CHANGING GEN Z MEDIA CONSUMPTION HABITS ARE TREND SETTERS FOR OTHER AGE GROUPS

15. 2. 2024 | 3 min read While younger people spend the most time with non-premium content, others are as well according to a new survey.

WHO WILL OFFER NOVA SPORT 5 AND 6? THE OPERATORS WILL DIG DEEP INTO T

15. 2. 2024 | 4 min read The media group Nova has so far agreed on the distribution of new premium stations only with the operator O2 Czech Republic. It is negotiating with other market players.

CZECH VIEWERS DEMAND LOCAL CONTENT, ARE PRICE SENSITIVE

15. 2. 2024 | 5 min read The biggest drivers for subscribing to and choosing a VOD service are viewing flexibility and content offering. The Czech viewer is sensitive to the price model and responds to special offers and promotions, the Know.vod study shows.

ŠÁRKA ŠVECOVÁ IS THE NEW MANAGING DIRECTOR OF TV NOVA

14. 2. 2024 | 1 min read Financial director Šárka Švecová is the new managing director of the TV Nova television group, replacing Klára Brachtlova.

VALENTINE’S DAY ON THE SCREENS OF CZECH COMMERCIAL TELEVISION

14. 2. 2024 | 3 min read Valentine's Day is a popular all around the world. In the program of commercial television many of romantic shows and love films will not be missing. Nova Television celebrates St. Valentine's Day in the series Ulice and on the thematic stations Nova Lady and Nova Cinema St. Valentine's Day is being celebrated in the series ULICE, which runs on TV Nova. While some couples will literally be glowing with love, others will unfortunately not be so lucky. For some, there will even be tears, and not just because of unhappy love. So what will Valentine's Day be like on the Street this year? Not many couples will miss declaring their love on Valentine's Day. It will be no different this year in the TV Nova series Ulice. You can never have enough nice and positive things, especially nowadays.

STUDY USA: NEARLY HALF (45%) OF ALL MEN PLAN TO USE AI TO COMPOSE VALENTINE’S DAY MISSIVES

13. 2. 2024 | 3 min read More Americans (39%) are looking to use AI to write Valentine’s Day messages than last year (26%) according to a McAfee survey.

SUPER BOWL LVIII COULD BE MOST WATCHED EVER

13. 2. 2024 | 1 min read It seems counter intuitive in these days of streaming and on demand, but CBS says that its coverage of Sunday’s Super Bowl was the most watched broadcast in history.

USERS OF STREAMING SERVICES IN THE CZECH REPUBLIC INCREASED, NETFLIX LEADS

13. 2. 2024 | 2 min read According to Axocom, the number of users of streaming services in the Czech Republic increased by about 100,000 last year.

DATING REALITY SHOW IS ALSO PLANNING A PRIMA

12. 2. 2024 | 2 min read Prima Television is planning to broadcast a dating reality show, but it does not currently offer any programmes in this genre.

TV WEATHER IMPROVED BY TECHNOLOGICAL INNOVATION AND EXPERIENCE

12. 2. 2024 | 5 min read TV weather forecasting is far from just reporting expected temperatures. Meteorologist Dagmar Honsová describes what the preparation of the show entails.

SURVIVOR GOES ON AIR ON TV NOVA FROM TUESDAY 5 MARCH

12. 2. 2024 | 1 min read Reality show Survivor is heading to the linear broadcast of the main channel TV Nova from March.

TV VIEWERS FAVOR SHOWS WITH DIVERSE CASTS AND AUTHENTIC STORYLINES

10. 2. 2024 | 8 min read The rapidly changing entertainment industry has had two work stoppages in three years — the pandemic and the WGA and SAG-AFTRA strikes — and continues to grapple with an “existential crisis” of inclusion that has been decades in the making. How will Hollywood adapt so that it can move forward? Now that the strikes are over, what’s next? “If we fail to adapt, we fail to move forward.” John Wooden

THE CULTURAL SECTOR’S RESPONSE TO THE ADOPTION BY THE EU COUNCIL OF THE ARTIFICIAL INTELLIGENCE ACT

9. 2. 2024 | 3 min read The cultural associations representing a wide range of content creators including the news media, television industry, film producers and music publishers (SPIR, Czech Publishers Union, AKTV, AOV, ČNS IFPI, APA) welcome the Czech Republic’s decision to support the Artificial Intelligence Act agreed in the difficult trialogue in December. Although its wording is not ideal from our point of view, it improves to some degree the position of authors and their ability to control how their works are used by generative AI.

FORECAST: GLOBAL AD SPEND TO GROW FASTER IN 2024

8. 2. 2024 | 1 min read Insider Intelligence forecasts that worldwide spending in digital, traditional, and total media ad spending will all grow faster in 2024 than they did in 2023 (when growth amounted to 0.5 per cent YoY).

SURVEY USA: 36% PLAN TO STREAM THE SUPER BOWL

8. 2. 2024 | 4 min read The annual Adtaxi Super Bowl Viewership survey highlights both the ongoing shift towards streaming media and the potential impact of Taylor Swift on the game’s audience.

ONE THIRD OF STREAMERS STILL SHARING PASSWORDS

7. 2. 2024 | 4 min read Amid a crackdown on password sharing nearly half were very worried or somewhat worried that streaming services would crackdown on the practice, according to Horowitz.

SUPER BOWL ADS SHOW STORYTELLING DECLINE

7. 2. 2024 | 1 min read Narrative-focused ads may provide better results for brands advertising during the Super Bowl, yet in recent years, that emphasis has declined in favor of a focus on celebrities and humor – according to recent research from iSpot.

MY PATH TO TV? A BOLD E-MAIL TO THE CEO, RECALLS THE HEAD OF NOVA’S PROGRAMMING, SILVIA MAJESKÁ

6. 2. 2024 | 26 min read When Nova TV started broadcasting, its current Programming Director, Silvia Majeská, was just nine years old. Slovakia had to wait two more years to launch commercial television and that’s why Silvia remembers better the start of Markíza.