JAN VLČEK WILL LEAVE THE LEADERSHIP OF CME AT THE END OF MARCH

28. 2. 2024 | 2 min read After 13 years, Jan Vlček will leave the CME Group and the Nova TV Group. He will leave the management of CME at the end of March.

TWO-THIRDS OF GENERATION Z MEMBERS WATCHING VOD IN THE CZECH REPUBLIC

28. 2. 2024 | 2 min read Millennials have emerged as the most avid users of paid VOD services in the Czech Republic, according to the latest Atmedia Index.

NOVA WILL EXCEPTIONALLY INCLUDE THE ORIGINAL TITLE VOYO, IVETA GOES ON AIR

27. 2. 2024 | 3 min read The first title from Voyo Original production to appear on TV Nova's linear broadcast will be the miniseries Iveta. According to a statement from TV Nova, this is an exceptional move.

CELEBRITIES IN ADVERTISING INFLUENCE PEOPLE’S ATTITUDE TOWARDS A BRAND

27. 2. 2024 | 4 min read Celebrity ads grab people's attention more than any other ads. Actors have long been the most popular, according to research by Ressolution Group and Nielsen.

ADFORUM PRESENTS THE MOST APPRECIATED CAMPAIGNS OF 2023

26. 2. 2024 | 3 min read According to the seventh annual Business Creative Report study, the most awarded campaign of last year was McEnroe vs. McEnroe. Which others succeeded?

CME’S VOYO PASSES 1 MILLION PAYING SUBSCRIBERS

26. 2. 2024 | 1 min read Voyo has surpassed 1 million paying subscribers in the Czech Republic, Slovakia, and Slovenia, making it the leading local SVOD provider in most of CME Group’s markets.

THIS NIELSEN DATA SHOWS HOW THE WAY WE WATCH THE SUPER BOWL IS CHANGING

25. 2. 2024 | 6 min read Nielsen’s chief product officer talks about trends in NFL viewing.

MARKETERS KEEP ADDING TECH DESPITE FEELING OVERWHELMED BY TOO MANY TOOLS

24. 2. 2024 | 2 min read Nearly two-thirds (65%) of marketers are prioritizing technology over creativity, a new study from Clevertouch Consulting found.

INVESTMENTS FOR SPORTS RIGHTS ARE INCREASING EVERY YEAR

24. 2. 2024 | 3 min read Watching sporting events has undergone a significant change in recent years. And sponsors must take it into account when preparing their communications.

VOYO IN SLOVAKIA WILL TEMPORARILY INCLUDE NOVA SPORT 5 AND 6

23. 2. 2024 | 1 min read Voyo users in Slovakia can watch the new Nova Sport 5 and 6 stations as part of a temporary offer.

PRIMA PLANS BIGGER EXPANSION IN SLOVAKIA, PLANS SEVERAL CHANNELS

23. 2. 2024 | 3 min read Television group Prima wants to make more financial profit from its programmes broadcast in Slovakia. It plans to launch several of its thematic stations there.

SLOVAK AUTHORITIES FOUND NO VIOLATION OF THE LAW IN THE DISSEMINATION OF CZECH TV

23. 2. 2024 | 2 min read The Slovak Antimonopoly Office has not found any violation of the Competition Act in connection with the broadcasting of Czech television stations on the territory of Slovakia.

IT’S ALL TV: STOP SILO-ING IT BY DELIVERY METHOD

22. 2. 2024 | 3 min read Dave Morgan reflects on how we currently view the world of television and total video.

RESTRICTIONS ON SPONSORSHIP, SPORTS, ENTERTAINMENT AND ONLINE: WHAT IS BEING PLAYED FOR?

22. 2. 2024 | 5 min read In March, the discussions of the working groups looking at the future organisation of the media market and the financing of public service media should reach their final stage.

29 PERCENT OF CZECHS PAY FOR STREAMING SERVICES. WHAT’S DRIVING THEM TO CANCEL THEIR SUBSCRIPTIONS?

22. 2. 2024 | 4 min read The number of subscribers to streaming platforms in the Czech Republic is stable and continues to grow. Despite high inflation and the rising cost of living, only 10 percent of users have cancelled their subscriptions in the past year. Netflix, Voyo, Disney+, Spotify or HBO Max are the most common users.

ADAM ŠPÍNA: 2024 WILL BE THE BEST YEAR TO CHANGE THE BRAND SETTING

22. 2. 2024 | 4 min read How to build brands this year? Start with a customer needs analysis followed by a positioning assessment.

BRANDS SHOULD LEAN INTO LOYALTY

22. 2. 2024 | 1 min read More than six in ten consumers will pay more to shop with the brands they’re loyal to, according to Marigold.

TELEVISION HAS A FUTURE AS A MEDIUM. NEW DATA DEBUNKS MYTHS ABOUT TV AND TV ADVERTISING

22. 2. 2024 | 6 min read Television is still one of the most popular leisure activities in Czech households. This is the conclusion reached by the association of television organizations in its new report, stating that viewers over the age of 15 spend three hours and forty-four minutes a day watching television. TV’s effectiveness, huge reach to a wide audience and other benefits make it clear that advertising on tv makes much sense for brands even in the digital age. And it is time to deal vigorously with the myths about TV and TV advertising. Long History and Strong Position of Television Advertising Television advertising has been around for decades and has survived the digital age. Despite all the new developments, TV remains one of the most powerful advertising platforms and still holds its position as the most compelling and trusted media channel. According to Peter Field, television has never been a more effective advertising channel than it is today.