UPPER FUNNEL ACTIVITY TAKES TEN MONTHS TO PAY OFF

2. 11. 2023 Brands that are still spending in upper funnel after ten months experience greater efficiencies versus those who ceased the activity after three, new research shows.

A QUARTER OF CZECH HOUSEHOLDS REGULARLY USE HBBTV

1. 11. 2023 The HbbTV environment is spreading into the awareness of the Czech TV population. As data from ATO-Nielsen's continuous research shows, one quarter of Czech TV households are familiar with the red button.

ANGLO-AMERICAN TRADITION WITH GLOBAL ADVERTISING REACH OR HALLOWEEN IS ROUND THE CORNER

31. 10. 2023 Preparations for Halloween are at their peak. And not just in the United States where this holiday is at home. Before trick-or-treaters hit the streets, the spooky season is making its presence known in the marketing world. Every year, companies race to see who can come up with the most original campaign. Halloween has been a traditional marketing domain for years, which makes it more and more difficult for brands every year. It is therefore appropriate to recall what has already been here in the past and worked well enough to build on. While you probably won’t shudder at most of these commercials, you would certainly be shaken by the sheer amount of brilliant creativity associated with this holiday! General Mills‘ Monster Cereals (1971-1987) Halloween is an essential part of American pop culture. In our country, it is more of an adopted tradition related to the marketing of specific brands and in this context, to the advancing globalisation. In the USA we encounter a number of icons that are quite closely linked to this spooky holiday, and it is therefore not surprising that they have appeared repeatedly in TV commercials since time immemorial. Monster Cereals are breakfast cereals that are not normally sold anymore. But they always appear on store shelves during the Halloween season, and for good reason. There are several lines, and each has its own mascot. These are animated parodies of well-known horror characters. For example, Count Chocula can be none other than the eponymous Count Dracula, while the stitched-together giant Franken-Berry is a fruity paraphrase of the famous monster Dr. Frankenstein. The Boo-Berry monster reminds many of Casper the ghost or any other inhabitants of the ectoplasmic world. In short, there are a whole host of them and for many decades Monster Cereals have been intrinsically linked to Halloween celebrations. And since there have been many more of them over the years, you can still count on cereals with Count Chocula, Franken-Berry or Boo-Berry to be reliably sold out on the eve of the Day of the Dead.

DRIVERS OF BRAND GROWTH: A DEEP DIVE INTO HOW ADVERTISING WORKS TODAY

28. 10. 2023 The latest EMEA Spotlight, 'Drivers of brand growth', celebrates some of the brilliant brain power from our region and showcases new research into advertising effectiveness. With the proliferation of digital channels and changing media behaviours, where are we with advertising fundamentals? What’s changed, what’s changing and what’s evergreen?

STUDY USA: LIVE TV REMAINS THE TOP LAUNCH POINT FOR VIEWERS BUT ONLY BARELY BEATS SVOD

25. 10. 2023 Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study.

HBBTV SYMPOSIUM 2023 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND INNOVATIONS

24. 10. 2023 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to unveil the conference programme of the HbbTV Symposium and Awards 2023. The annual key summit of the connected TV industry will take place on November 28-29 in Naples, co-hosted with Italian digital TV association Comunicare Digitale.

CZECH VOD PRIMA+ EXPANDS STREAMING OFFER

24. 10. 2023 The Czech broadcaster Prima has added content from the public broadcaster Ceska Televize (CT) to its steaming service prima+.

INTENSIVE USERS OF SOCIAL NETWORKS ARE MUCH LESS BOTHERED BY ADVERTISING, THEY EVEN FIND IT ENTERTAINING

23. 10. 2023 Kantar has found that frequent social media users are much more positive about online advertising than the general population.

TARGETING TESTOSTERONE? TV AD MUSIC MORE LIKELY TO APPEAL TO MEN

23. 10. 2023 Popular TV ads are more likely to license music that appeals to men instead of women, according to a new study from Songtradr. AI sonic analysis technology from Songtradr examined the top 50 TV ads with licensed songs this year (by household TV ad impressions, per iSpot), and found the average music selection skewed toward music that men are more likely to prefer.

INCREASE IN FEES FOR PUBLIC TELEVISION DOES NOT MAKE SENSE TO US, SAYS DIRECTOR OF PRIMA

20. 10. 2023 The amendment to the media law is a hot topic not only in radio but also in private television. How hard is it to make TV series today under the pressure of Netflix production? And how does the TV viewer actually behave today?

CZECH PRIMA JOINS ONLINE AD EXCHANGE

20. 10. 2023 The Czech Republic’s Prima media group has joined the online ad exchange CPEx through its subsidiaries Media Club and Impression Media.

FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME

18. 10. 2023 In just three weeks Forum Media - the largest conference in the Czech Republic focused on media, marketing and communication - will take place. Check out the full programme, it's worth it!

PRIVATE MEDIA AT ONE TABLE: THE MAJOR AMENDMENT WILL DAMAGE THE WHOLE MARKET

17. 10. 2023 Representatives of Czech private media gathered for the first time at a joint press conference. They are appealing to the Minister of Culture over the draft of a major Media Amendment.

STUDY CZ: NETFLIX IN CZECH VOYO’S SIGHTS

16. 10. 2023 TV Nova’s Voyo is now the second most popular streaming service in the Czech Republic after Netflix.

SURVEY RANKS TOP SPORTS AMONG TV VIEWERS

13. 10. 2023 The NFL tops the rankings; volleyball, WBA are at the bottom of the top 20, according to a Reviews.org survey.

MEDIA CLUB TO INCREASE TV ADVERTISING PRICES BY 22% IN 2024 AND CHANGE TARGET AUDIENCE

11. 10. 2023 The price of TV advertising on stations represented by Media Club will increase by at least 22% next year. The basic target group is also changing to 18-69.

MARKETERS FEEL CONFIDENT ON AI

10. 10. 2023 Three-quarters (73%) of marketers globally feel confident about using AI tools, according to new research* from LinkedIn, and a similar proportion (74%) anticipate that the tech will significantly change the way they work in the next year. Key findings

“WHAT’S YOUR FAVOURITE BANNER AD?” SAID NO ONE EVER: WHY CREATIVES STILL LOVE TV

9. 10. 2023 Marketers are reportedly falling out of love with TV - but what do creatives think about the future of the medium?