CZECHS LIKE CRIME SERIES AND GOOD STORIES, SAYS NOVA’S PROGRAMMING DIRECTOR

9. 10. 2023 The best time managers are mothers, laughs Silvia Majeská, mother of triplets and Programming Director of Nova and Markíza TV groups. What do the Czech viewers look like and what are they interested in? And what will Voyo focus on?

IPSOS STUDY: TRUST IN TRADITIONAL MEDIA CONTINUES – TELEVISION IS THE MAIN SOURCE OF INFORMATION IN AUSTRIA

7. 10. 2023 UNESCO, in cooperation with Ipsos, recently published a groundbreaking study looking at the sources of misinformation in countries where elections will be held next year. The results of the study offer a fascinating insight into the media landscape, particularly in Austria.

CZECH PRIMA DEVELOPS PROGRAMMING STRATEGY

6. 10. 2023 The video content of the Czech Republic’s Prima Group will be newly covered by the programme department headed by Alex Ruzek.

LAW OR ETHICS? ADVERTISING BENEFITS FROM BOTH FORMS OF REGULATION SEAMLESSLY BUILDING ON EACH OTHER

5. 10. 2023 Many marketers come to a crossroads in their professional career where they have to evaluate whether their creative idea is suitable for public presentation or whether it is unnecessarily teetering on the edge of ethics and good taste. This is a decision on which the future of the promoted brand may depend, so it is 100% advisable to think twice. Fortunately, there are imaginary directives that roughly outline what is allowed and what is not. Generally speaking, this is the concept of ethical marketing, but it needs to be evaluated in some way both by states and by business and industry players. The Czech republic is no exception to this and advertising is thus limited by boundaries originating in public and private space. Let’s learn a lesson from the violation of the code of ethical advertising, taking a look at some of the spots that have been banned from the airwaves by the advertising council for various reasons. And let everyone get an idea of the concept of advertising that is already teetering on the imaginary edge. ARE WE LIVING IN THE ERA OF ETHICAL MARKETING? In the past, the issue of morality and ethics has led to the emergence of an industry with a specific focus - the so-called ethical marketing. The main idea is based on the simple premise that reputation is one of the basic intangible assets available to companies. Accordingly, great demands are placed on marketers, as they must bear in mind not only the protection of their own brand but also that of consumers, specific categories such as children or ethnic minorities, as well as society as a whole. Simply put, they take responsibility for ensuring that the brand they represent communicates honestly, accurately and with respect for human individuality and dignity.

ASSOCIATION OF COMMERCIAL TELEVISION PARTNERING WITH FORUM MEDIA’S EFFIE STAGE

5. 10. 2023 This year’s Forum Media conference, the largest domestic professional event focused on media, marketing and communication, will take place on 9 November 2023 at O2 Universum in Prague. This unique event bringing inspiration, information and interaction is organised by Marketing & Media in collaboration with the AKA and APRA associations. The Association of Commercial Television has partnered with the Effie Stage this year, featuring four speakers from AKTV’s member companies.

TV NOVA TO INCREASE ADVERTISING PRICES BY 18 PERCENT FOR 2024

5. 10. 2023 In its business policy for 2024, Nova TV Group is counting on an average increase of 18 percent in the price of advertising space.

MEDIA CLUB LAUNCHES CTV PROGRAMMATIC VIDEO ADVERTISING

4. 10. 2023 The Czech Republic’s Media Club has launched a new programmatic buying of video advertising on TVs connected to the internet.

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2023

4. 10. 2023 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2023. The jury members are:

NOVA GROUP HAS ACQUIRED THE RIGHTS TO BROADCAST FORMULA 1

2. 10. 2023 From 2024, Formula 1 coverage will move from AMC channels to Nova Sport channels.

TV NOVA PODCAST KUBA S NOVOU: TV DRAWS LOTS FOR CINDERELLA AND OTHER FAIRY TALES EVERY YEAR

28. 9. 2023 Kuba S Novou podcast is coming up with another sequel. This time, we look into buying shows.

MARKETERS ARE ‘ENERGISED’ BY FUTURE POSSIBILITIES

27. 9. 2023 After a few years when marketers were understandably focused on the present – addressing the multiple issues thrown up by the pandemic and its aftermath – new research indicates that they are now looking to the future and are “energised by its possibilities”.

STARTING TO LAUGH AGAIN. THE SLOW RETURN OF HUMOUR IN ADVERTISING

26. 9. 2023 New Kantar LINK+ data shows the power of humour in advertising across media channels for brands and highlights the importance of making consumers laugh out loud.

SURVEY: U.S. CONSUMERS WANT FEWER DEVICES BUT MORE TECH INNOVATION

26. 9. 2023 Two fifths (41%) dislike managing their devices, while 28% say managing tech devices and subscriptions is “overwhelming,” according to Deloitte.

THE PROPOSAL TO INCREASE MONEY FOR ČT IS SHOCKING AND UNACCEPTABLE WITHOUT DISCUSSION

26. 9. 2023 The proposed major media amendment to provide more funding for ČT (Czech Television) and ČRO (Czech Radio) cannot be adopted without a discussion on the role of the public service. the discussion should have been held at the beginning of the preparation of the new legislation, says president of AKTV, Klára Brachtlová.

QR CODES ON TV COMMERCIALS: THE NEW NORMAL FOR RUNNING TV ADS

25. 9. 2023 Using QR codes on TV commercials allows brands to give an interactive engagement to their viewers by scanning the QR code that leads to online content.

COMMERCIAL RADIO COMPANIES: THE DRAFT AMENDMENT POSES A THREAT TO THE DUAL MEDIA SYSTEM

25. 9. 2023 Commercial radio networks organised in the Association of Private Broadcasters (APSV) reject the draft of a major media amendment and consider it a threat to the dual media system.

NOSTALGIA MARKETING: A POWERFUL SOURCE OF EMOTION

25. 9. 2023 Nostalgia is in right now — and perhaps this is partly a reaction to the ever-evolving technocentric landscape we live in. Familiarity can be comforting and a source of positive memories from the past; so, in many ways, it's unsurprising that brands are harnessing nostalgia to evoke joy and connection for beloved brands, aesthetics, experiences, and media.

TV SLIPS OUT OF MARKETERS’ TOP-RANKED MEDIA CHANNELS

22. 9. 2023 TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023.