NPAW: VOD, LINEAR TV VIEWING INCREASED IN 2023 FOR FIRST TIME IN TWO YEARS

22. 2. 2024 | 3 min read Viewers worldwide viewed more on demand and linear TV than in the previous two years, according to NPAW’s 2023 Video Streaming Industry Report released this week.

CHALLENGES FOR MEDIA PLANNING IN AN AI-DRIVEN WORLD

21. 2. 2024 | 3 min read Global advertising spend is predicted to top $1 trillion for the first time in 2024, but the adoption of artificial intelligence means there are concerns around media quality which affect all aspects of media planning and buying, says a new WARC report. Why you should read the report The Future of Media 2024 takes a look at platform power in the era of AI, the current state of linear TV, the future of attention measurement, and the growth of in-game advertising.

STUDENTS GET THEIR NEWS MOST OFTEN FROM THE NET, BUT THEY TRUST READING THE MOST

21. 2. 2024 | 4 min read The level of information among high school students is declining, with social networks remaining the main source for receiving information. However, fewer students use them as a source of information than four years ago. They have the highest trust in information from public service television, but a full 37% of students place their trust in news on commercial television, such as Nova and Prima.

SUPERBOWL 2024: THE BIGGEST DAY IN AMERICAN FOOTBALL AND MARKETING

21. 2. 2024 | 4 min read Pool parties with T-Rex, Beyonce in orbit and what $100,000 looks like. Tuesday's Superbowl brought that and more back for another year. For those who don't know it, the Super Bowl is an event that millions of fans around the world anticipate every year.

NOVA COLLABORATES WITH LAFLUENCE ON INFLUENCER MARKETING

21. 2. 2024 | 2 min read The influencer marketing team, which was created within the commercial department of TV Nova, cooperates with Lafluence agency on campaigns for TV clients mainly in the social media environment.

CONSUMERS ARE WARMING UP TO ADS ON STREAMING – IF IT MEANS SAVING MONEY: HUB

21. 2. 2024 | 4 min read American consumers are warming up to the idea of advertising on streaming and increasingly open to opting for ads in exchange for savings on their monthly subscription bill, new data from Hub Entertainment Research finds.

ADVERTISERS WASTE BILLIONS ON CONTENT THAT ISN’T ACTIVATED

20. 2. 2024 | 2 min read More than half of new content produced annually by brands is never published, according to an AI-powered analysis from CreativeX, translating to as much as $100bn spent on unused assets.

NEW TYPE OF SMART TV ADVERTISING REACHES UP TO FOUR MILLION PEOPLE

20. 2. 2024 | 3 min read How to engage viewers who don't watch traditional TV? Advertising directly in the Smart TV operating system can be the solution.

STUDY USA: FREEWHEEL SHOWS HOW TO BUILD A BETTER AD BREAK (CES 2024)

20. 2. 2024 | 3 min read 2 minutes or less per pod boosts improves impact and viewer experienceg

NOVA WILL NOT ENTER FREE-TO-AIR BROADCASTING WITH A SPORTS CHANNEL

19. 2. 2024 | 5 min read The Nova group's strategy is to operate paid sports channels, there is no economic sense in having a free-to-air sports channel, says CME’s CEO, Didier Stoessel.

MAREK SINGER: AFTER A YEAR WITH PRIMA+ WE FINALLY KNOW HOW TO BUILD AND DIRECT VOD

19. 2. 2024 | 5 min read Despite unfavourable developments in the czech economy and czech macroeconomic data, major tv players report favourable development of their business, both in 2023 and according to the first forecasts for this year. “generally speaking, last year was a good year for the whole tv market. The interest in tv advertising continued, which is a key source of revenue for us. We have seen moderate growth,” said long-time prima group ceo marek singer in a new episode of the podcast called první liga (first league). WHAT YOU WILL HEAR IN THIS FIRST LEAGUE’S EPISODE

NOVY SERIES WILL GO INTO INTERNATIONAL DISTRIBUTION. EXTRACTORS WILL BE PRESENTED AT BERLINALE

18. 2. 2024 | 3 min read The six-part spy thriller Extractors, produced by Nova TV for its Voyo streaming service, will go into international distribution. It will be shown at the Berlinale, as well as in London and other countries.

KANTAR: U.S. STREAMING MARKET NEARS SATURATION

17. 2. 2024 | 5 min read 95% of U.S. homes had at least one VOD service in Dec. 2023, according to Kantar.

HOW TO USE ATTENTION TO DRIVE SALES

16. 2. 2024 | 3 min read Attention is increasingly seen as vital to building mental availability and helping to drive sales – but to maximise a campaign’s potential, marketers need to get to grips with the types of attention at play and the Category Entry Points they hope to access, says a new WARC exclusive.

GET IN LINE: WHY 2024 WILL BE THE YEAR OF LINEAR

16. 2. 2024 | 6 min read This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.

A QUARTER OF THE POPULATION “ADMITS” TO ADVERTISING INFLUENCED PURCHASES

16. 2. 2024 | 3 min read On the one hand, advertising is perceived as an obvious part of modern life (64%), its importance for the existence of independent media (63%) and its importance for the country's economy (62%) is acknowledged, but on the other hand, its influence as a manipulator (82%) promoting unnecessary consumption (70%) is negatively assessed. The ambivalent attitudes reflect the complexity of advertising as a social phenomenon, which entails its positive and negative evaluation recorded throughout the survey.

CNN PRIMA NEWS ADJUSTS NEWS STUDIO GRAPHICS

16. 2. 2024 | 3 min read CNN Prima News will unveil new graphics and jingles for its continuous newscasts, Main News, Sport and Weather from Sunday.

FORECAST: GLOBAL AD SPEND TO GROW FASTER IN 2024

16. 2. 2024 | 1 min read Insider Intelligence forecasts that worldwide spending in digital, traditional, and total media ad spending will all grow faster in 2024 than they did in 2023 (when growth amounted to 0.5 per cent YoY).