of cord-cutting, we know consumers are still tuned in—now, on connected television (CTV).

TV AROUND THE WORLD CELEBRATES THE POWER OF ATTENTION

21. 11. 2022 TV companies around the world celebrate World Television Day on 21 November to remind us of the attention-grabbing power that Total TV holds. As part of the annual United Nations initiative, a 30 second-spot will be broadcast and shared online worldwide.

NOVEMBER’S CHART OF THE MONTH: DURING TIMES OF ECONOMIC UNCERTAINTY, TAKE ADVANTAGE OF COST-EFFECTIVE MEDIA

16. 11. 2022 Given the current economic climate, marketing budgets are increasingly under pressure with every investment needing to be justified.

LINEAR TV ADVERTISING CAN BE TARGETED AND PERSONALISED THANKS TO HBBTV

15. 11. 2022 HBBTV SOLUTIONS CAN BRING PERSONALISATION AND TARGETING TO LINEAR TV ADVERTISING. ONLINE VIDEO OPERATORS ARE SET TO EARN MORE THAN THREE TIMES THE REVENUE FROM ONLINE ADVERTISING THAN FROM ONLINE SUBSCRIPTION SALES WITHIN FIVE YEARS. THIS WAS ALSO DISCUSSED AT THE HBBTV SYMPOSIUM.

BVOD ADVERTISING: MORE REACH, LESS RISK

15. 11. 2022 BVOD advertising adds reach to a linear TV campaign and is the least risky of all video advertising channels – including linear TV – in terms of predicting a return, according to a new Thinkbox study*.

CHALLENGE EVEN FOR THE BEST MARKETERS. WHY DOES A GOOD TV AD NEED TO GRAB THE VIEWER’S ATTENTION?

14. 11. 2022 Does it ever happen to you that while watching a commercial break on TV, an ad sticks in your mind so much that you have to think about it the next day? Or that you completely forget the “skip-ad” button when watching an ad before an online video? That is exactly the kind of situation where the real marketing experts rub their hands with satisfaction. They have just managed to grab your attention, which is an extremely difficult discipline that challenges even the most renowned brands. Is there any manual on how to tackle it with honour and create an ad that will become a viral hit?